1 00:00:01,820 --> 00:00:09,800 Welcome to the copyrighting demonstration, copyrighting is used on every single medium, and it is 2 00:00:09,800 --> 00:00:19,010 using words to sell, whether that's a physical product, a service or even just selling the idea of 3 00:00:19,010 --> 00:00:20,180 a brand to someone. 4 00:00:20,570 --> 00:00:26,780 Copywriting is used and you are probably not aware that you're consuming it every single day. 5 00:00:28,530 --> 00:00:35,340 To start out, I wanted to show you one of the most impactful forms of copywriting that I've seen recently 6 00:00:35,700 --> 00:00:37,860 in the form of email marketing. 7 00:00:39,410 --> 00:00:47,030 So everything from the subject line, a stunning new piece for primal power and authority. 8 00:00:48,250 --> 00:00:56,020 So right off the bat, this is using copywriting because it's all about conveying emotion and getting 9 00:00:56,020 --> 00:01:02,950 people not only to pay attention to what you're selling, but to get them to feel an emotion and emotional 10 00:01:02,950 --> 00:01:08,140 connection so they will pull out their wallet and eventually become a customer. 11 00:01:09,470 --> 00:01:15,830 I want to read this email because this will help you understand what good copywriting is and how it 12 00:01:15,830 --> 00:01:23,270 can make you consider purchasing an item or conveying emotion all through just using words. 13 00:01:25,140 --> 00:01:31,230 At the top, they do use this pattern interrupt where it uses the name and email marketing, I'll show 14 00:01:31,230 --> 00:01:32,490 you more about this, but. 15 00:01:33,440 --> 00:01:39,440 The main focus here is to just look at what kind of words they're using, how they're formatting it 16 00:01:39,680 --> 00:01:45,980 and how they are structuring a story with a beginning, middle and end, where at the end you'll see 17 00:01:45,980 --> 00:01:48,260 that they'll get you to try and purchase. 18 00:01:49,240 --> 00:01:52,630 So it says, Hey, Paul, I'm excited to finally launch this new piece. 19 00:01:52,990 --> 00:01:54,730 We couldn't wait to get out to you. 20 00:01:55,060 --> 00:01:56,860 The reason might not be what you think. 21 00:01:57,320 --> 00:01:57,820 It's right there. 22 00:01:57,820 --> 00:01:59,290 The building, some curiosity. 23 00:01:59,620 --> 00:02:03,250 They show the new product, which is a canvas, so they sell canvas art. 24 00:02:05,990 --> 00:02:10,320 When it comes to being a boss, some people think of themselves as wolves. 25 00:02:11,180 --> 00:02:17,270 But if you want 10x power with a fraction of the effort, become a silverback gorilla. 26 00:02:18,440 --> 00:02:19,220 Here's why. 27 00:02:20,120 --> 00:02:26,090 A wolf will growl aggressively, dart around and force others to ground in dominance. 28 00:02:28,170 --> 00:02:33,270 He puts a lot of effort into getting what he wants, but a silverback gorilla. 29 00:02:33,750 --> 00:02:36,780 He simply shoots you a look and he owns you. 30 00:02:37,230 --> 00:02:39,510 The wolf takes what he wants by pushing. 31 00:02:40,680 --> 00:02:45,360 The gorilla creates an effortless pull through sheer presence. 32 00:02:46,110 --> 00:02:50,220 And therein lies his power authority and respect. 33 00:02:50,790 --> 00:02:52,170 Less is more. 34 00:02:54,200 --> 00:02:56,420 Another photo of the product. 35 00:02:58,820 --> 00:03:05,960 Big, bold headlines, if you're just scrolling, grabbed your attention, the gorilla knows the secret. 36 00:03:06,530 --> 00:03:07,940 More curiosity building. 37 00:03:09,740 --> 00:03:17,090 Control over yourself and your mind translates to influence in business, in life, in times of uncertainty. 38 00:03:17,450 --> 00:03:20,510 This rock solid aura is how you grow stronger. 39 00:03:21,200 --> 00:03:23,660 Achieve anyway and emerge victorious. 40 00:03:24,630 --> 00:03:27,360 You share ancestors with this boss of the jungle. 41 00:03:27,600 --> 00:03:34,140 The primal qualities are inside you and you can unlock them anytime you choose, no matter the circumstance. 42 00:03:34,830 --> 00:03:36,360 That's why we created this piece. 43 00:03:37,080 --> 00:03:42,360 When you're in the daily presence of the silverback gorilla boss pulling on his cigar, you won't be 44 00:03:42,360 --> 00:03:44,340 able to help but mirror his attitude. 45 00:03:45,480 --> 00:03:50,940 That's a subtle but powerful shift, because when people doubt you or try to knock you off your path. 46 00:03:51,820 --> 00:03:53,800 All you'll have to do is shoot them a look. 47 00:03:54,400 --> 00:03:55,130 They'll stop. 48 00:03:55,240 --> 00:04:00,010 The script will flip and they'll begin to admire you on your path to greatness. 49 00:04:00,700 --> 00:04:04,510 That's when you become unstoppable and prosperity becomes yours. 50 00:04:05,590 --> 00:04:09,220 So click to grab this piece now during its special launch. 51 00:04:10,560 --> 00:04:17,160 Right, so this is what most people might think copywriting is just using some sentence to to make people 52 00:04:17,160 --> 00:04:19,890 buy things, but in reality, it's the whole email. 53 00:04:20,640 --> 00:04:27,240 It's the feeling it makes you feel as you read through these descriptive words and through these analogies, 54 00:04:27,660 --> 00:04:33,390 where they help relate what their product is to what it can resemble to you. 55 00:04:34,310 --> 00:04:36,890 And here is where they go and sell the product. 56 00:04:37,400 --> 00:04:43,070 So if they didn't do this whole copyrighting piece and they just included this. 57 00:04:44,260 --> 00:04:51,580 I'm sure the sales would be astronomically different because you need copywriting, every product, 58 00:04:51,580 --> 00:04:57,520 every service, people need to feel a connection to what they're buying and actually have something 59 00:04:57,520 --> 00:04:59,320 that pushes them over the edge. 60 00:05:00,010 --> 00:05:04,000 And copywriting is not just with email marketing. 61 00:05:04,600 --> 00:05:09,370 So copywriting is everything in all areas of marketing. 62 00:05:09,370 --> 00:05:10,960 So let's go to their website now. 63 00:05:13,600 --> 00:05:16,240 So now we're on the intuitive website. 64 00:05:17,760 --> 00:05:20,280 Copywriting is everywhere. 65 00:05:20,760 --> 00:05:25,210 So as we saw, it was just an email marketing, it's also right on your website. 66 00:05:25,230 --> 00:05:32,370 So copywriting is also a freelance skill that people will hire for just for the words on their website. 67 00:05:32,370 --> 00:05:35,310 So discover the fortune lying hidden on your walls. 68 00:05:36,060 --> 00:05:40,080 That was a copywriting line that someone was paid to create. 69 00:05:41,210 --> 00:05:47,210 As you continue to scroll, here's even more copyrighting on the site when you have the right vision. 70 00:05:47,630 --> 00:05:53,450 It fuels you and makes everyone feel part of a bigger future and what you visualize daily shapes your 71 00:05:53,450 --> 00:05:53,870 life. 72 00:05:54,560 --> 00:06:00,620 So when people ask why our pieces are so unique, our answer is always the same to leverage your walls 73 00:06:00,620 --> 00:06:02,990 for mindset, fun and profit. 74 00:06:03,920 --> 00:06:09,140 Find what inspires you below for your home or office, let it spur you daily to get what you want. 75 00:06:09,530 --> 00:06:11,780 Be who you want and look stunning doing it. 76 00:06:12,200 --> 00:06:14,060 We can't wait for you to see the difference. 77 00:06:14,450 --> 00:06:15,380 Intuitive teen. 78 00:06:16,750 --> 00:06:25,090 As you can see, copyrighting helps build a connection with a company with their products and can help 79 00:06:25,090 --> 00:06:30,130 you make that purchase in that decision and become a customer. 80 00:06:31,170 --> 00:06:36,750 All because of the way they made you feel and the way that you want their product to make you feel. 81 00:06:40,110 --> 00:06:48,090 As we go deeper into the website, copyrighting exists also on specific product pages, for example. 82 00:06:49,470 --> 00:06:50,910 So down here, you can see. 83 00:06:52,070 --> 00:06:57,440 Just like in the email, they're building more of an emotional connection to this piece. 84 00:06:57,710 --> 00:07:01,190 What it could resemble to you, what it could look like in your home. 85 00:07:01,460 --> 00:07:07,460 And of course, the piece they're showing is the largest size, so everything that they're doing is 86 00:07:07,460 --> 00:07:12,980 helping by helping you envision what their product will do for your life and why it's important. 87 00:07:14,160 --> 00:07:19,120 And that's what copywriting is, and that is why it helps businesses make so much money. 88 00:07:19,350 --> 00:07:24,570 Because without these words, without these words, to help people actually take action. 89 00:07:25,200 --> 00:07:27,930 Most people don't take action and then will leave the site. 90 00:07:28,530 --> 00:07:33,440 But the ones that are willing to look a little bit deeper and they find this copywriting. 91 00:07:34,110 --> 00:07:36,600 It really helps push more people over the edge. 92 00:07:39,580 --> 00:07:44,200 Another place on the website where copywriting exists is in the blog section. 93 00:07:45,280 --> 00:07:52,420 So a lot of websites and this is and B to B, B to C, this is a huge freelancing skill when it comes 94 00:07:52,420 --> 00:08:00,790 to copywriting, is blog writing because blogs not only help drive sales, but they also help by improving 95 00:08:00,790 --> 00:08:04,870 search engine optimization when you target specific keywords. 96 00:08:05,470 --> 00:08:11,500 What that does is it helps intuitive show up higher in the search engines because they're writing blogs 97 00:08:11,500 --> 00:08:13,540 on motivational canvas art. 98 00:08:14,320 --> 00:08:21,100 So the more they write and the more they use Waller and Canvas are in and the keywords that makes sense 99 00:08:21,100 --> 00:08:22,570 for them in their blogs. 100 00:08:23,440 --> 00:08:30,490 It helps them get new customers because now that they rank well for canvas art keywords because of all 101 00:08:30,490 --> 00:08:31,480 the blogs they wrote. 102 00:08:32,320 --> 00:08:34,330 Now they can get more people to their brand. 103 00:08:34,510 --> 00:08:39,970 More people read the copywriting on the site, get in the email funnel and eventually become customers. 104 00:08:41,290 --> 00:08:47,440 I hope you're starting to see how powerful copywriting can be and how it applies to every aspect of 105 00:08:47,440 --> 00:08:48,370 online marketing. 106 00:08:50,020 --> 00:08:51,820 Within the blog itself. 107 00:08:53,650 --> 00:08:55,270 Is just straight copyrighting. 108 00:08:55,810 --> 00:08:58,060 You know, this is just the strictest form of it. 109 00:08:59,060 --> 00:09:04,190 So I hope you understand a little bit more about copywriting, and now what I want to do is shift over 110 00:09:04,190 --> 00:09:10,370 to some tools that I like to use to become the best copywriter possible, even if you're just starting 111 00:09:10,370 --> 00:09:10,610 out. 112 00:09:11,740 --> 00:09:15,910 Now, the first tool I like to use is the Hemingway app. 113 00:09:16,600 --> 00:09:18,880 So this is Hemingway app dot com. 114 00:09:19,270 --> 00:09:26,280 And what it does is it lets you enter any content you've written and it gives it a readability ranking. 115 00:09:26,770 --> 00:09:31,600 It shows whether it is good or bad needs improvement. 116 00:09:31,960 --> 00:09:33,460 It shows how many words it is. 117 00:09:33,790 --> 00:09:36,220 But more importantly, these sections here. 118 00:09:36,910 --> 00:09:42,100 This shows you where you are potentially going to be losing people. 119 00:09:43,120 --> 00:09:49,120 The reason is people have very short attention spans, and you need to write at a very, very basic 120 00:09:49,120 --> 00:09:54,070 level that is direct to the point and the most amount of people can understand. 121 00:09:54,460 --> 00:09:55,720 So that's what this does. 122 00:09:56,110 --> 00:09:59,740 So this app highlights lengthy, complex sentences and common errors. 123 00:10:00,010 --> 00:10:02,560 A yellow sentence means shorten or split it. 124 00:10:03,310 --> 00:10:08,740 If you see a red sentence, that means it is so dense and complicated that most readers will get lost 125 00:10:08,740 --> 00:10:10,630 just trying to read it and to understand it. 126 00:10:12,030 --> 00:10:17,910 You will be amazed once you start to enter your content and blogs and any copywriting you're doing into 127 00:10:17,910 --> 00:10:25,740 this app because it will really help you get more to the point and become a more effective copywriter. 128 00:10:25,950 --> 00:10:31,560 It will also show you different words that are complex or that you can replace or use a different word 129 00:10:31,560 --> 00:10:38,790 with, as opposed to telling you to use more forceful verbs to become more direct with the words you 130 00:10:38,790 --> 00:10:39,330 use. 131 00:10:40,590 --> 00:10:46,560 And also, it will help you with some grammar related things, like using the passive voice it'll tell 132 00:10:46,560 --> 00:10:47,820 you, use active voice. 133 00:10:48,240 --> 00:10:53,340 This is what can help you become a good copywriter, and I like to combine using this app. 134 00:10:54,400 --> 00:10:59,740 With Grammarly, so if we take this text right here, we copy it. 135 00:11:00,550 --> 00:11:02,110 Grammarly is very similar. 136 00:11:02,860 --> 00:11:09,190 But instead of showing you complex sentences, it focuses more on the clarity and the grammar. 137 00:11:09,820 --> 00:11:12,820 And as you can see, of course, they're pushing you to go to the premium plan. 138 00:11:13,090 --> 00:11:21,070 But just the free plan alone will help you because it will break down the delivery, engagement, clarity 139 00:11:21,070 --> 00:11:23,650 and correctness and will underline. 140 00:11:25,460 --> 00:11:26,720 Any mistakes there are? 141 00:11:26,900 --> 00:11:34,100 And you can easily just go through, click them and edit your text up so as you start to combine these 142 00:11:34,100 --> 00:11:34,940 two apps. 143 00:11:35,940 --> 00:11:44,100 You can start to become a copywriter that comes off as having a lot of experience, even if you've never 144 00:11:44,100 --> 00:11:46,110 done a single copywriting piece. 145 00:11:46,860 --> 00:11:53,070 It's a very profitable freelance skill and I highly suggest you look into it because no matter what 146 00:11:53,070 --> 00:11:59,880 you do, whether it's email, marketing, website design, social media copywriting will play a role 147 00:12:00,390 --> 00:12:01,860 in your freelance journey. 148 00:12:02,580 --> 00:12:08,640 It will even play a role in your emails, to clients, in your scripts, in your call scripts. 149 00:12:08,970 --> 00:12:10,650 So start to get good at copywriting. 150 00:12:10,650 --> 00:12:12,870 Start to improve your grammar. 151 00:12:13,500 --> 00:12:18,390 Never be so good that you refuse to keep learning and never just write things off. 152 00:12:18,390 --> 00:12:21,330 Like, Oh, I used to be good at writing when I was in school, and now I'm not. 153 00:12:21,780 --> 00:12:27,870 You have the ability to get good at things to sharpen your toolset, to get good at copywriting, and 154 00:12:27,870 --> 00:12:29,280 I highly suggest you do that. 155 00:12:30,210 --> 00:12:37,230 Lastly, another really good way to get off the ground running and off the ground quick with copywriting. 156 00:12:37,830 --> 00:12:45,030 I take my phone and I set up the microphone recording where it records your voice and it turns it into 157 00:12:45,030 --> 00:12:45,510 text. 158 00:12:46,050 --> 00:12:52,080 This will help you get a conversational tone in your writing, and it will also help you get so much 159 00:12:52,080 --> 00:12:58,140 more done because there is a big disconnect between what your brain's thinking and how quick you can 160 00:12:58,140 --> 00:13:03,930 type, especially if you're new to using a computer or you're new to freelancing, or even if you just 161 00:13:03,930 --> 00:13:05,940 have never learned to type the correct way. 162 00:13:06,420 --> 00:13:12,390 Typing holds you back, so when you just speak into your phone and it turns it into text, of course 163 00:13:12,390 --> 00:13:17,430 there's going to be some errors there, but for the most part, it gets your ideas on paper and then 164 00:13:17,430 --> 00:13:19,500 you can go in and clear that up. 165 00:13:19,980 --> 00:13:23,010 Optimize that from there once you have a pretty good piece. 166 00:13:23,370 --> 00:13:28,800 Throw it in the Hemingway app and then to polish it up, throw it in Grammarly to get all those grammar 167 00:13:28,800 --> 00:13:29,610 errors edited. 168 00:13:30,270 --> 00:13:33,240 I hope that was helpful, and I'll see you in the next demonstration.