1
00:00:01,190 --> 00:00:03,710
Now let's discuss front end development.

2
00:00:03,710 --> 00:00:10,370
Front end developers on Upwork charge anywhere between $15 an hour to $35 per hour on average.

3
00:00:11,150 --> 00:00:17,240
Front end web development is the development of the graphical user interface of a website through the

4
00:00:17,240 --> 00:00:23,360
use of HTML, CSS and JavaScript so that users can view and interact with that website.

5
00:00:23,360 --> 00:00:26,900
So that's what the front end of the website consists of.

6
00:00:27,170 --> 00:00:30,560
One of the first factors is your project scope.

7
00:00:30,560 --> 00:00:37,670
So is the client's intention simply to engage with someone and to have them set up a quick landing page

8
00:00:37,670 --> 00:00:41,240
to gather email subscriptions for an eventual product launch?

9
00:00:41,270 --> 00:00:44,510
Or is the client looking for something more long term?

10
00:00:44,510 --> 00:00:50,060
Maybe they need a freelancer and someone to help them build the client side of the website from the

11
00:00:50,060 --> 00:00:54,220
ground up with an emphasis on performance, scalability and maintenance.

12
00:00:54,230 --> 00:00:58,820
Of course, the cost will vary from one end of the spectrum to the other.

13
00:00:59,630 --> 00:01:04,790
This is especially true for front end development or web development services in general, where the

14
00:01:04,790 --> 00:01:10,790
top level decisions such as whether or not your plan is to monetize an existing WordPress blog or develop

15
00:01:10,790 --> 00:01:13,550
a dynamic single page application from scratch.

16
00:01:13,820 --> 00:01:19,400
Of course, this will all ultimately determine which technologies the front end developer will have

17
00:01:19,400 --> 00:01:21,710
to use to accomplish that goal.

18
00:01:22,420 --> 00:01:27,640
Now let's go over the different types of front end developers and how much they charge on average,

19
00:01:27,640 --> 00:01:30,160
as well as a quick description of what they do.

20
00:01:30,220 --> 00:01:32,450
The first is basic front end.

21
00:01:32,470 --> 00:01:38,950
Those are freelancers who have fundamentals in HTML, CSS and JavaScript, and they often charge an

22
00:01:38,950 --> 00:01:42,280
average hourly rate of around $15 per hour.

23
00:01:42,610 --> 00:01:48,670
The next type is intermediate to advance front end developers, and these are freelancers who go beyond

24
00:01:48,670 --> 00:01:53,200
the fundamentals and are skilled in one or more of a chosen framework.

25
00:01:53,680 --> 00:01:58,990
These type of freelancers typically charge an average hourly rate of $35 per hour.

26
00:01:59,290 --> 00:02:06,400
And lastly, you have full stack developers which actually combine a mix of front end and back end technology

27
00:02:06,400 --> 00:02:07,300
expertise.

28
00:02:07,330 --> 00:02:13,810
These type of freelancers typically charge an average hourly rate of $55 plus per hour.

29
00:02:14,500 --> 00:02:20,710
Another cost factor, in addition to the scope of work, is the experience level as well as the expertise

30
00:02:20,740 --> 00:02:23,170
of you as the front end developer.

31
00:02:23,170 --> 00:02:28,270
So the more experienced you are as a programmer and the more different projects that you've already

32
00:02:28,270 --> 00:02:33,020
completed that are similar to what the client needs, the higher the rate you can charge.

33
00:02:33,040 --> 00:02:37,030
However, it's still does relate to the complexity of the project.

34
00:02:37,030 --> 00:02:42,610
If it's a very simple one page website, even if you are extremely experienced, you're only going to

35
00:02:42,610 --> 00:02:45,610
be able to charge the high end of the spectrum there.

36
00:02:46,430 --> 00:02:52,580
On the other hand, if a client wishes to have a fully customizable website, then that's when you can

37
00:02:52,580 --> 00:02:58,340
charge even more because the cost will be worth it to them when they consider what they are going to

38
00:02:58,340 --> 00:02:59,650
be getting in return.

39
00:02:59,660 --> 00:03:05,270
So the more complex a project is and the more experience you have delivering that, that is when you

40
00:03:05,270 --> 00:03:09,800
are going to be able to charge the highest rate for your services, because the more experience you

41
00:03:09,800 --> 00:03:15,290
have, the more the client knows you'll be able to handle any problems that come up, any bugs that

42
00:03:15,290 --> 00:03:17,540
appear before you go to launch the website.

43
00:03:17,540 --> 00:03:23,120
And the more confident they will be that you will be able to achieve their goals and launch the website

44
00:03:23,150 --> 00:03:24,740
exactly how they want it.

45
00:03:25,790 --> 00:03:29,610
Sometimes it can be very cost effective to become a unicorn.

46
00:03:29,630 --> 00:03:35,270
Those rare front end developers who also double as UI or UX designers.

47
00:03:35,270 --> 00:03:38,890
So that's user interface and user experience designers.

48
00:03:38,900 --> 00:03:44,900
That way you can help them carry out small size projects from wire framing and storyboarding through

49
00:03:44,900 --> 00:03:47,240
development, testing and production.

50
00:03:47,240 --> 00:03:54,560
So becoming a unicorn is when you are able to provide multiple skills, so the client doesn't need to

51
00:03:54,560 --> 00:03:57,800
hire multiple freelancers to achieve their goal.

52
00:03:57,800 --> 00:04:03,830
They're actually able to hire fewer freelancers, fewer unicorn freelancers, because they have multiple

53
00:04:03,830 --> 00:04:04,640
different skills.

54
00:04:04,640 --> 00:04:07,670
And of course you are able to charge more for that.

55
00:04:07,670 --> 00:04:12,500
So that is something you should always be looking at doing, is combining different skills that are

56
00:04:12,500 --> 00:04:17,540
similar to what you already know and that can help raise the market price that you can charge.

57
00:04:18,350 --> 00:04:25,280
To summarize, front end developers charge a median hourly rate of anywhere between 15 to $35 per hour

58
00:04:25,280 --> 00:04:26,010
on average.

59
00:04:26,030 --> 00:04:30,810
They also have a top hourly rate range of $150 plus.

60
00:04:30,830 --> 00:04:34,760
The demand is high while the competition is medium to high.

61
00:04:35,300 --> 00:04:36,740
I'll see you in the next lesson.