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My dear student, my beloved student, I am so happy, so excited to welcome you to this section and

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I believe this can be a great starting point for you, for your business, for your consultancy business.

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And so one of the most efficient, easy way to start is to use the messenger acts.

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So you basically extend your reach and find more customers with messenger ads.

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The point is that people are really used to use messenger.

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They really feel safe one day, change information with you when they ride with you.

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They don't need to share any personal information, any private information.

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So it's really great starting point.

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Of course, we cover many ways how to get leads, how to drive traffic to your website and use linked

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form on your website, how to use lead generation ads.

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But this might be very good, an easy option for you to use.

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Basically, you can reach people.

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And they can directly start to chat with you, so it's the easiest way to take advantage of Messenger's

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global reach is to run its own messenger.

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It works like across all other platforms, Facebook, Instagram and the ad is delivered and the people

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there are mainly pushed to start chatting with you.

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And of course, you can greatly captured the attention because now you can also get from stories directly

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to chant.

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So this is really great that people can directly reply.

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And basically, this is great that you can directly engage and you can directly start the conversations

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and this is really great because now the messenger adds, they allow you to create conversations and

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also very easy to read.

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But it's not like a really special board that has so many, many, many trees.

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But it's certainly good for starting the conversation.

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I will show it to you.

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You can even then drive the traffic and you can even collect the leads and you can also target your

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customers so you can create a sponsor, a message that will allow you to send highly targeted promotions

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directly to people who have already talked to your business on the messenger.

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So it's something, a newsletter that they already get into your database and you can get in touch with

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them again and again.

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And as you can see, as we have quite talk about this customer journey.

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So, of course, we have this warning that you may not reach people to know about your local business

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or your like brand, then of course we know we can push the traffic.

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We can, like, work a lot with engagement.

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We can work a lot with the video.

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Video is really, really important.

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It's booming.

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It's growing.

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So please, please, please.

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In this course, you have the complete guide, how to use the video of us, but also a complete guide

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to Facebook, Instagram videos.

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So you know what is a live video?

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What is a native video?

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What is it?

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Three hundred sixty video and much more.

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And you have also the complete guide, how to create videos with smartphone, with DJI, with Adobe

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Perreault or how to create videos, online chats with online software.

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So this you have in the middle of the course and also in debono sections you have the video creations,

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so please be sure to benefit from it.

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But right now, what we want to do in this customer journey in the way of consideration.

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So it's a moment people consider that day will become your customers.

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And so, of course, great, our lead generation ads that we spend a lot of time with them.

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But the messages, they're really, really, really great.

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It's a great starting point because people are not afraid.

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They just can't chat with you and that in a very secure position.

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So this is a great advantage that it's very easy for people to get in touch with you to start the connection

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with you.

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And basically before me started this, I think, heroic, extremely great kinds of Facebook, Instagram

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ads, so you can push them both for Facebook, for Instagram.

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I would love to shortly respond a few questions.

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So first of all, you need to understand that the hard beat of all your Facebook Instagram activities

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is still the engagement.

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You can see this is the best photo engaging in the third quarter 2009 team.

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It is one point seven million interactions like shares comments.

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And you still need to understand that this is the heart beating essence to really engage the people.

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And basically, Facebook is using now the quality ranking, engagement rate ranking and conversion rate

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ranking.

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So it basically means that you can't simply win another way, then thinking about your content, thinking

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about your targeting and thinking about how you can improve the way you engage your potential audience.

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And this, of course, if you can do, you can very, very easily, of course.

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Build your page because students are asking a lot.

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Hey, Tom, I want to build my page.

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Shall I get some, like, followers?

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Just fake followers?

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No, no, no, please don't do it.

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As you can see, if you if you get water like you get, you just click on it and you just invite the

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people into your Facebook business page.

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So you can see I have invited all these people and I have this page.

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So this is something you don't need to do.

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And they kind of like fake things.

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This doesn't work and I do not recommend it.

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So this is the way we do white Facebook ads with Facebook marketing.

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What people they ask a lot of before we start this message, I would love just to talk.

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You can use these insights to go.

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You can just follow the link in this video and you can discover some of the really, really nice things

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about, for example, people.

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And you can choose the industry.

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And for example, the e-commerce is really, really booming and growing, and it's now called social

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commerce.

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So you can see that people really like to use these social platforms more and more also for shopping

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and even just via messaging.

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So this is really great that my wife, for example, has sold hundreds of swimming.

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So it's via messaging.

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So you don't need any web shop or anything like that.

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And the messenger communication is very efficient.

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And the second point, people are always asking about the audience, and so, of course, you need to

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understand your audience so you can also follow this link and you can use the audience inside.

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And basically, you can, like, analyze people connected to your page or all people.

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And I want to just, for example, get more information about Czech Republic and let's say real estate.

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OK, so I just put it and now I can really see the main category is 25 to, let's say 44.

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And this really is good that it's a lot of married people or in a relationship, not so many single.

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And what's quite interesting is also that's a lot of people around business and finance, you know,

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so and of course, also management, administrative sales.

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But when you go like what they like, this is quite, really good to know.

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Yes, of course, location activity.

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But you can see that people are interested in real estate deals, like, for example, this page.

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So this is a page about real estate, it's quite a luxury and what you can do, people always ask,

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OK, so I need to know something about my target group.

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So this you can greatly do with audience insights.

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And they also need to find some inspiration to create the content.

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So, for example, this is the page.

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And what I want to do when I go, for example, to.

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My or our real estate, Remax atrium, perak I go to inside and what they want to do, I just scroll

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down and I want to analyze the pages again, just easily the pages.

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And of course, I can get some inspiration.

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I just want you to page.

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And now I can get some more inspiration, for example, but this is the remix, OK, so I can know what

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is the most doing well for remix.

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Or this is what I was talking about, then we discovered that people like this, so I can just tell

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you how they create the content, how they create a copy, how they create the photo galleries.

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So I know and I can get the inspiration and I know what content is working.

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Wow.

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So that was just a short introduction, but what we want to do right now is to really push for messengering.

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You really want to get people to start chatting with us, riding with us, and we want to get our first

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customers.

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So I will be showing you, this is a real estate Remax and they want to really get some more needs.

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They're really nice people.

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They have really nice office and they want to get in touch with more people.

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So we have prepared some copy copy.

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It's very, very important.

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So and we will do that.

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We will offer like free evaluation, free price.

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So the people if you want to sell your real estate, you want to know what's your current price?

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And basically, I have prepared just a short copy, if people are interested to know the price, then

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of course some more copies.

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This a question answers that you put directly into the messenger to start chatting with people.

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So if they are interested, how accurate are your estimates and what can you help me with?

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How can you help me?

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Why is this advantage for me?

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How does cooperation work?

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How can I contact you?

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This will appear to people also with some short answer that I have prepared.

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So basically now.

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As you know, you already know that you either have a business manager or you have business page, or

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you will know how to build a business page during the course.

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But even if you don't have a business that you are going to set it up right now.

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This is also fine, you will know how to do it during the next six months, but what you really need

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to know is that this is, for example, the businessmen and normally you have the asset manager.

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And it's very easy to go into it, you just go to Atzmon and you can even do it from your Facebook business

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page, as I was showing you.

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And what's really good, you always get some account overview.

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Oh, I'm really grateful.

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It's now reaching and engaging really great today, so I'm grateful for it.

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But what we want to do, we want to get in touch with more customers and we want to use the power of

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these messenger ads.

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This is what we want to do.

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OK, so this is our.

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Facebook ads manager, and we are going to carry the ads, so you always just click to create and then

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you'll always have.

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This warning starting with people consideration conversion, so normally you shall first try to reach

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people, then you shall try to engage people and then you shall get these conversions.

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But what were you going to do?

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We want to jump in the middle section for messages.

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So it means we will try to reach people, engage them.

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I will be doing it with video, but you can also do it with picture.

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And we want to start chipping away at them, so we want to help them to consider us as a really good

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partner and we want to really get messages and get first customers.

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So this is something very important.

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We are going to do right now for, as you always have the objective, then you have the accent when

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you decide about the audience, where you place budget and then you create the act itself.

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So it's always three steps and three steps.

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And what we want to do now, we just click the messages and we want to just name it to understand and

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get leads the messages and we do.

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This is what we want to do.

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We can just start with some testing, but let's say ten dollars a day.

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It's always good to have active this campaign budget optimization that's very useful because if you

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create more ads inside your campaign, Facebook will test the ads for you and find for you the best

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ad.

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You don't need to worry about it right now because we have a special section for this, so you don't

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really need to worry about it.

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So now it's the second.

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Part, which is, again, name the accent, and this is really great, we go for messages and you can

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either go for click to Messenger or you can choose the sponsor message.

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So you push the message into the box, into the chat box, into the messenger.

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But we want to try this not to be so violent.

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Of course, you need to test what is good for you.

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So we just click to messenger.

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And basically what we are going to do, it's this audience, and of course, it's quite.

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Easy to decide that you want to have, for example, Perak.

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So and then like, we want to have the age to be decided and of course, we want to use some real estate,

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different kinds of target things.

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So it's quite easy.

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You just right.

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You think about it.

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But I just have a safe audience.

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And I would love to show it to you.

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So this is basically.

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I will choose this audience so this you can see when I go to edit it.

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I have decided for different kinds of Perak, so it's easy to do just to, for example, this way.

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I already have it.

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And then what I want to do, I want to also say work more like we have a lot with parents, gold investment.

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But I want to there is a lot for family because people are really interested in real estate and they

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really are in a relationship or they have family, a starving family.

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So I want to double check if there is more with family.

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So I just sereny.

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And I would ride this like family matters, then I would choose to go for Modern Family, that, I think

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is a really good starting point.

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Then, of course, I'd have double check it down more.

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And this might be a really good family room.

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And then, of course, living in home.

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So I think.

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This is good for cost of living.

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You know, this is a good point then home.

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I want to get more if people like our improvement's.

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And then want to steal Chickamaw for real estate, because this is a real estate.

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So I don't want to go for Titus or employers, but for interests, I want to find all this interest.

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Yeah, I want to really try more for real estate if I find some.

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Good point, you know, in investment, this is a good real estate investment.

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This is something we show.

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Go for.

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Yeah, I think this is got to really get these in last month's.

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And if people are interested in a return on investment, I think this is really.

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Fine people don't like to invest and get some good investment opportunities.

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This is really good to go so.

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OK, so there was one more with real estate.

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Yeah, this is interesting.

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This is a better one, it's interesting for us.

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OK, and what we do now.

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You can exclude people or you can narrow people, and I want to have some smart people.

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So I am like, I would really love to have some smart people, so I will narrow the audience, it means

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that they must merge.

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The first is that they should match any something or as much as possible.

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I am asking for Barnow Netto.

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It means it must it's a must condition.

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And because I want to have a smart people that really.

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Will be the people that might really get in touch with us, in my opinion, are the ones that are reading

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or are interested in Forbess.

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So this is what I am now doing that I need a great addition.

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Interest must be Forbess and this is what I am now doing.

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So I had much better potential reach to people that I think that are different from and they have some

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interest in family or investment or in real estate, but also they are smart because they like the Forbess.

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I hope they are smart.

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Of course this is just my prediction and my study of Facebook sites and I will say this new.

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So I just say it this way, so I will use it.

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And must also match this is important.

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This is a big question because sometimes when you read different studies, they tell you that the best

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is to really go for a news feed and to go for mobile.

248
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Yes, of course, there are like studies.

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And, of course, you know, you can find a lot of information, you know, in different studies.

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And you can find that.

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Right.

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The mobile is doing better than you can find.

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That really mobile is number one is much cheaper and news feed is much cheaper.

254
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Of course, you can find it.

255
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And this is great.

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Yes, absolutely.

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Facebook feed.

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Instagram feed.

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And sometimes the stories are doing the best, but.

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Accordingly, Facebook is promising now with a new intelligence system that automatic placement will

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work the best for you, and Facebook will find for you the best possible way of placement.

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But of course, you can always edit placement and you can, for example, go chance for Facebook, Instagram

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feed, but according to my experience, this is really OK.

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And we want to just reply or leads, so it means that lead is that you get a lead and you can contact

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the people, replies, people start chatting with you.

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So what you want to do, we want to stress and allow people how people to start chatting, chatting

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with us.

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So we go for a pliss.

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And then we just like to continue and then you can see this is the top point, we already have the message,

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this Audience Placemen budget.

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So we created so we created the ad itself.

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So I will just name and message us.

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This client, unfortunately, has somewhat lost the Instagram, but it doesn't matter, I can just still

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push it.

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And normally, what I always recommend a slender you build traffic ads, so it's really great to go

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for a single image.

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So what we will be doing this time, I will be using video, because this client has created a magnificent

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window that I really like.

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So I choose to use the video and I just added the video.

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So I just.

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Have it already, so I don't need to upload it, but normally you can upload it, but I have ready for

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you so we can save time and just upload the video.

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So I just choose it and I get to continue and.

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When you watch, you can easily click to admit it now, you can also like criticize it if you need it,

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you can use the automatic.

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You can even Trymaine.

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If you need so this is really nice, you can use the tummy or at the caption and the text overlay a

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logo overlay, but I am really happy as the video is right now.

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I don't really need to do anything with it because it has 3D subtitles.

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And if I would just change it for the I don't really need to change it right now.

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So I want to keep it as it is because it has also been.

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Supertight SASO.

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When I wrote Thoroughly Corrupted, I would lose part of the suit I just saw, this is a really nice

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video.

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I don't need to really change it.

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And thus it's a great connection.

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It's very short.

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It gets people into the action.

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And I'm going to work more with the cockpit.

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So this is the video so you can meet your real estate broker and you don't need any special more.

301
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But it's really important to think about the video.

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This message is about I'm Tom from Prah.

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I know English, Czech, Vietnam, and I like international business.

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And I will help you to connect, you know, to get connected to use of our community because there are

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some very strong Vietnamese community in the Czech Republic.

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And now when you have the video or it can be image, we need to really get people like really very short

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00:32:02,980 --> 00:32:07,740
call to actions, so we will be using our copy.

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So just how are you interested in the current price of your property so you can see the Facebook can

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00:32:19,240 --> 00:32:20,860
directly show it to you?

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00:32:20,890 --> 00:32:25,710
So this is really cool that it can directly show it to you.

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Then why not want a free cost estimates?

312
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We want to really connect in messenger.

313
00:32:36,190 --> 00:32:43,750
OK, but I want to use a base and then I will use this.

314
00:32:43,770 --> 00:32:48,130
Like this is the explanation about Saddam's.

315
00:32:50,350 --> 00:32:53,350
And so this is OK, I think.

316
00:32:54,650 --> 00:32:56,430
I can do it short and.

317
00:32:59,060 --> 00:33:02,450
So I think it's much better to do a charter.

318
00:33:03,650 --> 00:33:06,220
And now send message is OK.

319
00:33:07,290 --> 00:33:15,900
This is fine, but now stars are lined up in magic because you can either generate needs, this is good

320
00:33:15,900 --> 00:33:18,300
that you get some leads and.

321
00:33:19,260 --> 00:33:27,660
You can create these chats, so there is a really nice, nice support from Facebook, and I would really

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tell you that this is great, that they are like really helping us to create some automated questions,

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answers.

324
00:33:38,340 --> 00:33:45,280
But I think starting the conversation is more easy for people, more unnatural.

325
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This is the way we want to go.

326
00:33:47,580 --> 00:33:49,630
So we just create the chat.

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We start the conversation.

328
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We create the chat.

329
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As you can see, it's a very, very short just the text is very short and I think this is really good

330
00:34:02,450 --> 00:34:03,550
for mobile.

331
00:34:03,590 --> 00:34:09,700
And also they really just get very short information and exciting video.

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00:34:11,380 --> 00:34:15,040
And so we want to really go for creating these.

333
00:34:16,420 --> 00:34:21,670
And this is, I think, what the great pop of magic starts.

334
00:34:22,630 --> 00:34:28,090
So you can also choose text and image or text and video.

335
00:34:29,670 --> 00:34:37,120
But I like to use the frequently asked questions, people really love it.

336
00:34:37,590 --> 00:34:47,100
You can also go for quick replies or buttons, but I prefer to really have this frequently asked questions

337
00:34:47,100 --> 00:34:50,850
so people can see them and click on them.

338
00:34:51,420 --> 00:34:52,850
And I just write.

339
00:34:55,100 --> 00:34:56,510
A nice day.

340
00:35:02,770 --> 00:35:04,110
And just like.

341
00:35:06,600 --> 00:35:10,350
Just short call to action I.

342
00:35:12,910 --> 00:35:15,170
Give a copy of or.

343
00:35:17,540 --> 00:35:25,200
I'm just asking people if are really interested, so and now I will be giving them the options.

344
00:35:25,780 --> 00:35:29,760
So it's a question, one question to question free.

345
00:35:30,700 --> 00:35:35,320
So you need to think how people think, what questions they have.

346
00:35:36,040 --> 00:35:43,840
So, for example, I am like giving the question, how accurate are your estimates and what can you

347
00:35:43,840 --> 00:35:44,800
help me with?

348
00:35:45,520 --> 00:35:47,060
How can you help me?

349
00:35:47,500 --> 00:35:50,720
Why is it advantage for me?

350
00:35:51,460 --> 00:35:53,820
How does the corporation work?

351
00:35:54,190 --> 00:35:56,080
How can I contact you?

352
00:35:56,950 --> 00:36:03,820
And so, you know, this is sounding great, so we just use it, so it's a question.

353
00:36:03,850 --> 00:36:05,380
So I just copy.

354
00:36:08,880 --> 00:36:13,500
And this is, I think, really, really great base of people of this.

355
00:36:14,100 --> 00:36:17,150
Questions and answers.

356
00:36:18,160 --> 00:36:24,730
So you can see when they click on it, they get the answer, and I think this is really, really.

357
00:36:25,670 --> 00:36:30,500
Something great that it's not really.

358
00:36:32,060 --> 00:36:38,420
Like a violent and dangerous open war, and they start the chat with you.

359
00:36:39,440 --> 00:36:42,740
So this is the way I would suggest to go for.

360
00:36:45,220 --> 00:36:45,800
OK.

361
00:36:45,820 --> 00:36:56,260
And, of course, like there is also the way that they can cause they can study the cooperation with

362
00:36:56,260 --> 00:36:56,780
us.

363
00:36:56,800 --> 00:36:59,050
But it's very much in our way down.

364
00:37:00,620 --> 00:37:03,920
And if you need, you can add more questions.

365
00:37:05,210 --> 00:37:07,880
I will chase right now.

366
00:37:11,220 --> 00:37:17,840
Save it, because it's I will save it, so I just click, save and finish it.

367
00:37:19,630 --> 00:37:22,160
And I just want to rename it so.

368
00:37:23,310 --> 00:37:27,600
I want to just give a better name, so I want to rename.

369
00:37:29,760 --> 00:37:39,210
And so this is the starting conversation and I have the primary text, I have the video, I had the

370
00:37:39,210 --> 00:37:41,790
headline, I have the description.

371
00:37:42,780 --> 00:37:52,710
I can, of course, like to see more, so it's really great, you know, so you can see they will go

372
00:37:52,710 --> 00:37:54,060
for the message.

373
00:37:55,680 --> 00:38:02,310
It's really, really great, you know, that you need to a short, short, short thanks for HIMYM.

374
00:38:04,590 --> 00:38:07,740
I mean, this is good and now for Instagram.

375
00:38:08,190 --> 00:38:13,010
I want to see how does it yeah, it's really good and.

376
00:38:13,970 --> 00:38:18,080
This is really good, send the message, you know, some really.

377
00:38:19,010 --> 00:38:20,760
Rah, rah, rah, nice.

378
00:38:20,780 --> 00:38:25,190
I mean, it's also in the stories they can send message.

379
00:38:25,310 --> 00:38:27,590
Yeah, it's really cause.

380
00:38:29,680 --> 00:38:33,110
And now, yes, we got it.

381
00:38:33,130 --> 00:38:36,400
It's great, so we go for confirmation.

382
00:38:37,470 --> 00:38:40,150
So thank you for watching.

383
00:38:40,170 --> 00:38:44,970
I am so glad it was so exciting to share this with you.

384
00:38:45,540 --> 00:38:55,710
I am so happy that you know how to use the messenger and how to start, you know, how to get really

385
00:38:55,890 --> 00:38:58,610
easily and easy to do.

386
00:38:58,830 --> 00:39:07,710
Starting point if you need to get new customers, if you want to get more consultations, but you want

387
00:39:07,710 --> 00:39:12,720
to also sell without e-commerce store.

388
00:39:13,170 --> 00:39:18,240
This is also possible that people can just order the message.

389
00:39:18,240 --> 00:39:20,630
You send money to your account.

390
00:39:21,270 --> 00:39:23,970
So thank you for watching.

391
00:39:24,000 --> 00:39:28,120
I am so, so, so happy I can help you.

392
00:39:28,890 --> 00:39:30,810
Please enjoy this.

393
00:39:30,810 --> 00:39:37,020
Please benefit from this and please read your great, great, great success.