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For your specialized profiles, all you have to do is think about how you can separate different skill

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sets out of your general profile into specific profiles.

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So in addition to having your general profile, you also can build these additional ones on the side.

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And these are somewhat of a new feature.

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So once again, it's another way to separate yourself from the pack, and these specialized profiles

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are displayed at the top of your profile when you're logged in.

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And let me go ahead and show you what that looks like.

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If you go back to just what your profile looks like, you can just view, view my profile as others

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see it is a cool feature to see how clients view your profile.

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And up here, this is where your other specialized profiles show up.

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So if you click here and you navigate to them.

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You can see that you can change all of the different info based on each skill set and based on each

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profile.

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So for this one, I have my website design profile.

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This one is responsive website design expert and I go into more of website building skill sets as opposed

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to talking about my marketing experience.

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So what I suggest doing is building these out, even if you only have one skill set to start, build

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that out into its own profile as well.

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It's just another way to stand out.

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And as you apply to jobs, you can choose if you want to apply with a specialized profile, which just

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adds another layer of credibility with clients.

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As you go down, you can still see all the package products you offer.

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As well as the portfolio that relates to those projects over here, it only shows my web design projects

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to potential clients because this is my web design profile.

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You can also change your hourly rate.

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And it will show your specific skill sets and all your certifications and employment history from your

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general profile as well.

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So it's just another way to stand out to potential clients.

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It's another way to add more relevance because as you start to reach out to jobs, you want to make

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sure you're as relevant as possible.

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I wouldn't want to reach out to a website design job with my search engine marketing profile, because

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that wouldn't make sense.

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That wouldn't show the client that I'm the perfect fit for them because clients want experts in whatever

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skill they're hiring.

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They don't want a renaissance man that says that they can do every single thing.

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They want someone that's good at the skill set that they're providing.

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This is another way you can stand out.

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This is what you should be going for having a fully built out profile with every single bell and whistle

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that Upwork lets you use.

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So go ahead.

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Add all of these things in, because now you know how to build your Upwork profile for success.