1 00:00:00,060 --> 00:00:03,430 Hey, guys, welcome, welcome, welcome to this section. 2 00:00:03,450 --> 00:00:06,550 I'm so excited to share this with you. 3 00:00:06,570 --> 00:00:13,320 We're going now to look at some of the best practices for. 4 00:00:14,370 --> 00:00:24,230 Using the power of Facebook ads, Facebook marketing and especially Facebook targeting marketing, I 5 00:00:24,240 --> 00:00:31,170 have prepared for you real case study so you can see it and watch it. 6 00:00:31,170 --> 00:00:37,740 And also for the beginning, I have prepared for you this is quite. 7 00:00:38,970 --> 00:00:45,360 Really big real estate Remax in Perak, it's called. 8 00:00:46,730 --> 00:00:56,330 Like remakes are far and people really know it a lot in Perak, and it's one of the best practices I 9 00:00:56,330 --> 00:00:58,220 wanted to show you. 10 00:00:58,490 --> 00:01:01,960 It's from twenty two days. 11 00:01:01,970 --> 00:01:07,480 You know, you can see quite the massive growth of the video. 12 00:01:07,480 --> 00:01:13,880 Obviously, in CLECs engagement, a little bit dropped down for reach. 13 00:01:14,210 --> 00:01:23,760 But the most important that we are driving traffic and getting engagement and getting video views and 14 00:01:23,760 --> 00:01:29,930 that the Cosper is out is dramatically going down. 15 00:01:31,300 --> 00:01:40,060 So basically, I wanted just to share with you, this is surrounding absolutely perfect, this is perfect. 16 00:01:40,690 --> 00:01:52,510 Just this compares what's my best experience is, as you can see, we have like results for landing 17 00:01:52,510 --> 00:02:01,140 page for engagement, allowing clicks, engagement to reach video views, engagement. 18 00:02:01,570 --> 00:02:08,770 And of course, we had this dynamic retargeting that's so important to them showing. 19 00:02:08,770 --> 00:02:12,040 How is it really important to. 20 00:02:13,670 --> 00:02:23,090 Use the power of catalog's, that it's all automated, that they recommend highly, and if you don't 21 00:02:23,090 --> 00:02:31,790 really check it, be sure that you really use this power because it's incredibly powerful to use these 22 00:02:31,790 --> 00:02:35,480 catalogues and this dynamic adds. 23 00:02:36,830 --> 00:02:46,550 So this is what I wanted to share with as a first, that it's really useful to combine the campaigns. 24 00:02:46,550 --> 00:02:57,260 As we talk about that, we have this rich engagement, direct video of yours and even conversions or 25 00:02:57,260 --> 00:03:00,870 catalog sales, this dynamic we're targeting. 26 00:03:01,580 --> 00:03:11,390 So it's really extremely useful that you combine it and you really combine and the way that you use 27 00:03:11,390 --> 00:03:14,540 just a small, tiny budget. 28 00:03:15,930 --> 00:03:25,200 I am using for each campaign like two dollars a day, and this is really perfect, this combination 29 00:03:25,890 --> 00:03:36,360 that you combine the scores and you create small campaigns with a small budget and you spend every day 30 00:03:36,360 --> 00:03:42,170 approximately two dollars, that's working absolutely amazingly. 31 00:03:43,870 --> 00:03:53,110 But right now, what we are going to do and what's the aim of this section and this lesson, I have 32 00:03:53,110 --> 00:03:59,790 the secondary Max Kalayaan and this is like a small starting Remax. 33 00:03:59,800 --> 00:04:02,830 And now we have just one campaign. 34 00:04:02,830 --> 00:04:09,490 We did have some good campaigns for real estate. 35 00:04:11,350 --> 00:04:21,010 But the goal is this is like to promote we can say this lady, because she did some exceptional sales 36 00:04:21,760 --> 00:04:30,250 and we want to get some leads and we want to get some traffic to the website. 37 00:04:31,150 --> 00:04:32,710 That's a landing page. 38 00:04:32,710 --> 00:04:36,550 You know, the goal of this landing page is to get leads. 39 00:04:37,650 --> 00:04:47,280 And it's done the way that it's offered to people that they get the evaluation of their real estate 40 00:04:47,280 --> 00:04:52,770 for free so they they can feel this lead form. 41 00:04:53,280 --> 00:04:55,560 And our goal is to. 42 00:04:57,220 --> 00:05:07,330 Drive traffic to this page that was created using Imada, and what we are going to do now is we are 43 00:05:07,330 --> 00:05:09,660 going to talk how we can do it. 44 00:05:10,570 --> 00:05:15,310 So we will be basically driving the traffic. 45 00:05:15,310 --> 00:05:22,120 So we will get in this consideration phase and we want to drive traffic. 46 00:05:22,720 --> 00:05:33,250 So as soon I know I'm also already showing in this section that you need to prepare like some of the 47 00:05:33,940 --> 00:05:36,370 nice pictures. 48 00:05:37,400 --> 00:05:48,590 And maybe even a banner, of course, Facebook is not so happy when there is some text, but it's sometimes 49 00:05:48,590 --> 00:05:50,380 OK and it's working well. 50 00:05:52,290 --> 00:06:00,930 But we have also this database of clients with phone numbers and first of all, what we are going to 51 00:06:00,930 --> 00:06:06,420 do, we are going to think more about the audiences. 52 00:06:07,580 --> 00:06:14,060 And to think about it, first of all, you probably already all of your. 53 00:06:16,170 --> 00:06:26,130 Have your picks, so that's when you have spent quite a lot of time on your side of this big that you're 54 00:06:26,130 --> 00:06:27,300 going to set it up. 55 00:06:27,330 --> 00:06:30,210 You know, it's quite easy to do it. 56 00:06:31,170 --> 00:06:33,900 And you can either connect with. 57 00:06:35,350 --> 00:06:44,710 Many, many platforms, or you can just copy paste the code, you need to be sure that you have this 58 00:06:44,710 --> 00:06:45,460 active. 59 00:06:46,960 --> 00:06:58,150 And also, as we talk about, we also need always to take control of these events, so that's why I'm 60 00:06:58,150 --> 00:07:00,160 always advising that your. 61 00:07:01,140 --> 00:07:09,750 For example, writing the website, and you simply can set it up in Google Chrome, I'm now. 62 00:07:10,830 --> 00:07:15,640 Doing kids in Safari, so you need to do it in Google Chrome. 63 00:07:16,110 --> 00:07:20,900 You need this events to set that I was already showing. 64 00:07:21,600 --> 00:07:25,320 So please be sure also to set up the events. 65 00:07:26,220 --> 00:07:27,570 So using the. 66 00:07:28,560 --> 00:07:34,200 Even set up to it's very easy to do it and you can do it without coding. 67 00:07:35,910 --> 00:07:41,260 But right now, what's our goal is to work with the audiences. 68 00:07:41,910 --> 00:07:50,790 This is the first point we want to do and we want to really think about it, how we can be more efficient. 69 00:07:51,690 --> 00:08:01,080 So, first of all, as you might see, we have some already ready made, ready made. 70 00:08:02,810 --> 00:08:13,280 That we have created, you know, so it's quite tested, some of it is working correlate greatly, for 71 00:08:13,280 --> 00:08:13,740 example. 72 00:08:13,800 --> 00:08:15,980 This is quite a good target. 73 00:08:15,980 --> 00:08:22,450 Think covering the location, age and also the interests. 74 00:08:23,300 --> 00:08:25,080 And we have quite use it. 75 00:08:25,100 --> 00:08:31,220 But what we want to do, we want to work more with our audiences. 76 00:08:32,120 --> 00:08:43,220 So first of all, we want to correct the audience, custom audience, and let's call the website traffic. 77 00:08:45,110 --> 00:08:52,850 OK, so once again, you want to create the custom audience for website traffic, OK? 78 00:08:54,490 --> 00:09:05,350 And let's say you go 21 days back, OK, and then I just go into exile when the one is on track. 79 00:09:07,060 --> 00:09:09,390 This is what you want to do at first. 80 00:09:09,400 --> 00:09:12,120 It's quite the small project. 81 00:09:12,140 --> 00:09:18,300 So you just need to get all people that we catched into the picture. 82 00:09:19,090 --> 00:09:21,820 So we just create the audience. 83 00:09:22,920 --> 00:09:34,440 Then, of course, we can also create the ad or find similar people using the Facebook tool, as you 84 00:09:34,440 --> 00:09:35,080 can see. 85 00:09:35,430 --> 00:09:46,980 But the second point, what we want to do, it's now populating it's the custom audience on like Facebook 86 00:09:46,980 --> 00:09:47,580 page. 87 00:09:48,360 --> 00:09:50,700 This is the second we really want to do. 88 00:09:51,820 --> 00:09:54,670 So we just choose the correct page. 89 00:09:55,630 --> 00:10:01,690 This is important, but I could also use another page, but. 90 00:10:02,940 --> 00:10:10,930 This is whether you keep OK and reach this Facebook page 365. 91 00:10:11,490 --> 00:10:21,810 OK, so everything I want to go for or the interaction or engagements, because it's quite a small project 92 00:10:21,810 --> 00:10:27,710 and I want to go back to all people and really I want to touch them this way. 93 00:10:29,410 --> 00:10:38,380 And I cried the audience so I can basically retarget the people from Facebook page, whatever. 94 00:10:39,330 --> 00:10:50,700 Interaction, I can retarget people from the outside, but what I want to also create is the audience, 95 00:10:50,730 --> 00:10:57,270 you know, customer audience as I have the customer list from the client. 96 00:10:57,870 --> 00:10:59,620 This is what I want to do. 97 00:11:00,570 --> 00:11:02,440 I have this file. 98 00:11:02,520 --> 00:11:05,610 OK, and I just want to use it. 99 00:11:05,640 --> 00:11:07,320 I want to just upload it. 100 00:11:07,650 --> 00:11:09,570 Is this CSB? 101 00:11:09,570 --> 00:11:14,670 It's just, as you can see, names and names and the phone numbers. 102 00:11:15,180 --> 00:11:19,840 Unfortunately, it's not possible to get more information. 103 00:11:21,100 --> 00:11:22,870 And I just uploaded. 104 00:11:24,020 --> 00:11:33,700 So this is very important for us that we use this data base, the phone numbers usually work really 105 00:11:33,710 --> 00:11:34,210 well. 106 00:11:35,120 --> 00:11:39,260 The origin is directly from customers. 107 00:11:40,890 --> 00:11:54,060 And I just can't exactly of that his poll numbers either, so I can understand what is it I can go next 108 00:11:54,780 --> 00:11:56,250 and you can see. 109 00:11:58,020 --> 00:12:02,250 This is the name, so it's a first name. 110 00:12:03,750 --> 00:12:08,110 This is the second name or last name. 111 00:12:08,130 --> 00:12:08,780 OK. 112 00:12:09,690 --> 00:12:13,170 And we do not have this and this is good. 113 00:12:13,230 --> 00:12:15,160 This is a good sign for us. 114 00:12:15,180 --> 00:12:16,290 The phone number. 115 00:12:17,170 --> 00:12:19,510 So we can see this is a first name. 116 00:12:20,050 --> 00:12:24,920 This is a last name and this is the phone number. 117 00:12:25,360 --> 00:12:30,030 It would be, of course, good if we get Street's three numbers there. 118 00:12:30,460 --> 00:12:34,980 But unfortunately, Kalayaan cannot provide it. 119 00:12:37,570 --> 00:12:45,180 And then this is the most important that we have the phone numbers and we just upload and create it. 120 00:12:46,840 --> 00:12:55,060 It it will take some time, so we will be just applauding this, you know, and you can see it has been 121 00:12:55,060 --> 00:12:56,380 applauding well. 122 00:12:58,120 --> 00:13:09,160 And here we can go the consideration, because if I can match these people that have already been our 123 00:13:09,160 --> 00:13:14,510 clients, you know, so we can create a look alike audience. 124 00:13:14,530 --> 00:13:19,030 I will not want to go for three percentage. 125 00:13:20,540 --> 00:13:22,970 You can decide up to 10 percent. 126 00:13:25,450 --> 00:13:32,410 And what we need now is to go for the best Barack or in the Czech Republic. 127 00:13:34,140 --> 00:13:40,330 And it might be like one percentage. 128 00:13:41,410 --> 00:13:46,680 I like one person, which is fine, and it would be great. 129 00:13:49,710 --> 00:13:54,710 So I estimated the age I would go for every percentage, I think it's OK. 130 00:13:55,790 --> 00:13:59,690 Because then I will have to spend more time getting four Perak. 131 00:14:01,770 --> 00:14:13,140 So this has been already clients, so it's quite predictable, the look alike audience will be very, 132 00:14:13,140 --> 00:14:15,760 very similar, very useful. 133 00:14:15,780 --> 00:14:17,520 So I just it. 134 00:14:19,800 --> 00:14:23,270 So this is for us very, very important. 135 00:14:23,280 --> 00:14:24,360 This is still popular? 136 00:14:24,370 --> 00:14:25,490 I think so. 137 00:14:26,520 --> 00:14:28,220 Do not worry about it. 138 00:14:28,230 --> 00:14:31,220 It can take sometimes one day. 139 00:14:31,230 --> 00:14:34,080 Yvonne, this Footplate thing. 140 00:14:34,080 --> 00:14:43,290 So don't worry, it's just populating the audience, you know, so the Facebook needs to really find 141 00:14:43,290 --> 00:14:44,110 the people. 142 00:14:44,880 --> 00:14:54,870 So this is very important that we can work with website traffic, we can work with Facebook page engagement 143 00:14:55,380 --> 00:14:56,910 or any interaction. 144 00:14:56,910 --> 00:15:05,820 We can work with database of phone numbers and we can work with a lookalike audience for phone numbers. 145 00:15:06,660 --> 00:15:10,170 But of course, I can do the same for website traffic. 146 00:15:10,620 --> 00:15:13,470 I can do the same for Facebook page. 147 00:15:14,190 --> 00:15:18,560 That might be really interesting to look alike. 148 00:15:18,560 --> 00:15:19,710 Or the MS. 149 00:15:20,650 --> 00:15:27,190 You know, for a Facebook page or for Facebook pics. 150 00:15:29,340 --> 00:15:37,830 That would be really great, but right now this is really starting projects, so we will not use this. 151 00:15:37,830 --> 00:15:46,520 But still you can see that we can work with quite a great retargeting and targeting options. 152 00:15:47,530 --> 00:15:49,310 So this is the most important. 153 00:15:49,330 --> 00:15:51,220 I want to show you. 154 00:15:52,930 --> 00:16:02,710 And now when you go and when you want to create the act, OK, so I want to create the ad, I want to 155 00:16:03,310 --> 00:16:04,420 create the ad. 156 00:16:04,420 --> 00:16:07,030 I want to drive the traffic here. 157 00:16:08,010 --> 00:16:13,290 So what I also did, I prepared some copywriting to show you. 158 00:16:15,060 --> 00:16:21,660 And basically, it's based on this free evaluation, but I had like. 159 00:16:22,830 --> 00:16:30,280 Created the cockpit in English for the satisfaction of our clients is always for us. 160 00:16:30,300 --> 00:16:34,950 The most important and then we have some like. 161 00:16:36,090 --> 00:16:45,100 Great recommendation from the client call now email us so they can just grab the phone and call, so 162 00:16:45,180 --> 00:16:47,870 you have also to call to action. 163 00:16:48,690 --> 00:16:58,740 So this is important that we do not just drive the traffic, but we also let people directly call us 164 00:16:58,740 --> 00:16:59,640 directly. 165 00:16:59,640 --> 00:17:00,030 Right. 166 00:17:00,060 --> 00:17:07,140 As we use the social proof and of course, some more call to action. 167 00:17:07,740 --> 00:17:15,090 So basically, this is our preparation and what we are now going to do when we. 168 00:17:16,260 --> 00:17:21,120 Cried the at enemy go for this traffic. 169 00:17:21,410 --> 00:17:27,300 OK, we just call it the name of the lightning, OK? 170 00:17:28,200 --> 00:17:30,120 This is perfect for us. 171 00:17:31,720 --> 00:17:40,450 And what we want to do when we cried and we want to, of course, drive the traffic to the website. 172 00:17:42,000 --> 00:17:46,080 And we have like the saved audience. 173 00:17:47,300 --> 00:17:49,530 This is working quite well. 174 00:17:51,880 --> 00:17:53,890 But what we want to do. 175 00:17:55,650 --> 00:18:00,300 When we created this for this audiences. 176 00:18:02,290 --> 00:18:03,250 We can. 177 00:18:04,440 --> 00:18:05,320 Also. 178 00:18:06,340 --> 00:18:07,340 Krait. 179 00:18:08,510 --> 00:18:20,450 Some of the more and this is that we can also add the custom audiences, so this is what I was showing 180 00:18:20,450 --> 00:18:29,150 you, the people that already know about your business on Facebook, you can use sources such as customer 181 00:18:29,150 --> 00:18:36,230 files, engagement on Facebook, website traffic or application activity. 182 00:18:37,210 --> 00:18:40,920 So this is what we want to do. 183 00:18:42,160 --> 00:18:49,300 That we want to use the power of targeting different options of targeting. 184 00:18:50,400 --> 00:19:02,050 But we want to also use the custom audiences, as you can see, it's already populating a little bit. 185 00:19:02,490 --> 00:19:05,060 I really want to work with that. 186 00:19:05,560 --> 00:19:13,160 OK, so this is our goal to use as a custom audiences. 187 00:19:14,640 --> 00:19:26,490 So this is what we are going to do, that we are going to add being custom audiences to use all the 188 00:19:26,490 --> 00:19:27,210 power. 189 00:19:28,790 --> 00:19:29,360 Of. 190 00:19:32,850 --> 00:19:33,720 Or the. 191 00:19:34,790 --> 00:19:41,270 Information we have available, so basically you can see we have this. 192 00:19:43,300 --> 00:19:49,640 Database phone numbers, we have lookalike audiences, we have engagement. 193 00:19:50,230 --> 00:19:52,090 We have website traffic. 194 00:19:53,330 --> 00:19:56,330 And of course, we have this. 195 00:19:58,000 --> 00:19:59,980 Targeting for place. 196 00:20:01,250 --> 00:20:06,080 But we want to do it more, more like a smart way. 197 00:20:06,800 --> 00:20:16,000 We don't want to mix it all because then we cannot really evaluate the power of these groups. 198 00:20:16,910 --> 00:20:19,910 So we're going now to remove it. 199 00:20:20,360 --> 00:20:23,020 I'm just showing you that you can use it. 200 00:20:23,810 --> 00:20:24,700 It's OK. 201 00:20:25,100 --> 00:20:36,590 I'm fine with it, but I want to do it the way that we korei like this targeting itself so we can evaluate 202 00:20:36,800 --> 00:20:44,980 this targeting and then we can evaluate different kinds of audiences we have created. 203 00:20:45,890 --> 00:20:53,020 So this is our goal to proceed this way, to create the ad this way. 204 00:20:53,720 --> 00:21:04,250 So it basically mean it's a little bit more work for us, but it basically means that when we create 205 00:21:04,250 --> 00:21:12,350 the act, we will also create a special ads for these audiences. 206 00:21:13,250 --> 00:21:24,050 So it means that I have this audience and I want to create the ad chance for this audience. 207 00:21:24,860 --> 00:21:29,360 So it means that I can much better. 208 00:21:30,640 --> 00:21:35,980 Much better evaluated and cried the act. 209 00:21:36,670 --> 00:21:40,570 So this is what you want to do when you go to the. 210 00:21:42,110 --> 00:21:47,570 Actions you want to create the act also for these groups. 211 00:21:48,720 --> 00:21:55,530 So just like xrayed the act and you also follow the same. 212 00:21:57,640 --> 00:22:02,500 But as you can see, you again, click for traffic. 213 00:22:04,280 --> 00:22:19,280 You can have a split test if you need and traffic will win the numbers and they basically go for 50 214 00:22:19,280 --> 00:22:20,150 crowns. 215 00:22:21,180 --> 00:22:25,200 And we'd just like to continue. 216 00:22:26,040 --> 00:22:34,760 So this is what you want to do that we want to always walk this way. 217 00:22:35,710 --> 00:22:45,190 So I have a customer, unless I have the database and I want to evaluate each of the audiences, as 218 00:22:45,190 --> 00:22:46,040 you can see. 219 00:22:46,750 --> 00:22:51,970 So this is my standard targeting that I am using. 220 00:22:52,870 --> 00:23:02,950 And this is something that we can call for database phone numbers, and it's important that I can divide 221 00:23:02,950 --> 00:23:04,180 the audiences. 222 00:23:04,390 --> 00:23:15,040 OK, so this is a small project, so I can, like, do it, that I place it here. 223 00:23:15,850 --> 00:23:25,270 It's OK for me that I use all the power for database for look for Facebook three six five four website 224 00:23:25,270 --> 00:23:25,900 traffic. 225 00:23:26,530 --> 00:23:36,210 But I want to divide the standard targeting that I am using with different retargeting options. 226 00:23:36,970 --> 00:23:42,760 And as you can see, you can also divide into more if you want. 227 00:23:44,440 --> 00:23:51,350 So this is important that you can more efficiently evaluate the different audiences. 228 00:23:52,060 --> 00:23:53,890 So I hope this is clear. 229 00:23:54,220 --> 00:24:02,590 Basically, what I am telling you do not makes the standard targeting with targeting by the divided 230 00:24:02,590 --> 00:24:03,130 police. 231 00:24:04,230 --> 00:24:08,320 And now what we're going to do, we are going to create the ads. 232 00:24:09,090 --> 00:24:18,120 So basically what we are now going to do, we go for you can choose a landing page views or link clicks. 233 00:24:18,120 --> 00:24:20,760 What suits you better? 234 00:24:20,790 --> 00:24:29,220 I have a little bit better experience winning colleagues, but if you want to be sure that the people 235 00:24:29,220 --> 00:24:33,750 will, like, stand on your page, they will land. 236 00:24:33,750 --> 00:24:36,680 You can use this as a landing page views. 237 00:24:37,590 --> 00:24:45,720 But my experience is that the link links are working a little bit better for driving the traffic. 238 00:24:45,730 --> 00:24:52,950 And then of course, it depends how great is your page done and how you can keep them. 239 00:24:54,880 --> 00:25:03,820 So now we just continue and this is quite important that we want to use, you can, of course, use 240 00:25:03,820 --> 00:25:07,390 the existing force, but we want to create the act. 241 00:25:09,710 --> 00:25:18,110 You can also create the instance experience, this is for some bigger corporations that you really get 242 00:25:18,620 --> 00:25:28,100 great graphic and video, but for the small projects that you will be probably doing, the singer image 243 00:25:28,100 --> 00:25:29,780 or a video is the best. 244 00:25:30,710 --> 00:25:37,690 My experience is that the best is to use this single image and to use it six times. 245 00:25:37,730 --> 00:25:46,130 This is a very, very important when you create the media, when you want to use the media, you can, 246 00:25:46,130 --> 00:25:52,380 of course, use it from your account, even from Facebook stock or from page. 247 00:25:53,090 --> 00:25:57,320 But what I want to do, I want to upload to ready-Made pictures. 248 00:25:58,260 --> 00:26:00,370 So this is what I want to do. 249 00:26:01,320 --> 00:26:09,500 I want to just use these pictures, I was asking the client to really give me six pictures. 250 00:26:10,260 --> 00:26:17,700 So right now, what we are going to do, as you can see, these pictures are great prepared, you know, 251 00:26:18,180 --> 00:26:28,750 so they are like in the square format that they recommend to be you click to continue and you can see 252 00:26:28,770 --> 00:26:34,620 and Facebook is able to create six X. 253 00:26:36,180 --> 00:26:45,180 And this is a very, very important for us, because then the Facebook can test this six at. 254 00:26:46,350 --> 00:26:55,250 As you can see, this is a very, very important for us to have six pictures and a single image, OK, 255 00:26:55,590 --> 00:26:59,580 and the best platform to go for, I recommend. 256 00:27:00,630 --> 00:27:09,830 And what we want to do, we want to base, of course, the page, so we go for the page itself. 257 00:27:11,860 --> 00:27:13,950 And of course, we want to. 258 00:27:15,690 --> 00:27:24,360 Use the display link as much as we want to remember that people relax a bit. 259 00:27:24,870 --> 00:27:26,700 OK, don't see that. 260 00:27:27,920 --> 00:27:36,950 And of course, the call to action there and more is quite correct, and you can see that quite the 261 00:27:36,950 --> 00:27:39,950 many, many, many, many. 262 00:27:40,910 --> 00:27:47,900 Options so we can go forward, get offered, that might be great, but I would just keep it simple, 263 00:27:48,180 --> 00:27:49,050 lend more. 264 00:27:49,880 --> 00:27:56,030 So now what we need to work more is with the copywriting, so. 265 00:27:57,240 --> 00:28:06,950 We will use all these pictures and Facebook will pass them automatically, so you don't need to do anything, 266 00:28:07,560 --> 00:28:10,070 the Facebook will do it for you. 267 00:28:10,830 --> 00:28:16,920 And he will, of course, also be able to work with all the formats. 268 00:28:17,640 --> 00:28:20,330 And that's what is important. 269 00:28:20,340 --> 00:28:24,030 This square format that I think is really great. 270 00:28:24,720 --> 00:28:30,360 And what we need now is to start working with the copyright thing. 271 00:28:31,260 --> 00:28:36,600 So I just copy what I have prepared, you know, so. 272 00:28:41,600 --> 00:28:47,360 This is quite a great seeing that the satisfaction of the clients. 273 00:28:48,570 --> 00:28:56,880 And then I need also to work with the headline, so you need the evaluation for free, so I just put 274 00:28:56,880 --> 00:28:57,840 the headline. 275 00:29:00,350 --> 00:29:02,870 And I can immediately see it. 276 00:29:04,600 --> 00:29:13,900 And I want to also use it for some short text for description of what the headline. 277 00:29:15,760 --> 00:29:17,520 This is, of course, optional. 278 00:29:18,410 --> 00:29:28,030 And what I like about it when you see it, that people will be able to see it in different ways. 279 00:29:29,000 --> 00:29:37,340 And this this is this is this is really great that, like, there will be different formats and the 280 00:29:37,340 --> 00:29:40,240 Facebook will all take care of it. 281 00:29:41,440 --> 00:29:52,000 That I like very much, as you can see, that really great options and the Facebook itself is able to 282 00:29:52,000 --> 00:29:56,440 use as many options automatically for you. 283 00:29:57,710 --> 00:30:10,600 And especially what I refer to very much is the situation that the Facebook will do this automatically. 284 00:30:12,420 --> 00:30:21,410 But this is something I prefer and I recommend to do this I believe is great that Facebook can offer 285 00:30:21,410 --> 00:30:22,420 this for you. 286 00:30:23,180 --> 00:30:28,430 And as you can see, Facebook can also test for you or the pictures. 287 00:30:29,710 --> 00:30:34,700 That I think it's magnificent that Facebook can do this for you. 288 00:30:35,470 --> 00:30:36,790 We have the headline. 289 00:30:37,840 --> 00:30:39,350 We had the description. 290 00:30:40,840 --> 00:30:46,260 I also have more like copy writing ready so I can use it. 291 00:30:47,780 --> 00:30:59,480 You can also turn it into video, but I don't recommend I read my best experience is to use this kind 292 00:30:59,630 --> 00:31:08,270 of targeting with a single image, with six images that you can upload into Facebook. 293 00:31:10,600 --> 00:31:17,470 And basically in this, I recommend to do this, I recommend to use it, because this is magnificently 294 00:31:17,500 --> 00:31:18,340 marking. 295 00:31:19,720 --> 00:31:22,420 And I just click to confirm. 296 00:31:27,090 --> 00:31:29,280 Then, of course, I have. 297 00:31:30,380 --> 00:31:32,210 To do this. 298 00:31:34,780 --> 00:31:40,540 I was all I need to name this, well, retargeting. 299 00:31:42,040 --> 00:31:43,820 OK, just give me a second. 300 00:31:48,220 --> 00:31:51,560 I have to name this while also here. 301 00:31:52,870 --> 00:31:55,870 So this is quite the important. 302 00:31:56,880 --> 00:31:59,760 And we also name it. 303 00:31:59,790 --> 00:32:00,550 Well, hang it up. 304 00:32:02,450 --> 00:32:08,690 And here you can see it has been already published and it's already in the review. 305 00:32:10,070 --> 00:32:11,180 Just Shell. 306 00:32:12,370 --> 00:32:14,770 Correct, the budget for its. 307 00:32:16,720 --> 00:32:18,520 This is what I shall do. 308 00:32:19,810 --> 00:32:29,680 So we invest approximately eight dollars and you can see the Facebook has created all the ads for all 309 00:32:29,680 --> 00:32:37,060 these formats automatically, and soon the Facebook will be delivering. 310 00:32:38,590 --> 00:32:44,620 I also always recommend to connect the Instagram account and forget that this Kalayaan. 311 00:32:46,270 --> 00:32:47,560 Don't use it. 312 00:32:47,720 --> 00:32:50,140 Doesn't want to provide it to me. 313 00:32:50,170 --> 00:32:58,510 I was asking a few times, but if you can please always scanning the Instagram account, even if it 314 00:32:58,510 --> 00:33:09,040 is not really activated, Facebook will try to push it, thought Instagram and I use all the platforms. 315 00:33:09,850 --> 00:33:11,890 So this is something that's great. 316 00:33:12,610 --> 00:33:18,330 And also I have to continue this for this completely retargeting. 317 00:33:19,090 --> 00:33:20,980 So it's not really. 318 00:33:22,440 --> 00:33:32,020 Confortable, I agree with you that you have to do this more times, that you have to create the ads 319 00:33:32,020 --> 00:33:41,950 once again, but I highly recommend to divide it and don't be lazy and really created the way that you 320 00:33:41,950 --> 00:33:43,900 divide the retargeted. 321 00:33:45,220 --> 00:33:50,430 I think it's much better when you know how your targeting is working. 322 00:33:51,980 --> 00:33:56,870 And basically, we again at the media, so we at the images. 323 00:33:58,390 --> 00:34:04,930 We have already uploaded so you can just click to continue. 324 00:34:07,440 --> 00:34:11,400 And we, again, just copy the page. 325 00:34:15,890 --> 00:34:29,780 We again work with the display link next to you that we can also build the parameter for campaign source 326 00:34:30,260 --> 00:34:32,150 for campaign Amedeo. 327 00:34:33,360 --> 00:34:40,800 It is good when you have some big projects, but we don't really need it now, but you can do it if 328 00:34:40,800 --> 00:34:44,100 you have some bigger projects I recommend using. 329 00:34:45,670 --> 00:34:54,340 And then again, what we are going to do, we're going to use this text so we can test another copy 330 00:34:54,370 --> 00:34:55,990 writing that we have ready. 331 00:34:58,320 --> 00:35:00,990 And we can use again the headline. 332 00:35:03,290 --> 00:35:13,610 OK, it's extra jaw, but I believe it's really worth the effort to know the direct targeting Chamas 333 00:35:13,610 --> 00:35:16,220 and lookalike audiences channels. 334 00:35:17,260 --> 00:35:20,650 It's not so much work when you get into radio. 335 00:35:21,920 --> 00:35:28,880 And then again, you just have activated your picks and you are confirming. 336 00:35:31,110 --> 00:35:39,690 And basically now when it will be publishing, we will have two campaigns, which is of a little bit 337 00:35:39,690 --> 00:35:41,280 corrected the naming. 338 00:35:43,260 --> 00:35:44,580 On the campaign. 339 00:35:46,280 --> 00:35:49,410 And I have a chastity budget amendment. 340 00:35:51,220 --> 00:35:58,240 It's now in the process of publishing, so I will be able to adjust this exactly the moment it will 341 00:35:58,240 --> 00:35:59,110 be published. 342 00:36:00,300 --> 00:36:02,190 So now I can work with the. 343 00:36:03,840 --> 00:36:05,100 So I called 344 00:36:09,540 --> 00:36:13,950 also standing by in the budget. 345 00:36:15,400 --> 00:36:18,520 And basically, you can see it's a game. 346 00:36:20,710 --> 00:36:21,390 The. 347 00:36:22,710 --> 00:36:31,560 They saw this kinds of targeting again, and you can see that we have on this already and Facebook will 348 00:36:31,560 --> 00:36:34,140 do this ultimately compliance. 349 00:36:35,500 --> 00:36:37,990 So we just published, and that's all. 350 00:36:38,620 --> 00:36:48,600 And as you can see now, we have in the process of review traffic and targeting and now it's active. 351 00:36:49,560 --> 00:37:00,570 So now what will happen is that Facebook will be posting these images, what people are clicking demos 352 00:37:01,260 --> 00:37:04,770 and will try to push the traffic to our page. 353 00:37:05,710 --> 00:37:07,540 So you can get Bill needs. 354 00:37:08,890 --> 00:37:15,490 So I believe that this will be very, very useful for you and would you like it very much? 355 00:37:16,540 --> 00:37:25,840 So review and publish, sometimes when you look at something, the Facebook will be asking you to review 356 00:37:25,840 --> 00:37:33,640 again and sometimes you need to check with your updated budget has been saved. 357 00:37:34,650 --> 00:37:42,420 So I have to publish to have it all correct, so last point I would love to share with you is this remix 358 00:37:42,870 --> 00:37:44,870 of is so great. 359 00:37:44,880 --> 00:37:48,120 You can see in brackets absolutely No. 360 00:37:48,120 --> 00:37:48,660 One. 361 00:37:49,580 --> 00:37:58,250 And what they are doing, the only really great is discrediting the content and articles, you know, 362 00:37:58,850 --> 00:38:07,340 really showing people that they know how to sell and they know how to take care of the clients. 363 00:38:08,480 --> 00:38:17,900 So what we are now going to do, we are going to get even more Lincoln takes and use different powers 364 00:38:18,110 --> 00:38:20,480 of retargeting. 365 00:38:21,050 --> 00:38:26,350 So, again, our goal is now to go to the audiences. 366 00:38:26,510 --> 00:38:33,290 This is our call and we will be basically creating the audiences again. 367 00:38:33,530 --> 00:38:40,210 And I will create the custom audience for complete website traffic. 368 00:38:40,760 --> 00:38:46,620 One hundred and two days, as you can see, all website visitors. 369 00:38:46,640 --> 00:38:47,930 This is what they want. 370 00:38:48,630 --> 00:38:58,820 So what I want to know today is this is important for me to use this and to create this audience. 371 00:39:01,140 --> 00:39:12,270 And that will also Creigh de lookalike, because I believe that I can also xrayed from this Anarkali 372 00:39:12,300 --> 00:39:13,200 audience. 373 00:39:14,160 --> 00:39:16,620 So I want to use the source. 374 00:39:18,310 --> 00:39:24,720 Let's say I go for product or I need to go for Czech Republic. 375 00:39:25,200 --> 00:39:25,860 OK. 376 00:39:27,510 --> 00:39:28,710 And I just. 377 00:39:30,680 --> 00:39:35,160 Use the other sources and I want to go for this website. 378 00:39:36,150 --> 00:39:38,820 That, I believe, can be quite great. 379 00:39:41,250 --> 00:39:46,740 So basically, I will just use this, so I cried the audience. 380 00:39:49,010 --> 00:39:59,840 And what I will do now, I will also create what we call this Instagram business profile and Facebook 381 00:39:59,840 --> 00:40:00,470 page. 382 00:40:33,410 --> 00:40:42,320 And we again crave a look alike audience for Instagram, for Facebook and for a website. 383 00:40:43,610 --> 00:40:48,150 And it's now populating, of course, it can take even one day. 384 00:40:48,170 --> 00:40:54,870 That's my experience, but it doesn't matter so much, so it will start step by step. 385 00:40:55,670 --> 00:41:03,980 So I just really want to create this massive retargeting and marketing saw. 386 00:41:03,980 --> 00:41:08,780 First of all, I want to promote auction. 387 00:41:09,230 --> 00:41:12,460 So this is one of the great articles. 388 00:41:12,470 --> 00:41:16,530 So I want to promote our primary target. 389 00:41:17,030 --> 00:41:21,050 OK, I will just use this. 390 00:41:21,950 --> 00:41:31,190 Audiences, so I will just click for it and I will use these all powers of audiences. 391 00:41:32,580 --> 00:41:40,070 As you can see, and also this is the second website ourselves. 392 00:41:41,370 --> 00:41:50,040 And what I'm going to do, you can see we have the websites, we have the Facebook, Instagram power 393 00:41:50,460 --> 00:41:55,620 and look alike audiences for website, for Facebook, for Instagram. 394 00:41:56,670 --> 00:42:00,960 So I just say this audience, if I need. 395 00:42:02,090 --> 00:42:13,070 So but basically, this is all I need, so I save it as a target for target maximum. 396 00:42:15,120 --> 00:42:18,720 So I just really want to go for maximum rate targeting. 397 00:42:19,870 --> 00:42:27,820 And now what we are going to do, it's still populating, but it will start very soon and it will be 398 00:42:27,820 --> 00:42:30,330 great, I'm absolutely sure about it. 399 00:42:30,910 --> 00:42:32,830 I just click onto your. 400 00:42:33,760 --> 00:42:37,690 And you know, this is correct, I have both. 401 00:42:39,260 --> 00:42:42,350 Facebook and I have followed the Instagram. 402 00:42:42,680 --> 00:42:44,450 This is not political. 403 00:42:44,490 --> 00:42:54,320 So I need to collect this off and I want to use the existing boss because the owner has already created 404 00:42:54,320 --> 00:42:56,070 it for me or for us. 405 00:42:56,090 --> 00:42:58,870 He's really great in creating this. 406 00:43:00,230 --> 00:43:02,840 So he wants to promote this auction. 407 00:43:02,850 --> 00:43:05,330 So I just click and continue. 408 00:43:07,070 --> 00:43:16,340 And I just confirm it, so I hope this will sound useful for you, that if the client is grading great 409 00:43:16,340 --> 00:43:25,940 articles, you can, like push them for a standard targeting, but you can use all the power of marketing, 410 00:43:25,940 --> 00:43:30,670 retargeting and custom look alike audiences. 411 00:43:31,350 --> 00:43:41,660 Now, what we are going to do after one day of using the traffic ads and reach targeting and using a 412 00:43:41,660 --> 00:43:51,770 look alike audiences, we are going to look if we can anyway increase the efficiency and optimize small 413 00:43:52,070 --> 00:43:52,570 ads. 414 00:43:53,300 --> 00:44:03,320 It's not so bad right now, as you can see, because we are paying approximately 12 cents like for one 415 00:44:04,050 --> 00:44:08,260 click or 15 cents for remarketing. 416 00:44:09,320 --> 00:44:19,340 First of all, we can just go to the campaign and we can just see how it's doing, each of it. 417 00:44:19,550 --> 00:44:21,350 So it basically means. 418 00:44:22,350 --> 00:44:31,680 It was somehow my intuition that this communication, as you can see, with deflower. 419 00:44:32,640 --> 00:44:43,560 It's doing the best, so like you can see, does this sling click is some much more cheaper and it's 420 00:44:43,560 --> 00:44:46,500 doing like the best results. 421 00:44:47,190 --> 00:44:51,230 So we can see that this thing that was professionally prepared. 422 00:44:52,310 --> 00:44:58,370 By the graphic designer is doing divorce, so this is what you want to turn off. 423 00:45:00,510 --> 00:45:08,100 And I think the rest that sound more like a national picture, if you can look at it, they are doing 424 00:45:08,100 --> 00:45:08,600 well. 425 00:45:09,030 --> 00:45:15,890 It's needed the same results, but you can see this one is doing the best. 426 00:45:16,590 --> 00:45:23,810 And of course, Facebook is like promoting and pushing it demos. 427 00:45:24,690 --> 00:45:31,860 So as you can see this natural way of using the pictures, you know, a lady with flowers. 428 00:45:32,940 --> 00:45:40,740 As you can see, this is a real side and then, of course, the recommendation from the client and a 429 00:45:40,740 --> 00:45:43,790 call to action is doing the best. 430 00:45:44,700 --> 00:45:53,170 But overall, I think just one graphic layout is really bad and the rest is doing really well. 431 00:45:53,190 --> 00:45:56,850 So I think we can keep you on this one. 432 00:45:57,660 --> 00:46:04,770 This was also prepared by it by like professional graphic. 433 00:46:06,370 --> 00:46:14,920 Designer, but maybe there is this like call to action connected to, you know, so maybe this is doing 434 00:46:14,920 --> 00:46:16,140 well also. 435 00:46:18,010 --> 00:46:19,570 So this is the first boy. 436 00:46:21,090 --> 00:46:27,940 This is the first point we want to really know and then we can double check also this, how is it going? 437 00:46:27,940 --> 00:46:29,400 Can we can see that? 438 00:46:29,910 --> 00:46:30,430 He added. 439 00:46:30,480 --> 00:46:32,540 It is quite different. 440 00:46:32,560 --> 00:46:41,640 We can see that this is really quite getting expensive, but I'm not going to turn it off because it's 441 00:46:41,640 --> 00:46:48,260 still like starting a campaign and we will see more after two days. 442 00:46:48,810 --> 00:46:54,870 But I think what we can do when we see this exit and we can edit it. 443 00:46:56,070 --> 00:47:05,010 I think we can think a little bit more about this targeting, because the Facebook is said, this small 444 00:47:05,010 --> 00:47:10,670 project, it might be missing some of the possibilities to find more people. 445 00:47:11,470 --> 00:47:18,190 So what we are going to do, we are going to go to the audience these. 446 00:47:24,680 --> 00:47:33,350 And we have already created the database phone numbers look like audiences and we are going to create 447 00:47:33,350 --> 00:47:35,660 a look alike audiences. 448 00:47:37,130 --> 00:47:39,290 Let's say also for. 449 00:47:42,670 --> 00:47:51,400 Like, we can use the picture, but this is mainly for e-commerce, so what we're going to do, I think 450 00:47:51,400 --> 00:47:57,130 it will be useful that we we have already used the database. 451 00:47:58,050 --> 00:48:05,700 And I think we should also use the Facebook business page that I think will be very, very useful for 452 00:48:05,700 --> 00:48:10,980 us to create also the custom audience from this. 453 00:48:11,940 --> 00:48:21,930 And may be what we shall do, because I am also using and I can also promote this remix Alpha, as I 454 00:48:21,930 --> 00:48:25,130 told you, and this is quite a big project. 455 00:48:26,020 --> 00:48:33,400 So I would mind only was the remix of our power to Help remix a trio. 456 00:48:35,090 --> 00:48:42,830 And I will just keep it for the Czech Republic and I think this will be the most efficient use of the 457 00:48:42,920 --> 00:48:48,080 power of remix and support, are also the remix A Dream? 458 00:48:49,330 --> 00:48:54,400 And basically, this is what we are going to do, I create this audience. 459 00:48:55,840 --> 00:49:05,230 And it's like people who like remakes Alpha, so I think this will be great because this is something 460 00:49:05,230 --> 00:49:09,670 that can support also the remakes Altrincham. 461 00:49:11,270 --> 00:49:16,240 And you can see that the website traffic is not going so well. 462 00:49:16,580 --> 00:49:23,430 I said it's this really small project, but this Facebook page interaction is doing really well. 463 00:49:23,780 --> 00:49:25,580 So this is something that. 464 00:49:26,900 --> 00:49:34,940 We might consider to create lookalike audience, so I would definitely do it. 465 00:49:38,860 --> 00:49:46,870 And might even go for a person that Facebook really has the chance to create something and really has 466 00:49:46,870 --> 00:49:50,140 some possibilities of deep targeting. 467 00:49:51,290 --> 00:49:59,780 So what we have done, we have done two more custom lookalike audiences, one is not connected to remix 468 00:49:59,780 --> 00:50:04,290 a dream, but remix of this is going to help us greatly. 469 00:50:04,760 --> 00:50:08,360 And then, of course, the Facebook page InterAction's. 470 00:50:09,170 --> 00:50:12,390 So now I will go back to this at Simonetta. 471 00:50:15,300 --> 00:50:23,490 And what we are going to do now is we are going to improve the targeting and use of these to more localized 472 00:50:23,520 --> 00:50:32,280 audiences, so this might give her Facebook more options for targeting. 473 00:50:35,370 --> 00:50:37,470 So now we basically do this. 474 00:50:38,680 --> 00:50:43,750 That we can also put here this lookalike audiences. 475 00:50:44,710 --> 00:50:51,610 As you can see now, we have more like audiences and then basically we publish it. 476 00:50:54,170 --> 00:50:57,920 And that's basically everything the retargeting is. 477 00:50:59,150 --> 00:51:07,970 Needing to get some more audience, yes, we can create some custom lookalike audiences and for this 478 00:51:08,840 --> 00:51:19,570 standard targeting that is mainly based on the possibility to target according location, age and interest, 479 00:51:20,450 --> 00:51:26,230 we need basically to decide if some of the ad is not going well. 480 00:51:26,240 --> 00:51:27,620 So we turn it off. 481 00:51:28,370 --> 00:51:33,980 This time it was this ad is not going well, so we just turn it off. 482 00:51:34,610 --> 00:51:38,120 As you can see, it's all a little bit better. 483 00:51:38,120 --> 00:51:43,130 If we set it up, then the targeting is doing better. 484 00:51:44,420 --> 00:51:50,560 But still we can see that even the normal targeting is doing really well. 485 00:51:51,530 --> 00:52:00,650 And as you can see that what's important when we think about the normal targeting is always the needs 486 00:52:00,650 --> 00:52:01,340 of people. 487 00:52:02,000 --> 00:52:08,080 So we don't just directly go for real estate, but we need to think more. 488 00:52:08,750 --> 00:52:11,900 It might be parents who really need a new home. 489 00:52:12,440 --> 00:52:23,060 It might be people interested in home itself or in investment itself or of course, in Perak. 490 00:52:23,060 --> 00:52:33,590 You know, people are often searching for luxury family and even like opportunities connected to home 491 00:52:33,590 --> 00:52:34,460 improvement. 492 00:52:35,940 --> 00:52:41,770 So this is just a very short summer, so we don't need to change it now. 493 00:52:42,570 --> 00:52:51,240 And of course, you know, all these speeches, as I told you, you know, it's always good to click 494 00:52:51,240 --> 00:52:53,250 and see some overview. 495 00:52:54,990 --> 00:53:04,080 Then, of course, if we summit, if you check it more, we can see that the retargeting is doing better. 496 00:53:04,500 --> 00:53:10,110 And this is EqualLogic because we have like website traffic, Facebook engagement. 497 00:53:10,560 --> 00:53:16,970 We have the database phone of numbers and we have also the lookalike audiences. 498 00:53:17,820 --> 00:53:19,470 So this is EqualLogic. 499 00:53:20,160 --> 00:53:27,170 What you can also do, you just go and click for the analytics so you can see it here. 500 00:53:27,810 --> 00:53:36,840 So it's good that you analyze the remakes, a trio, if you can find it, which just go to all those 501 00:53:36,840 --> 00:53:42,520 and you go for analytics and then it's important that you choose the picks. 502 00:53:42,520 --> 00:53:45,030 So you are using if you have more projects. 503 00:53:45,660 --> 00:53:49,530 And you can also see this is incredible growth. 504 00:53:50,130 --> 00:53:53,180 So you can see some general overview. 505 00:53:54,030 --> 00:53:55,620 What's good for you? 506 00:53:56,040 --> 00:54:00,430 It's when you see there are some very, very active hours. 507 00:54:01,050 --> 00:54:09,060 So this way you can easily discover your best time to create your new post. 508 00:54:09,480 --> 00:54:18,150 As you can see, for example, this Monday or Wednesday, you know, you can see you can discover when 509 00:54:18,150 --> 00:54:25,710 it is best for you to create new posts because this is, for example, very, very unpredictable for 510 00:54:25,710 --> 00:54:26,010 me. 511 00:54:26,490 --> 00:54:30,060 Wednesday around 11:00. 512 00:54:31,050 --> 00:54:36,030 Or between 10:00 a.m. and 12:00 p.m. so. 513 00:54:37,600 --> 00:54:46,250 This is just a short summary, what you can also do, you can have a quick look into analytics, so 514 00:54:46,250 --> 00:54:53,140 we have a complete section about Google Analytics, how to use them for the optimization for social 515 00:54:53,140 --> 00:54:53,740 media. 516 00:54:54,280 --> 00:55:00,190 So if you don't know the Google analytics, don't be afraid. 517 00:55:00,610 --> 00:55:08,890 You can directly jump to Google Analytics section or you can just see this overview that. 518 00:55:09,830 --> 00:55:17,030 Of course, your choice when you come home to the Google Analytics, you can see just a short overview, 519 00:55:17,510 --> 00:55:23,500 that's always what good is the acquisition and all traffic and Kenna's. 520 00:55:24,140 --> 00:55:28,760 And again, you can see that the social media are doing the best. 521 00:55:29,270 --> 00:55:32,930 So you can see even the bounce rate is very low. 522 00:55:33,440 --> 00:55:42,020 And comparing the paid search is doing nearly three times better and the efficiency is also three times 523 00:55:42,020 --> 00:55:42,420 better. 524 00:55:43,010 --> 00:55:52,790 So this is, of course, thanks to very, very correct setup of the audiences, as we talked about, 525 00:55:53,360 --> 00:56:03,380 and also direct targeting and also the possibility of allowing the Facebook testing more pictures and 526 00:56:03,380 --> 00:56:04,720 testing more ads. 527 00:56:05,870 --> 00:56:08,240 And basically, this is very good. 528 00:56:08,240 --> 00:56:16,430 If you run an ad campaign to double check everything once upon a week, you can also double check everything 529 00:56:16,430 --> 00:56:18,320 every day in your mobile. 530 00:56:19,680 --> 00:56:28,080 But if you have more customers, more clients, I think one week it's a good time, I always double 531 00:56:28,080 --> 00:56:34,850 check everything after one day and then I think every week it is very useful to double check it. 532 00:56:35,910 --> 00:56:48,090 And now what's really great is if you go again to the all and you go to the big source to the events 533 00:56:48,090 --> 00:56:48,710 manager. 534 00:56:49,710 --> 00:56:57,810 And here, if you go to Debix, as I was telling you, it's very easy to set up, I was showing quite 535 00:56:57,810 --> 00:57:05,850 a few times and it's very easy just to copy paste and to activate all this. 536 00:57:05,850 --> 00:57:08,130 So they shall be clear. 537 00:57:08,700 --> 00:57:15,060 But what's really important is to set up the events. 538 00:57:15,720 --> 00:57:21,260 And the point is that you might not get immediately leads. 539 00:57:21,270 --> 00:57:22,190 It can happen. 540 00:57:22,740 --> 00:57:32,730 So if you have a client I have, for example, set up, find the location event, contact the event. 541 00:57:33,240 --> 00:57:39,390 So it's very easy to set up the events, you know, so you can use the tool. 542 00:57:39,960 --> 00:57:45,670 That's the most easy you can do if you just add the website. 543 00:57:45,700 --> 00:57:48,440 So this time it's this website. 544 00:57:48,990 --> 00:57:51,810 I will just shortly summarize. 545 00:57:51,810 --> 00:57:55,970 You just edit, you can start with it in Google Chrome. 546 00:57:56,400 --> 00:57:59,050 So this is very important to do it. 547 00:58:00,300 --> 00:58:10,760 So basically what I am now going to do, I am going also to like double check the audience, see, so 548 00:58:11,130 --> 00:58:14,700 if you have some audience is already created. 549 00:58:15,240 --> 00:58:16,860 Sundance is it's good. 550 00:58:16,860 --> 00:58:25,170 As you remember, we have created database phone numbers, Facebook like events website. 551 00:58:25,170 --> 00:58:30,900 So I have created more website and more look alike audiences. 552 00:58:31,530 --> 00:58:33,150 It's still populating. 553 00:58:34,380 --> 00:58:41,670 And that's basically great when you have a client or you're running your own business, you will gain 554 00:58:41,680 --> 00:58:45,300 just go to create the ad. 555 00:58:45,750 --> 00:58:54,840 And what's really great, you can do this every month for every client because there is always some 556 00:58:55,260 --> 00:58:59,250 broker of demands or broker of the week. 557 00:58:59,760 --> 00:59:02,580 So you can always create a new ad. 558 00:59:03,120 --> 00:59:05,660 This time this man is the winner. 559 00:59:06,030 --> 00:59:16,140 So he will get from the owner of the real estate a bonus comp. Facebook ads, you know, super push. 560 00:59:16,740 --> 00:59:19,350 So it's basically the same. 561 00:59:19,350 --> 00:59:21,690 You, again, go for traffic. 562 00:59:22,320 --> 00:59:23,430 That's important. 563 00:59:23,430 --> 00:59:26,250 So you just need to name it. 564 00:59:26,250 --> 00:59:29,520 So you go for traffic. 565 00:59:31,010 --> 00:59:39,560 It's and we just call it traffic and the name of the real estate broker. 566 00:59:40,760 --> 00:59:49,790 But please, if you didn't know this, you can create such a beautiful, magnificent sites, sell them 567 00:59:49,790 --> 00:59:56,710 for one thousand, two thousand, even five thousand dollars, you're going to get immediate cash deposit. 568 59:57.080 --> 1:00:02.740 And so this you can create with my curse if you didn't know. 569 1:00:02.760 --> 1:00:10.610 And please be sure to go for a website creation section because there is a complete guide. 570 1:00:10.610 --> 1:00:11.380 You can do it. 571 1:00:12.710 --> 1:00:19.520 And the second point, what you need to do, please always remember, as I was showing you, you have 572 1:00:19.520 --> 1:00:25.160 the traffic that's is doing really cool and you have direct targeting. 573 1:00:25.790 --> 1:00:31.440 So now what you do, you also create direct targeting campaign. 574 1:00:31.460 --> 1:00:36.040 Again, you go for traffic and you need to name it. 575 1:00:36.050 --> 1:00:36.630 Wow. 576 1:00:37.010 --> 1:00:48.410 So you ride in like rape targeting because you really need to know that this is the rip targeting option. 577 1:00:49.310 --> 1:00:54.920 You just don't need a big budget for this to it will be running greatly. 578 1:00:56.470 --> 1:01:08.740 And basically, what you are now going to do, it's so easy again, you have already created many retargeting 579 1:01:08.740 --> 1:01:15.650 and look alike audiences, so it's very easy for you. 580 1:01:16.300 --> 1:01:18.400 And basically what you do, you just. 581 1:01:19.780 --> 1:01:28.960 Choose, you know, look like fifty four days website, and you basically just choose everything you 582 1:01:28.960 --> 1:01:37.380 have already created, so you just take the complete what you have already created. 583 1:01:37.810 --> 1:01:40.090 You can take everything. 584 1:01:40.090 --> 1:01:43.620 You don't need to worry about it. 585 1:01:43.630 --> 1:01:48.450 So this all you can take, don't worry about it. 586 1:01:49.210 --> 1:01:53.440 And as you can see that all you have taken. 587 1:01:53.830 --> 1:01:56.680 So even we have update this. 588 1:01:56.800 --> 1:02:01.120 As you can see, you can even exclude something. 589 1:02:01.120 --> 1:02:09.160 So if you want to, for example, exclude the database of phone numbers, you can do it or Facebook 590 1:02:09.160 --> 1:02:17.500 people, you can always exclude it or you can always create, even here easily look alike audience. 591 1:02:18.280 --> 1:02:25.930 And basically this you can do every week, every month with all of your clients especially. 592 1:02:25.930 --> 1:02:35.290 It's very easy for you to call the Remax or to any other brokerage in whatever place you are living. 593 1:02:35.290 --> 1:02:37.060 And you can do this for them. 594 1:02:38.120 --> 1:02:43.500 I just want to show they talk about this campaign budget optimization. 595 1:02:44.240 --> 1:02:52.310 I've already shown it in this terrific ad as we are progressing, but I would love to explain it because 596 1:02:53.240 --> 1:02:56.140 students are asking for a what is it? 597 1:02:56.150 --> 1:02:57.250 How does it work? 598 1:02:57.830 --> 1:03:07.370 So it simply is budget optimization that makes the most efficient use of your budget spending to get 599 1:03:07.410 --> 1:03:10.500 your the overall best results. 600 1:03:11.180 --> 1:03:22.190 So it simply means when you cried at that, Facebook is trying to do his best to optimize and find the 601 1:03:22.190 --> 1:03:23.800 best act for you. 602 1:03:24.380 --> 1:03:32.960 So it means, for example, when we create the ad itself, so we are going to create the ad, as you 603 1:03:32.960 --> 1:03:36.770 know, and what we go for traffic. 604 1:03:37.580 --> 1:03:43.720 And when we grade this ad, we just keep this campaign budget optimisation. 605 1:03:44.270 --> 1:03:56.390 So it means that Facebook will optimize the ad for us across all assets that we create so we can train 606 1:03:56.390 --> 1:04:02.840 like more ads and optimizing will give us better results. 607 1:04:03.320 --> 1:04:12.190 So the ads that are not performing so well will not be so much or not used at all. 608 1:04:12.530 --> 1:04:16.520 And Facebook will find for us the best ad. 609 1:04:17.600 --> 1:04:20.930 And this is basically the Karadi ad. 610 1:04:21.530 --> 1:04:28.000 And as you can see, you can create more options so you can create more text if you like. 611 1:04:28.820 --> 1:04:39.050 So let's say this is the first I would like to test, but let's say I would love to also. 612 1:04:40.750 --> 1:04:45.740 Test this so I can add this to Roland. 613 1:04:46.800 --> 1:04:51.180 I could do more and let's say I would love to. 614 1:04:52.570 --> 1:04:55.030 Also test this option. 615 1:04:56.280 --> 1:04:59.610 So I would love to see more. 616 1:05:01.880 --> 1:05:08.770 So you can add up to five options so I can add thousand more options here. 617 1:05:11.810 --> 1:05:17.390 So I would love to copy this, so I'll just try different ways. 618 1:05:18.810 --> 1:05:20.070 Copywriting. 619 1:05:22.070 --> 1:05:26.330 So I'm just using it so I get more options. 620 1:05:26.690 --> 1:05:30.370 So Facebook has some more options to work with. 621 1:05:32.840 --> 1:05:40.870 And this is like more options that we have, we have given more options to Facebook, so we just conform, 622 1:05:41.810 --> 1:05:43.000 as you can see. 623 1:05:43.460 --> 1:05:49.820 But now it's the second part you want to create the more ads inside this campaign. 624 1:05:50.420 --> 1:05:51.770 So what does it mean? 625 1:05:52.070 --> 1:05:59.480 We want to give more power, more possibilities to Facebook to test different. 626 1:06:01.230 --> 1:06:10.890 Like Copy's different copyright things, but also different acts with images, so we just go to the 627 1:06:10.890 --> 1:06:19.200 campaign and now we have the targeting and what we do, we can just duplicate this. 628 1:06:20.390 --> 1:06:26.000 So we can even create more copies, so I will create this duplicate. 629 1:06:27.330 --> 1:06:37.080 And now what we are going to do, I want to change the pictures, so I want to give Facebook more possibilities 630 1:06:37.110 --> 1:06:44.150 in using the pictures, so I just edit and change. 631 1:06:44.160 --> 1:06:48.300 So I would love, for example, to test the best picture. 632 1:06:49.490 --> 1:06:51.470 And then I just say this. 633 1:06:52.650 --> 1:06:58.140 And then we're off to test, of course, I have to choose the same picture. 634 1:06:58.170 --> 1:07:02.040 OK, so I would love to that is this. 635 1:07:04.430 --> 1:07:05.570 It's really nice. 636 1:07:07.960 --> 1:07:11.380 I woke up this way and really. 637 1:07:12.350 --> 1:07:15.050 Doing more to help the person. 638 1:07:17.600 --> 1:07:22.130 And then I need also to change this picture. 639 1:07:22.580 --> 1:07:30.860 So this is what I would love to do, so we go and change and we come up again for this. 640 1:07:32.790 --> 1:07:41.160 So I think this is quite OK, so this is what we do, and now we again publish. 641 1:07:42.490 --> 1:07:51.130 And now you can see that we are giving Facebook more and more options to create the Facebook ads, to 642 1:07:51.490 --> 1:07:56.410 combine more to work across the budget optimization. 643 1:07:58.880 --> 1:08:10.520 And basically, this is our goal that we create more ads in one complete campaign, and this is basically 644 1:08:10.880 --> 1:08:12.110 what we want to do. 645 1:08:12.500 --> 1:08:18.390 This is very, very efficient and this is what we want to work with right now. 646 1:08:19.070 --> 1:08:26.290 So you have one campaign and you create one campaign, more ads. 647 1:08:26.510 --> 1:08:36.650 So then Facebook, and that's different ads can be as different, can become images and can find the 648 1:08:36.650 --> 1:08:39.980 most efficient solution for you. 649 1:08:40.490 --> 1:08:43.080 So what does it really mean? 650 1:08:43.100 --> 1:08:51.570 So when you have more ads like that and then you go, that's what will happen. 651 1:08:51.570 --> 1:08:59.810 Last month, I think this campaign was running the Facebook was able to evaluate different ads and find 652 1:08:59.810 --> 1:09:03.090 for us the best the most efficient solution. 653 1:09:03.830 --> 1:09:13.610 So he was driving the traffic and he was optimizing the complete campaign and finding the best ads for 654 1:09:13.850 --> 1:09:15.680 us in this. 655 1:09:16.190 --> 1:09:17.600 We understand. 656 1:09:17.600 --> 1:09:25.640 And we will be understanding more and more that we can use the power of engagement for boosting the 657 1:09:25.640 --> 1:09:34.640 traffic, for boosting the page, for creating the buzz and not just getting like shares comments, 658 1:09:34.640 --> 1:09:43.430 but also to get the real traffic, to build the page, to engage more people, to invite more people, 659 1:09:43.430 --> 1:09:46.370 to get more people into the page. 660 1:09:47.030 --> 1:09:56.510 So step by step, we will understand more and more that power of engagement is really unique, especially 661 1:09:56.510 --> 1:09:58.850 if we can use the photo galleries. 662 1:09:59.540 --> 1:10:07.610 So this is one point we really need to understand that we always need to use the power of engagement 663 1:10:07.940 --> 1:10:12.920 and then, of course, retargeting for engagement itself. 664 1:10:13.670 --> 1:10:16.020 So this is what we work along. 665 1:10:16.280 --> 1:10:23.370 You will also watch you can watch many great blueprints and also my complete strategy. 666 1:10:24.230 --> 1:10:28.430 We also understand the power of traffic ads. 667 1:10:29.000 --> 1:10:32.990 So we understand that we can make boost traffic. 668 1:10:32.990 --> 1:10:37.570 We can really use the psychology of persuasion. 669 1:10:37.880 --> 1:10:44.450 We understand how it is important to really choose the correct pictures, the correct message. 670 1:10:44.870 --> 1:10:54.650 How is it the key to really, really use the social groups call to action and to be able to work with 671 1:10:54.650 --> 1:10:59.930 the different targeting, swing targeting and a step by step? 672 1:10:59.930 --> 1:11:06.110 We are also able to understand we can have a custom audiences. 673 1:11:06.440 --> 1:11:14.900 You can read Target website, the base's engagement on the Facebook page, Instagram page. 674 1:11:15.440 --> 1:11:24.860 We understand we can create different look alike audiences so we can, in fact work really with all 675 1:11:24.860 --> 1:11:26.250 the audiences. 676 1:11:26.290 --> 1:11:36.590 We can use the power of Facebook pics and we can easily create custom audiences as well as lookalike 677 1:11:36.590 --> 1:11:37.640 audiences. 678 1:11:38.330 --> 1:11:46.940 So like this, we are starting to understand more and more to go for a website, for customer needs, 679 1:11:46.940 --> 1:11:55.730 for Instagram engagement, Facebook page engagement that you're getting more and more these possibilities. 680 1:11:56.750 --> 1:12:02.750 But one of the key points I would love to share what I have prepared for you. 681 1:12:03.170 --> 1:12:07.790 It's mainly connected to Facebook traffic ads. 682 1:12:08.210 --> 1:12:17.770 As you can see, this is the best real estate brokerage in Perak and it's growing incredibly. 683 1:12:17.780 --> 1:12:25.880 I mean, really incredible to see it being looked at account over the last seven days. 684 1:12:25.880 --> 1:12:33.230 It's boasting, boasting, growing everything, you know, and you can see the selling clicks. 685 1:12:34.700 --> 1:12:43.250 So the selling clicks, they have very positive results in building traffic and getting really more 686 1:12:43.250 --> 1:12:46.310 traffic, but also more trustfulness. 687 1:12:46.880 --> 1:12:58.200 And now what I would love to talk about education because education and content videos and. 688 1:12:58.350 --> 1:13:05.470 I would love to share with you how to use it, how to use the power of education. 689 1:13:05.880 --> 1:13:14.760 So this is, for example, quite a really nice landing page, you know, with clear social media, clear 690 1:13:14.760 --> 1:13:15.830 call to action. 691 1:13:16.620 --> 1:13:24.570 And this is about if you want to buy a really a new flat, a new apartment from the developer. 692 1:13:25.290 --> 1:13:33.570 So it's quite a really nice because there are six the most important things, Medders, you should really 693 1:13:33.570 --> 1:13:34.710 ask for. 694 1:13:36.260 --> 1:13:45.620 And as you can see, this is like education article, but you can see oxidase and social proofs, this 695 1:13:45.620 --> 1:13:46.810 is quite nice. 696 1:13:47.270 --> 1:13:50.900 And so this is, of course, an automated translation. 697 1:13:51.380 --> 1:13:56.300 But you can see that people are subscribing to the articles. 698 1:13:57.290 --> 1:14:05.960 And what's really good is that you can download questions so you can download 14 most important questions 699 1:14:06.320 --> 1:14:15.500 to save your time or money and of course, nerves so you can get something called the ultimate guide 700 1:14:15.980 --> 1:14:23.300 for developers if you want to buy the apartment directly from the developer. 701 1:14:23.960 --> 1:14:28.290 You can also watch some more educational video content. 702 1:14:29.030 --> 1:14:33.470 You can also watch some social proof on the right side. 703 1:14:35.270 --> 1:14:40.120 And then, of course, there has been some form to get leads. 704 1:14:41.060 --> 1:14:45.480 So but let's talk more about this educational content. 705 1:14:46.130 --> 1:14:48.600 So this is what we want to do. 706 1:14:48.620 --> 1:14:51.760 This is what we want to work with right now. 707 1:14:52.190 --> 1:14:58.160 So I have prepared for you some short like Kopay. 708 1:14:58.520 --> 1:14:59.920 This is, of course, in Chennai. 709 1:14:59.930 --> 1:15:07.310 But I have the translation and like, it's really important in the beginning to really kajita people. 710 1:15:07.730 --> 1:15:13.520 Ultimate Developer Guide 14 questions you need to ask. 711 1:15:14.470 --> 1:15:21.370 And then, of course, there is more capac and what's really important, there is also the information. 712 1:15:21.730 --> 1:15:30.690 Find out the 14 most important questions you should ask the developer free download. 713 1:15:31.180 --> 1:15:36.750 And they also know what they can expect, like six key devices. 714 1:15:37.360 --> 1:15:40.720 So basically, it's an educational content. 715 1:15:42.070 --> 1:15:49.590 And when he was the educational content is so very beneficial for you to build the trustfulness. 716 1:15:50.050 --> 1:16:02.350 But according to our test things in remakes Alpha as well as according to SBM Arush, when you drive 717 1:16:02.350 --> 1:16:09.540 a lot of traffic into the website, you can also greatly support your SEO. 718 1:16:09.970 --> 1:16:11.330 And it's incredible. 719 1:16:11.560 --> 1:16:19.740 I couldn't believe it myself, but you can even get your page to the first page of Google. 720 1:16:20.140 --> 1:16:25.990 So it has incredible, incredible positive results for snow. 721 1:16:26.680 --> 1:16:33.150 But you must have really great content and very good dwell time. 722 1:16:33.160 --> 1:16:38.770 It means that people really like to read your content and stay on the page. 723 1:16:40.420 --> 1:16:47.860 So now what I would love to show you, because this we never did, so you have this Facebook business 724 1:16:47.860 --> 1:16:55.990 page and you want to write a post and you want to make it really beautiful and really clickable and 725 1:16:55.990 --> 1:16:57.700 really efficient. 726 1:16:57.940 --> 1:17:03.400 So first of all, you just copied this. 727 1:17:05.150 --> 1:17:07.080 Address of the website. 728 1:17:07.670 --> 1:17:12.950 But it's very important you don't just post that, you don't just. 729 1:17:14.280 --> 1:17:23.580 Use it this way, but you really try to take your copy, what people can really find in the article, 730 1:17:23.850 --> 1:17:26.450 you have some very strong headline. 731 1:17:26.760 --> 1:17:32.060 You also have the information that they get different advice for free. 732 1:17:32.640 --> 1:17:36.120 So you need to really prepare the copy. 733 1:17:36.120 --> 1:17:39.650 Well, so this is what we do right now. 734 1:17:39.960 --> 1:17:47.850 So I have prepared my copy and of course, when we had the copy, it's also good. 735 1:17:47.850 --> 1:17:51.330 I like to use it, but you don't need to use it. 736 1:17:52.080 --> 1:17:54.360 But it's really good. 737 1:17:54.360 --> 1:18:00.900 You can use some kind of feeling and I like especially to use the checking. 738 1:18:02.520 --> 1:18:05.700 So now I just use the chicken. 739 1:18:06.730 --> 1:18:11.550 And this is like a nice, you know, picture, I quite like it. 740 1:18:13.110 --> 1:18:20.830 But, you know, it's like ultimate guide for buying a new apartment. 741 1:18:21.210 --> 1:18:26.500 So what I have decided is also to use the second picture. 742 1:18:27.150 --> 1:18:29.160 So this is the second picture. 743 1:18:29.490 --> 1:18:32.460 You can even now use eight pictures. 744 1:18:33.150 --> 1:18:34.650 But I really like that. 745 1:18:34.650 --> 1:18:42.920 I will use just these two pictures because I think this is making the post much more clickable. 746 1:18:43.350 --> 1:18:48.060 So they they they have the feeling that this is the guy this is some book. 747 1:18:48.360 --> 1:18:54.780 So they will get a complete guide, complete book and then they can see some new real estate. 748 1:18:55.200 --> 1:18:58.810 So this is then, of course, here is the remarks. 749 1:18:59.400 --> 1:19:01.760 So this is good for us. 750 1:19:01.770 --> 1:19:09.840 And this is I called How to Sell the Property in Perak so you can have many landing pages if you need. 751 1:19:11.160 --> 1:19:16.920 And so this ultimate guide, so they really have a feeling they get the guy, they get the book and 752 1:19:16.920 --> 1:19:18.310 they can download it. 753 1:19:19.060 --> 1:19:19.620 So. 754 1:19:21.480 --> 1:19:28.620 This is basically we have it all, but you can, of course, upload more pictures if you need or if 755 1:19:28.620 --> 1:19:33.930 you like, but this way everything's OK, Dehe, Dinkas, very strong. 756 1:19:34.230 --> 1:19:36.420 What they get is very clear. 757 1:19:37.080 --> 1:19:40.760 So you can see even the six points, what they get. 758 1:19:41.190 --> 1:19:41.780 That's good. 759 1:19:42.060 --> 1:19:50.970 And also find out the 14 most important questions you should ask the developer free download. 760 1:19:51.390 --> 1:19:54.140 So that, I believe, is quite beneficial. 761 1:19:54.870 --> 1:19:59.680 And what we do, we can just posted share now. 762 1:20:00.570 --> 1:20:03.930 So basically this is what we are now creating. 763 1:20:03.930 --> 1:20:10.830 So we are boosting this page and of course, we are also boosting the newsletter. 764 1:20:11.140 --> 1:20:12.210 That's quite good. 765 1:20:12.790 --> 1:20:15.850 We are also using the power of social proof. 766 1:20:16.620 --> 1:20:20.580 This is good and more power of the education. 767 1:20:20.820 --> 1:20:26.770 And of course, if you want to go for download, you need to add the email address. 768 1:20:26.790 --> 1:20:35.700 So if I want to get this book, I have to put my email address and then of course I can download it. 769 1:20:36.600 --> 1:20:45.540 So this way, again, the database is built and now you can see that I will get it to my email. 770 1:20:47.460 --> 1:20:57.600 And basically now everything's OK and we had to pass, so we can just so we can just double check that 771 1:20:57.600 --> 1:21:02.760 everything's OK and basically that's all we need right now. 772 1:21:03.180 --> 1:21:08.880 And what we will be doing is in the second video, the xrayed the ad together. 773 1:21:09.720 --> 1:21:18.720 So now we have the article, we have the article created to engage the people, to make them click and 774 1:21:18.720 --> 1:21:25.610 what's our goal is now to create and to put the article into the page. 775 1:21:25.620 --> 1:21:32.760 So we need people to come in and to really, really boost our traffic. 776 1:21:33.750 --> 1:21:45.300 And basically the most easy is to just go through this on the right side, this arrow, and use the 777 1:21:45.300 --> 1:21:48.330 many charts, as you can see. 778 1:21:49.470 --> 1:22:00.690 Or as I am asking you, you are using the business manager so you can also his business, Facebook, 779 1:22:00.690 --> 1:22:07.640 Chrome, and you go to your business manager, OK? 780 1:22:07.680 --> 1:22:10.770 And then I go for the correct business. 781 1:22:13.730 --> 1:22:21.380 And this is basically some staffing overview that we have, and, of course, you can see it's even 782 1:22:21.380 --> 1:22:24.890 more pages, but this is incredible. 783 1:22:24.920 --> 1:22:28.580 This is how we really grow now a lot. 784 1:22:29.270 --> 1:22:38.810 And what we are going to do, we are going to go direct to the ETS manager and we are going to create 785 1:22:38.810 --> 1:22:40.310 to get the act. 786 1:22:41.040 --> 1:22:48.850 And as you can see, that now, like we are posting videos, we are boosting engagement. 787 1:22:49.520 --> 1:22:58.570 We are boosting also the articles and videos, also boosting the dynamic rate targeting. 788 1:22:59.360 --> 1:23:08.600 And this is, of course, the best possible, because when you combine different ways, you build your 789 1:23:08.600 --> 1:23:17.060 confidence, you engage people, you bring educational videos or inspirational videos. 790 1:23:17.510 --> 1:23:20.230 This combination is, of course, great. 791 1:23:20.630 --> 1:23:28.850 So you can have like videos, you can have engagement, you can have landing page traffic, building, 792 1:23:29.180 --> 1:23:32.850 engagement, retargeting, all this together. 793 1:23:33.290 --> 1:23:41.910 This, of course, creates great power and you can greatly boost your Facebook business. 794 1:23:42.770 --> 1:23:49.570 So what we are going to do now, we just click to create and this is all we need. 795 1:23:49.580 --> 1:23:59.990 We just start over and we go for traffic because what we are going to do, we are going to push as many 796 1:23:59.990 --> 1:24:09.830 people as possible to the website, to the Web page to really boosted as well as to get more people 797 1:24:09.830 --> 1:24:18.410 into your site, to get more people know about us, but also to empower our SEO. 798 1:24:19.590 --> 1:24:27.730 So we just name it developer and the first we just go for targeting. 799 1:24:27.820 --> 1:24:28.360 OK. 800 1:24:29.940 --> 1:24:34.070 And this is basically quite the process we already know. 801 1:24:34.830 --> 1:24:38.330 So we just go for two dollars a day. 802 1:24:38.850 --> 1:24:40.830 This is OK for the beginning. 803 1:24:40.830 --> 1:24:45.120 We don't need to spend the big amount of money. 804 1:24:45.420 --> 1:24:48.660 We are quite efficient in this way. 805 1:24:49.350 --> 1:24:55.410 And then again, as you know, it's quite easy to choose what. 806 1:24:56.410 --> 1:25:05.770 Countering what the region, what street to target on, you can easily change the edge of the targeted 807 1:25:05.770 --> 1:25:14.530 audience, even choose languages, and then if you just ride, for example, luxury, then you have 808 1:25:14.530 --> 1:25:15.870 many options. 809 1:25:17.140 --> 1:25:23.800 And basically this we also understand and we are understanding this more and more. 810 1:25:24.490 --> 1:25:34.690 And what we are going to do now, we have this new special group, but for articles, we have also this 811 1:25:34.690 --> 1:25:35.050 group. 812 1:25:35.830 --> 1:25:44.710 And the advantage of this group of this optimization is if I just show you, of course, we have different 813 1:25:44.710 --> 1:25:47.770 places in Perak to be targeted. 814 1:25:49.420 --> 1:25:57.820 Then for articles, we believe this is the best age, and then, of course, we go a lot for families, 815 1:25:57.880 --> 1:26:09.230 luxury, parents, investment, home house and all this that people might have in the hat as well. 816 1:26:09.940 --> 1:26:19.330 This real estate brokerage needs to target like real estate brokers because it's really growing. 817 1:26:19.330 --> 1:26:25.910 So we really need to get more and more real estate brokers to know about us and join us. 818 1:26:26.530 --> 1:26:33.790 So that's why we also target the real estate, because when they see are really active, they consider 819 1:26:33.800 --> 1:26:35.230 to join us. 820 1:26:36.990 --> 1:26:48.310 And you can see here is also this, you know that you can Netto father, it's called and must also match. 821 1:26:48.630 --> 1:26:55.460 So I decided our target for Forbess people reading Forbess looking for best. 822 1:26:55.860 --> 1:27:02.390 So people that really like to get educational content to get high quality content. 823 1:27:02.820 --> 1:27:12.120 So I have also a must also match choose new targeting details to refine your audience from the people 824 1:27:12.120 --> 1:27:13.610 included about. 825 1:27:14.040 --> 1:27:23.220 So I have some groups I have created but this must match two for best, make it more efficient. 826 1:27:24.510 --> 1:27:32.760 And basically, this is what we have right now and lending banks, because there has been more options, 827 1:27:32.760 --> 1:27:37.790 but it's fine for us and what we do, we just go continue. 828 1:27:40.010 --> 1:27:52.370 And that's now what we need to do, we need to use existing cost, so we are using the existing force 829 1:27:52.370 --> 1:27:53.930 that we have created. 830 1:27:55.190 --> 1:28:03.350 And just this is the 14 most important questions you should definitely ask the developer. 831 1:28:04.420 --> 1:28:07.330 And this is basically what we need to do. 832 1:28:07.810 --> 1:28:16.210 This is what we have, and now we just confirm to Facebook to peruse the traffic for us. 833 1:28:17.620 --> 1:28:25.270 And this is the first part we use the targeting for H for interest, for location. 834 1:28:25.660 --> 1:28:32.370 But also we have this special natural match for Forbess readers. 835 1:28:32.370 --> 1:28:41.710 So we really target people that are interested in getting better content, more content and really high 836 1:28:41.770 --> 1:28:43.350 quality articles. 837 1:28:43.930 --> 1:28:51.970 And what we are now going to do, as you already know, we are going to use all the power of retargeting 838 1:28:51.970 --> 1:28:57.430 for website engagement and of course, look alike audiences. 839 1:29:21.470 --> 1:29:30.600 And this is it, and we have done the educational content, so now we confirm it and step by step the 840 1:29:30.620 --> 1:29:35.850 Facebook will approve it and it will be started to be pushed. 841 1:29:36.650 --> 1:29:39.440 So I hope and believe that this. 842 1:29:40.810 --> 1:29:45.880 Short section, but a very powerful section will be very, very useful for you. 843 1:29:46.570 --> 1:29:49.160 Thank you for watching, my dearest to them. 844 1:29:49.360 --> 1:29:51.210 I wish you all the very best. 845 1:29:51.220 --> 1:29:57.010 May you reach great success and see you in more and more sections.