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My dearest to them, welcome to this very, very important section, this section is so important,

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even it seems that it's for complete beginners, but it doesn't matter if you are a complete beginner,

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if you have been reading the ads or if you feel like professional, this is something that's the heart

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beating essence of all your success.

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And we are going to look into some very important examples how the content.

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Right, content like fascinating gallery, great, fascinating video are important in connection with

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the right targeting and also with the right use of custom and look alike audiences.

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OK, it's not about conversion ads.

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It's not about lead generation ads.

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It's basically not about direct business.

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This is true.

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But the issue is, even if you want to sell, you need to invest 10 to 20 percent of your budget to

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engagement to have more powerful custom audiences, to look like audiences and to be able to use the

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power of engagement.

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And still Google, Facebook, they all care so much about the quality of your ads, quality of your

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content.

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So it's very, very important to focus on this and also with this new quality rankings or engagement

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rankings score and also conversion rate to ranking.

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This all comes together.

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So this is the basic understanding and basically it's touching everything you will be doing in your

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Facebook business, in your Instagram business.

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So this section is very, very useful.

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So please do not underestimate the police.

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Use it.

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Please use the power of correct great content, use the power of engagement, because this is a very,

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very important for you and I wish you great success.

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Enjoy this section and you are ready to be the best master ever.