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Student.
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Welcome to this very short, but I believe very useful section, just a very, very quick a few tools
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to help you start.
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So first of all, what you can do to get more information about your competition, find the inspiration,
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is you can just go to your page, to the insights.
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So this is how it looks at the new Facebook layout or this.
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You can also switch to the classic Facebook layout.
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So then you have it in the top menu.
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So depends if you are using the new one or the old one.
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But otherwise, it's always the same.
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And as you can see and what you need to do, you just need to go down a bit.
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just..
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there is pages to watch.
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And you can see you can easily add a page.
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So I would love to get more information about some of the competition.
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So I would love, for example, to watch this page.
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You can see it's so easy.
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And the advantage is that you can see every page.
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How is it doing?
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And this is, for example, Remax Alfa.
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So this is the comparison
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So this is the page that is now doing great.
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So I just click on it and I can see.
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Aha.
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So they like like to use direct galleries so people can click to the gallery.
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They like to use description and click to have a link click.
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So I can direct.
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I find the inspiration.
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What is working the best for the competition.
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The second you can use is the facebook.com inside too.
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So if you go to Facebook for a business, you just need to insights and you'll go to the insight tools to
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audience insights.
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And basically, this is great because this can greatly help you to get some more information.
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So let's say I would love to get some more information about everyone on Facebook in the United States.
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That is interesting in the Facebook ads.
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Let's say, or Facebook business page.
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Or it just may be that online marketing is a better option for me, so I can just click through marketing
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online to get more people, you know.
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And also online advertising.
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So, I can immediately see that 55 percentage are married.
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So they have minimum college degree and it's a lot have age 25 to 44.
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And what is great about is that.
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Like, I can get more what they like so I can study pages, what they like.
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So this might be very, very useful.
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So and then of course, I can analyze more for the location.
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So that might be good.
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So I would push a lot for California.
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Los Angeles.
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New York.
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And what I can also discover is that there are a lot people.. mobile and they use a lot iPhone and of
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course, Google.
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So.
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And what they like the more is clicking on the ads so I can directly know they like to click on
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the ads.
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So I would have to koray.
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Conversion ads or traffic ads.
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And I would really have to optimize my website and everything to be mobile first.
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Another great, I love and great inspiration you can find is the Ads Library.
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So this is really great.
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What is it?
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So you can just go to the Facebook Ads Library and this is great.
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Let's say I have a lot to get some more information Udemy, but you can go to any page,
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any Facebook business page.
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And you just go to be about and, you know, there is always like when you go home, there is this See More
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page transparency and you can see ads from this page.
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So you just click to go to that library and then you can see you can see all ads, Udemy.
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And you can see May.
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What is Udemy..
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pushing in May? What sales are they doing, how they are creating the ads?
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And you can see I can directly click on the ad and I can get all the details so I can directly see what
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copywriting.
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Are they using, what second copy writing
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Are they using? What title, what subtitle?
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And they're not using shop now, but learn more, so the same.
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Let's say we would love to get more information about Microsoft.
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So we just go to the Microsoft and we can just choose.
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I would choose, let's say, some.
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There are so many offers.
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You can see, but let's have some examples.
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Whatever.
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So you can see, for example, you are coming from from Spain or from Brazil or from like.
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South America, whatever you can directly see what my customer is using in Brazil.
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I would love, for example.
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I would love to sell.
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And so I want to search Victoria's Secret.
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OK, so I would love to get some more information.
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And let's say they're always offered that school.
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I would love to know more.
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Let's say about Australia.
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This is school.
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So you can see they are not using even ads.
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So you can even discover that some companies are not using the ads.
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And this is really cool.
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This is really giving you great, great, great overview.
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If this company might be using ads or not.
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But this is really, really great.
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As you can see.
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So you can always analyze each and every company.
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What ad is using or not using?
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So this is something I would definitely recommend.
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I think this is really, really, really, really cool.
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So you can get directly the information and do great is that... this localize is for your language.
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So first of all, you can use insights to compare pages, get information about best pages in your business.
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You can use audience insights to get information about your audience.
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And you can very, very easily analyze your competition.
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And every business page, what ad is running, you just go.
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To lead transparency, and you click go to the at the library and you can directly see the ads and
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you can directly analyze the ads.
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So I hope this will be very, very useful for you.
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And may this help and will help you to reach great success.