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My dear student, welcome back.

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I can really promise you that this video will be absolutely stunning.

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You will love it.

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So we are in the middle of messenger ads and this is a great point for us.

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As you know, we already know how to start the conversation.

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And first of all, let's have a look into this ad we have created together.

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So you can see it's quite amazing because as you can see, we are paying for the conversation.

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Five dollars.

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What does it mean if you pay five dollars?

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It means that for five dollars as a real estate agent in Prague, you can make five thousand to ten

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thousand dollars.

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This is a real revenue that is made in Perak.

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So this is a -- infield.

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And the owner of the remakes atrium is absolutely happy because when you know how to get more clients,

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you are the most happy and you can really, really, really make a great amount of money in the heart

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of Perak.

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So first of all, to really make you the master, I need to explain you more about retargeting and marketing.

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So this is one of the most important points that we will have across this course.

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And it's something that you really, really need to understand.

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And we use it now for messenger ads.

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We use it for dynamic ads.

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We use it for terrific ads.

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And I will talk about it and then I will remind it again and again.

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And this is really, really great.

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And this is something we are going to master across the course, because this is very important for

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you.

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But what I need to explain to you is also that you can use the messenger as not just for starting the

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conversation, but also for leads, and this is what we are going to do now.

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So what is our goal is to get the leads so you don't need a Web page.

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But this is the lady.

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She is now the real estate broker of this month.

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So I will be created the campaign for her.

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So something like that, we will xrayed directly into Facebook Messenger.

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And so we start now understanding that we already know how to start and create the ad and we already

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know that we can use free marketing and retargeting.

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So first of all, what we need to do to really use the power.

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Of all kinds of retargeting options, of course, you go to all tools and of course, you use the power

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of pixel.

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I am already showing the basic setup and I also later indecorous.

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You get a complete guide with all the events, picks the tool.

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So now the most important is that you even know that you just copy paste the code into your website

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and we will continue with all pixel events later on, or you can directly jump into this section.

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But what this is really, really important for you is this audiences.

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And this is very, very important starting point for you to use the power of audiences, because you

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already know that you can target.

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You can target for age, income and different needs, wishes of people and, of course, locations.

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But we need to really understand more these audiences.

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So what we are going to do, we are going to use more the power of audiences right now.

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I am going to do it quite fast because we have a lot of time and we spend a lot of time using all the

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power of audiences.

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But what I am now going to do, I am using the power of custom audience or target audience and I just

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click on it so you do the same.

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And as you can see, you can use your source.

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So this is, for example, good that you can retarget your website or you can really target events in

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your website.

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And this we mainly do when we go for conversion ads and of course, for dynamically targeting.

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But we can also do it right now.

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Then, of course, you can upload the customer list.

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You can korei the retargeting for people that are watching your videos and people that are active on

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your Instagram page, Facebook page.

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So I will show you one example, because we have many, many examples across the entire course.

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So I will show you this example.

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So I just click Facebook page.

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And I just choose the correct page, so I will correct retargeting for Remax A.

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This is important for me and I want to really, as I have the real estate and this is a really long

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term business, I want to use the power of or the engagement, even three, six, five days back.

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It's okay for me and I just name it a trail, OK?

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And this is very important because in my belief and in my experience, this retargeting of already engaged

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people on Facebook, Instagram is very powerful and in my opinion is even more, more, more useful

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than retargeting of the site.

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But of course, it's good to combine it.

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And basically, I just cried the audience, and what's really great is this lookalike audience that

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you just go and you create the look alike audience, you can create up to six lookalike audiences.

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And this is a very, very good especially, let's say I would love to expand from the Czech Republic

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to the United States so I can just ride it.

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I can just go to the United States and I have the correct audience that is most likely to be the same

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audience that is already engaging with my content, with my page and with my ex.

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But I want to stay in the Czech Republic.

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This is the example for you.

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And I just want to have one audience and I want to have.

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As much exact match as possible, so I go for one person and I cried the audience.

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And I will just show you the second time I created the Facebook retargeting page.

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And I will choose also the page remakes of.

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And this is really, really great, the S.A.M., the admin of different remix account, I can use all

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the power of all accounts if I create the act.

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So this is very good for you.

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So if you have more clients in one industry or this is a different franchises of remix, you can use

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all the power for one ad from different accounts.

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This is not possible with big so big.

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So you can all meals for the website that you are in charge of, but you can combine engagement on different

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Facebook business pages.

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And I just name it again, Facebook three, six, five, and of course, I call it this way.

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And what do you do?

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You again xrayed the audience and then again, you go for the region you meet.

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So I go for a Czech Republic and I Corail alike audience.

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And what we are going to do together, we also use the power of the Facebook page and Instagram business

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profile together.

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And let's say that Instagram is really powerful.

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So we use the power of the Instagram itself.

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And as you can see, we can use it for the Facebook and of course, the ad can also appear in Instagram,

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but right now we are going for a Centura X and I created.

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You can also created.

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And what's really important is that we go also for this lookalike audience.

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This gives us that extra extra power.

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And we will spend a lot of time with custom audiences, lookalike audiences, so this is just starting

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point for you to understand this.

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So right now, we are going back to the X-Men manager, and this leads to a message, this is something

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that we really like.

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But right now we are going to use just the power of pictures.

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Let's say you don't have a video.

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You can't, like, create video.

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So you just need a bunch of pictures.

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It can be even taken on your mobile.

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It doesn't have to be super professional.

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And we are going to use these pictures.

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So I think it's OK, you know, to start with this and of course, copy, it's very important to think

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about your copy.

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So this be the starting point is the same.

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Are you interested in the current selling price of your property?

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Real estate is the same.

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Ride to me, but now we will be like developing more the communication to get the lead.

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So.

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The most important is that we say hi.

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And then, of course, want a free cost estimate.

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I will be happy to help you personally.

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I offer you.

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Free telephone consultation, free personal consultation, personal visit and evaluation, free of charge,

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free online consultation.

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So and then, of course, there is like Kayce Point that people can also write or call.

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And this is also a reminder, so we can also work with reminder.

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But the cockpit is the same.

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And then just two questions to make it really easy.

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Location and phone and then, of course, thank you.

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So this is what we are going to do.

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And there is one point you need to have, and this is this privacy policy.

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So this is very, very important.

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This this protection that you really care of data.

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So Facebook can only help you with a lead at.

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And we believe that inside the messenger, if you have this landing page, so there are hundreds, thousands

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of such pages in every industry, so you can just use it and you can just copy paste it.

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So this is basically what you need to have this landing page.

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And now it's the same process that you already know that you create the death.

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So what you are going to do, you go for messages.

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And then what you write just needs your messages and pictures, and we will be using the power of retargeting

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so we may make the retargeting OK.

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And this is very important that you just name your campaign.

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And what's really important is this campaign budget optimization.

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This means that we create the campaign.

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Then we set up the audience and budget and of course, we create the act and then we duplicate the ad

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more times.

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So there will be more ads inside ads set inside campaign.

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So this is our objective.

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This is our targeting and this is our creativity.

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And here, if you create more ads, not just one, but let's say five, six, 10 campaign budget optimization,

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we'll give you more power because then Facebook will test for you and find the best ad.

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So please be sure you had this active.

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So this is the correct campaign budget optimization.

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And then you just name a wild campaign and you click to continue.

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And as you can see, we again need to click to messenger.

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This is very important.

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You can also, Craney, sponsored message, but right now we say again with Click the Messenger and

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you already know that you can go for different kinds of targeting for location, age, income interests.

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But we stay with custom audiences, as I was showing you.

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So we use the power of retargeting for engagement, for website, for video views, for customer lists.

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So you just click here and just sometimes it takes time to load it and you just take all the power of

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all custom and look alike audiences.

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And just please trust me, when you manage to create custom audiences, lookalike audiences, it will

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be very, very powerful for you.

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So this is why I am always telling that the heart of your success is engagement here.

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You can see I have already uploaded the database phone numbers.

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So this is something I will also show you how to do.

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It is very easy to do.

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And you can see it's quite a really, really great possibilities for customer list, for website retargeting,

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for engagement, retargeting.

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And then you can see we have many lookalike audiences, but I want to go just for one person on match,

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and this is very important.

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This is why it is so important to be able to engage people, because when you engage, then you can

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create this custom audience based on engagement.

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And from it, you can a Crane lookalike audience.

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That's why it's very important to place the Facebook picture so you can retarget your website and create

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a look alike audience.

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And also, that's why you need to create the videos, because then you can create retargeting for people

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that or that has already watched your videos at least 25 percent or 50 percent.

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So this is important for you.

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And then, of course, you can look alike.

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Ordenes.

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And now what we are going to do together.

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This is a great question.

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So, of course, you can edit placements, for example, if you want to just push your Instagram and

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you create some ads and you want to push your Instagram, you can go for Instagram feed.

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And this is possible.

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But according to Facebook now promising that the most important is to keep Automattic, if you don't

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have an especially because Facebook can find for you the most suitable placement and find the best efficiency

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for you.

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And now last what we did, we had been trying to get reply's.

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Now we go for leads, so it means that Facebook will try to help us to get leads.

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And basically, this is why we are using all the power over targeting and look audiences, because as

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I was explaining the customer journey, people need to know about you and you need to engage to engage

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them, and then you need to become your customers.

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So it's a very, very, very important that you use the power of retargeting when you go for leads.

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We don't need to expand, but if you have a small group of retargeting options, this might be a good

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option for you.

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So we are going for leads and we just continue.

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And now we have this magic, so we single image or video, and this is something you need to test for

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your business, but according to all my testing, this single image is better because it's much bigger.

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It's much more clickable.

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And you can predict that the action will happen.

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So first of all, it all starts with the media and such as you at the video last time, now you go for

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image and basically what we are going to do, you can just easily click and upload the image.

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But I have already uploaded the images, so you don't need to wait for me.

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I choose this image.

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And the squad is good, the stories is good, so I really like it, it's perfect.

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So I don't need to cooperate and I just if you click here, you can drop it.

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But right now, it's perfect.

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It's OK.

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So I can just supply.

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And we continue.

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And now what we are going to do.

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We are going to work with the ad copy.

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Of course, you can, like, use more placements, customizations, but I never did it, so I have never

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done it.

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When I do this to it's OK, everything so but we are going to do now, we are going to use the copy

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such as this is.

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Are you interested in the current selling price of your real estate?

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So this is starting point.

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And just write me, I will help you.

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Well, just.

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Nebish, me and

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I will be glad to help you.

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OK, and basically.

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What we are going to do, just copy paste this text.

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But what's really important now?

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Is to use some more power.

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What does it mean?

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This is quite easy to do to create the ad, but we want to really go deep.

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And as you remember, last time we started the conversation, but now we are going to create the chat

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to generate the leads.

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And this is quite might be a challenge for you or for us, but we will manage because you are a very

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clever student, so you will manage it.

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So we just scrape together the chat.

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And now this is the starting point and what we are going to do, just copy paste, deep text itself,

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as I was showing you.

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And what we want to do, we want to use the power.

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Of this chat.

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So just use it this way.

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And you can see you can see the preview.

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And what's important, that the people can always write or call.

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And I want to make it more interesting, so I will use text and image.

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So many selling the image together.

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And it's the people to be more in the middle, so it's more embarrassing, no.

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So we have to go for this image.

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And now what we need, we have some starting text with MH.

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And we have just two easy questions.

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So the first is connected to the city.

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In which city is your property located?

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So we just change it.

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This way and what we need that's great if we can call the people, that's very, very good that we're

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going to call the people if possible.

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And we just edit it and we, again, copy paste and what we are going to do to use the power of reminder.

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So Facebook will remind to people for us again within 24 hours.

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So what we are going to do, we are going to, again, tell people that we are ready to help them and

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we are again giving them the email and the phone number so they can even call us.

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So we just copy paste.

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This reminder is very, very important.

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So please keep it in mind to have read it.

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Reminder.

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And then again, thank you.

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So I always like, you know, to use the image and I think it's much better when there is also the image.

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I think this will be nice, like completely new.

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I think this is really nice and for competition, we need to use the text.

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That you really, really thank you very much for your trust.

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I look forward to helping you personally.

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So this is something good, and I am again placing the email and phone number to be really sure that

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people can any time call or write email.

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So it's a messenger and it's maybe too much, but I rather get really sure that they have as many possibilities

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to get in contact as possible.

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And now this is a very important if you have never, ever.

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Done this, you need to accept.

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These terms, so I have already accepted, so I have already signed it, so you can see it's very important

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for each page.

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To sign the conditions, so if you have more pages, you always accept these conditions.

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So this is very, very important for you, otherwise you can't really run the ads.

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So you can see I have two hours to do it for Baoji Swedo.

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And so when you accept the conditions, you need to copy paste this link.

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This is very, very important for you to copy paste the link inside.

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So you can see this is very, very important for you, so.

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I will double check the link, so.

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You can see this is not the correct links I have to put here the correct link, so it's DM protection,

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privacy.

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This is very important for Facebook.

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And basically now you can see.

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This is very, very nice.

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I like it and I think it's really nice and we just safe and finish.

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And maybe I would like to name it so.

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Generate leads, Corradi, Chad.

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So, yeah, this is this is really nice, so you can see I think people will really love it because

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they have really nice, you know, offer.

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So they really know, like all the possibilities, they can be contacted.

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Phone personnel like on on site and online consultation.

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They have a really nice reminder that we have really nice pictures.

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So I believe people will really love it.

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And it's very easy.

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They just put the city and phone number and what we do, you can use the revenue in messenger, but

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right now I would love to save it.

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So I save it.

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I really want to save it, and it's also saved in my setup so I can use it always.

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As you can see, I can always use it again, so this is really good, so I can use it and I can even

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duplicate and then I can change it.

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So this is good whether you can do.

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And then what we do, we confirm.