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Welcome.

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I'm so excited to have you here.

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This module is all about building a rock star profile on Upwork, so this will show you exactly how

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to build the best Upwork profile so you can stand out to potential clients and have more success.

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The reason this lesson is important is because when you built a profile, the right way clients start

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to come to you just like this client right here.

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They reached out to me, they said they were impressed by my profile and they wanted to see if I was

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available to put together pay per click marketing campaign for them.

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And here's another client that reached out to me and also said they're impressed by my profile and want

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me to take a look at their post.

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As you can see, they're actually looking for hiring world class Google ad specialists.

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So Upwork has provided a platform not only to build a profile and reach out to jobs, but when done

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the right way.

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The clients start to come to you.

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So it's important to know how to build the best profile possible so you can get started with no experience

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and start landing jobs right away.

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And Upwork ultimately gives you the opportunity to keep your pipeline full as a freelancer and your

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pipeline is basically how many customers you were talking to.

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How many new deals you are getting, how many new opportunities are in your funnel and upward provides

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you the opportunity to fill your funnel up to fill your pipeline up with unlimited opportunities because

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there are thousands and thousands of clients posting jobs every single day, and they need to pay a

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freelancer to have them solved.

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And that is where you come in.

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So Upwork is a way to keep your pipeline full at all times in any economy.

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It also allows you the ability to build trust and credibility.

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So instead of having a website or a social media profile with your work on it and good reviews, Upwork

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provides a very secure place and a very trusted platform that automatically shows credibility because

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it's proven all of your jobs are on there.

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Whether you're top rated is on there, whether your job success is low or high.

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All of that is out in the open.

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So as you start to build your profile and you start getting these good reviews.

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That is when the credibility starts to shoot through the roof and just like in the last slide you saw.

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Clients start to reach out to you once your profile is built to the best of its ability, and that is

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when you build that trust with the potential client.

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It also allows you to center your focus, so instead of focusing on a bunch of different tasks such

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as running ads, posting blogs on your own website, posting social media posts multiple times a day,

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Upwork gives you the opportunity to just focus on one small thing.

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That is what you need to succeed.

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So when you place all of your focus on Upwork, you forget about those other things, you focus on finding

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the right clients and sending out the best proposals possible and then getting on the phone and closing

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them.

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That is when you're going to see the most success and we will be covering all of that step by step.

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This is important to remember as you build your profile because this is where it will take you.

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Also, it attracts the leads to come to you once their profile is built to the best of your ability.

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And I literally get these every single day, sometimes multiple times a day.

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And at first, I always reached back out to every single one.

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But as you start to get more busy, you get to pick which ones are the best fit for you as you go through

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your journey.

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And as you start to get more experience, you get to get more selective on what projects you want to

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work on because they start coming to you as well.

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So now let's talk about the free plan versus the paid plan on Upwork.

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When you sign up, you can start out for free.

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You can do everything on Upwork to get paid to find jobs.

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They start you out with a certain number of what they call connects.

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And those are used to apply to jobs.

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Usually, it costs anywhere from five to 10 connects to apply to a job.

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But there's also another option for you, and this is what I really suggest if you want to be serious

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for 14 999, the premium freelancer plus Upwork plan gets you a lot of added benefits.

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It helps you stand out from the crowd.

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And it's what I started using once I started understanding how important it was to see behind the scenes.

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And this is what it provides for you.

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Firstly, it allows you to be discoverable, so if you're taking a little bit of a break and you're

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working on projects, you're not logging into Upwork for a few days.

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Upwork will pull back your visibility.

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But when you have the freelancer plus plan, you have the ability to stay discoverable even during those

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breaks.

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It also allows you to be more competitive because you can look at what your competitors bid on jobs.

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This is worth the fourteen ninety nine a month because when you're reaching out to different jobs,

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you can see the client's budget.

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But now with the freelancer plus plan, you can see the high bid and the low bid and what the average

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bid is.

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And as we go through the proposal section later on, you're going to learn why that is so powerful to

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have those insights into what your competition is bidding.

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It also allows you to engage and apply with more connects given to you, so they give you 70 connects

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every single month.

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Whereas with the free plan, once you run out, you have to purchase more.

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So not only can you look behind the scenes at what your competitors are bidding, but you also have

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those connects every month.

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When you have more connects, you can reach out to more jobs on a steady basis.

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You can also use a customized profile URL when you have the freelancer plus plan.

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This is nice because you can send that link to potential clients, you can post it on other social media,

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and it's just a lot cleaner than the other free URL if you don't have the Plus plan.

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And lastly, you have the ability and the option to keep your earnings confidential if you want.

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For me, of course, I don't use this because I want to show all of my good reviews how much I've earned

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on the platform because that builds trust with clients.

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However, when you're first starting out, this is a great option because it keeps your earnings confidential.

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So if there's zero on the platform, the client doesn't necessarily have to know that right away.

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This is great when you're first starting out, but as you start to get those good reviews and you start

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to work on bigger projects, you want to turn this option off.

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But it is nice that it's included.

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So this is what the freelancer plus paid plan includes.

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It's fourteen ninety nine a month, so it's up to you if you want to get started on this plan or get

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started on the free plan and then upgrade to this later on.

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Next, let's get into understanding Upwork's fees and why they are well worth it.

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Upwork makes money because they link you as a freelancer up with a client.

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Not only that, but they also provide a safe place for business to be health.

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What that means is when you work on a job and you work for a client on a project, there's a lot of

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security in place, so you get paid for the work that you do in the long run.

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These fees are well worth it because Upwork is the tool.

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It's the platform, it's the machine that helps you fill your pipeline.

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And not only that, it gives you a place to have these client projects build, so you don't have to

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worry about invoicing clients.

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You don't have to worry about if a client disappears and doesn't pay you.

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All of that is covered when you're working on the platform.

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And eventually, those clients start to come to you even outside of the platform.

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So the way it works is when you bill a client for the first $500 that you bill with them, Upwork charges

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20 percent as that goes one penny over five hundred.

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That fee goes down to 10 percent.

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And then once you get over $10000, that fee goes down to five percent.

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So you can learn more about this.

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Go to Upwork RT.com Slash legal hashtag fees for all the details.

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This is how Upwork makes money.

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And understand that it's well worth it.

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You don't have to run any ads outside of this platform.

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You don't have to pay for any other services.

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So it is important to remember you are starting a business and all businesses have expenses.

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It wouldn't make sense to start a business and not understand that you need to pay expenses.

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Also later on, I will go over how to be a profitable freelancer and structure your finances in a way

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that you can write off a lot of your business expenses.

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So stay tuned for that.

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But right now, it's time to go over the two bonuses that will help you during your profile building

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session.

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The first is the Upwork walkthrough.

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So use this as you go through and build your Upwork profile as you go through and watch the rest of

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this module because it walks, you step by step through everything I explain.

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Also, look through the case study blueprint and use that so you can start building your portfolio.

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You can use any past jobs, past projects you've worked on, and it helps your profile stand out, especially

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when you're just getting started and having close any clients on Upwork at.

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And now it's time to jump right into the Upwork platform.

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So I'm going to switch over and we're going to go through how to build a rock star profile on Upwork.
