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My dearest, beloved student, welcome to this great lesson, I believe this is something you will truly

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love.

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Let's say we already know we can use the power of Facebook ads like Wade Messenger combination, and

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we already know we can greatly reach people and we can start the conversation.

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But right now, let's talk more about the retargeting.

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Let's say that you want to really reach out your potential customer directly in the chat.

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You want to really send the message.

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So you want to really be as close as possible and you want to push it the message directly to the messenger.

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So this is mainly retargeting option, and I believe this is great.

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So, for example, this is the website RMX Atrium in Prague.

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It's a great people.

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I really like them and they want to use all the power they can to retarget people.

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So the strategy is simple to start with free estimation of the possible selling price, and this is

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free of charge.

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And so we have acted.

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Facebook picks up.

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We spend a lot of time with Facebook set up.

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So now I will just very, very shortly tell it's a quote.

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It's a connection between our Facebook and our website.

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So Facebook can track the visitors, can also track the events and can also create dynamic ads.

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But right now, just very, very quickly, it's simply a call that you can paste into the website or

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you can use the plugin connection.

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So what do you want to do?

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We want to really use this a little bit sneaky technique, a very, very powerful strategy that we send

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the message directly to our visitors, engage people, people watching our videos.

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We simply get really close to them and start directly chat.

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So this is the example you can now watch from the Facebook and let's stop.

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So first of all, it's the same as you can see, we use the ATM account this way.

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I am using the business manager.

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So this is a really great tool and I am guiding you in the whole course to use it, but it's very easy

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to set it up in business.

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Facebook com.

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And what we are going to do, we are going again to start with at Minnesota and as you can see, this

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is exactly one week ago.

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And we have 40 leads, as you can see, I have duplicated the campaign and I was working also with different

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options for targeting standard targeting.

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So you can see these costs are four dollars D costs are three dollars.

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So this is a Gaudencio.

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If this is really a gold for each and every broker in real estate getting laid for four dollars, this

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is a complete happiness because one lead is the potential for revenue in Prague, five to ten thousand

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dollars even more.

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So this is really, really great.

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And I was showing you how to create like.

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Direct messenger ads with pictures and you can get the leads, you can really, really use the power

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and get your customers.

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But right now, we are going to use all the power to send a direct message.

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So first of all, what we need to do, we need to use all the tools and we need to go to this big source

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so you can see it's called even Elam's.

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So we spend a lot of time with you once.

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One hour of a complete setup.

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So now just really, really quick picks us.

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So we just go for pixels.

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And it's called like a data source.

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As you can see, I already have divans set it up.

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I spend all the time we do.

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So you don't need to worry about it.

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And students often ask if they can have more data sources.

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Yes, you can create more data sources.

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You can use different data sources or different fixes for different websites.

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So right now, you can see Dessau is active, so everything's OK and everything is working well.

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And we are even getting leads via website.

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People are searching for finding the location, viewing the content contact and really realize this

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is this is nice.

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And when you create deep, it's very easy to do it.

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So you always just want to set up events that we spend a lot of time so that I will also show you.

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So we just installed the basics and you can, of course, use the integration necessarily, like so

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many partners, and it's growing every day.

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So it's really easy.

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Just a few clicks, integrations, or you just use the code.

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So you just copied this call.

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You activate this and you just copied.

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And then, of course, for example, this is the WordPress Web site.

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So I just go to the Armada's set up.

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I am giving you the complete Avodart website creation so you can create great, great, great websites.

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And so basically, you just copied copy paste the code and it's before hand.

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And this is all you can need to do right now.

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So just copy paste a call.

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That's really easy.

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And then, of course, when you continue, you can also set up different events.

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But right now, the events we skip because we just need to know that we have a big circle and we can

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pasted into the website or use the partner integration.

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But what's really important for us right now.

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Is to use the power of these messages, so first of all, what we are going to do, we are going let's

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say we are already using the power of Facebook big.

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So so we go to all tools and we go to audiences.

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So we use the assets, audiences and now we already know we can create.

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Different audiences, we can create custom audiences, so I was already showing you to go for.

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Facebook page engagement retargeting, you can go also for a video, we use Instagram.

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Now, I will show you a website because we spent a lot of time and really targeting green marketing.

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So this will be a little bit short.

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But just to show you the website, so I just click the website and you can see this is the active Facebook

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Pixar.

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And because I want to use the power for real estate of six months, that is given by Facebook, but

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you can use five days, 10 days, up to 180 days.

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And I just call it website one hundred eighty eight.

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And this is basically set up of retargeting of pixel.

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We also use more techniques, dynamic ads, and we use different kinds of retargeting.

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But this is what I would love to show you right now.

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So I created the audience.