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Right now, we have very good starting point, you know, that we can use the Facebook because, you

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know, you can read Targett website, you can read Targett engagement video because so you can work

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with custom audiences, lookalike audiences.

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What we need also is to have a look into our thing like we spend a lot of time in copywriting, in psychology,

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of persuasion.

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So just quickly, we start with some incoming message.

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Have a nice day.

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Are you interested in the current price of your real estate, want a free cost estimate and call to

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action?

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Write us.

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We will be happy to help you explain you everything and the like.

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Potential customer will get different options like free phone consultation, personal consultation,

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more information in messenger, like personal visit, online consultation, like different options for

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speedy sale of the real estate.

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And also how is it possible to help him or help her.

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So what we are now going to do, we go back so we know the audiences for retargeting.

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We know we can use the.

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So we go back to the Atzmon.

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And so we are going to create the ad.

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And the aim of this ad will be to really push the message directly into the messenger.

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So we just click to get it xrayed.

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So we just created and we go again for messages and we will think a sneaky technique.

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So I will just call it a direct message, Pulcher.

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OK, so this is a direct message offer.

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And for this campaign, we have to walk away a bit.

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So it means that you need to turn this off.

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So you have to follow this and you have to go this way, otherwise Facebook will take you back, because

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in this case, unfortunately, combined budget optimization is not possible.

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It's a very specific kind of ad when you push the message directly into the messenger.

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So we just.

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Kind of like to continue.

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And what we want to do, what we did, we have been using the power click the messenger.

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So our goal was to give a message and picture or give a video and strong call to action, click the

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messenger.

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But right now, we are changing for sponsor message.

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So we directly push the message into the messenger.

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And so we just choose the page.

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This is the correct page and what we want to do.

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Like.

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We want to use more options, advanced options, and basically we can like use it in the way that we

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push it to people that we have already started the conversation.

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So this is, in this case, around 100 people.

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But I want to really push it more.

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I will not use the power of lookalike.

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But the chance for retargeting and basically I will try to retargeted like Instagram, Facebook, again,

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Facebook, this is great because I can use the power of differen Facebook and Instagram pages.

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And I go for a website, I go for video retargeting we use.

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And I, I just use all the power I can for days, I, I think it will be really, really good.

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And now we have also the database phone numbers that I will show you in the traffic at section so you

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can upload the database of your clients, potential clients or clients.

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You can use it.

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And we just push it this way, so this will be a really, really solid debate, more sneaky.

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I really, really like it.

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So we will like try to push like two people are engaging Instagram, Facebook, coming to website.

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We will use the power of Castella's.

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And now what we need to do, we need to follow the placements given because we go chase the messenger.

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And what we do right now.

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This is like quite a challenge.

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Because.

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In this case, you really need to go for bait, so.

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This means we want to control the debate in each election, and this is not really possible to tell

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what will be the best for you in this case, like it might be seven dollars, but it's too long for

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Facebook, actually.

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So I am afraid that we will have to go even for 15 dollars to start the bidding.

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And we just use detailed budget and we just.

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Loud -- to be around.

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And so this bit controversial, it's simply for testing, you might go for ten dollars, you might go

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for 15 for 20, 25 or maybe even four or five.

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This is like the last thing you need to do, because this is a very special technique that you really

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push the message into the messenger and you need to test what will be the best for your project.

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And in this case, this is the only case you can really use the budget optimization, so you need to.

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Proceed a little bit more testing, and you can't really avoid it.

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Because this is a very, very special technique, very specially targeting strategy.

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I think people they don't know, they can even use it, so I'm showing you right now, and so we click

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just for continue.

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And so basically.

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Now, you can see me really, really pushing the message into the messenger.

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Yeah, it's a sneaking around like it.

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So you just select the image.

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I have some images already, like maybe we can try what will happen with this, want to.

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Are two images, if it will be OK, so.

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And this is a nice team, you can see Remax a atrium.

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Yeah, I think it's really nice and now just the go like be like starting point, so we just had a conversation

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with people.

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The great thing.

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And I want to use the names at personalization.

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Scything first name is smudged, you'd better.

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So this is a really nice.

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And Charles, are you interested in a recent.

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Is state how so, like the price of your real estate?

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I think this is really a nice.

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And this is really good that they want to get it for free, so I just want to get it for free.

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And now we just count right, as we will be happy to help to explain what you see is just some very

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short call to action, throw it out and write us.

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We will be glad to explain you everything.

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And now, of course, some quick replies or bottles, but then Esmay not aim to be used to push the

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traffic to the website.

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But what I want to do, I want to use the power of quick replies, because I think people really feel

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safe to start checking with you to start the messenger conversation with you.

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So I want to say I want to use the power of quick replies and what I will be doing.

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I will be giving different options.

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So like free from consultation.

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So this is option one, then, of course, you can connect your boat if you have a but I am also preparing

104
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a special section about bonds, so you will get an announcement about it very soon.

105
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And then, of course, like face to face consultation for free.

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Then we offer Beeber.

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More information into the messenger.

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So this is also very nice and then.

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The client and I want you to come to my real estate and explain, I think.

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At my home.

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So this is really cool.

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So.

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This is another option for the potential customer like the online consultation.

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This now people really like to do.

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And then, of course, just give me more information.

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How can I sell my real estate more faster?

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This is good.

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If people are in need of cash, that might be really useful.

119
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And number seven, I want to know how accurate your estimates are.

120
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So this is a good point for starting the explanation.

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And basically, we have some quick replies, and so we will be pushing directly, directly into the

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messenger.

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So this is the inbox.

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If people do not know us, they get it in the inbox or directly into the conversation.

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And so you're a target, people, we have already started the conversation or we go into the inbox.

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And people can choose different options.

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And what's really good, Dero is writing a message or you go to the inbox or they click, so it's something

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