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Welcome to the social media management demonstration.

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For this, I'm sticking with the intuitive brand.

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Like we covered in the copywriting section, I want to stick with the same company in the same brand

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through these demonstrations so you can see how a good company is doing it.

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As you can see on the intuitive Facebook page, they're taking advantage of all the features that you

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can use, such as the shop feature, but more importantly, think of this as how as a freelancer you

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would be able to deliver similar services to another brand or another company.

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Social media management is all about scheduling consistent posts that get engagement with potential

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customers.

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So as you can see, this is four hours ago, so they're very active on Facebook.

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They're still using their copywriting.

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Copywriting applies to every medium and every skill set.

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The length of their copywriting will change, though, based on what platform you were on.

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So with email, you can go a lot more long form, whereas with a Facebook post, you don't want to lose

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their attention.

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So as you can see, they go a little bit shorter.

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This brand is very active.

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They're always sharing new items and they always make sure to include copywriting with each post.

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This is exactly what a social media manager does, is that they are the ones that not only create,

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but they also schedule these posts out.

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What I'm showing you is how they're very consistent.

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Every post has a little bit of copywriting and a great image.

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So using the previous skills, we went over graphic design and copywriting.

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You can use both of those combined with the tools I'm about to show you to manage companies social media

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accounts.

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And why is this a valuable skill you might be asking yourself?

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The answer is because what it does is it helps you number one, connect with people.

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And number two, it helps grow the companies exposure that you're working on.

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Because as these posts start getting shares and as they start getting comments on them and they start

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getting more likes and engagement, this helps the company.

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And this helps the brand grow and get in front of more people's eyes.

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And because what they're doing is including the best practice of copywriting, as well as a great graphic

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design image with every single post that's helping them remain brand consistent and to grow their awareness.

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This is how you can help companies.

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What you can do is you can model after companies that are already doing well on social media and getting

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engagement so you can offer those skills to clients on Upwork.

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Now what I want to show you is the different tools I suggest using to set up and to manage these posts.

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The first is a website called Buffer, it's buffer dot com, and it allows you to publish and analyze

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results.

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I love using these kind of tools because you can schedule things out.

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It allows you to plan, collaborate and publish some stopping content that drives meaningful engagement

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and growth for your brand or for the brand you are working on.

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So what buffer allows you to do for a monthly fee is see all of your posts in one place for all of the

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different social media platforms you manage.

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So you can plan and publish your content for Instagram, Facebook, Twitter, Pinterest and LinkedIn,

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all from one simple dashboard.

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So as a profitable freelancer, of course, you might start out with just managing one platform for

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a client.

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But your goal will be to get all of the platforms under management, because then you can continue to

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upsell and raise your fees, all while delivering more value.

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This is a snapshot of what the platform does, in essence, it allows you to schedule different posts

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out for different times of the day well into the future.

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It also allows you to plan and collaborate on different post with a team.

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This is really cool when you want to look at a calendar, you want to tailor posts and you want to schedule

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posts and you want a teammate to collaborate with you so you can set different access levels and you

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can give your client either approval required or full posting access.

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It's all up to you, and it's all how you want to set it up.

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I love this tool because it gives me the flexibility to not only schedule posts out, but to have clients

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be able to have a dashboard for where everything is taking place.

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And that is what the buffer website looks like, and this is once again a paid monthly tool.

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But you do have a free trial here and you don't need a credit card to sign up.

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So what I suggest doing is using this tool as well as the next tool I'm about to show you.

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Which is Hootsuite.

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Hootsuite is the other social media managing tool, I suggest.

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And they also have a free trial.

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So what I suggest doing is comparing the two use both and see which one you like more.

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Hootsuite works with Facebook, Instagram, Pinterest, LinkedIn, YouTube and Twitter.

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It's one of the biggest social media management platforms.

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And just like Buffer, it allows you to manage everything in one convenient dashboard.

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And they also have more messaging features built in where you can reply with a single click to messages.

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Brand mentions and comments across all social media networks through a single dashboard.

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That is very important because as you start to manage social media for clients, it's not just about

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posting their content.

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It's all about responding and engaging with people as they start to interact with the content you're

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posting.

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They also have an analytics portion of the tool that allows you to track performance and the growth

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of the audience you're working on over time.

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This is valuable so you can show your client how much success you're having and how much the social

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media posts are really having an impact on the brand and the company's growth.

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They also have different plans based on whether you're working as a single user or whether you want

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to get a whole team on the platform.

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So those are two tools I suggest using to become a profitable social media manager.

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And just like with all the other tools you want to model after who is doing it successfully and then

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put yourself in the best position to succeed by using the tools that I suggest using.

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So I look forward to seeing all of your awesome social media success out there, and I will see you

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in the next demonstration.