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Now, let's talk about search engine optimization, search engine optimization is also referred to as

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SEO.

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In short, that helps your client reach more potential users, which ultimately increases their sales.

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So if you're able to help a client rank organically for certain keywords and certain topics, you can

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open the door to a lot of new business for them.

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And that is why businesses are happy to hire a freelancer to help them with their SEO on an ongoing

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basis.

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That's the other thing about search engine optimization.

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Search engine optimization takes months, if not years, to get significant results, and that's because

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there is no secret shortcut.

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It takes hard work, and there's three main pillars with SEO.

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The three main pillars are number one, the strength of your website itself.

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That is where we are going to go over this organic research page of CRM rush and CRM rushes in the profitable

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tools and apps hand out.

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And what it is is it's a powerful tool you can use for all of your search engine optimization, as well

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as search engine marketing research.

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The organic research page is where you can look at specific websites, whether they're your own or their

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other people's websites.

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You can look at how they rank and how they do.

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By using their organic research tools, you can see how many keywords your competitors are ranking for

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or you were ranking four.

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You can see how much traffic that they're getting, as well as how much that traffic cost them.

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You also get to look at an overview report of the different keywords that they're ranking for anything

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that was a position change, which means they started to show up for different keywords.

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This is all extraordinarily valuable data that you can use to improve clients.

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Search engine optimization of their websites.

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You can also look at the different position reports.

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This shows you the different trends in how websites are reacting to all of Google's updates and all

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of the website's new content that constantly is being uploaded.

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You also have access to in-depth reports, such as competitor reports, pages, reports and subdomain

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reports.

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Lastly, in the organic section, you can learn from your rivals.

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You can see what your competitors best keywords are.

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And you can start to come up with a plan to use them for yourself.

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And you can also discover new organic competitors.

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This is helpful, so you can look at what other people are doing in your client's industry to no one,

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get ideas and no two always stay ahead of the competition.

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And once you start to get an idea of what websites rank close to your clients and which ones are above

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which ones are below, you can start to get an idea of what keywords you want to target, which is the

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second part of search engine optimization.

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So let's go up to the keywords tool in SEMrush.

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If we go to the features.

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And we go to the keyword research tool here.

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Here you will be able to search for keywords for both SEO and PPC campaigns, so that's helpful for

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the online ads portion of what we spoke about previously.

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And you can gather different keyword ideas.

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You can see how many searches they get on average, as well as how much that costs as a click on an

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ad platform.

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You can also see different versions of the keywords, so there's phrase match keywords and related keywords,

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which helps you open up and think a little bit more broad.

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You can get new ideas and it helps ensure that you have a successful keyword optimization strategy in

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place.

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ACM Rush acts as a powerful generator to enlarge the keyword pool for your website.

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Think of keywords as tools that you use to get people to your site.

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So when you focus on keywords and you try to get your clients to rank for certain keywords, what you

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will do is you'll write different blogs, articles and content with that on the website.

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And what that helps the website achieve is a higher ranking when people search that term on Google.

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You can also get Longtail versions of keywords so long tail basically means a more specific version

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of a keyword.

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And a lot of times, the more general ones they call them fat head ones.

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Those are difficult to rank for because they're short and they're very competitive.

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Whereas long tail keywords, which are a string of keywords, may be three to five or even more help

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you because they're less competitive and they can still rank.

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So if there's a long tail keyword that a lot of people are searching that your competitors don't know

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about, this is the tool that helps you uncover what those are.

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And search engine optimization is all about incorporating everything I'm showing you, and you need

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a powerful tool to be good at SEO.

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It's all based on analytics, and it's all based on research.

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You can also explore multinational and multilingual environments.

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This is extremely helpful if you have clients in other parts of the world than you are and you need

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to look at their specific search volumes or rankings.

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Lastly, search engine optimization.

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Is a factor of your backlinks and how they are set up a backlink is a link that is pointing to a website.

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So if someone links to your client's web site that is called a backline.

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And what that tells Google and what that tell search engines is that your website is valuable because

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people are sending people there and the job of Google and the job of every search engine.

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Is to get their searcher and their user to the most relevant website possible.

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The more they do that, the more people use the service because they get to what they want.

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That is why Google has literally become a verb to Google, something it's because they've become so

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good at getting you the information you need when you need it.

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So you need to create a whole backlink profile for a client's website, and that is another part of

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search engine optimization.

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This is more complex because it requires reaching out to other people's businesses and websites and

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either exchanging links or doing some sort of value exchange where you can get a link back to your client's

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website.

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That helps improve the overall ranking of your website, especially when it's credible websites that

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are linking back.

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And you can use a tool just like SEMrush Rush and their backlink analytics tool to get more information

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on this.

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You can look at your competitors as well as your websites.

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Backlinks profile.

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It will show you how many referring domains are pointing there, how many links you have, how many

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monthly visits, and how many keywords.

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You can also look at new links that were acquired and ones that were lost.

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This is especially helpful when you're looking at your competitors.

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You can see what kind of links that they're getting and you can stay ahead of the curve.

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Also, every time you see a dog, this is when Google doesn't update.

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And Google is notorious for this, they always update the way the search engine algorithm works.

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So when you have a tool like this, it is a paid tool, but it is extremely valuable.

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When you have a tool like this, you can use it to your benefit.

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So other competitors might not know when Google does an update and it impacts their site.

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But if you're on top of it, you can help clients turn that into an opportunity as opposed to a threat.

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So that is a little bit about search engine optimization.

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It is a very complex skill.

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But when learn correctly and implemented over time, it can be very valuable to clients.

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So I hope that was a good introduction and demonstration of what search engine optimization includes.