1
00:00:02,560 --> 00:00:06,670
Welcome to the graphic design demonstration portion of the module.

2
00:00:07,090 --> 00:00:13,510
Graphic design is a skill, just like copywriting is included in a lot of different tasks that you will

3
00:00:13,510 --> 00:00:15,220
complete as a freelancer.

4
00:00:15,850 --> 00:00:18,790
The website we're on right now is called canva.com.

5
00:00:19,120 --> 00:00:21,370
They have a free plan as well as a paid plan.

6
00:00:21,730 --> 00:00:28,660
But even the free plan will allow you to start with templates that are already professionally designed

7
00:00:28,990 --> 00:00:30,490
by graphic designers.

8
00:00:31,030 --> 00:00:39,460
And what I mean by templates is Instagram posts, infographics, logos, flyers and much, much more.

9
00:00:40,120 --> 00:00:46,630
Because when you start to think about it and look into it, graphic design is incorporated in almost

10
00:00:46,630 --> 00:00:51,130
every single thing that a business or a person does online.

11
00:00:51,580 --> 00:00:57,010
As I continue to scroll through these, you can see that there are so many different applications of

12
00:00:57,010 --> 00:01:04,270
graphic design, whether it's a physical in-person item like a business card or certificate magazine,

13
00:01:04,600 --> 00:01:10,320
or if it's something online, like the banner of a blog, no matter what it is.

14
00:01:11,370 --> 00:01:17,820
Graphic designers usually incorporated when you're marketing businesses online and as a freelancer,

15
00:01:17,970 --> 00:01:23,940
you know that more and more companies are moving their businesses online, and because of that graphic

16
00:01:23,940 --> 00:01:26,970
design is another skill that is massively in demand.

17
00:01:27,240 --> 00:01:33,510
And you can charge very high prices because the value you're providing is very high as well.

18
00:01:33,810 --> 00:01:39,900
When you give a company, a website or a branding package, when you create business cards for them

19
00:01:40,260 --> 00:01:46,290
or social media posts and they're a high level, what you're doing is you're bringing the value of their

20
00:01:46,290 --> 00:01:50,940
brand up and that helps them make more money, attract more customers.

21
00:01:51,090 --> 00:01:55,080
And ultimately, that's what helps you secure a long term position.

22
00:01:56,580 --> 00:02:01,170
Another thing that people think about when they think of graphic design is logo creation.

23
00:02:01,560 --> 00:02:05,790
A lot of new companies being created and a lot of logos are in demand.

24
00:02:06,240 --> 00:02:13,500
So what you can do is you can start with templates that are already professionally designed.

25
00:02:13,830 --> 00:02:18,360
And I want to show you how you can get an idea for how to create a logo.

26
00:02:18,720 --> 00:02:24,660
And then I want you to see how you can literally become a graphic designer when you know how to use

27
00:02:24,660 --> 00:02:25,590
the right tools.

28
00:02:26,220 --> 00:02:29,190
As you can see here, the templates are on the left hand side.

29
00:02:29,550 --> 00:02:33,180
And what they do is they break it up by industry or category.

30
00:02:33,510 --> 00:02:38,550
And this is really helpful because you can try to find whatever is the most relevant based on whatever

31
00:02:38,550 --> 00:02:40,230
kind of logo you want to create.

32
00:02:41,620 --> 00:02:47,020
And from there, you can choose one and let's say we want to just choose.

33
00:02:47,410 --> 00:02:49,960
Let's choose like a business one, you can also do search.

34
00:02:50,080 --> 00:02:52,030
So let's say we want to choose a business one.

35
00:02:53,960 --> 00:02:58,040
And then it'll bring up different business logos, different templates.

36
00:02:58,850 --> 00:03:02,630
So if we wanted to start with one right here, you can load it up.

37
00:03:02,990 --> 00:03:08,660
And what will happen is it'll give you an editable version that you can update every part of.

38
00:03:09,050 --> 00:03:11,960
So if you wanted to click on this, you can change the color up here.

39
00:03:12,350 --> 00:03:13,700
You can also change the text.

40
00:03:13,700 --> 00:03:16,190
So let's just put in profitable freelancer.

41
00:03:18,920 --> 00:03:20,450
And as you can see, it didn't fit.

42
00:03:20,990 --> 00:03:27,560
But that's no problem because everything is drag and drop and everything is very easy to just move around

43
00:03:27,560 --> 00:03:28,010
and edit.

44
00:03:28,490 --> 00:03:31,340
If you want to move this logo a little bit, it's another cool thing.

45
00:03:31,340 --> 00:03:32,960
It will show you where the middle is.

46
00:03:33,320 --> 00:03:38,930
So you can create professionally designed graphic designs that are right on point.

47
00:03:38,930 --> 00:03:40,250
And let's do down here.

48
00:03:40,250 --> 00:03:42,080
Let's say we run a rate academy.

49
00:03:44,540 --> 00:03:46,070
And once you have this.

50
00:03:46,700 --> 00:03:48,410
You can also edit the background.

51
00:03:49,600 --> 00:03:53,590
You can edit with a custom color as well, which is pretty cool.

52
00:03:53,830 --> 00:03:56,320
Kind of drag it around, see what is best for you.

53
00:03:57,650 --> 00:04:00,590
And then you can also see different colors as well.

54
00:04:01,180 --> 00:04:02,210
But let's leave it on that.

55
00:04:02,630 --> 00:04:05,750
And then from here, what I want to show you is another cool feature.

56
00:04:05,750 --> 00:04:12,710
If we exit out of the search and we go back to just the different templates as you click through, you're

57
00:04:12,710 --> 00:04:16,310
able to look at different versions of what your logo could look like.

58
00:04:16,760 --> 00:04:20,540
So as I click through here, it brings that text along.

59
00:04:20,990 --> 00:04:27,500
And this is a great feature that Canva has because you can get an idea and send a client, for example,

60
00:04:27,680 --> 00:04:32,900
multiple different variations of a logo or any branding or graphic design work you're doing.

61
00:04:33,200 --> 00:04:37,940
And that will help you stand out because you're not just presenting them one logo and saying, Hey,

62
00:04:37,940 --> 00:04:42,290
this is what I did, but you're going to show them a multitude of different options.

63
00:04:42,500 --> 00:04:44,240
And this tool lets you do that.

64
00:04:45,050 --> 00:04:50,360
It is really powerful how you can start to see that no matter what you click on, it's going to work

65
00:04:50,360 --> 00:04:51,590
it into the logo.

66
00:04:52,070 --> 00:04:54,890
And that's all because these templates are designed like that.

67
00:04:55,460 --> 00:04:57,560
And then if you want to go even deeper.

68
00:04:58,700 --> 00:05:06,350
Into a specific category, you can click see all and that will bring up multiple different templates

69
00:05:06,740 --> 00:05:07,680
with that category.

70
00:05:07,700 --> 00:05:09,680
So right now, we're in food and drink logos now.

71
00:05:09,890 --> 00:05:15,830
So if you continue to scroll down, you can see that not only do they have a couple of templates, but

72
00:05:15,830 --> 00:05:17,870
they have a lot and these are free.

73
00:05:18,230 --> 00:05:21,020
So if you scroll over it and it says free, that's free.

74
00:05:21,260 --> 00:05:23,780
They do have some paid ones for the paid plan.

75
00:05:24,930 --> 00:05:30,810
So many of them are free, and you can start to just click through them and get a good idea of what

76
00:05:30,810 --> 00:05:32,550
design you want to deliver.

77
00:05:35,070 --> 00:05:40,410
Now we're back on the homepage, and the last thing I wanted to show you about using Canva to create

78
00:05:40,800 --> 00:05:45,900
beautiful graphic designs is going down to the design by category section.

79
00:05:46,470 --> 00:05:53,010
And here you can click through different categories to help you narrow down what template you want to

80
00:05:53,010 --> 00:05:53,400
find.

81
00:05:53,820 --> 00:06:00,780
So from social media, it will break out Instagram posts, Instagram Stories, animated social media

82
00:06:00,780 --> 00:06:07,560
posts, Facebook posts, Facebook cover all the way through everything social media related, even YouTube

83
00:06:07,560 --> 00:06:09,660
thumbnails, YouTube channel art.

84
00:06:10,440 --> 00:06:16,560
You can start to deliver these graphic design services based on whatever skill set you were serving.

85
00:06:17,250 --> 00:06:23,190
Moving on to events, they have a lot of different things for events, and these are more in-person

86
00:06:23,190 --> 00:06:30,360
physical products, design elements and then marketing a lot of the same social media ones we've seen,

87
00:06:30,510 --> 00:06:34,490
as well as flyers, logos, brochures, things of that nature.

88
00:06:35,100 --> 00:06:38,310
And they also have document layouts, which is very helpful.

89
00:06:38,610 --> 00:06:44,220
So if you're creating a presentation, whether it's for yourself to a potential client or whether you're

90
00:06:44,220 --> 00:06:49,980
creating a presentation for the potential client, this is a great place to start because you're going

91
00:06:49,980 --> 00:06:53,070
to have a leg up based on if you started from scratch.

92
00:06:53,610 --> 00:06:58,740
Whenever you start with a template, you have a much higher chance for success when it comes to design,

93
00:06:59,160 --> 00:07:04,500
because the professionals design the template in a specific way, and all you have to do is go in there

94
00:07:04,500 --> 00:07:09,960
and add your content in, as opposed to starting from scratch with a blank piece of paper, which is

95
00:07:09,960 --> 00:07:11,070
extremely difficult.

96
00:07:12,310 --> 00:07:21,340
Also, they have other documents and reports even resumes that you can use even invoices as a freelancer.

97
00:07:22,460 --> 00:07:28,970
If you keep scrolling through whatever category it is, it will give you a full view of every single

98
00:07:28,970 --> 00:07:29,900
thing that they offer.

99
00:07:30,930 --> 00:07:32,500
If you go back to the categories.

100
00:07:33,800 --> 00:07:35,030
The prince as well.

101
00:07:36,350 --> 00:07:45,860
T-shirts you can design on here, posters, labels, then video they also have video templates, intros

102
00:07:45,860 --> 00:07:49,610
for Facebook and YouTube and animated social media posts.

103
00:07:49,760 --> 00:07:51,160
This is the way of the future.

104
00:07:51,170 --> 00:07:55,880
More and more social media platforms and businesses are moving to video content.

105
00:07:56,390 --> 00:08:02,240
So if you're providing some sort of video editing skill, you can combine that with a graphic design

106
00:08:02,240 --> 00:08:02,690
element.

107
00:08:02,840 --> 00:08:04,940
Using this free tool that I'm showing you.

108
00:08:06,320 --> 00:08:11,720
They also have school related ones, and one of my other favorite templates is this infographic template.

109
00:08:11,750 --> 00:08:17,630
These are really cool because this is something you would never be able to provide if you didn't have

110
00:08:17,870 --> 00:08:19,880
a type of free tool like this.

111
00:08:20,180 --> 00:08:22,160
But once you do have a tool like this?

112
00:08:23,360 --> 00:08:28,970
You can start to provide skills you never even thought you could, because you can map out the contents

113
00:08:28,970 --> 00:08:36,140
of your mind onto paper in a visually appealing way because someone already helped you with the first

114
00:08:36,140 --> 00:08:38,740
step and it's great it all works the same way.

115
00:08:38,750 --> 00:08:40,580
All you have to do is just click on the template.

116
00:08:40,880 --> 00:08:45,110
It loads it up and you can start to go in here and edit every single piece of it.

117
00:08:46,010 --> 00:08:52,220
So that was a little bit of an introduction and a demonstration on what graphic design is, how it applies

118
00:08:52,220 --> 00:08:58,130
to a wide array of different freelancing tasks, and why you should dedicate some time to developing

119
00:08:58,130 --> 00:08:59,570
your graphic design skill set.