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Lesson to this lesson is called how to build your personal brand, and it will show you how you can

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start building your personal reputation.

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This lesson is important because without a personal brand, you were just another person in the crowd,

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especially as a freelancer.

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So you need to put yourself out there.

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Getting on physical and digital stages can help you begin to shape the way people view you.

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So a stage doesn't have to just be a physical stage like this one here.

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It can also be on Upwork.

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It can also be on social media.

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It's however you communicate with people.

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That's how you begin to build your personal brand.

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But now let's dig deeper into what your personal brand really is.

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On a basic level, it's how you promote yourself.

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It's not like a company has a logo and a branding package in different colors.

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It's more about what skills you provide, how you promote yourself to the world.

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It's your unique skills and experience, it's the combination of the two.

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And it's also your personality.

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That's what the world sees.

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It sees the combination of all of those things.

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It's also how you make others feel.

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So I like to look at personal branding as telling the story of your life and how it reflects your behavior,

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your spoken word, your unspoken word and your attitudes.

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Everything you do makes people feel a certain way.

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So every single action you take, everything you put out there in the world, every communication you

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have that all contributes to how other people feel and that.

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Is how you make other people feel.

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So you start to build a reputation.

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For example, if you're a very positive person and every time someone talks with you, they leave feeling

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more optimistic.

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They're going to remember that your personal brand is one of positivity.

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On the other hand, let's say someone has a really good sense of humor, and every time you talk with

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them, you're always cracking up, laughing.

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You're going to remember they made you feel.

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Happy and they made you laugh.

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That is what you were going to remember.

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You might not remember the exact jokes that were said.

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You might not remember every single conversation, but you always remember how people make you feel.

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So that is another big contributor of your personal brand.

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It's also what differentiates you from the competition when you're building a personal brand and you

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begin to do this well, you can start to tie your personal brand in with your freelance business in

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ways that agencies and big corporations can never do.

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That's why being a freelancer gives you so much freedom.

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It gives you the ability to be agile and to separate yourself, especially as you go to build your personal

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brand.

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So your personal brand overall is the image other people see of you.

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So this can be from your reputation.

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This can be from how the media portrays you, let's say, or how social media makes you look or how

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your colleagues make you look.

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So remember, it's not just what you put out there, it's also your entire reputation and what other

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people see you as.

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So make the decision to build your brand.

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You need to make the decision to build your brand or else it will never get off the ground.

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You can either ignore it.

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And let it develop organically or chaotically beyond your control, or you can help shape your personal

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brand and you can depicted as the person you truly want to be.

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Next, it's time to start optimizing your social media profiles, so even if it's not on Upwork or not

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on a professional website like LinkedIn, still treat every single platform like a potential client

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can see you there.

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So go through all of your social media feeds, delete anything you wouldn't want a future client to

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see.

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Make all your photos professional and everything else.

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If you want to save the memory, just save it.

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But you need to get that offline and optimize your social media profiles so you can build the strongest

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personal brand possible.

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Then once you've done that, it's then time to build your marketing statement.

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So your marketing statement is going to go in your biography of your Instagram, your Facebook.

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It's going to go in your Upwork profile everywhere online that people can read a biography of you are

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a bio section that is where your marketing statement will lie.

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So this is what it looks like.

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It looks very simple.

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Boil down it's I help blank do blank.

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And what this does is it separates you and it starts to build that personal brand because you're telling

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people who you help and what you do.

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So let me break it down how I do it.

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I look at it as I help my target market provide the skill I provide, so for me, I help aspiring and

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existing online entrepreneurs build a highly profitable freelance business.

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So that's all of you listening to this right now, either an aspiring or an existing online entrepreneur.

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And what do I do?

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I help you build a profitable freelance business.

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So look at how you can apply this for yourself.

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Make sure to always use the words I help, because that immediately starts to build a personal brand

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that you were there to deliver value.

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You're not saying that you sell a service or that you do this.

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You're saying who you help and you tell them what you can help them with.

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So now you understand how you can start to build your personal brand as a freelancer.