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Welcome to my Upwork profile walkthrough.

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The goal is so you can understand what goes into a good profile.

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What makes up every section of your profile and then how you can go ahead, take action and build your

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profile out to the best of your ability.

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Think of your profile as your online resume is where all of your work history is displayed.

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It is where your cover letter, your photo, a video and different information about who you are as

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a freelancer is displayed right off the bat.

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One of the first things you want to do is either take or select a professional photo, and for this,

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I suggest being in either business casual or somewhat professional clothing and also having a professional

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background, whether that's just somewhere outside or a solid color background.

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Because what you don't want is things that just look like a Facebook photo with other people in it or

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not a professional background or clothing, because that is the message you are sending to clients.

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So you want them to see you as a professional, even if you are a designer or someone that is more creative.

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I really suggest that you still show some personality in your photo, but to make it as professional

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as possible for your photo, you can edit it, and it will automatically give you this option to edit

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it and crop it into a circle.

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So there's no worries about that.

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All you have to do is just pick a good photo and that will get you started off great.

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And then you go in, you add your name, your location.

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This is all set up as you build your profile, as you look over here.

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This is where your job success score is located, as well as if you are a top rated freelancer.

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So your job success score is the percentage of jobs that you had that resulted in a great experience.

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What that means is the client gave you all perfect ratings.

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So as you can see, I have this 100 percent job success score.

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And when you start out, that's not going to be any job success score because you haven't gotten any

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work done.

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However, as you start to accumulate some projects and that data goes into Upwork, you will eventually

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start to see your job success score increase.

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Your goal is to have this as high as possible because this shows potential clients that every project

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you work on, you get down to completion.

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And that is why it is so important to only work with the best clients possible so you can get their

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projects complete and improve the way your profile looks with your job.

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Success score.

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The top rated badge is only accredited to the top 10 percent of freelancers on the platform.

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And I had this badge now for about two years and it's been worth all the time I put in to get it because

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it really stands as a differentiator when clients are looking through different freelancers.

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The top rated badge, combined with the job success score, is the ultimate credibility booster.

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So as you go through your journey, remember this is your goal to get this as high as possible and to

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eventually earn this top rated Upwork badge.

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To learn more about these programs, go ahead to Upwork's help center.

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They have a lot of information and exact details of what goes into getting these.

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However, from a basic standpoint, just remember everything I'm teaching you in this academy is geared

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towards getting you these accreditations.

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As you go down, we're going to keep it on the general profile right now, and at the end of this lesson,

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we are going to go over the specialized profiles.

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So your general profile is where your online resume lives and then your specialized profiles are more

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for specific skill sets you offer.

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The next part of your profile is the title, and the title is meant to grab attention and tell potential

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clients what you specialize in.

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You want to make sure this isn't something generic or something unprofessional, and I like to use a

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word like expert or guru or something in the title to let clients know that you are confident in your

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skills and you are good at what you do.

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Next, think of this as your cover letter section.

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This is what they call your bio or your description and what you can do.

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Here is edited this they give you a lot of room.

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So as you can see, I have four thousand two hundred characters left.

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However, this is what Upwork recommends, and this is what I also recommend.

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So you describe your strengths and skills.

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So in the first paragraph, you can see I describe what I provide, and I said I provide Google ad services

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and I tell them to go ahead.

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Check out my profile for all the good reviews I have.

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So you're not going to start with this because you don't have reviews yet.

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However, you do want to focus on what your strengths are, and then you can go into highlighting some

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projects, accomplishments and education.

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You have followed up by keeping it short and make sure it's error free.

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So that's why I kept mine to three little paragraphs, and you don't want this to be a long essay.

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No one's going to read that.

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Keep it simple.

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Describe what you offer, what your strengths are, and keep it short and sweet.

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Below this, you have an option to display a video.

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I highly suggest that you either film a video or include a video that you have because it helps separate

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yourself from the pack for your video.

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All you have to do is click it and you can decide what video you want to do.

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And for me, I have a video of me promoting my digital marketing agency because in this video, I speak

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directly to clients and I tell them what services I provide.

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And I also show them how I can provide an ad just like this one in the form of a YouTube ad.

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So you don't have to have a professional video filmed.

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If you don't have one or don't have the budget, you can just film yourself speaking about your skills.

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But the whole goal is to serve as another way to separate yourself from the pack because not everyone

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is going to include a video here.

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And as you start to add more and more to your profile, from your photo to your description to your

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video, it all helps the client and potential clients get a feel for who you are.

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And that's when business happens.

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When someone understands who you are, they trust you and they want to give you a shot.

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Below the video is where you have the ability to edit your hourly rate.

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So this is what displays on your profile, but you don't have to necessarily charge clients this, so

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you want to keep your hourly rate as high as possible based on the value that you can provide.

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Under here, you will see the 20 percent service fee.

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This just shows you what you'll actually get based on what your hourly rate is for that first five hundred

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dollars that you bill with the client.

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So, for example, if I have my hourly rate at 75 and I decide to go ahead and bill clients that rate.

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I will end up getting paid 60 an hour for those first hundred dollars once it goes over that $500.

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I'm then built at 10 percent.

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Of that, 75.

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So as you can see, this just gives you a little bit of an estimate towards what you will make based

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on what your hourly rate is.

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This is always changeable and you don't have to stick with this.

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So remember, you want to come off professional and my rate being in the expert level range is pretty

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much anything over 50 to one to two hundred an hour or so on that $75 an hour rate right now.

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And I'm actually in the process.

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I'm probably going to scale this up to 100 dollars an hour as soon as my experience continues to grow,

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which you can see here.

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Upwork then displays this.

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So unless you have the premium freelancer plan and you decide to hide your earnings, your earnings

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will be shown along with how many jobs and how many hours you've worked.

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This is your online resume, so every job that you work on gets added to these totals.

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So that's another benefit of using the Upwork platform because everything that you do is credible and

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it's backed up by facts and numbers on Upwork.

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This shows clients that you are the real deal.

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Looking on the right hand side, this is where you can edit some of your settings, such as your availability.

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I suggest to always keep this available because you want to stay in that Upwork algorithm.

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Once you say not available, that is when they get you out of it, they don't show you to any clients.

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And in my experience, it doesn't make sense to do that because you should always be open to offers.

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Remember, you can turn them down.

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But being open to offers is how you were going to be a profitable freelancer by always keeping your

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pipeline full.

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Next, this is where your profile link is.

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And for this, if you have the premium plan, you can choose whatever link you want.

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So for me, I just put my name in.

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If you don't have premium, they give you this link based on your name and a series of different characters.

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It also displays your location here, along with your language and for language, this is an important

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note.

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Always make sure to choose native or bilingual here.

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You don't want to choose fluent because fluent actually means that you speak the language almost perfectly.

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So if you're native and you're a native speaker, you speak whatever language that you provide perfectly.

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You need to make sure you choose native or bilingual.

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That's a little tip right there for you.

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So as we go back over to this side of the page, this is a brand new feature, as you can see that Upwork

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released where not only can you put in some of your most popular projects, but you can also add a photo

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next to them, and this is built directly from the case studies that I will show you in a minute.

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But this section is more of a way you can stand out to clients and show them what different packages

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you offer.

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So, number one, it helps stand out declines, because now your profile is even more built out.

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Number two, it helps build credibility because you show them what services that you provide.

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And number three, it helps qualify the clients because you can show what price that you start at and

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go up to if you want.

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So let me show you that this is what a custom project looks like.

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And as you can see, you have all the flexibility here.

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All you have to do is type in what you offer.

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Here's where you connect that image up with one of your case studies, and I like to just keep it at

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a starting at rate.

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You can go up to the top end of what you charge.

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But I like to keep it at the starting rate because what it does is it shows clients that I don't work

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for under a thousand a month on a search engine marketing project.

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This is how you can start to qualify clients before they even reach out to you.

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You also have the ability to choose what categories they relate to.

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And this all adds towards your profile strength in the Upwork algorithm, so I strongly suggest you

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go in here, build out at least three custom projects you offer.

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Add the description in and the related skill sets that it applies to.

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As we keep scrolling down, this is the next part of your profile, which is your work history and feedback

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section.

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This is the most vital part of your profile.

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I cannot stress how important this is enough.

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You can sort it by all different ways.

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Highest rated, lowest rated.

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Largest projects.

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And this is what you are going for, getting a plethora of five star reviews, thousands of dollars

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earned on every project.

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Quality reviews, clients that took the time to really sit down and write out how I help them.

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I'm going to show you how to do this, and I'm going to show you how important it is to secure these

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and how to do that.

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All of these reviews go into the amazing profile I've built, and this is what gets clients to reach

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out to me.

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What they can do is they can go and not only see how much I've earned.

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How much I charge an hour or a flat rate, for example, but they can also go in and click through and

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they can see the perfect score I got, as well as the review I gave to the client so they can see that

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I am a top rated freelancer.

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I'm giving good reviews out there coming in both ways, and they can also start to see what kind of

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projects I've delivered.

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This is your ultimate goal is to get all these amazing five star reviews to have consistent work, and

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this is really what stands out to a client.

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Another great thing you can do is share this feedback.

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So this is really cool.

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Upwork has all these built in features for you to grow your profile because it's a win win when you

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get more work.

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Upwork makes more money as well, so they're they're there to help you get more clients.

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They have all these tools set up, so as soon as you get any good reviews, go ahead and share them.

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I always do this to my LinkedIn, to my Facebook and Twitter.

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You go ahead, you share your good reviews.

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And this is how you start to get yourself out there and promote your Upwork profile.

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As you continue to scroll past the reviews section, that is where your portfolio lies.

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So now is the time I suggest you go ahead.

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You pull up that case study blueprint because it walks you through exactly how to create case studies,

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reports and screenshots from your previous experience.

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So these are created by you, and they don't necessarily have to be from an Upwork project that you

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did.

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The whole idea is to display any previous successes you've had as a freelancer or in a previous nine

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to five position to encourage clients to hire you.

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It also helps you stand out in the Upwork algorithm, so I suggest starting with at least two and going

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up to four, it more ideal use the case study blueprint and you can build these out and this is really

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what shows clients the work you've done.

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So I have one built for all of the different packages that I have up here.

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So as you can see, these link up.

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So for my search engine marketing skill set, I made sure to do a full case study on one of my clients

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that I got great results for for my e-commerce website development skill set.

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I showed a redesign where I took someone's website and redesigned it on Shopify and turned it into a

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conversion optimized machine.

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And lastly, for my landing page and website development skill set, I showed how I took a local business,

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put them on the map and got them set up with an echo optimized site built to drive leads.

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Your goal is to have your profile built out to the best of your ability with as much information as

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you can.

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So when you go ahead and you follow this case study blueprint, all you have to do is click this plus

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and it will show you every single step of the way.

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So you add your project, you select what template, you add the details and you can preview it before

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it goes live.

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So once again, Upwork is here to help you every step of the way.

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All you have to do is put in the effort and you can start building an amazing profile just like I have.

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As we continue down, this is where you choose your skills, your skills are what everything on Upwork

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is based on.

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It will be what you show up for in the algorithm.

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It will be what skills are displayed on your profile.

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And it also determines what shows up on your Upwork homepage so you can choose up to 10 skills when

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you build your profile.

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And remember, these can always be changed right here.

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But it's important to remember that this will impact your experience, so choose skills that you're

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good at and that you can actually provide work on.

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So I'll show you what that looks like here.

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You can go in here, you can type in up to 10 skills, and if you want to change any of these, all

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you have to do is just click the X and remove the tag.

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So for these skills, what I recommend to do is to look at two main pillars of skill sets that you have.

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And from there, go and add some specifics in.

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So for search engine marketing, for example, I have Google ads, I have Google Shopping, Facebook

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marketing, Bing Ads, search engine marketing.

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And for my web design skill set, I have a website development, conversion rate optimization, SEO

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keyword research, Google Analytics.

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So as you can see, what it does is it breaks down my two main pillars of skills into different associated

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skills within those.

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As we continue to go down the profile, the next section is the certification section, and certifications

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are a great way to stand out from the competition and build even more credibility with future clients.

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Certifications are verified by Upwork.

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So you have to provide the certification proof in an email, and they will verify that for you, which

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adds another layer of trust to the platform.

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So any certifications that you can get that are affordable, that makes sense for your niche or your

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skill set you provide.

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I suggest going for it because this is another area that a lot of freelancers skip out on, that it

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just doesn't make sense.

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A certification will benefit you in more ways than one.

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Not only will help you build more trust with clients, it'll also help you stand out in the algorithm

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more.

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Also, it will help you build your skill set even further, because you should always be open to learning.

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Never stop learning.

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So even if you're good at whatever you do, go ahead and get some certifications.

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It helps you even more.

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The next section is your employment history, I suggest adding anything in here that's relevant for

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me.

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I added my agency experience because I own a digital marketing agency.

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That's a Google partner company.

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So it all relates to my personal brand for you.

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You may want to cherry pick a couple of positions, internships or jobs that you had that relate most

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to the skill set that you want to provide.

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You only want to show projects and employment history that are relevant to what you want to provide

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on Upwork, because this is just for the eyes of the client.

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In your education history, here's where you can add any degrees or education experience you have.

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And this is another area where if it's relevant.

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Go ahead and add it.

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I really suggest if you have any sort of degree, it's always good to put that in there.

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For me, I have my marketing degree, so this is just another layer of credibility as clients continue

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to scroll down my page.

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It's just one credibility booster after the next.

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And this is why having a profile built out to the fullest extent helped me get clients, even when I

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didn't have any reviews yet.

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The last section on your upper profile is your other experiences section, and this is where you can

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add even more information to set yourself apart from the pack.

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So treat this just like an extension of your employment history section so you can even save a project

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that you were going to add to employment history and add it to the other experiences.

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Once again, it's just another way to stand out, improve your profile more and ultimately build extra

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credibility with anyone that's looking at your profile.

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Now, let's hop over to the Settings section of Upwork, so I can show you how I suggest setting everything

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up.
