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My dear beloved student, now we are going to talk about engagement, engagement is the heart beating

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essence of all your activities, and it's a very, very important for you because it's the heart beating,

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a sense of everything you are trying to do.

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No matter if you go for Facebook or Instagram, for WhatsApp, no matter what you try, stay out.

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This is the hard beating.

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So, like, basically engaging.

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Needs to be every of your content, and if you go for this objective, you can, of course, boost your

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posts, promote your page or get people to claim your offer, rise attendance for event.

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But especially what you can do.

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You can do more in one.

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You can boost your post, you can promote your page, you can build your page, you can drive traffic.

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You can get ready for retargeting because you can engage and then you can also retarget already engaged

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people.

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But what is the most important to understand?

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It's simply the heart beating of Facebook, Instagram activities.

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And basically this quality ranking and especially engagement rate ranking is very, very important for

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you.

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And it has some not just a positive result for one post or for one ad, but it is very important for

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your complete at account.

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So I am talking about this a lot.

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And some students tell me.

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But tell me you really put a lot of effort into this.

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Yes.

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Because it's really important.

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And I like to put the energy into it and to help you with this.

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It's so important and you need to really understand it.

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And if you think about it more, it's not just about one ad or one post.

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It's about the company's strategic approach.

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So, for example, this is one of the accounts.

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And of course, what you want to do, you want may be the most drive traffic, so get more leads, but

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it's all connected together.

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It's important to understand that engagement is a hard thing and it's all connected together.

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And then, for example, this client, it's quite logical that what he wants the most is, of course,

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to drive traffic, to really get more people on the website, get more leads on the website, get more

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sales, get more traffic for real estate to sell faster or real estate to get more contracts.

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This is quite logic.

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And the same with e-commerce.

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You want to sell more, you want to make more money.

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And basically it's like one united essence.

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So still, if you if you can engage you, you you boost everything.

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And like even if you are creating many, many kinds of different ads, you know, for conversion, you

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still need to engage people.

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You'll still need simply to be interesting for people.

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It's a very good sign.

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So basically, even if you're running many, many campaigns and everything is doing well for you and

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everything is really great for you, you need to really be efficient in all what you are doing.

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And this means that you need to engage people.

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You need to use galleries because.

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It's just, for example, real estate, but it's connected to e-commerce, people are.

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Like you to simply click on the gallery and they are used to the list in the gallery, the same, if

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you have Instagram, you can use five, six or eight photos and people are used to click.

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So I see more pictures.

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This is something very natural.

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And like this, this is what people really like to do, can be great to use for engagement activities,

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because no matter what project you do, this is of course, real estate and it's, for example, perfect

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for your estate.

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But no matter what project you do, you can always great standing guard at.

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And for example, real estate is a really great example.

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People naturally like to go through the gallery and this is really great because when they like to do

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it and they like to enjoy it, then naturally you get the engagement.

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And then, of course, this is great for building page, empowering your rankings and also driving traffic.

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It's all connected together and it's basically the most easy to do, the most easy to start with.

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So I will guide you with everything of Korei.

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Think it.

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So it's very easy to do just, you probably know, to upload photo video.

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This is the basics that even if you have never been, you can now watch me.

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So I will be creating it.

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And what I am going to do right now, which is I will grab these photos, of course, for Facebook.

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I can use approximately 40 photos for Instagram, it's eight.

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So I will create like really nice photo gallery because people love it.

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And basically what they will be doing just it's very short text with call to action about the real estate.

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So it's quite easy for you to create.

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What's important is to always see what's the link.

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This is very important that you put the link because people don't like to click on the link and they

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like to get more information.

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So if you have a real estate, if you have ecommerce, if you have conservancies surveys, this link

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is very important.

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And it's important that the text is not so long.

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So you need people to had the possibility to read the text, have the possibility to click on the link,

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had the possibility to call you and have the possibility to write you also to your email.

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Of course, they can use messenger ads, but if they decide to write you to email, call, you visit

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the website, you should give them as many options, as many opportunities to really get in touch with

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you.

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And basically what we are going to do, I just copied the text, saw the photos are uploaded.

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So and to very, very important is for us, this first photo.

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So the real estate broker is using.

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As the first photo, the guitar, but to be honest, I am not sure if it is the best option to use the

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guitar, so it might be nice and coffee, but people might like to see the general overview of the flat

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itself.

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So it's really a little bit challenge what to choose people off a lot when you have real estate to.

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To see a kitchen, but this is not something I saw.

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Yeah, it's not really as nice as Siavash.

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So we will stick to this.

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So you can also add some feelings you can add to the chicken.

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So we just click and use the chicken.

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This is easy.

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And so now you just shattered.

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And basically, it will appear in our Facebook business profile, I think it's really nice and this

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is important, so people can directly click, people can call or write email, they can, of course,

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contact us.

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And it's very natural for people to click and to go through the gallery because this process on mobile,

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on desktop, they they simply have reduced.

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And this is very easy for us to create the engagement and also drive traffic.

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And, of course, then when we get some likes to invite people to be part of our Facebook business page.

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And Dennis, I told you, you can always use I did this red button that will open for you so you can

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manage your ads.

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But what I am recommending you is to use the Facebook business manager of this business Facebook column.

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And this is what I am recommending to use business dot Facebook dot com.

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And then, of course, inside business manager to have everything explanation and catalogs.

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Facebook business page, Instagram page.

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So this is like the most recommended solution.

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But even if you don't have it, you just click here and you click to manage the app.

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And what we may be doing right now, like you can use your ex manager and the demos, is a way to create

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the ad just xrayed.

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And you can imagine when you come to the customer journey, when you go from the Obamas to consideration

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up to conversion, you can like see that the engagement is the heart of everything.

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And basically, we just go for the engagement and we don't really need even the responses or Paige likes

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because we know that we can always invite people.

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So that's a very, very easy to do.

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If they give us like let's say I will now give like.

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And basically, if they give us, like sorcery, these are just so like profiles, so give me a second.

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We can easily but very, very easily invite them to the page.

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So these are just two people and they have been already invited.

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So you just click here and invite the people.

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It's very easy to do.

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And basically, every page can like these are already invited, they are part of the page, but you

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can invite them.

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But right now I want to really push for the ad.

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So what we are going to do, we have the engagement and we go for post engagement.

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So this is the most efficient because you take everything, all the power and it's the hard beating

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of Facebook post Facebook and Instagram audience network.

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And also now Facebook is in integrating WhatsApp.

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So you will be able to push for WhatsApp.

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You will be able to have also WhatsApp business profile.

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And it's all like one big social media machine.

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So we will just call it just so how's.

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OK, just whatever it is, all four plus one plus one, OK?

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OK, and we can even use very, very tiny budget like one dollar.

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And how.

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So you're going to see we don't need any special budget, we just need a nice photo gallery and we just

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click to continue.

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And first, what do you want to do when you want to just use the audience so you can easily say the

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audiences?

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And I am showing how to create audiences, how to use Facebook insights, how to find more information

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about your audiences, but to be more like educative.

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Of course, you can always go for location.

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And like with Facebook, you always just surround it.

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So this is basically what you can do.

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And when you click, you just click and then you can see we can also go I want to go maximum eight miles.

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OK, so then is minimal, so we can also go this direction, then we MDH languages, you can go and

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for real estate we can of course go for real estate, but also for investment, for home, family.

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So we need to think what people are interested in and what I will do.

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I will.

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Mainly go also for engaged shoppers, and this is the reason is that this is more better for e-commerce

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because these people are most likely to buy, to shop, to enjoy shopping, to have money, to be able

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to purchase their products or to use your services.

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So this engaged shopper, necessarily good kind of targeting.

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And what you can also do if you really, for example, have the e-commerce, you can even say, I want

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to narrow this audience.

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I want to really target it must match.

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So just.

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Right.

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Engage shoppers.

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And this basically means that you really target just people that are able to spend money that are able

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to give you the money.

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And this is really quite a goat, like a natural match, especially if you are using the e-commerce.

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I will now use it.

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Also, I might put this a little bit more.

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And this is good because now I will use the power of Facebook because I will be targeting people that

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are able to give me money that I that are able to proceed, payment that I like to shop that enjoy shopping.

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So this is a really good combination that if you want to sell, you want to consultation, you want

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to find people that are able to proceed the payment.

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And these people, they have already converted.

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They have already used shop now in the past.

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So they are most likely predictor, but they have money to be given to us.

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So this is really new new function from Facebook and I think it's very useful to use it.

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What I will do, I will save it is a new song, I will just name it.

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Applause.

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And so this way, I won't name it, or at least they are able to shop, they are able to purchase,

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they are able to buy.

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And I will just continue, because this is quite normal.

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I'm just thinking, okay, prak age.

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They like luxury living, real estate, family, but this engage shoppers.

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This can really change a lot because I can find people that are more likely to be ready to buy, to

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purchase and to be able to spend money.

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So this I think it's a very good.

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And I like to use the boss engagement.

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This is OK for me because I know that people will click on the gallery, they enjoy the gallery, they

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will like the gallery.

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So this is what I will be doing.

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Feature Skellig to continue.

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And sometimes Facebook now is very, very afraid with all these politics, so I just click now to know

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politics.

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That's not my business and what we are going to do, we are just using existing post.

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Of course, we can create the ad, but we just want to use what we have created.

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So now we just click.

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This is what we have created and we continue.

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And it's too many photos for Instagram, so if you want to, like, push the gallery for Instagram,

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you might use eight photos, but it's OK because it will still render some mention and it's OK for me

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this way.

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But you have to use a little bit less photos if you want to.

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Also had this slight effect on Instagram, like eight photos is optimal.

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I can also use the call to action button, send a message.

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You can do it, but I don't want to do it.

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And the reason why I don't want to do it, because I want people to click on the gallery and to really

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go through the gallery, this is very important for us because then the engagement will be very cheap,

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then the reach will be very high.

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Then I will probably get a lot lot of traffic for this link and everything will be very cheap.

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So this is a bond you're testing if you want to start like people off when they can write you.

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So this is great to use.

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Messenger adds.

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I am also showing to you, but right now I will just focus on the gallery to get as many in get as much

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engagement as possible.

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And we just click to confirm, and I think this is perfect.

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So this is an ideal starting point.

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It's one of my best practices.

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How you can boost Facebook for business, get traffic, build your page.

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But what we are going to do, what's also very, very good.

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And I'm pretty sure you already know it, I hope that you are using Facebook for business, Facebook,

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managing a business manager and you know, you can open this mega menu and I believe into you that you

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also know that you had the audiences.

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I am always when I am trying my best to help you, I'm trying in different ads to push this through

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you.

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So you always need to know that you have custom audiences, you have local like audiences, and you

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can create the audiences here.

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And, you know, we already know you can target for age and you won't find people.

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They are ready to purchase the video.

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But the custom audience is more that people visited your website.

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They have been watching your videos.

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They have been anyway interactive with your Facebook page.

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So what I will be doing is on our website and Facebook page, I will do it quicker because many, many

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times I am showing it throughout my course.

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So now I know, which is really quite good because it's my best practice to use this Facebook.

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I would just call it Facebook Press three hundred sixty five an hour to screen the audience.

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But we spend a lot, lot time with lookalike like audiences and we spend a lot of time with this.

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So I'm not going to really cry in many, many audiences.

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And basically, you can also create a look alike audience.

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This is also perfect, maybe the best way for you to just click here and now if you go to actions,

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you create a look alike audience and basically you can easily do this, which is go for Czech Republic.

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I go just for this exact match as possible.

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So Facebook will find the most predictable people that can really be those that are already interacting

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with my Facebook business page, content ads, whatever I have been doing on Facebook, Facebook will

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try to find a people that will be most look alike to people that already like my page, like my posts,

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like my ads.

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So I just crave the audience.

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And I will also create this is also my best practice when I go for retargeting.

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So I go for a website.

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And basically, what I will be doing right now is go for website re targeting.

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And I would just call the website fresh and we could bring the audience together.

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This is connected to Facebook, makes me spend a lot of time with Facebook pics and what we are going

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to do right now.

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We have created the audience and we again create a look alike audience.

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This will be absolutely perfect.

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So you just go for a Czech Republic, but you can easily expand to more countries.

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You can easily use it.

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For example, you want to go from Europe to the USA or from India to USA or from Bali to Australia,

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whatever.

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You can create also special audiences for different places you want to expand your business for.

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And basically, we just cried the audience, and this is I think, God, this is really great.

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I want to continue with now with the ad itself.

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So I go back to the ad Simonetta, and this is one of my very, very best practices.

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So we just corradi act and we again go for the engagement and we use all the power of engagement of

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different kinds of targeting options, custom audiences, lookalike audiences.

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So we will name this target targeting.

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And we will also go for a very, very small budget, even one and a half dollar is great, so you don't

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really need to start with the big budget.

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Even a small budget is really great and you really, really can just use very, very small budget.

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This is very, very good.

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You don't need to create any big budget starts.

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And this is a great start.

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So we just click to continue.

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And what we are going to do right now, we are just going to click here.

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So this is for custom audiences.

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So just click inside this field and you have to wait a little bit.

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Sundance and I will use all the power of look alike of Facebook engagement because this is a real state.

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So if you have some e-commerce and you have some special sale action, you might go for five days,

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for 10 days, or it just something quick and you just go for a quick retargeted thing.

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But this is now like not e-commerce.

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This is real estate.

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So you can use even more.

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So we will really go deep in time because we can really dig into it.

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And basically we can use all the retargeting lookalike audiences.

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And I think this is Scrilla, really best example on my best practices.

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And you you might think that there is something better.

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And of course, there are many great options with retargeting dynamic as many, many great options.

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But to be absolutely honest, I was awarded with the Internet Efficiency Award for the best engagement

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that was also driving great traffic, great sales, great leads.

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It was four thousand leads in one year for breakout houses.

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But disengagement is the heartbeat essence of all your Facebook activities and it's a very, very underestimated.

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So you might think of why I am spending so much time, so much effort to really explain this.

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And because this is very, very efficient and people they underestimated, they think they must really

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find some very special technique.

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But the best technique is still finding the best content, the best targeting, the best targeting.

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And it's really great using the power of the engagement Facebook ads with the right content.

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And this way, we was the look alike audiences use the retargeting for engagement, both Facebook,

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Instagram and also website visits, and we have also the customer lists and what we are going to do.

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It's great to use automatic placements, but sometimes if you need just to push for Instagram or for

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like a desktop, if you have e-commerce, it's OK, but it's really working well.

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And Facebook is promising that it will deliver for you the best results.

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And I must admit now it's a really great tool.

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And basically this is everything.

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We just select the past.

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And we just click to continue.

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And I think this is a really, really great, great, great, great tool, and it's very easy to do.

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It's very easy to start with.

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It's very easy to do it when you need to really get more drive to your Facebook for business.

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You need to build more traffic to let people know that you are existing to help them to become your

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clients.

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So this is a very, very important because this power of the engagement is very, very good for you.

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And you're going to see like when you go for the last months when the engagement is growing, it has

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the positive results like globally also for the performance of the Lincoln Lakes and of course, impressions.

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But for example, the owner, he really wants to have traffic and he's really interested in traffic.

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So we are mainly using the traffic ads.

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But the engagement is simply the heart, the essence of everything.

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And if you can create the engagement, you can also drive traffic.

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You can sell more, you can get more clients.

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So I wanted to talk about this because I am absolutely sure it's very important to use the power of

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engagement, to use, of course, the targeting and also to be able to narrow the audiences.

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But the most important is to understand that this is the heart beating of Facebook marketing Facebook

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ads.

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So thank you for watching.

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I am really excited to share this with you because I am sure it can help you greatly.

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So please use the power of engagement.

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Please reach a great success.

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Please be happy, please reach success and please be the lion of Facebook marketing, be the Lion of

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Facebook ads and be the one who always is ready to win.