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Now we are on the online ads lesson of this profitable skills module.

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Online ads are where my expertise lies.

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I love them because I get to have a direct impact on a business bottom line.

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I get to help them make more money when I set up effective ad campaigns.

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And since I like the analytical side of things, I like looking at building campaigns that work and

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having numbers to prove for that it works really well.

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Based on my skill set and the beauty of today's marketplace is that there are so many different platforms

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and most of them run off of advertisements.

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And what I mean by that is that they make most of their money by running ads.

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So what you can do is use all of Amazon's data, use all of Facebook and Google and Instagram's data

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and target users on their platform.

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That is how they make money.

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And if you think it's free to use any of these platforms, it's not because the price is you're paying

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with your information.

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So online ads are a powerful way to reach potential buyers and help businesses make more money.

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And it's one of the most profitable freelance skills that you can do.

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The first platform I'd like to go over with you is the Google Ads platform.

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Google Ads is one of the top platforms to provide online advertising because they've been around for

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so long.

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And they all started with ads just like these on the Google search network.

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So let's say you go and you search office supplies on Google.

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The top links that show up are all ads.

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And you can see that with a little headline that says AD.

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And through Google ads, you can set up advertisements to help businesses reach their customers online

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and where they are shopping.

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And Google ads has grown over the years exponentially to not just include the search network.

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And it's all about being able to set up campaigns that help the client get the results that matter to

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them.

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And a lot of times that's either driving people to their website so they can either make a sale, book,

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something, sign up for something, or it's to have them call in to get more phone calls or it's to

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increase physical store visits.

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So it really depends on what type of business the client you are working for is in.

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But based on that, you can use Google ads to help drive the actions that actually matter to that business

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and that is all tracked in the platform.

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And just with every other platform that we are going to be going over, you are the one that is in control

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of the budget.

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So you can set a monthly budget cap, a daily budget cap, and you can be in full control over where

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the budget is going to be spent.

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And this is a big part about online advertising, is a client is going to come to you with a set budget

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and it is up to you to be able to use that budget in the best way possible, to get the best results

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for them and the most conversions for their money.

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And as you scroll down on the Google Ads page, you're going to see that there are a lot of resources

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for you to learn Google ads for free, as well as other paid resources.

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If you want to get even more in-depth with it and you can click on one of these links, learn how Google

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ads works, or you can actually see some case studies in real time and watch this on YouTube.

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I do want to go over one more thing that Google ads is not just the Google search network like we spoke

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about.

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So this is the search network right here, but it's also the Google Shopping Network, so similar to

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search.

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But instead of a website link popping up in actual product, link can pop up.

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In addition, Google also serves ads on the display network, and the display network is on a lot of

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different websites all across the Internet.

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So I'm sure you've seen this before where if you're looking at a product or something on a website,

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then you go on a different website, let's say a blog or a news article, and you see an ad for the

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product you just looked at.

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Those are all display ads and that is also set up through Google ads.

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In addition, Google also owns Gmail, of course.

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So you can also set up and run ads on the Gmail platform when people are looking in their emails.

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In addition, Google also owns YouTube, and YouTube is growing exponentially every single year.

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More and more people are on YouTube.

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It's one of the biggest search engines in the world, biggest social media websites in the world.

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And it is replacing a lot of investment that people were investing into traditional TV and television.

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A lot of that's moving to YouTube because it is extremely affordable to get targeted views on the platform.

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And it's a great way for you to offer services to different clients as a freelancer and specialize in

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multiple networks on the Google Ads platform.

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In addition to YouTube, they also own the Google Discover tab, which is on mobile devices, and that

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is just for people that are looking at browsing new products, new services, etc..

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And lastly, you have Google Maps, which are also very good for driving in-store visits as well as

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let's say you are advertising for a restaurant.

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You can make sure that if someone searches that specific kind of food, let's say Thai food, you can

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run specific location based Google Map ads to help your client show up when it matters most so you can

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add more value to each business that you work with.

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So to recap, Google Ads is a very powerful platform to serve online ads on, and there are a handful

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of different sub platforms that you can also specialize in to help make more money as a freelancer.

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Next is Microsoft advertising.

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Microsoft ads are very similar to Google ads, and they actually have a very powerful feature where

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you can import your Google campaigns directly into your Microsoft advertising account.

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And that may sound like it's too good to be true, but it really is that simple.

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You log in to a microsoft advertising account and you can import your campaigns exactly how they are

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into Microsoft ads.

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So that is a great way for you to, number one, maybe expand the amount of services you're offering

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a specific client.

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And what that does is you can charge more money and you can also help add more value to the client.

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So just like with Google, there are some different networks on the Microsoft ad platform.

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They have their search engine marketing, which is similar to the search network on Google.

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But this is anyone that is searching on Microsoft, Bing, you can show ads.

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They're on that platform.

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They also have native advertising.

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So everything that Microsoft ads owns and Microsoft owns, you can also serve ads natively on those

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platforms as well as display advertising.

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So in addition to Google just having display ads, Microsoft also has display ads.

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And there is a way for you to remarket to users as well as target cold users using the Microsoft Ads

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Network.

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And once again, there are a lot of different stats for you here that you can dive into, as well as

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more ways for you to learn about Microsoft Search Network and Audience Network and really dive into

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all of this because they also have a way for you to reach relevant audiences similar to like you can

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on Google and you can start to dig into all of the different resources that they provide, such as webcasts

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and videos, success stories and training and certifications as well.

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And then even here you can see this is where you can learn how to import from Google ads.

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So Microsoft ads is very similar to Google ads.

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It does have less volume because it is smaller.

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However, it is a great way for you to expand on the different online advertising services you are offering

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as a freelancer, as well as if you're already running ads on Google.

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It's a great way for you to bundle multiple services together and also become proficient in Microsoft

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advertising.

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Next, let's discuss Amazon ads.

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Amazon ads are very great to work with eCommerce brands, people that are selling physical products

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online and as a freelancer.

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If you specialize in Amazon ads, you can help different clients bring their brand to the world.

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There are a few different kind of ads you can run on Amazon.

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There's the product ads, which is ads that show up when someone searches for a product.

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You also have brand shopping experiences.

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This is where you can bring a brand to life and build a whole store on Amazon for a brand and have all

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of their different collections laid out properly so they can drive more sales as well as all of the

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ad technology.

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So all of the tools behind the scenes is there for you to plan, manage, measure and optimize digital

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marketing on Amazon.

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And Amazon once again has a lot of different inspiring stories for you to see how people have had success

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with Amazon advertising.

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And since Amazon is so big, there are so many different articles and videos and different tutorials

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on how you can get started creating all of these different types of ads.

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And the great part about Amazon is because it's such a big platform in so many people use it.

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There are a lot of advertisers and clients that want to have a freelancer help them with Amazon ads.

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But as opposed to Google and Microsoft, there is actually a little bit of a shortage, in my opinion,

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in freelancers offering Amazon ads as a service.

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A lot of people know Google, a lot of people know Microsoft, a lot of people know Facebook and Instagram

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and all of that.

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But not every freelancer out there that does online ads specializes in Amazon ads.

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So this is a great way if you do have interest in the platform, let's say you use Amazon a lot.

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You're already pretty familiar with how things work on there.

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Maybe you can go ahead and start to brush up on some Amazon ad knowledge, see if you like it, and

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add that to the skill set that you offer clients.

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Then we have linked in marketing solutions a.k.a linked in ads.

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This is a way for you to reach over 830 million professionals on the world's largest professional network.

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So just to get started right off the bat.

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LinkedIn is very powerful for B to be type marketing.

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So business to business, not saying that you can't run a business to consumer A, B to C style campaign

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on this platform.

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But primarily in my experience, I've seen that LinkedIn ads are great for businesses trying to reach

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other businesses.

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It's also a very simple process for you to get started on the platform.

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They have their entire campaign manager where you can build, manage, optimize everything all in the

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LinkedIn campaign manager.

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And they also have different types of ads.

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So they have the sponsored content, which are native ads that appear in the LinkedIn feed.

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These are more of the natural style ad that just shows up as people are scrolling.

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They also have sponsored messaging.

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So I'm sure if you have LinkedIn, you probably already been hit with some of these sponsored messages.

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It's a numbers game, so not every single person is going to respond to a sponsored message.

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But if you are working with a client that wants to reach a particular type of profession, then they

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can use sponsored messaging to blast out a lot of different targeted messages to try to get in front

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of the right people.

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On top of that, they have dynamic ads which are cool because they're automatically personalized based

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on the audience you are targeting.

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And lastly, they have text ads which are the more simple PPC or CPM desktop style ads.

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PPC stands for pay per click, and then CPM is the cost per thousand ad impressions.

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So those are two different models.

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You can either pay for each click or pay for 1000 impressions.

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But to look at this just from a higher perspective, LinkedIn is a great platform.

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If you are working with a client that wants to reach other businesses or working professionals, and

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a lot of that data is all in LinkedIn because people are offering that data, they are talking about

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their accomplishments.

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They have it linked to what company they're working at, what industry they're in.

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All of that is great for you to be able to build a targeted campaign to reach the user that you want

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to reach to help your client make more money.

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I want to show you another way you can dig a little bit deeper into Facebook ads.

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This is the Facebook ads library.

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And you can get there by just going to Facebook.com, slash ads, slash library.

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And the reason that Facebook came out with this is because they are aiming to provide transparency by

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offering a comprehensive, searchable collection of all ads that are currently running from across Facebook

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products, including Instagram.

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Anyone can explore the library with or without a Facebook or Instagram account.

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You can access all active ads, even ones that may not have been shown to you because you weren't part

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of an advertiser's intended audience.

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On top of that, you can also see data for all ads about social issues, elections or politics.

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In addition, you can explore and download the Add Library Report, so they provide snapshots and data

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for different ads about social issues and elections, and you can download certain versions of them.

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So Facebook, I'm sure you've heard, had a big part in the election because this was the first time

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that Facebook advertising was used to the fullest potential.

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And because of that, they have a lot of new regulations on them and one of them is just transparency.

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So they need to be more transparent and they need to show what kind of ads are running.

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This is so powerful because you can literally look up what type of ads companies are running.

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So if we go with our company that we've been modeling our skills after.

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As you start to type, you can see it'll pop up whatever Facebook page name there is and you can literally

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pull up.

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Profile of the company.

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And you can see every single ad that is running.

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So you see that guerrilla ad we spoke about in our email marketing and copywriting section.

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You can see they're also running an ad on that.

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And this is public knowledge.

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This is all free and available to anyone because these ad platforms need to provide transparency.

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So this is a tool not a lot of people know about.

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Keep this a secret, because this is just for you guys and this is how you can get ahead of the competition.

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Again, you can see what your competitors are running, what your clients competitors are running.

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You can get ideas for ads and you can literally get a behind the scenes view of what a successful ad

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looks like.

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You can see when the ad started running and you can even look at the different variations.

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And it's just a very powerful way you can start to see what other companies are running.

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And as you can see, they have multiple ads right here and they all look the same.

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But what it's doing is they're targeting different demographics with the ad.

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So you can see this ID number here as you scroll through.

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So this is a powerful tool I suggest you use if you want to run any Facebook or Instagram ads for clients.

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Here you can see another version of that ad with a different photo.

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And what they're doing is they're just testing to see which ones perform best.

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In conclusion, this is just to get your feet wet in the online advertising world.

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My suggestion is to pick one or two platforms that you already use the most.

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Maybe you already spend time on one or two of these platforms.

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That's a great way for you to get a head start because you're going to be more familiar with that platform.

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So once you start to look at it from the other side of the token, so instead of being a user of the

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platform, now you're being a producer, a creator of advertisements, a creator of content to help

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your clients reach the customers they want and to drive the different actions that add value.

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That's where you can start to make some progress on your journey when you're thinking about what profitable

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skill that you want to offer.

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And you can also start to use all of the free education content that is out there that each of these

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platforms released to you for free.

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They have case studies, of course, because they want you to advertise on their platform.

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So they are going to provide you not only tutorials on how to set things up, but also success stories.

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So you can start to see, let's say you have a client, what platform would be the best for them, and

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you can also get certified on these different platforms.

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A lot of them offer free certifications where you do the studying, you take a test that they offer,

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and then you have a certification that you can use on your upward profile in your proposals, and that

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can help build a lot of credibility.

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So overall, online ads are a great way for you to make money as a freelancer because it's a skill set

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that is in massive demand.

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Every single business out there, even if they are already pretty optimized in the organic sense, if

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they want more customers, they are always going to turn to paid advertising.

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And that is why I believe this is one of the skills that will continue to grow in demand for years and

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years to come.

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Now, of course, there is competition, but you never want to let competition hold you back.

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Once you find a platform that you feel comfortable with, you start to gain experience in.

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Then you land a client or two.

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You build case studies around that.

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You can quickly become a specialist on one of these platforms to build a profitable freelance business.

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I'll see you in the next lesson.