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My dear student, one of the points that you will always need is simply to drive traffic to your website.

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So I have prepared for you the example.

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This is a project.

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So that might be really interesting for real estate, but whatever project the business surveys presentation

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you have, you'll simply need to drive the traffic to your website.

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So, as you know, we already know how to do it.

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This is the example for the project.

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This is a real estate project for Remax for the real estate brokerage, Remax Alpha for one of the best

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real estate brokers in the Central Europe and probably worldwide.

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So how we can do it, how we can do it, we already know that we have the estimated traffic ads and

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what we will be doing.

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We just very, very quickly summarize the audiences so we already know we can create custom localized

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audiences.

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We can use a standard targeting for age, income, interest status and of course, education and like

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everything connected to targeting.

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But what we also know is that we can incorporate different custom audiences like for website, customer

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list, video views, lead for events, Facebook page, Facebook engagement, Instagram business profile.

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So this we already know.

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So I have created here, as you can see now, like different custom audiences for video reviews, for

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Facebook engagement, for website retargeting and of course, more video of yours.

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And I have also created to look like audiences from May and of course, also the Instagram engagement

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and look alike audiences from it.

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This is very, very fresh.

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It's still populating its four videos.

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It's for engagement, it's for website.

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And you don't need to worry even if you create it immediately.

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As I was showing you, the Facebook will create it.

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It's going to happen in thirty minutes or three hours or even in one day sometimes.

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But you can be sure you can start creating your act.

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So we understand that the audiences are important for us or the custom audiences or the look alike,

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audience, audiences, all kinds of retargeting.

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And we want to push the traffic to this, a estate project.

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But of course you can use it for whatever you need.

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So it's always important to prepare some clear copy, like attractive living in Perak, small and medium

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size apartments to meet the needs of a dynamic life in a modern we brand neighborhood.

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So this is important and of course, call to action with the D Mobile and also with the email.

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So what we are going to do, we want to push the project.

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We want to get more traffic to the project, to the website, but it can be whatever website you decide.

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So you need to push the traffic to the like.

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Let's show project services presentation.

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You can always do it.

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So you just go, you know, already you are using the business manager and inside it you have the S

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manager.

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This is important to know.

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So you just create the act.

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So we just create it together and we just go and we just create the act.

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So we will be pushing a lot of traffic.

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So we go for traffic because this is our goal.

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We want to push people to this website.

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You want to create traffic on this website?

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We want our people.

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I know about this project, watch this video.

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Think about it.

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Choose the apartment call.

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And like Corella, we want to get people to the project website.

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So we just create the traffic and we really get the maximum power to the Facebook because whatever retargeting

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we can send it that we have set it up for video engagement and for Facebook business page engagement,

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for Instagram page for website.

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And we also let Facebook create for us look alike audiences.

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So we basically tell Facebook, this is my best audience and find the most similar best audience you

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can because these people are coming to my website.

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These people are watching my videos.

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These people are like really interested in my Facebook business page, Instagram page.

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This is my customer list.

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So I'm giving you all the data.

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So you Korei look alike audiences for me and you'll find the most predictable people to be my clients

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this way to be my customers at this way.

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So we are using all the power of retargeting and also we are using the power of Facebook to really find

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for us all possible look alike audiences that he can.

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And this is very, very important, so Facebook will have the full power to use all artificial intelligence

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for retargeting, for a custom audiences, for lookalike audiences, and it can proceed the full budget

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optimization and it can also proceed the automatic placements that it's now claiming so much to be the

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most efficient that Facebook can really created the way that it's extremely efficient.

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So if you want to just study more about this or about automatic placements, you just put it into Google

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and you can read a lot because Facebook is now claiming to really keep this extremely efficient.

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Now, what we will be doing, because the headline.

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So I'm just really, really.

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What's important for us is to.

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Use because this directive living in Prak, so what we do now, we to use this and line so the people

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they really know attractive living in here.

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So this is important and we just use the primary text.

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So we just copy paste.

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And we don't really need so much description, it's not so important, but you can use it if you like,

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and what we do now and just copy paste the website.

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And of course, we also copy paste the display website.

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So this is important.

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It's more easy for people to see it.

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We have talked a lot about single image usage, but let's talk about Carasso, because nowadays, last

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days, Charissa is getting more and more engaging, and especially if you go for Instagram, this is

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so great because people really love it.

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It's now the most engaging content way to video and people really like to use it on the mobile they

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really enjoyed.

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And the same as, you know, that it's the Facebook feed is incredibly growing and people really enjoyed

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on the mobile and then like it, you can use it for product presentation services.

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You can use it for all whatever you imagine, because you can use it also for catalog sales, for dynamic

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targeting that I am giving you.

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But right now, let's create a traffic ad.

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Let's create a carasso together.

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And as you can see, you can use really big pictures.

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You can use great videos, you can use headline selling descriptions.

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You can use from two to 10 cards.

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So this is really great.

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Now, Facebook really gives you many, many great options and you can use it for range building, brand

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pushing the traffic and also for lean generation conversions and of course, catalog sales that I am

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giving you.

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And I also you can have a great call to action.

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So from driving traffic to contacting, calling, everything is possible.

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And also, of course, it's ready for using send message.

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That's also great for like messenger ads.

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So I think this format is something worth trying.

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So let's try to get a Marella excited, so let's grade it together.

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So we have a page and we will be using the traffic ad and we will be pushing traffic to this page.

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And you can use it for whatever page you need, not just for real estate, but it can be birddog service

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presentation blog.

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So it's all possible for you.

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And basically, I want to start you know, when you create this, my best experience is just first like

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if I want to push it to the page.

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So I first created on the page and then I will be pushing it as the ad itself.

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So it will just slow this way.

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And first of all, what you need you need a little bit to wait.

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So you can see even the Facebook is really, really cool because it was possible to upload the from

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the picture and use this nice picture.

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And now what?

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Most people, they keep this, but you should delete it because it's not nice.

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And once Facebook has already uploaded, it has created for you.

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You don't need to keep it in your boss.

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And it's just a very short text and assured the better, just the offer and then call to action call.

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Right.

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So we just copy paste.

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That's nothing really special about it.

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But you need, of course, to always prepare your copy.

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Just this aim of this video is mainly to show you how to create these ads.

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And now what we need to do, we need to click here to this plus point and we can I think this will be

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OK.

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We will just try.

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So we will just choose, let's say, the first five.

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And basically, probably for postgraduation, we will be not able to use so many pictures, but when

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you create a director as the ad, you can use up to ten pictures, but they really like to create it

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as suppost.

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So it's on the page.

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And I can also push the page over and click this.

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And now it's really, really nice.

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Not sure about this picture if I like it, so let's say we were.

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Try this might be more exciting.

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So let's say we have this is quiet, really nice, it's not so exciting area, but I think it's OK and

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I, I would swap this.

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This looks better now.

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So I think it's a really nice presentation so people can try imagine even that's a little bit --,

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that's not perfect, but I think it's really nice because people love to click on it, I'm quite sure.

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Yeah, I think it's really nice and I mean, just and the feeling excited.

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And now what he will be doing, just let's say we put the checking to bring myself, I just it's not

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something you have to do.

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I just like to do it.

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And basically we can share it so we double check it.

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And I think it's really, really these two pictures will be a lot of clicks, so I was chatting.

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No, no, no, I don't want to preview Wendy Button.

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I want to keep it this way because I want to use the current power.

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Yes, I think it's really, really nice and people will it will be easy just to click and get to the

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page, so.

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So this is the first point we have created some.

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Easy Carasso, of course, we could also edit each of this, but I don't want to edit it, but when

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you crazy Castle, you can always edit each of this and add to more information.

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Of course, this is the most easy to do with catalog sales.

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So it's faded automatically.

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But right now it's really nice.

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Nice, nice.

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So let's create the ad.

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So this is good and let's support this at account more.

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So we just go to the ETS manager.

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And we just cried at the.

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We just start over this, we go for traffic, we just use this and they make.

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And we Corradi at saw.

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Also, it's possible to create the ad itself inside this campaign ad, said ad, and it's possible to

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go for a campaign budget optimization.

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But right now, I just want to push the past.

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So I just want to show you the creation and of course, now we are in the second point where we may

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decide about the targeting and budget.

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So we will use this this is mainly close, connected to Perak, a living luxury, family and investment.

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So maybe we can duplicate it and we can push more foreign investments.

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So this is good for you, a state to put there some more investment.

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Yeah, I think this is like, good.

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So we can use it to go more for.

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Yeah, I think this is good, this is good because this flag is like a good investment, so it's good

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to buy it and just keep money in it and we will use this expand.

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So we will allow Facebook to find more people that are like better for targeting.

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So we will allow Facebook to use all the power or the intelligence to improve the targeting, to improve

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the performance.

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Now, this is perfect, as I was showing you how automatic placements, so it will be working for us

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on all these places and we do not need to take care of.

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So this is perfect.

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So this is what you want to use and we just want to go for.

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Lifetime budgets, so I want to show you that you can also create lifetime budget.

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Let's say one week and we want to have some some very reasonable budgets for forty dollars.

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So we want to use like forty dollars budget and we go for continue.

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And now you can see you can also credit cards this way.

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So you can have created as the ad and then you can have more ads inside and even use the budget optimization.

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So you just use it that you choose and change the pictures that you want to do.

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You want to use it step by step.

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So I could also use it this way and start the creation and then using the headline description website.

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And I could create it this way step by step.

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But what I want to do, I want to use this existing because I have already created and I want to push

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it this way.

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So I want to have it both as fast and also as the ad.

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So I just selected.

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And now we just continue.

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And that's it, and you can see it's already for us and we have already created.

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So let's say this is a mobile and let's say this is yeah, it's really nice.

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Yeah, I think it's really nice.

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Maybe I could edit this, but it's OK right now.

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And I think this is everything.

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I think it's really great to use the power.

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So please use all the power, because nowadays people really like to use it and they especially love

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it on the Instagram.

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What I would love to show you is also how we can exclude the audiences.

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So what does it mean?

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It means that, of course, on one side we want to boost traffic.

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We want to get more Linklaters and more driving traffic to our website to be ready more for retargeting

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and for dynamic retargeting.

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But what we want to also be sure is that in some cases when we use lookalike audiences, and especially

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when we are using the retargeting for Facebook business page, we need to be sure that we also, when

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creating the ad, we will be sure that we do not disturb too much people that we already know, that

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they like our page, they like to follow our page, but they do not leave our Facebook business page.

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So I'm not saying we want to push the traffic.

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And let's say now it's very, very like people like the topic of this.

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Coronavirus, it's now something big, so we have articles about it, so let's just call it some nice

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way.

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So price sener like price of properties.

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So and we want to use.

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Some lifetime budget of.

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Like this will be OK just for testing.

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So it really was just a lifetime project this way.

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OK, so this is the minimum for this thing, so we will use it.

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So he just one of this that and we just clicked to continue.

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And what we will be doing, everything is the same when you want to just push the traffic.

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And we will be using, of course, lookalike audiences.

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And so we will go for retargeting, for Instagram, a Facebook page.

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And this can be a little bit what can be sure if we do much retargeted.

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Also, the people that like our page, they might click not to like our page or they might collect that

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it's too much and they don't want to see our ads and they dislike us.

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What do you want to do when you want to also work with this at connection time and this is what you

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want to do?

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We want to also exclude people who like our page.

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So we want to be sure that we do not disturb so much people that they already like our page.

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They like to follow our page so we do not lose the likes on the page.

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So debate the business page can growing.

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So what I will do, I will just.

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But the name of the pages, like you can see we have Perak, but we have also couriering page and also

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we have their pages that are like four more places.

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So we want to be sure that we exclude people who like the page itself.

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So we do not disturb them.

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And I think we can just do it in one week.

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So this is OK for us.

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And we just clicked to continue, and that's basically everything the most important I wanted to show

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you that we want to be sure that we exclude the people, but we want to be absolutely sure that we drive

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the traffic and we hate the people that are the new ones.

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So we don't want to really do anything negative to our Facebook business page and we don't want to disturb

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so much the people that already like our page.

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So one of the greatest challenges we can transform into a joyful game are more and more different restrictions

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that are coming from Facebook, the different politics and safety reasons.

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And you have might notice already that, for example, you want to create the traffic at and you want

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to like that catagories this Congress, housing, employment, credit.

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So let's say we want to create the ad for housing.

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I would just like to continue and as you can see, that you have to even be sure when creating custom

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audiences, there is no discrimination.

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It might happen if you create the customer list with chest slides or just.

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It might be.

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When he corradi lookalike audience seen as discrimination and I there is some limit for age and gender

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and for this zip code, what does it mean?

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So no matter what what page we have, no matter what we need to push, we simply need to be more smart

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and use more power.

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Facebook is giving us because this is honest and not perfect for us and we need to transform the situation

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to be more joyful and give us more happiness.

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So let's say we have this past.

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We want to push it and we want to create the traffic.

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So the first point we already know, we go to the audiences and we just create different custom and

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look alike audiences.

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And this gives us great power because we can use the power of people watching our videos, engaging

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with our Facebook page, coming to our website, engaging with our Instagram, I have prepared for this

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video very fresh audiences that are very, very well calculated from Facebook.

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And first of all, the email, which was Korei, Norma and the normal way we know it.

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And we will use the power of all custom and look alike audiences.

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And so we will just start over.

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So we go for traffic and let's say we have this limitation, unfortunately, but we will transform it

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to have more choice.

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You know, just ride it.

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Uh, traffic, superb push.

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And basically, we will use just a small campaign, let's say, for start 30 crowns.

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And I will show you later what we will be doing.

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And so if I can, I can like to continue.

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I can also use the campaign budget optimization if I cry more ad that could be also great to combine

291
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it, but I was already showing it and basically the first Theravada our choice of a test for.

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This fresh custom audiences that I have just created, so these are very, very fresh audiences I have

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created.

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00:29:38,020 --> 00:29:40,690
And what I want to have also.

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I want to go for this fresh like this is really, really, really quite challenging because Facebook

296
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is even afraid to tell.

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The lookalike audiences.

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Well, not really much, so it's also only meeting, so what we will do.

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We will just use the.

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Power of like website, retargeting, video, Facebook, video 25.

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And also our Choose the Instagram.

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So this is what we will be doing, so I will be using these powers and now we're just limited for Prak.

303
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And then, of course, for a of Bohemia.

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I cannot really go for zip codes or stuff like that and even for H.

305
00:30:48,840 --> 00:30:58,110
But what we will be doing this is just tighten the standard, we just continue and then luckily we are

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not politics because this would be a real challenge and what we will be doing the to use the existing

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post.

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So we were just selected and this is the article we are choosing.

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So this is quite easy.

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This is all we know.

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So we confirm.

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00:31:22,540 --> 00:31:28,660
And now when we have confirmed what we are going to do, we are going to.

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There's more you are going to test more our custom audiences.

314
00:31:36,060 --> 00:31:37,790
So what does it mean?

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00:31:38,630 --> 00:31:45,080
It means that now we have this targeting based.

316
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Like, as we can see.

317
00:31:51,320 --> 00:32:00,690
I have really, really a lot of time gettings things, so I will go once again, I have to reload it.

318
00:32:00,710 --> 00:32:02,210
Give me a second, please.

319
00:32:02,870 --> 00:32:05,120
So now we have this.

320
00:32:05,840 --> 00:32:08,720
And if you go inside, we just ended it.

321
00:32:09,710 --> 00:32:13,200
And this is what we want to do.

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00:32:13,910 --> 00:32:17,840
We have like custom audiences and we have the upside.

323
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And what we want to do is we want to test it more.

324
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What does it mean?

325
00:32:25,220 --> 00:32:34,580
We want to know if the video is like retargeting is performing the best or Facebook engagement is performing

326
00:32:34,580 --> 00:32:37,250
the best or a website.

327
00:32:37,250 --> 00:32:40,260
One hundred eighty is performing the best.

328
00:32:40,910 --> 00:32:47,000
So what we will be doing now, we will click to duplicate.

329
00:32:47,830 --> 00:32:51,070
And we will create five copy's.

330
00:32:52,670 --> 00:33:02,150
We don't need to go for tests to compare because we want to see it, so we won't just duplicate it and

331
00:33:02,150 --> 00:33:04,760
basically what we will be doing right now.

332
00:33:04,790 --> 00:33:06,400
We always have this copy.

333
00:33:06,950 --> 00:33:10,130
So now our name, this copy.

334
00:33:11,870 --> 00:33:20,900
Instagram, so it will be retargeting for Instagram and I will remove all these.

335
00:33:23,450 --> 00:33:24,800
I will remove it.

336
00:33:26,440 --> 00:33:35,800
And this way, I will publish it so this way I can test the power of retargeting just for the Instagram,

337
00:33:36,460 --> 00:33:43,600
so I will publish it and this way I can go step by step and I can also.

338
00:33:45,240 --> 00:33:52,650
Said that more so this is the first and we will continue to the second.

339
00:33:54,110 --> 00:34:02,450
So it's always and loading little bed, but the principle and the essence is that we will duplicate

340
00:34:02,780 --> 00:34:06,160
and we will test the different target things.

341
00:34:06,890 --> 00:34:10,370
So it means that we want to like, test the.

342
00:34:12,370 --> 00:34:13,930
Mega push itself.

343
00:34:16,150 --> 00:34:22,120
And then I have to put it one by one, so I will have to close it.

344
00:34:24,840 --> 00:34:28,860
Because it will probably not be allowed to be.

345
00:34:30,840 --> 00:34:35,190
So the first one, I just edit and double check it.

346
00:34:36,220 --> 00:34:43,420
And I need just this one, so this is very, very important, so we will have to do it once more.

347
00:34:44,120 --> 00:34:50,800
So I just click and I want to just open this one and I want to keep it.

348
00:34:51,980 --> 00:35:00,050
Just for the Instagram, this is correct, but what I want to do, I want to give this one.

349
00:35:01,630 --> 00:35:10,870
And I want to keep it not for Instagram, but for the Facebook, so I want to keep it for the Facebook.

350
00:35:11,730 --> 00:35:14,610
And I want to name it Facebook,

351
00:35:18,240 --> 00:35:21,930
and then I can change it and I can publish it.

352
00:35:23,860 --> 00:35:30,540
So I will have to go through all this one manually and one by one I will have to change it.

353
00:35:30,550 --> 00:35:33,870
So this one, I want to go for video.

354
00:35:34,630 --> 00:35:36,220
I want to go for video.

355
00:35:37,030 --> 00:35:42,300
And I just choose to retargeted the video.

356
00:35:44,220 --> 00:35:45,330
OK, so.

357
00:35:52,160 --> 00:36:00,420
This one I want to keep to have it not for Facebook, not for Instagram, but I want to keep it for

358
00:36:00,420 --> 00:36:10,940
a website and I will go for retargeting, not for Instagram, but for website.

359
00:36:12,410 --> 00:36:15,640
And I will choose this website.

360
00:36:18,080 --> 00:36:23,840
And the last one, I will use the customer at least.

361
00:36:26,430 --> 00:36:27,950
If it is possible.

362
00:36:29,560 --> 00:36:38,620
So it's probably not possible to use the yes, I can use the custom analysts, so that's perfect so

363
00:36:38,620 --> 00:36:42,070
I can test the customer lists.

364
00:36:44,590 --> 00:36:52,650
OK, and our name, it costs symbolists, so it's quite a challenge to create that, as you can see.

365
00:36:53,950 --> 00:37:00,300
And right now I have changed it to customer lists, website, vidale, Instagram and Facebook.

366
00:37:01,090 --> 00:37:08,580
And now what we can do, we have always different targeting, so we shall be able to publish it.

367
00:37:09,430 --> 00:37:11,050
It's sometimes a challenge.

368
00:37:11,050 --> 00:37:13,960
It takes some time and.

369
00:37:15,260 --> 00:37:24,280
It will be published, uh, it takes time because there are quite a lot of each other, as you can see,

370
00:37:24,440 --> 00:37:25,680
this is the point.

371
00:37:25,700 --> 00:37:31,800
It's not possible to run it because we need to set them to higher budget.

372
00:37:32,420 --> 00:37:33,050
So.

373
00:37:34,740 --> 00:37:41,580
You are just publish it, but to really set it up, we need to go for campaigns added.

374
00:37:42,510 --> 00:37:46,120
And we will increase the budget for anything.

375
00:37:46,530 --> 00:37:52,940
So it's around four dollars and now it will be everything OK?

376
00:37:53,860 --> 00:38:01,840
And now we will just double check that Facebook, we have Facebook so we can publish it, then we will

377
00:38:01,840 --> 00:38:03,520
have Instagram.

378
00:38:04,710 --> 00:38:05,250
So.

379
00:38:07,020 --> 00:38:13,980
We will double check the Instagram, Instagram, we have the Instagram, so we will publish it.

380
00:38:20,570 --> 00:38:22,290
Then we have the video.

381
00:38:22,400 --> 00:38:26,050
So this is video and then we have the video.

382
00:38:26,450 --> 00:38:30,020
I think I can get more video and it will be OK.

383
00:38:31,940 --> 00:38:41,030
Yes, yes, I can also use and we can publish it and then we want to also test the website if the website

384
00:38:41,030 --> 00:38:42,550
is doing well.

385
00:38:50,350 --> 00:38:56,560
So it's loading little bags, so please stay with me, but basically this is what I wanted to show you,

386
00:38:57,010 --> 00:38:59,250
that you can carry the campaign.

387
00:38:59,260 --> 00:39:05,640
You're going to Corradi at said and ad and then you can test the different Targett things.

388
00:39:06,490 --> 00:39:08,490
So this is the website.

389
00:39:08,500 --> 00:39:09,160
Yes.

390
00:39:09,160 --> 00:39:10,700
And we have the website.

391
00:39:11,290 --> 00:39:13,340
So this is correct.

392
00:39:13,360 --> 00:39:14,350
Is there more.

393
00:39:15,280 --> 00:39:24,280
OK, we can maybe use more so we can use all the power of retargeting of the website, even some older

394
00:39:24,280 --> 00:39:25,150
audiences.

395
00:39:25,160 --> 00:39:26,080
This is fine.

396
00:39:27,250 --> 00:39:31,810
And the last word we will be testing is also the customer list.

397
00:39:32,380 --> 00:39:43,300
And the essence is to test not only the ad itself, not only how is performing the ad, but also how

398
00:39:43,300 --> 00:39:55,030
are performing different targeting, different rate targeting and also how are doing different kinds

399
00:39:55,030 --> 00:39:57,920
of custom audiences.

400
00:39:58,390 --> 00:40:01,510
And this is a very, very important for us because.

401
00:40:02,780 --> 00:40:11,840
This way, we can test inside the campaign more assets, way to more target things.

402
00:40:13,210 --> 00:40:22,990
And the essence of this is if we look into it somehow, there is one at all, so we will probably not

403
00:40:22,990 --> 00:40:31,230
be able to use this asset as a customer list because it's probably too small.

404
00:40:31,960 --> 00:40:35,080
So we will have to add there something more.

405
00:40:36,340 --> 00:40:37,060
So.

406
00:40:39,870 --> 00:40:47,410
It seems that we will see it might be published, but as you can see, this is the essence that we will

407
00:40:47,460 --> 00:40:56,640
just test the all custom audiences without this custom audiences from engagement on Instagram, we the

408
00:40:56,820 --> 00:41:04,730
custom audiences from Facebook engagement, we wrote this our customer list, if it will be possible,

409
00:41:05,140 --> 00:41:07,170
but it's too small to hold.

410
00:41:07,920 --> 00:41:10,820
And we will also test the video.

411
00:41:11,340 --> 00:41:18,900
So if people are watching videos, we can retarget them and we can also use the website retargeting.

412
00:41:19,860 --> 00:41:27,360
So this basically means that we can this way create a campaign.

413
00:41:27,870 --> 00:41:30,240
This we call traffic super push.

414
00:41:30,810 --> 00:41:35,580
Then we can have different kinds of targeting.

415
00:41:35,610 --> 00:41:45,720
So this way we have different custom audiences and probably this one I will have to delete one.

416
00:41:45,730 --> 00:41:47,080
It will be possible.

417
00:41:47,520 --> 00:41:49,770
So this one I will have to remove.

418
00:41:50,430 --> 00:41:57,270
But basically, this is the most important that we will test the website video on Facebook, Instagram

419
00:41:57,600 --> 00:41:58,950
and the complete.

420
00:41:59,670 --> 00:42:08,550
So I might change it right now because I think it will not have this customer list.

421
00:42:08,550 --> 00:42:12,260
So it's now still saving.

422
00:42:12,270 --> 00:42:13,250
So we will see.

423
00:42:14,610 --> 00:42:16,760
And basically, this is what we want to do.

424
00:42:16,770 --> 00:42:18,900
This is what we want to test.

425
00:42:19,530 --> 00:42:22,850
And this is what I wanted to show you.

426
00:42:23,910 --> 00:42:32,160
Somehow I have managed to set up what I wanted to show you so we can test custom audiences, retargeting

427
00:42:32,160 --> 00:42:41,370
for website, for Facebook, for Instagram, for video, and also the complete Super Bowl where we have

428
00:42:41,370 --> 00:42:42,090
everything.

429
00:42:42,810 --> 00:42:46,280
And basically it's very easy.

430
00:42:46,300 --> 00:42:48,560
You can see just a website.

431
00:42:48,570 --> 00:42:51,330
We have the website Vidale.

432
00:42:51,330 --> 00:42:54,330
So we have the video, of course.

433
00:42:55,490 --> 00:43:04,490
We do then, of course, we have the Facebook, and this way we can there's different different audiences

434
00:43:04,490 --> 00:43:14,180
and also what I could do when I would go inside, I can also duplicate this and create more ads inside

435
00:43:14,180 --> 00:43:16,510
this and this way.

436
00:43:16,820 --> 00:43:18,710
Again, I can edit it.

437
00:43:19,430 --> 00:43:24,020
And of course, I can create more ads inside.

438
00:43:24,560 --> 00:43:31,640
Or I can even when I can do, I can even test different past different articles.

439
00:43:32,480 --> 00:43:38,810
So it wouldn't mean less if I would again like to duplicate it.

440
00:43:39,290 --> 00:43:41,280
Corradi Duplications.

441
00:43:41,280 --> 00:43:51,950
So I just create duplicate and then I would have the possibility when editing again is to change the

442
00:43:51,950 --> 00:43:54,430
past or create a new post.

443
00:43:55,070 --> 00:44:00,300
And this way I would have the possibility to test it.

444
00:44:00,320 --> 00:44:04,940
So this is what of course is possible.

445
00:44:04,940 --> 00:44:09,260
But I don't want to do it because it was already a long video.

446
00:44:09,590 --> 00:44:16,040
But what I wanted to show you is that you can create different ads, but you can also create different

447
00:44:16,070 --> 00:44:16,880
assets.

448
00:44:17,360 --> 00:44:21,950
And even Insigne one ad said you can have different different ads.

449
00:44:22,460 --> 00:44:31,130
And this way you can just like both the ads itself, the targeting itself, and then you can have one

450
00:44:31,130 --> 00:44:32,320
mother campaign.

451
00:44:32,930 --> 00:44:39,190
And the reason why I had this ad or was simply because I had two small budget.

452
00:44:39,770 --> 00:44:49,250
So when I wanted to test five ad sets, I had to set up the budget at least four or five dollars.

453
00:44:49,790 --> 00:44:52,610
So I hope this will be useful for you.

454
00:44:52,610 --> 00:44:58,730
And you will remember that you can create a campaign, you can create more ads said so in different

455
00:44:59,120 --> 00:45:04,460
settings and inside each ad said you can also create more ads.

456
00:45:04,970 --> 00:45:10,550
So you can, of course, have more ads and you can combine it any way you like.

457
00:45:11,360 --> 00:45:19,310
My dearest student, you are now going to create video ads from images that you already have.

458
00:45:19,730 --> 00:45:22,070
So this is a very powerful tool.

459
00:45:22,490 --> 00:45:28,790
You can use it for different kinds of ads, for example, for terrific ads.

460
00:45:29,240 --> 00:45:35,380
And you can really create a video size impact without any budget.

461
00:45:35,840 --> 00:45:45,070
Of course, we are sharing also in discourse how to create videos of your how to create videos with

462
00:45:45,080 --> 00:45:47,330
smart phone with Adobe.

463
00:45:47,720 --> 00:45:49,010
This all you can do.

464
00:45:49,400 --> 00:45:53,630
But this is the most easily the most accessible way.

465
00:45:54,230 --> 00:46:05,960
How do you choose your pictures and how to create ads as a video so you can do it directly in the business

466
00:46:05,960 --> 00:46:06,710
manager?

467
00:46:06,770 --> 00:46:08,630
It's very easy to do it.

468
00:46:08,930 --> 00:46:18,650
So let's drive into it, because this is really fascinating what we will be doing, because this is

469
00:46:18,650 --> 00:46:30,410
a project that has a very, very great, easy lead at Flaum so that people can really easily feel it.

470
00:46:30,440 --> 00:46:33,970
They get some free expert consultation.

471
00:46:34,400 --> 00:46:41,790
It's like for mortgage business and it's well done like a landing page.

472
00:46:41,810 --> 00:46:44,320
So this is what we are going to do.

473
00:46:45,200 --> 00:46:51,440
But what I wanted to show you is also Facebook ads.

474
00:46:51,440 --> 00:46:57,980
Facebook marketing is a lot about overcoming the obstacles.

475
00:46:58,550 --> 00:47:01,970
So you can see these are the Google analytics.

476
00:47:02,330 --> 00:47:09,410
So these are analytics that are showing you the traffic, the efficiency of your website.

477
00:47:10,130 --> 00:47:15,650
And you can, of course, have a look that the social is doing the best.

478
00:47:16,310 --> 00:47:24,980
But you can also have a log that we have started this project like one year ago.

479
00:47:24,980 --> 00:47:31,120
And you can see that especially in the last two months, it's really boosting.

480
00:47:31,820 --> 00:47:40,040
So that basically means that when you want to create, like Facebook ads, you want to succeed.

481
00:47:40,340 --> 00:47:45,290
It's also about overcoming the obstacles.

482
00:47:46,040 --> 00:47:49,880
So here you can see every day we have one week.

483
00:47:50,360 --> 00:47:54,620
So the project is now doing really, really well.

484
00:47:55,050 --> 00:48:05,310
And it's boosting up every day, but you need to understand it's a lot about overcoming the obstacles

485
00:48:05,790 --> 00:48:08,620
so you can have different obstacles even.

486
00:48:08,640 --> 00:48:11,630
This is a mortgage loan business.

487
00:48:11,640 --> 00:48:21,120
I had to be a lot in contact with Facebook support to approve different ads, to explain them that we

488
00:48:21,120 --> 00:48:26,780
have the accreditation from Chegg Bank and everything is OK.

489
00:48:28,170 --> 00:48:37,410
And so you need to understand that it's always a lot about testing and putting honest effort into your

490
00:48:37,410 --> 00:48:41,480
marketing, into your ads, into communication.

491
00:48:42,440 --> 00:48:46,990
And what's really always important is to think about your copy.

492
00:48:47,700 --> 00:48:49,950
So this is very, very important.

493
00:48:49,960 --> 00:48:53,400
So I have created a short copy.

494
00:48:53,820 --> 00:48:57,410
You will see how I will be creating the ad.

495
00:48:57,840 --> 00:48:59,370
It will be Facebook.

496
00:48:59,370 --> 00:49:00,660
Terrific ad.

497
00:49:00,960 --> 00:49:03,480
So I will be driving traffic.

498
00:49:03,480 --> 00:49:08,910
I will be creating very short but engaging video.

499
00:49:09,570 --> 00:49:13,580
And you can see it just like short, very short.

500
00:49:13,590 --> 00:49:16,740
But like I think great copy.

501
00:49:17,310 --> 00:49:20,250
We are not just numbers comparators.

502
00:49:20,670 --> 00:49:29,400
We are team of people with experience, empathy and a great commitment to help you see yourself.

503
00:49:29,850 --> 00:49:33,990
Call us, click to leave us a contact.

504
00:49:34,680 --> 00:49:38,310
We will be pleased to prepare the offer for you.

505
00:49:39,090 --> 00:49:49,350
And you can see some really important hints I will be giving directly into the video morgage from two

506
00:49:49,380 --> 00:49:53,190
oh four, three or four.

507
00:49:54,310 --> 00:50:04,900
Many satisfied clients, long term experience, completely free of charge and full service, so.

508
00:50:07,130 --> 00:50:15,530
Let's dive into it, you you already know that you have the business manager, you have the manager,

509
00:50:15,860 --> 00:50:21,570
and I will just shortly summarize that when you go to the audience.

510
00:50:21,660 --> 00:50:22,060
Yes.

511
00:50:22,640 --> 00:50:29,270
This is one of my very, very best practices to create some fresh.

512
00:50:30,320 --> 00:50:41,780
Audiences saw outrageous Corradi custom audience for the Facebook, so I have really, really very fresh

513
00:50:41,780 --> 00:50:42,620
Facebook.

514
00:50:42,620 --> 00:50:46,640
So you already know that I can create this.

515
00:50:46,640 --> 00:50:55,340
I am showing it many times, so I will be just calling it this way.

516
00:50:55,550 --> 00:50:56,630
So it's very.

517
00:50:57,740 --> 00:51:05,000
Very easy to create that, and I will also create a fresh look alike audiences.

518
00:51:06,200 --> 00:51:18,520
And I just go for Czech Republic, so I just cried the audience and I do the same like custom audience,

519
00:51:19,070 --> 00:51:22,370
I do it also for the Instagram.

520
00:51:23,300 --> 00:51:31,910
So I just made it Instagram and I just choose it.

521
00:51:32,820 --> 00:51:40,500
And I, again, just want to really engage like the mortgage loan business is a long term, people are

522
00:51:40,500 --> 00:51:46,410
really deciding for many, many weeks, months it's something planned.

523
00:51:46,680 --> 00:51:54,840
It's something that's done once upon a life or few times upon lifetimes or.

524
00:51:56,160 --> 00:52:05,850
I just cried the audience again, and then, of course, I want to also the lookalike audience.

525
00:52:06,540 --> 00:52:11,400
So this is just my best practice that I'm going to do.

526
00:52:12,090 --> 00:52:18,540
And I am also going to create custom audience for website.

527
00:52:19,900 --> 00:52:27,480
And what we are going to do, we are really going again as much back as possible.

528
00:52:28,300 --> 00:52:29,980
So I just it here.

529
00:52:32,660 --> 00:52:42,560
And I created and of course, I want to have also lookalike audiences, so this is important for me

530
00:52:43,580 --> 00:52:46,820
and I just go for Czech Republic.

531
00:52:47,210 --> 00:52:51,080
So, of course, if you have e-commerce, you can.

532
00:52:52,110 --> 00:52:57,230
I also choose Debauches, this is even much, much better.

533
00:52:59,110 --> 00:53:03,140
Or if we have here, you can go for Nedbank.

534
00:53:04,990 --> 00:53:13,460
This would be great that I can have a lead, you know, and I can do it even for a.

535
00:53:14,230 --> 00:53:15,250
I would say.

536
00:53:16,880 --> 00:53:22,640
I think this would be because they are like police, so this is really.

537
00:53:23,680 --> 00:53:31,480
I mean, this is a really, really important song like that, I have these Facebook pics sent out,

538
00:53:31,480 --> 00:53:39,640
so I know these needs as I was showing you, don't worry, we spend a lot of time with Facebook pics

539
00:53:40,350 --> 00:53:43,750
so you can set up leads, you can set up everything.

540
00:53:44,080 --> 00:53:50,920
And this is this is a magnificent so we spend nearly one hour with Facebook picks, set that.

541
00:53:51,640 --> 00:53:57,400
And then, of course, you can also choose this value from Facebook Piegza.

542
00:53:57,790 --> 00:54:01,180
And for this I will create six audiences.

543
00:54:02,350 --> 00:54:06,140
And I think I was like this way, too, right?

544
00:54:07,150 --> 00:54:10,300
I think this is this is really important for us.

545
00:54:10,340 --> 00:54:15,700
These six audiences, this is something really, really important.

546
00:54:16,360 --> 00:54:24,910
I will really cry that this is this is magnificent to go for any audiences lookalike audiences.

547
00:54:28,310 --> 00:54:31,920
As sources too small so I can do it.

548
00:54:31,940 --> 00:54:40,340
Unfortunately, this is I don't have so many leads, but if you have e-commerce, then you can have

549
00:54:40,340 --> 00:54:44,420
just more sources so you can use it.

550
00:54:44,450 --> 00:54:47,690
So I cried the audience this way.

551
00:54:49,930 --> 00:54:52,430
Unfortunately, the source is too small.

552
00:54:52,450 --> 00:54:54,130
I can create it.

553
00:54:54,590 --> 00:55:05,920
OK, so now what I can also go is custom audiences for video and I want to go at least 25 percent and

554
00:55:05,920 --> 00:55:08,210
I want to choose the videos.

555
00:55:08,210 --> 00:55:19,090
So I just write the name of the Facebook business page and I just click and I just go four days.

556
00:55:20,410 --> 00:55:29,950
OK, so I want to use the power of our videos, people that are watching our videos and I just made

557
00:55:29,960 --> 00:55:31,170
me do.

558
00:55:33,080 --> 00:55:43,700
OK, I cried the audience, and what I will be also doing is expanding and of course, I again cried

559
00:55:44,030 --> 00:55:45,860
alike audiences.

560
00:55:47,210 --> 00:55:57,730
And this time it's for video and creating video traffic, and so I will create a free look alike audiences.

561
00:55:58,400 --> 00:56:03,300
So this is the summary of the best practice, how you can do it.

562
00:56:03,860 --> 00:56:08,550
And now we go to the X-Men and this is really, really great.

563
00:56:08,570 --> 00:56:16,190
So we just start with the very, very simple process of creating the ad.

564
00:56:16,790 --> 00:56:21,710
And we are in the face of consideration pushing the traffic.

565
00:56:22,280 --> 00:56:29,540
But we will use a lot the targeting and look alike audiences.

566
00:56:30,230 --> 00:56:33,320
Then we will create and set the same way.

567
00:56:33,740 --> 00:56:36,970
And the we will work with the media.

568
00:56:37,430 --> 00:56:43,760
So you will know how to create the media because this is very important for us.

569
00:56:45,140 --> 00:56:51,510
Otherwise everything is the same and everything we can manage ourselves.

570
00:56:52,310 --> 00:56:56,360
So what we are going now is a traffic.

571
00:57:15,420 --> 00:57:19,670
So this is basically what we're going to do right now.

572
00:57:21,900 --> 00:57:33,150
OK, so now we have like engagement for Instagram or a website or engagement for Facebook page and different

573
00:57:33,150 --> 00:57:41,930
look alike audiences for engagement for website and of course for video watching.

574
00:57:42,090 --> 00:57:50,490
So we continue with the retargeting, using the traffic ads, using Conacher like audiences, using

575
00:57:50,490 --> 00:58:00,120
engagement audiences, retargeting and website retargeting and Instagram retargeting.

576
00:58:00,390 --> 00:58:02,700
So please, if you can follow me.

577
00:58:03,300 --> 00:58:09,120
And then, of course, this is a very, very easy for you to know.

578
00:58:09,420 --> 00:58:12,470
Just name three targeting video.

579
00:58:13,140 --> 00:58:18,910
And of course, we have the Facebook business page and we have the Instagram page.

580
00:58:19,560 --> 00:58:22,410
So what do you want to really do?

581
00:58:22,780 --> 00:58:23,670
We of course.

582
00:58:23,670 --> 00:58:32,140
And all we can at the media, at image uploaded, but we collect the Corradi video.

583
00:58:32,610 --> 00:58:34,450
So this is the change.

584
00:58:34,470 --> 00:58:40,290
This is the most important point that we want to create a video.

585
00:58:41,620 --> 00:58:50,890
And now this is really fantastic because we can use all the power from Facebook, it's called video

586
00:58:50,890 --> 00:59:01,180
curation kit and you can choose from square projects or Vertica and you can even save your project.

587
00:59:01,660 --> 00:59:09,090
And you can see that you have ready made templates, for example, shift.

588
00:59:09,150 --> 00:59:16,810
So the really, really nice templates and you can see they're really dynamic.

589
00:59:16,810 --> 00:59:25,270
So the Facebook can, like, take the pictures and make them more dynamic for you so you can really

590
00:59:25,270 --> 00:59:31,620
create fantastic dynamic videos just from the pictures.

591
00:59:32,440 --> 00:59:43,840
And what I like personally, I will use this number six SWIP debts charts in one format.

592
00:59:44,200 --> 00:59:48,970
But as you can see, it's often a square and also Vertica.

593
59:50.090 --> 1:00:00.140
So you can just browse, you can choose what you like and you can see the many options to create very

594
1:00:00.140 --> 1:00:09.170
nice videos like I like this and it's moving, I can place the tags and this is something I like.

595
1:00:09.170 --> 1:00:12.530
So I will just use this.

596
1:00:13.220 --> 1:00:16.570
And what I will do, I want to customize it.

597
1:00:17.210 --> 1:00:18.530
So now I.

598
1:00:19.570 --> 1:00:31.060
And these images, of course, I can upload the images, but I already have my credit images, so I

599
1:00:31.060 --> 1:00:34.080
will just choose them.

600
1:00:35.190 --> 1:00:46.410
This very, very easy way, I will just go for six inches, as you can see, selected six of six and

601
1:00:46.410 --> 1:00:52.470
I just click to continue and I definitely this family, I have the first.

602
1:00:54.320 --> 1:00:58.970
And then I will not have the leader of the project.

603
1:01:00.610 --> 1:01:03.790
So it's a combination, I can also add the local.

604
1:01:05.520 --> 1:01:12.900
I don't need to use Robot in this project, but it's also possible that the logo so if you move, you

605
1:01:12.900 --> 1:01:14.970
can just use the logo.

606
1:01:15.000 --> 1:01:16.970
I'm not going to do it now.

607
1:01:18.080 --> 1:01:27.980
And I just choose this template and really like it, this is dynamic and I want to use my copy and so

608
1:01:27.980 --> 1:01:30.920
I just kind of like to customize.

609
1:01:32.710 --> 1:01:42.580
And what I want to do right now are the pictures, they are already automatically corrupt in the square.

610
1:01:43.390 --> 1:01:46.590
So this police check, that's always OK.

611
1:01:47.260 --> 1:01:52.160
And I want to do like use the copy in the Czech Republic.

612
1:01:52.180 --> 1:01:58.260
It's very important, like the price of your mortgage.

613
1:01:58.780 --> 1:02:06.050
So people like that, you can collect and organize the mortgage for them really efficiently.

614
1:02:06.640 --> 1:02:08.860
And I also I will use.

615
1:02:10.170 --> 1:02:16.830
I think I will use the background, this background, this is really nice, this is something I want

616
1:02:16.830 --> 1:02:18.750
to use if you want.

617
1:02:18.780 --> 1:02:23.720
You can choose any way you like, but it's okay for me.

618
1:02:24.690 --> 1:02:28.650
Then the second picture I want to go is Michael.

619
1:02:30.540 --> 1:02:38.920
I would choose my many, many happy clients, but people really like to be free of charge.

620
1:02:39.510 --> 1:02:43.940
They realize that they get everything free of charge.

621
1:02:44.430 --> 1:02:46.040
So they really like that.

622
1:02:46.080 --> 1:02:49.880
You do everything just without any payment.

623
1:02:51.520 --> 1:02:59.210
And then continue like social through number of happy clients.

624
1:02:59.230 --> 1:03:08.710
So I did hear, so I just copy paste, I use the background, so it's easily readable.

625
1:03:10.770 --> 1:03:13.800
And now I go for number four.

626
1:03:14.740 --> 1:03:20.080
Like, I can use the number of years of experience.

627
1:03:23.140 --> 1:03:28.440
And I want to once again be back, so it's very easy to read it.

628
1:03:29.460 --> 1:03:33.040
Completes service or full service.

629
1:03:33.060 --> 1:03:41.760
This is very important, you know, so people really know they can have complete, including all the

630
1:03:42.210 --> 1:03:45.500
paperwork, everything is working for them.

631
1:03:46.590 --> 1:03:50.940
And then this is very important free consultation.

632
1:03:51.750 --> 1:03:58.710
This is very important for them to get like green consultation meeting.

633
1:03:59.720 --> 1:04:04.960
And the video is ready and it's a dynamic video, so.

634
1:04:06.030 --> 1:04:15.540
The pictures are moving and I like that it's really dynamic and it's great, the charts from the pictures

635
1:04:15.990 --> 1:04:18.080
and you can do it yourself.

636
1:04:19.210 --> 1:04:29.620
And here I have to add the background, so now I will just use the video and this can take between 30

637
1:04:29.620 --> 1:04:31.540
seconds, up to two minutes.

638
1:04:32.080 --> 1:04:39.560
So now Facebook will create the video for us and we don't need to do anything more.

639
1:04:40.180 --> 1:04:42.330
And now it's the same.

640
1:04:42.910 --> 1:04:45.400
So we have the text.

641
1:04:45.430 --> 1:04:47.790
This is like the most important.

642
1:04:48.490 --> 1:04:52.610
They are not just numbers comparators.

643
1:04:53.050 --> 1:05:00.160
We are a team of people with experience, empathy and a great commitment to help you.

644
1:05:01.640 --> 1:05:05.790
So the cockpit, the cockpit is very important.

645
1:05:08.050 --> 1:05:13.000
Then the headline is Kaleck to Leave US Contac.

646
1:05:14.140 --> 1:05:24.960
This would be perfect for lead at, but in my experience, it's a little bit better to really use the

647
1:05:25.310 --> 1:05:31.990
director to let people read on the website to get more high quality leads.

648
1:05:32.930 --> 1:05:42.180
And sometimes you can see it through elements of power of your computer to correct the ad for your assets,

649
1:05:42.200 --> 1:05:46.080
a video ad, but it's OK and this is really nice.

650
1:05:46.100 --> 1:05:53.400
We will be pleased to prepare a non-binding, non-binding offer for you free of charge.

651
1:05:54.290 --> 1:05:56.060
So this is one company.

652
1:05:57.410 --> 1:06:04.970
And then, of course, what we knew, just the place where we derived traffic.

653
1:06:06.680 --> 1:06:09.950
So this is very easy, again, to do this.

654
1:06:15.000 --> 1:06:18.780
And the video is certainly for us and it's OK to.

655
1:06:20.040 --> 1:06:28.380
And what you can do as the last point, a non-binding offer for free.

656
1:06:29.600 --> 1:06:32.990
So this is what we will be using also.

657
1:06:34.730 --> 1:06:46.360
And basically, the video is ready, it's ready for all Facebook Messenger, Instagram audience network.

658
1:06:46.370 --> 1:06:47.330
It's already.

659
1:06:48.530 --> 1:06:50.320
So we can just double check it.

660
1:06:50.360 --> 1:06:51.970
It's really, really nice.

661
1:06:53.940 --> 1:06:55.830
And basically, that's it.

662
1:06:55.980 --> 1:07:04.440
So this is the most important to really spend the time on the cockpit to create high quality cockpit

663
1:07:05.100 --> 1:07:10.420
and what you can also do, you can add more options.

664
1:07:11.220 --> 1:07:17.760
So, for example, I can also has this.

665
1:07:19.420 --> 1:07:21.340
Like as the title.

666
1:07:23.070 --> 1:07:24.860
But it will be the same.

667
1:07:24.870 --> 1:07:25.560
So.

668
1:07:27.050 --> 1:07:28.190
I thought maybe.

669
1:07:29.260 --> 1:07:30.740
Like a..

670
1:07:31.210 --> 1:07:32.200
I mean, that's just.

671
1:07:33.780 --> 1:07:35.540
Free consultation.

672
1:07:35.760 --> 1:07:37.740
We might test.

673
1:07:38.780 --> 1:07:41.780
This might be really nice and we can like.

674
1:07:42.980 --> 1:07:43.670
Test.

675
1:07:47.060 --> 1:07:48.490
Different copies.

676
1:07:54.080 --> 1:07:58.100
So, again, you can see you can test different copies.

677
1:07:59.000 --> 1:07:59.630
And.

678
1:08:00.850 --> 1:08:10.870
Facebook will test them for you so you can get more headlines, you can get more primary texts and you

679
1:08:10.870 --> 1:08:12.860
can get more descriptions.

680
1:08:13.690 --> 1:08:18.250
So this basically means that Facebook will.

681
1:08:19.520 --> 1:08:31.330
That's for you, more copies and we'll find the most efficient for you so I can, for example, pass

682
1:08:31.340 --> 1:08:33.140
this two copies and.

683
1:08:33.950 --> 1:08:37.520
I will see what will be the most efficient.

684
1:08:43.540 --> 1:08:51.790
And basically that's said so you can have two or more copies, the best you can have more headlines

685
1:08:52.000 --> 1:09:01.060
and more descriptions and we have created the video, so it will start running out dramatic like for

686
1:09:01.060 --> 1:09:01.830
the people.

687
1:09:02.440 --> 1:09:05.170
And you can see there are many, many places.

688
1:09:06.420 --> 1:09:14.430
It's incredible, like Facebook can really push it for you into so many places and find for you the

689
1:09:14.430 --> 1:09:18.700
most efficient and you can see even on Instagram.

690
1:09:19.020 --> 1:09:20.520
It's very nice.

691
1:09:20.520 --> 1:09:22.410
It's very dynamic.

692
1:09:22.770 --> 1:09:25.980
And this is something great you can do.

693
1:09:26.400 --> 1:09:31.780
You just need a few images and you can create such a magnificent video.

694
1:09:32.670 --> 1:09:33.210
So.

695
1:09:34.550 --> 1:09:41.780
Basically, that said, so you can see, for example, even when you put it into stories, it's very,

696
1:09:41.780 --> 1:09:45.730
very nice, very dynamic, you can really push it.

697
1:09:46.400 --> 1:09:54.470
And I must say that people really react on it very positively, because especially on the Instagram,

698
1:09:55.040 --> 1:09:56.450
it's a very dynamic.

699
1:09:56.450 --> 1:09:57.320
People like it.

700
1:09:58.220 --> 1:10:06.980
And this is basically everything, so you know how to set up the objective you created traffic at.

701
1:10:07.900 --> 1:10:17.600
Then, of course, you go for traffic, you set up audience, either you target for áng encounters.

702
1:10:18.840 --> 1:10:29.460
Place or you go for retargeting audiences, lookalike audiences, and then when you use the ad format,

703
1:10:30.120 --> 1:10:39.260
you go for this media, so you use the function to really create the videos or the Facebook will create

704
1:10:39.260 --> 1:10:40.410
the video for you.

705
1:10:40.950 --> 1:10:46.660
As you can see, best practices for videos and slideshows.

706
1:10:47.310 --> 1:10:57.210
It's 15 seconds or less vertical force, full screen vertical and full screen horizontal.

707
1:10:58.080 --> 1:11:05.040
And we have this square, I think it's the most universal, the most easy to use.

708
1:11:05.730 --> 1:11:08.530
So please, please enjoy it.

709
1:11:09.330 --> 1:11:11.970
Please be very happy for this.

710
1:11:12.240 --> 1:11:14.610
Please use it for your business.

711
1:11:15.030 --> 1:11:23.550
Please test different kinds of correlatives where different pictures of different copies and be really,

712
1:11:23.550 --> 1:11:26.790
really happy to be successful.

713
1:11:27.210 --> 1:11:28.630
Thank you for watching.

714
1:11:28.650 --> 1:11:31.580
I wish you all the very best.

715
1:11:31.590 --> 1:11:32.340
Good luck.

716
1:11:32.340 --> 1:11:33.270
Success.