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Dear student Sahnoun, our goal is to understand Facebook objectives and also understand the efficiency,

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so we will spend more videos into this topic.

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But right now, let's imagine that understanding the objectives is like meeting Clady.

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So, of course, if you are meeting a lady, the most important is for you, the conversion.

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So basically conversion.

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It means happy night, happy laugh, happy marriage.

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You simply want to get conversion.

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But if you ask laded that you really like directly to marry you or to have a happy love with you, she

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will probably slap you into the face or she will think that you are crazy.

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And basically this is the same with the customer journey on social media.

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And basically there are two very important points that we need to cover.

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The first is the customer journey, and the second point that we stop right now and we also have extra

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videos about it are the new metrics.

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And this is maybe the most underestimated topic ever, because you really need to understand that your

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quality ranking, your engagement rate to ranking and conversion rate ranking is very important for

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you because you can save a lot of money if you can really engage, if you have great quality and if

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you can convert.

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So this is something that's a heart beating essence of our efficiency.

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And this can greatly help us if we understand correctly, our customer journey.

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So what does it mean?

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Let's imagine that you are meeting a lady of your lifetime.

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So first of all, it's the same with the customer.

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This lady, she even needs to know that you exist.

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So you need to reach warmness.

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So I know you have a brand.

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This is great for brands to push awareness.

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But my best experience is this reach.

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It is great if you have a local place and you are making the agreement with Facebook.

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That for the lowest possible price, Facebook will reach as many people as possible and you'll pay for

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one thousand reached people and the price is approximately around a dollar, and it can be also less

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it depends a lot how greatly you can engage.

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So this is the starting point.

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You need your lady, you need your love.

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You need to even know about you.

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So that's basically Facebook is helping you to reach people, to know about you.

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You can use video, you can use a picture, you can use some great creativity.

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And basically, this is the starting point.

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You know, you really build your name.

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You let people know that you even exist.

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And this is the starting point.

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And it's a very, very important to understand this.

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And then, of course, there are ways and I will show you a way, how you can unite it, that you reach

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people, you engage them and you convert them at the same time.

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This is also possible.

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This is possible mainly with engagement.

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And I will be showing to you in my blueprint's that are coming very soon.

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But this second phase, it's like you'll simply imagine that you really would like to meet the lady

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of your lifetime.

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So you need to help her to consider you as your best option.

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And this is the same with customer.

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You need to help your customer to consider you as the best option.

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So basically.

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What do you want to do?

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Of course, you can drive traffic to your website.

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This is great.

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This is great because then you are more ready for a conversion and you are more ready for conversion

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ads, for dynamic ads and for targeting via Facebook pics.

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Then, of course, in my opinion, still the best option for you is the engagement is like with the

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lady.

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If you can engage the lady and she is really happy with you, she can really feel great.

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She can have a great fun.

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We do.

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So it's the best option for you.

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So if you can engage your audience, of course, Facebook is very happy because they are the heart beat.

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Think of everything on Facebook is still the engagement.

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So that's simply the way that you engage, you make fun.

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And this is very, very great because it especially works great with photo galleries or like short photo

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galleries, like for Instagram.

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It's now eight photos and you can have much more photos on Facebook.

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And basically this engagement is giving you reach.

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It's giving you.

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CLECs is giving you Linklaters, it's pushing the traffic, so it's making you ready for remarketing

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retargeting of Facebook pics, but it's also making you ready for retargeting of the engagement that

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I am showing also in my videos that you can create custom audiences not just for.

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Retargeting of your website, but also retargeting of engagement and what's the best about it when you

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can engage?

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You can build your Facebook business page.

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As you can see, you just click on the likes and you invite people, you invite people into your Facebook

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business page.

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And this way you can greatly boost your Facebook business.

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So still, the harping point of everything for you is the engagement.

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This is very, very important for you.

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And then, of course, video Vios video is simply great.

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It is like taking your lady into the cinema.

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It is simply great fun.

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And we do view ads are simply fantastic and they are now so many options.

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That's why in discourse, I am sharing with you like the complete guide for Video View ads, but also

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I am giving you a master guide to understand live video made native video 360 video and also the posts

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inside the video.

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And also I am giving you.

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The complete video creation that two bonuses and one bonus is surreal and magnificent because we have

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hired a professional that is showing you how to create great videos with smart phone DJI and Adobe premiere

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PR. So video is really fantastic like you have it for in stringing four feet four stories.

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And basically, video is something that can help you great.

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I am also showing you how you can create a terrific ad and how you can use the Facebook video tool kit.

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So video is something that's absolutely a great way of communication and it's something highly recommended

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and especially slideshows now can be very dynamic.

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So you can basically create very, very nice videos and you can really do it.

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Chats with Facebook video tool kit.

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So this is one of the greatest points that we want to understand that the video is a great, great,

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great and will be boosting a lot.

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And again, video is giving you great engagement.

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So it means that you can simply, again, build your business profile.

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You can invite the people into your Facebook business if they give you like.

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Lead generation, it's a very special option for business, it's simply like you engage, you attract

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and you ask for the contact to allow you the person to contact again.

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And this is great.

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You get a complete guide complete to do list for lead generation X.

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And this is really, really great for businesses to collect leads.

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What I am also showing you and what I believe is very, very powerful is like a reminder to your lady,

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hey, I am here for you.

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You want to chat with me?

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You want to write messages with me because it's very, very natural for people to use the messenger.

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So it's like a connecting point, because if the people they are considering dating you and they are

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like thinking that you are the best option for them, it's a very, very great to use messages to use

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at this phase and completely to use Facebook Messenger to its messages, because it's very natural for

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people to start the conversation with you.

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And basically, this is like the consideration phase.

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And now we come to the conversion and this is what we want to have, you want to have the conversion,

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we want to have the happy night, happy kiss, happy marriage, happy honeymoon.

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This is what we want to have.

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You want to have this score.

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We want to really have the customer to be our customer and basically.

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What's really great with Facebook is this retargeting, because Facebook is giving you so many the options

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of retargeting.

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And it's so powerful because you can read Target for your business profile, you can read Target for

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your Facebook page, for your Instagram page, for your website, you can read targeted video reviews.

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You can read Target people that has been already engaging with your content so you can also use these

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dynamic targeting.

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So basically, there's ways of retargeting that we are covering in these Facebook queries that I am

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giving.

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You are very, very important.

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And I am showing you when you know already this you can open, you go to all the tools and I am showing

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you the audience.

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So this is basically where all the magic happens.

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So you can create custom audiences and you can create lookalike audiences or even special ed audiences

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about these custom audiences.

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This is something you really want to understand, that you can retarget the website, you can target

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your customer list, you can retarget your video because you can really target people that already clicked

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on a lead form, started instant experience, and especially what I like.

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What's very powerful is this Instagram business and Facebook page retargeting off engagement.

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This is very, very powerful and this is something I highly recommend to do it.

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So even if you don't remember anything, just you remember you can target the engagement.

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As you can see, I can create it so easily and I just ride this as the Facebook three hundred sixty.

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And basically this is so powerful that you create this audience of people that are already engaging

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with your page because most people, they know that they can read targeted websites.

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But even more powerful is to retarget the engagement.

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And what we can now have a look is that you can also look alike audience.

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So basically, if you already have an audience that is engaging, that is enjoying your content, that

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is happening with you, that is happy with your content, you can create look audience.

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And this is also great if you want to expand.

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I want to expand from Czech Republic to USA, from Germany to Australia.

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And I have already engagement, for example, in the USA, so I can expand to whatever country I like.

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And Facebook can create for us the most predictable audience that will be engaging and will be the best

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potential customers to buy from us and to give us convergence.

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And you can just create it.

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But right now, I want to go back to the exploration, because the exploration and the objectives is

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something very, very important for us to understand.

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And of course, what you really want to do, what you really, really want to do is to have this conversion,

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to have the customer, to have drilling, to sell.

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You want to have the happiness with your life with your wife, as it is said.

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Happy wife, happy life.

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So you want to have this conversation and basically this conversion is you take action on your website,

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you grow sales, you get leads, you increase traffic.

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And this is simply a deal.

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When you signed a deal with Facebook, I pay you Facebook for Leath.

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I pay Facebook for.

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Making me money, this is what I want your Facebook, I want you to realize.

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So I want to really to give me the convergence and that's why we spent a lot of time with Facebook.

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Piegza, because if you really want to have conversions, you need to set that up correctly, your Facebook

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page.

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So this is the essence of everything.

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And most people, they do not set it up correctly.

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They just copy paste the code.

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They do not use the events and this is the way to hell.

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So what do you really want to do?

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You want to set up the conversions?

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This is very, very important for you and you want to set up the events.

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So I am spending nearly one hour to show you how to do it.

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But basically you go to events manager so you can see it's now Facebook not calling Big Sur, but events

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manager.

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And when you go to the --.

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You can see the most important is to understand the conversions, so the conversions and the events,

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so, you know, like, for example, you have the complete registration contact with content for dynamic

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gas.

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So we are spending one hour just with a complete set up of Facebook pics and using the event to sort

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this heart beating essence.

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Correct.

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Setup of your.

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Facebook, Piegza, so I will just come back, because what we want to do when you want to basically

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have the power to get a lot of clicks, a lot of engagement, a lot of free second video views, but

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what we want to do, we really want to understand this customer, Julie.

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And that's why what we also need is to go for conversions in combination with retargeting.

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This is very important, but in my opinion, the crown of everything, the dynamic adds and they you

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basically automatically promote your most relevant items.

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This is a very, very powerful to finalize the business.

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This dynamic adds it's a catalog sales.

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It basically means that you use the power of Facebook because you use the power of catalogs and you

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use the full power of dynamic retargeting.

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And I was searching in all courses across like the Internet, the globe.

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I was searching on you than me.

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I was searching on YouTube.

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And what I had found, this is the only course that's giving you full power to use the dynamic and to

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use all the power that you really deserve to upload defeat for catalogs, to use the full power of Facebook

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page.

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So and it's also the only course that's giving you complete to do list step by step guide to get the

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dynamic ads correctly active.

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And I can absolutely guarantee you that this understanding is very, very important for you.

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So what do you want to do first?

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You need people to reach them, so you create for your local business reach ad so the people can even

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know that you exist.

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Then you engage people, you drive traffic to your website, you create videos, you really engage people

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and you create messages, ads so they can start conversation with you and they can become your customers.

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And then, of course, you go for a conversion.

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So you'll sell, you'll get more leads.

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You simply start making money.

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And this is very, very important because if you just think that you can make money immediately, this

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is a killing option.

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And it's most people, they always lose because they don't understand that first.

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Firstly, people need to know about you.

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Secondly, they need to engage with you and taht they need to pay you.

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This is very important.

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And the only way you can skip this three phases is engagement.

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Engagement to create photo gallery or engagement through great video.

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This is when you reach people they know about you, you engage them and we don't link to your website,

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you prompt them for conversion.

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So this is a mega, mega important topic and it's very important to understand this.

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Now we will talk more you will talk more about this quality score, engagement score and of course,

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conversion rate to rankings score.

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But the most important is really to understand that it is like meeting your lady of your lifetime.

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She needs to know that you exist.

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She needs to have fun.

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We do.

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She needs to go to cinema with you.

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She needs to send messages with you.

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And then you have the happy conversion.

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So you go in.

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And this is basically the most important understanding about these objectives.

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Second point is now when you corradi campaign.

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You can understand this is just step one, so you choose the correct objective.

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Exact this is very important that you, of course, choose the correct audience you use of the power

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of Facebook placement and you plan for beginning a reasonable budget.

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And then the third step is when you create your act, you use some great photos, you create great video

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and you use some stunning copy.

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This is the three steps.

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You create the ad, but it all starts with your understanding that you need to engage.

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You need to really to create, for example, a great video or a great Galletti.

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And then this is a great trap that people sometimes they go for this no, because you need to engage

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people, because if you engage people, as I was showing through you, you can always invite them into

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your Facebook business page.

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This is very, very important, and especially if you have a traffic board or if you are able to create

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more ads in your exit where you create the targeting or retargeting, you create your audiences, then

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when you create and you can always duplicate it or you can create more ads.

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And that's very important to have active this campaign budget optimization, because what Facebook can

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always do for you, it can test more ads inside one ad, inside one campaign.

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I am showing this when I am creating these traffic ads, I'm showing all the power of traffic ads.

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I'm showing how you can create five, six ads at the same time.

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And this will give a great power to Facebook to optimize and find the best ad for you.

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So this is one of the most important points also to understand.

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So if you want to go now, I want to show you the example, because this I feel is something very,

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very important.

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So, for example, this is how this is how of the fame a real estate broker remakes Alpha and it's really,

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really, really great.

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I really like him.

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And he has a really great score relevancy.

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So I'm paying like.

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For science, for Linklater, that's really great.

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And one of the greatest points is that exact the creation of campaigns for him, I am giving you in

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this chorus.

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But what I want to do right now for you, I want to explain to you this.

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Campaign optimization, that's ultimately good, done by Facebook.

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So here you have the campaign.

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This is a very easy budget, very low budget, five, four dollars a day.

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Here you have, of course, pushing the traffic.

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And I am using different kinds of retargeting for web.

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I am using lookalike audiences.

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I am using retargeting for video, for Facebook, for Instagram.

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This all I am giving you in the course.

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So don't worry about it right now.

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And basically this is the power of retargeting lookalike audiences.

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But also you can see I was able to automatically create six ads.

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And this is really fantastic, because these six ads, you know, Facebook can test for us and this

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are really, really like because when the Facebook is testing for us all six ads in 27 placements,

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this is a really great way of reaching great results.

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So when you understand ad objectives, this is the second point that is very, very useful for you.

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So why?

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Because here you can see that I have six ads.

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And every ad has different results.

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So you can see that.

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Every ad has really, really different results and what you can see that Facebook is mainly using this

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ad or like also this ad, you know.

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That luckily it's about average quality ranking is not so high, unfortunately, but luckily the engagement

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rate to Reinking and conversion rate ranking is above average.

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That's very, very important for Facebook.

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So people like it, people click on it.

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So this is always important to double check this engagement rate, drinking and conversion rate ranking

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and quality ranking.

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I am now not perfect, but it's really performing well.

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And here you can see Facebook can find for us what people like the most to click on.

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And this is Facebook bushing.

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So basically that's I want to just show you this and I wanted to share this with you.

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And these are quite magnificent results in the last of the days, thanks to understanding the objectives

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and also the assets to be optimized by Facebook for budget optimization.

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And here is Scrilla, small, tiny budget like four and a half dollar a day.

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And you can see it's a lot of engagement, a lot of longlegs, quite a good to reach.

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And the most important goal is to really push the people on the project website.

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So please, if you can really keep this in your mind to understand that you have won this consideration

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conversion and you have campaign ads at.

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I will be very, very grateful to you.

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So I wish you all the very best.

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Go to great success, may reach great success.

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I wish you the best possible.

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And thank you for watching.