0
1
00:00:00,210 --> 00:00:09,140
My dear student, my beloved student, you are so fantastic, you are doing such a great progress.
1

2
00:00:09,840 --> 00:00:19,890
So this is what we are going to master in this course in the controversial arts section for e-commerce.
2

3
00:00:20,280 --> 00:00:22,890
I am showing this exactly.
3

4
00:00:23,100 --> 00:00:25,380
And you will know how to do this.
4

5
00:00:26,190 --> 00:00:36,840
How do use custom audiences, lookalike audiences and all the intelligence that Facebook, Instagram,
5

6
00:00:36,870 --> 00:00:40,200
WhatsApp Messenger is giving to you?
6

7
00:00:40,960 --> 00:00:48,030
And basically, this is a fantastic joke, but it's a complete automated tool.
7

8
00:00:48,630 --> 00:00:58,230
So I will show you how to create custom audience look alike, audience, how to start with traditional
8

9
00:00:58,230 --> 00:00:59,310
targeting.
9

10
00:00:59,730 --> 00:01:12,120
But I would love to build very, very strong fundamentals with you because every beautiful house need
10

11
00:01:12,130 --> 00:01:14,780
really strong foundations.
11

12
00:01:15,390 --> 00:01:23,250
Of course, you're going to skip this video, you can jump directly to S..
12

13
00:01:23,250 --> 00:01:24,810
That is good for you.
13

14
00:01:25,200 --> 00:01:34,980
If you need leads, you can go for lead at section if you need to, so you can go for conversion at
14

15
00:01:34,990 --> 00:01:35,910
section.
15

16
00:01:36,420 --> 00:01:48,090
But if you stay with me, I will now show you how to understand better business manager and at account
16

17
00:01:48,300 --> 00:01:51,060
and the most important settings.
17

18
00:01:51,360 --> 00:02:03,450
So you will get the much better understanding as well as how to use much better pixel connection to
18

19
00:02:03,450 --> 00:02:07,550
be much more ready for I.
19

20
00:02:07,590 --> 00:02:09,750
Oh as for team.
20

21
00:02:10,140 --> 00:02:13,140
So let's dive deep in.
21

22
00:02:13,980 --> 00:02:18,690
We start with chalk, but this is a really serious topic.
22

23
00:02:19,380 --> 00:02:28,260
So first of all, let me remind you, we have fantastic mega mega resources for you.
23

24
00:02:29,340 --> 00:02:36,570
So if you go to our resource center, let's say you would love to know more about digital marketing.
24

25
00:02:36,900 --> 00:02:45,720
So go to this section and you can just list some 90 minutes to fantastic listening.
25

26
00:02:46,080 --> 00:02:49,470
You can download it, use it any time.
26

27
00:02:49,920 --> 00:02:52,740
So please feel free to use it.
27

28
00:02:53,100 --> 00:02:55,890
It's a fantastic resource center.
28

29
00:02:56,490 --> 00:03:09,900
We have also fantastic resources for Facebook ads and we have also fantastic resources for many, many
29

30
00:03:09,900 --> 00:03:10,560
topics.
30

31
00:03:11,310 --> 00:03:18,030
But right now, let's get started with Facebook business manager.
31

32
00:03:18,750 --> 00:03:26,280
And basically this is really cool because it gives you more power, more efficiency.
32

33
00:03:26,760 --> 00:03:35,250
And if you want to be professional or you want to step to the new level, this is something you need
33

34
00:03:35,250 --> 00:03:36,110
to use.
34

35
00:03:36,990 --> 00:03:40,800
So basically, it's a really good system.
35

36
00:03:41,100 --> 00:03:45,330
And I need to give you some more information.
36

37
00:03:45,780 --> 00:03:59,520
You can also download the complete guide from Facebook and basically to avoid all the confusion so you
37

38
00:03:59,520 --> 00:04:05,490
don't use business suite, you need to use business manager.
38

39
00:04:06,240 --> 00:04:16,080
I highly recommend to logout and to go to business dot Facebook com without the login.
39

40
00:04:17,100 --> 00:04:28,170
Then you create account, so if you want to create account, you need to use your personal login to
40

41
00:04:28,170 --> 00:04:29,120
Facebook.
41

42
00:04:29,550 --> 00:04:32,760
So I will just now log in to Facebook.
42

43
00:04:34,620 --> 00:04:45,060
And what will happen next, as you can see now, I am locked as me and there are many, many businesses,
43

44
00:04:45,060 --> 00:04:47,870
but I will talk about this later.
44

45
00:04:48,510 --> 00:04:58,080
But you need now to current account and you just feel your business and account name.
45

46
00:04:58,770 --> 00:05:06,070
This should match the public name of your business, your name and your business email.
46

47
00:05:06,780 --> 00:05:09,570
I did already this process.
47

48
00:05:10,050 --> 00:05:20,610
So when I will do it, Facebook will tell me you have already done this and then you will be guided
48

49
00:05:21,150 --> 00:05:28,100
how to do being set up for Facebook business manager.
49

50
00:05:28,650 --> 00:05:33,540
So you need just to create your business manager account.
50

51
00:05:35,010 --> 00:05:42,990
And then I will continue and explain a little bit more about business settings.
51

52
00:05:43,830 --> 00:05:58,380
So you will be guided to add to your page, to add your account or to create new at the account and
52

53
00:05:58,380 --> 00:06:02,840
you will be guided to set up your payment.
53

54
00:06:03,420 --> 00:06:11,820
But I would love firstly to explain the Facebook business settings.
54

55
00:06:12,030 --> 00:06:13,850
This is quite important.
55

56
00:06:15,330 --> 00:06:20,400
And this is really, really important that you have this mega menu.
56

57
00:06:20,550 --> 00:06:29,790
I will be talking a lot and is showing a lot and you have this at account settings, but please.
57

58
00:06:30,810 --> 00:06:33,040
You can also expand menu.
58

59
00:06:33,060 --> 00:06:40,760
This is fine, but what I am now talking is the business setting.
59

60
00:06:41,430 --> 00:06:51,020
So this is the most starting point I am showing you correctly said that business manager.
60

61
00:06:51,570 --> 00:06:56,580
So you need to understand that you have business settings, OK?
61

62
00:06:56,970 --> 00:07:02,760
And this business setting is not at a council setting.
62

63
00:07:03,330 --> 00:07:05,810
This is first very important.
63

64
00:07:06,240 --> 00:07:18,060
Facebook business is a complete solution, including at the Cowen Business Page, Instagram page and
64

65
00:07:18,060 --> 00:07:21,640
of course catalogs WhatsApp, everything.
65

66
00:07:22,050 --> 00:07:25,560
So this is the first very important point.
66

67
00:07:26,430 --> 00:07:33,090
So first of all, you can see that you can have something that's called.
67

68
00:07:34,380 --> 00:07:38,700
Assets and you can see this can be bank.
68

69
00:07:39,670 --> 00:07:41,600
This can be at the count.
69

70
00:07:42,220 --> 00:07:47,060
This can be catalog, this can be Instagram.
70

71
00:07:47,320 --> 00:07:48,450
This can be big.
71

72
00:07:48,460 --> 00:07:52,750
So that's why it's called business settings.
72

73
00:07:53,140 --> 00:07:59,020
So it's not just at the town itself and the second.
73

74
00:08:00,040 --> 00:08:10,510
You have the possibility to add people to the business, so you just surround the e-mail and you can
74

75
00:08:10,510 --> 00:08:15,070
also decide if this is employee access or.
75

76
00:08:16,130 --> 00:08:21,030
Admin access, and so when you are.
76

77
00:08:21,920 --> 00:08:34,220
Talking with a new client, a new business with him, you need to help him to set up a business manager
77

78
00:08:34,610 --> 00:08:43,040
and you need him to enter your email address and to make your admin access.
78

79
00:08:44,210 --> 00:08:48,440
You can also invite more people, as you can see.
79

80
00:08:49,660 --> 00:08:51,630
So this is the starting point.
80

81
00:08:52,850 --> 00:09:03,980
People that you have in business manager sitcom, the very important point is that she's so it means
81

82
00:09:03,980 --> 00:09:07,350
that you can have more pages.
82

83
00:09:07,350 --> 00:09:12,140
So this you can see this is remax prague
83

84
00:09:12,890 --> 00:09:15,920
This is remarks next to prague.
84

85
00:09:16,430 --> 00:09:20,630
And this is also a small branch next to Prague.
85

86
00:09:21,320 --> 00:09:27,320
And you can easily at a page, you just paste.
86

87
00:09:28,420 --> 00:09:33,760
Name or if you can find it, just the address.
87

88
00:09:34,960 --> 00:09:45,610
So you just start writing and you can see I am a domain on this page so I can just add this page as
88

89
00:09:45,640 --> 00:09:46,470
example.
89

90
00:09:48,620 --> 00:09:59,720
And basically, you can see that each person you can decide if this person will have access to the page.
90

91
00:10:00,650 --> 00:10:10,700
So you can see I have to be a domain to really manage the page and to take care of the page.
91

92
00:10:13,170 --> 00:10:20,510
Then this is the most important at account, as you can see.
92

93
00:10:21,270 --> 00:10:31,410
You can have and you must have at the Kown Inside Business Manager, and this is something very easy
93

94
00:10:31,410 --> 00:10:31,920
to do.
94

95
00:10:32,520 --> 00:10:37,820
So either you just ate your friend at the counter.
95

96
00:10:38,310 --> 00:10:45,320
So your idea you can see easily the idea of your Entercom.
96

97
00:10:45,360 --> 00:10:47,810
It's very easy to see it.
97

98
00:10:48,600 --> 00:10:52,920
You can always see it very easily, as you can see.
98

99
00:10:53,700 --> 00:10:56,880
So just copy paste.
99

100
00:10:58,100 --> 00:11:10,310
Or just you just put the number or business manager that will allow you to request access to and at
100

101
00:11:10,310 --> 00:11:14,560
the count, but you can also create new at the count.
101

102
00:11:15,290 --> 00:11:18,440
So you just write the name.
102

103
00:11:19,820 --> 00:11:23,340
You just decide about time zone.
103

104
00:11:23,360 --> 00:11:35,120
It can be Europe, it can be U.S.A., it can be Africa, it can be Asia, Australia and Europe currency.
104

105
00:11:35,120 --> 00:11:36,860
It can be USD.
105

106
00:11:37,340 --> 00:11:43,200
It can be check from whatever is the best for you.
106

107
00:11:44,180 --> 00:11:52,550
So this is the most important that the ethical and business space is inside.
107

108
00:11:52,910 --> 00:11:54,730
Business manager.
108

109
00:11:55,580 --> 00:12:06,740
And then, of course, you can decide more people to have the access to being ethical and then of course,
109

110
00:12:06,740 --> 00:12:07,460
more.
110

111
00:12:07,500 --> 00:12:12,590
What's important is Instagram account.
111

112
00:12:12,920 --> 00:12:13,730
So.
112

113
00:12:15,500 --> 00:12:16,680
As you can see.
113

114
00:12:18,270 --> 00:12:27,840
You can easily assign partners, but this is not so important right now, the most important is that
114

115
00:12:27,840 --> 00:12:37,170
you have Instagram account inside your business manager, so you just edit.
115

116
00:12:38,310 --> 00:12:46,980
You just connect, it's the same as I show you how to connect when you create business speech.
116

117
00:12:47,730 --> 00:12:56,240
So you need to know that in the settings in your business page, you connect your Instagram account
117

118
00:12:56,760 --> 00:12:59,250
and also in the settings.
118

119
00:13:00,470 --> 00:13:11,240
In the business manager, you need to connect your Instagram account and then what is no good got it's
119

120
00:13:11,450 --> 00:13:13,140
WhatsApp account.
120

121
00:13:13,850 --> 00:13:18,350
So basically you just Google WhatsApp for business.
121

122
00:13:19,400 --> 00:13:26,960
You get the application to your mobile and you just look at your WhatsApp account.
122

123
00:13:29,110 --> 00:13:39,820
Then what is really good is to understand that the sources and the more symbolic than I need to understand
123

124
00:13:39,820 --> 00:13:41,170
are catalog's.
124

125
00:13:42,960 --> 00:13:54,450
And as you can see, catalogs are really, really important, especially for e-commerce, but I am not
125

126
00:13:54,450 --> 00:14:00,750
going to talk so much about the catalogs right now.
126

127
00:14:01,290 --> 00:14:10,110
And the reason is that we have a complete dynamic at section where I explain the catalogs.
127

128
00:14:10,950 --> 00:14:21,660
And also these days, if you are your solution, like Shopify, the catalog creation is automated.
128

129
00:14:21,660 --> 00:14:32,400
So the e-commerce connection is automated, e-commerce is automated, and I am showing this in the dynamic.
129

130
00:14:33,000 --> 00:14:43,500
So what I need you now just to know and remember to you can use the catalog, you can use dynamic ads,
130

131
00:14:43,560 --> 00:14:50,900
dynamic retargeting, and I will explain and show more in the dynamic ad section.
131

132
00:14:52,110 --> 00:15:00,600
I will show you the catalog in the end of this video, but I would love to avoid having a lot duplicated
132

133
00:15:00,600 --> 00:15:01,530
content.
133

134
00:15:03,760 --> 00:15:14,230
Big sales, this is probably the most important I need to talk about right now, so big sell is really,
134

135
00:15:14,230 --> 00:15:27,310
really important and I am spending nearly  two hours about the pixel events and custom conversions and
135

136
00:15:27,310 --> 00:15:31,090
how to set up how to understand it.
136

137
00:15:31,810 --> 00:15:42,070
But the way the many solutions like Shopify, you have everything automated, automated, connected
137

138
00:15:42,340 --> 00:15:48,550
and very easy to use and all even set up are automated.
138

139
00:15:49,450 --> 00:15:57,130
But I need you to understand this, and this is what I need to talk right now about.
139

140
00:15:57,150 --> 00:15:57,790
So.
140

141
00:15:59,700 --> 00:16:02,310
I will now click here.
141

142
00:16:02,520 --> 00:16:15,060
This is called Business Tools, and I will just make this mega menu and this is basically everything
142

143
00:16:15,060 --> 00:16:18,540
that you can use with business manager.
143

144
00:16:19,740 --> 00:16:25,650
That's why I really like that you use it, because you can see you can have it smell.
144

145
00:16:27,050 --> 00:16:38,560
But this is one of many, many, many functions because you can manage your business, you can advertise,
145

146
00:16:38,580 --> 00:16:45,560
you can analyze and report, and you can, of course, create content.
146

147
00:16:45,930 --> 00:16:49,110
And also you can use commerce manager.
147

148
00:16:50,860 --> 00:16:59,170
That's now a lot automated, and I would highly recommend to use partner service like Shopify.
148

149
00:17:00,780 --> 00:17:12,240
So basically, I need you to understand this, and I'm not going to show everything, because that would
149

150
00:17:12,240 --> 00:17:16,300
make you a little bit confused and lost.
150

151
00:17:16,890 --> 00:17:23,360
I'm going to show you what's the most important, what we are going to use.
151

152
00:17:23,850 --> 00:17:33,480
So you understand how to use the most important, because many of these are really clear.
152

153
00:17:33,900 --> 00:17:36,270
You need to go to ads manager.
153

154
00:17:36,270 --> 00:17:37,740
to create ads
154

155
00:17:38,580 --> 00:17:51,330
what I would love to talk a little bit more is ad accounts settings, because people they need
155

156
00:17:51,330 --> 00:17:54,790
to understand that you have business settings.
156

157
00:17:54,810 --> 00:18:01,980
This is what we did right now and then you have at account settings.
157

158
00:18:02,610 --> 00:18:15,810
So at accounts I think I have prepared here and this basically is just your account.
158

159
00:18:16,290 --> 00:18:28,230
So I will just refresh it at the account is your number, as you can see, so you can easily copy paste
159

160
00:18:28,230 --> 00:18:32,330
if you need to add date into business manager.
160

161
00:18:33,600 --> 00:18:37,700
But you also feel the information for invoicing.
161

162
00:18:39,330 --> 00:18:45,270
You, of course, can add more pages, but you can leave this.
162

163
00:18:46,300 --> 00:18:49,060
But this is important.
163

164
00:18:49,420 --> 00:18:54,350
Facebook will never let you to do anything without payment.
164

165
00:18:55,090 --> 00:18:59,590
So in the end account, this is this.
165

166
00:19:01,580 --> 00:19:12,620
At account settings, as I have shown you, you need to set up payment, so you set up your debit card
166

167
00:19:12,620 --> 00:19:14,630
or credit card.
167

168
00:19:14,690 --> 00:19:16,910
You need to pay to Facebook.
168

169
00:19:18,690 --> 00:19:22,630
You can set up your account spending limit.
169

170
00:19:23,160 --> 00:19:33,780
So this is good, for example, if you are afraid that you forget about something or you shall not spend
170

171
00:19:34,230 --> 00:19:44,940
some big amount of money, you can decide about your account limit so you don't go over your budget
171

172
00:19:44,940 --> 00:19:46,150
every month.
172

173
00:19:47,130 --> 00:19:51,930
Let's say you will simply start some ads and then you'll get busy.
173

174
00:19:51,930 --> 00:19:55,450
You'll forget to check your budget.
174

175
00:19:55,470 --> 00:20:01,980
This you can set up to be sure you do not overspend.
175

176
00:20:04,050 --> 00:20:15,570
And then, of course, you can decide about notifications if you do not like to receive so many emails,
176

177
00:20:15,570 --> 00:20:25,950
notifications, you can just decide by what you need to really remember is to set up your payments settings.
177

178
00:20:27,270 --> 00:20:30,060
OK, and you don't do it here.
178

179
00:20:30,090 --> 00:20:31,630
No, no, no, no, no.
179

180
00:20:31,680 --> 00:20:41,880
The payments are things you go for at the council meetings or you just go to at a account settings.
180

181
00:20:41,880 --> 00:20:45,540
I show it once more payments settings.
181

182
00:20:46,440 --> 00:20:48,240
So this I can close.
182

183
00:20:49,280 --> 00:20:59,390
And basically now what I would love to talk in this mega menu and what I believe what is really important
183

184
00:20:59,390 --> 00:21:11,990
for the correct setup, for the correct understanding is something that we can call in this mega menu
184

185
00:21:11,990 --> 00:21:12,860
events.
185

186
00:21:13,730 --> 00:21:22,040
So basically, Facebook is not really thinking in the middle of Big Sur.
186

187
00:21:22,880 --> 00:21:34,550
It's tingeing in the matter of months, of course, you are using Sur, but it's even smaller, so I
187

188
00:21:34,550 --> 00:21:35,900
just click on it.
188

189
00:21:37,760 --> 00:21:50,090
And basically, as you can see, Facebook is using something like aggregated you want measurement right
189

190
00:21:50,090 --> 00:22:02,540
now because it's kind of protection from this new app updates, and you don't need to be afraid about
190

191
00:22:02,540 --> 00:22:03,490
it so much.
191

192
00:22:03,500 --> 00:22:04,070
Really.
192

193
00:22:04,460 --> 00:22:05,480
No panic.
193

194
00:22:05,480 --> 00:22:08,620
It's nothing really special.
194

195
00:22:09,500 --> 00:22:10,850
What is important?
195

196
00:22:10,850 --> 00:22:15,130
Facebook can like yours 18 months.
196

197
00:22:15,740 --> 00:22:24,650
But I mean, you would really have to do a lot to have more than add events because if you want to
197

198
00:22:24,650 --> 00:22:26,990
get leads, you go for leads.
198

199
00:22:27,500 --> 00:22:30,950
If you want to sell, you go for Forté.
199

200
00:22:31,370 --> 00:22:35,120
Add to cart view content.
200

201
00:22:35,150 --> 00:22:44,750
But this all or the events and spending incredible amount of time and explanation.
201

202
00:22:44,760 --> 00:22:48,600
So just now you understand you have events.
202

203
00:22:49,040 --> 00:22:49,610
OK.
203

204
00:22:50,500 --> 00:22:53,780
And then just everything is ready.
204

205
00:22:53,800 --> 00:22:56,590
It's not really such a big issue.
205

206
00:22:57,980 --> 00:23:06,440
And you have also a resource center, because Facebook is really trying the best, and I think it's
206

207
00:23:06,440 --> 00:23:09,660
perfect, ready for this update.
207

208
00:23:09,780 --> 00:23:21,000
So what I would love to talk is the most important and of course, you have events like you then complete
208

209
00:23:21,000 --> 00:23:22,280
the registration.
209

210
00:23:22,280 --> 00:23:30,470
If you go for leads or people click for contact or for e-commerce, it can be started.
210

211
00:23:30,480 --> 00:23:31,240
Check out.
211

212
00:23:31,880 --> 00:23:42,200
But right now, you just know that you have the events, OK, and that the most important for e-commerce
212

213
00:23:42,200 --> 00:23:48,100
is purchase or add to cart and of course, for leads.
213

214
00:23:48,110 --> 00:23:56,990
It's, of course, complete the registration or need I call it complete the registration, but also
214

215
00:23:56,990 --> 00:23:58,640
the lead is fine.
215

216
00:23:59,450 --> 00:24:00,740
Do not worry.
216

217
00:24:01,100 --> 00:24:07,700
I in depth, really in depth, explain everything about the events.
217

218
00:24:07,700 --> 00:24:12,230
So I'm not going to talk about it so much.
218

219
00:24:12,650 --> 00:24:21,980
OK, and you can also start with this, but you don't need to be so afraid.
219

220
00:24:23,030 --> 00:24:29,090
You need to proceed the verification of your domain.
220

221
00:24:29,810 --> 00:24:31,490
This is good.
221

222
00:24:32,640 --> 00:24:45,180
So you just add it into brand and safety, but right now I can just show it to you, but I will not
222

223
00:24:45,180 --> 00:24:50,330
really have this as the key point.
223

224
00:24:51,150 --> 00:25:03,450
OK, this is not so important right now, the domain verification is good that you can do that, I recommend
224

225
00:25:03,450 --> 00:25:04,170
to do.
225

226
00:25:04,950 --> 00:25:16,830
But right now I do not want so much to spend a lot of time about it, because what I would love to explain
226

227
00:25:16,830 --> 00:25:17,790
is this.
227

228
00:25:18,330 --> 00:25:22,630
This is the key point that you need to understand.
228

229
00:25:22,910 --> 00:25:23,490
OK.
229

230
00:25:25,420 --> 00:25:33,680
Domain verification is a bonus you can do, and I highly recommend to do it as the second step.
230

231
00:25:34,300 --> 00:25:44,170
I am honestly sorry to just show it, but right now I need to understand this because this is the essence.
231

232
00:25:44,170 --> 00:25:49,630
So I have prepared this again.
232

233
00:25:49,630 --> 00:25:50,290
We have.
233

234
00:25:51,280 --> 00:25:57,680
They set up and basically it's just something very, very clean.
234

235
00:25:58,180 --> 00:26:07,510
Let's say you would need to use more pixels, create more pixel, understand more pixel.
235

236
00:26:08,290 --> 00:26:15,830
So I would love to show that, of course, your goal to connect the data sources.
236

237
00:26:16,420 --> 00:26:24,610
This is how you do it in two thousand twenty one twenty two, you go to connect the data sources.
237

238
00:26:25,630 --> 00:26:27,160
And basically.
238

239
00:26:28,480 --> 00:26:38,260
To collect a new data source, I won't have to choose a different example, let's say I want to choose
239

240
00:26:38,260 --> 00:26:39,610
this data source.
240

241
00:26:40,030 --> 00:26:42,680
This is inside the business manager.
241

242
00:26:43,180 --> 00:26:46,830
So this is what I would love to show you.
242

243
00:26:48,020 --> 00:26:49,470
I'm unnecessary.
243

244
00:26:49,490 --> 00:26:58,520
I must remember to double check everything, so when I record for you, so this is a business manager
244

245
00:26:58,520 --> 00:27:09,860
and you can see are like more resource center, so I won't use conlang datasource, so I just click
245

246
00:27:09,860 --> 00:27:10,530
to wipe.
246

247
00:27:11,120 --> 00:27:12,690
This is what we want to do.
247

248
00:27:13,580 --> 00:27:16,190
So this is very, very important.
248

249
00:27:16,760 --> 00:27:19,010
This way I create pixel.
249

250
00:27:19,580 --> 00:27:28,220
So that's why it might be the most challenging now to set up the pixel, because you need to have a
250

251
00:27:28,220 --> 00:27:34,870
business manager to do it completely and connect datasource.
251

252
00:27:35,690 --> 00:27:37,550
Then you get started.
252

253
00:27:38,680 --> 00:27:41,200
And now you can go for pixel.
253

254
00:27:43,130 --> 00:27:54,980
And now you click to Connect, I show it once more in indeed events manager, a section, this is where
254

255
00:27:54,980 --> 00:27:55,490
we are.
255

256
00:27:55,520 --> 00:27:58,010
OK, so I show it once more.
256

257
00:27:58,370 --> 00:28:02,590
You came to the events manager section.
257

258
00:28:03,260 --> 00:28:15,110
You click connect the data sources, you click what you get started and you go for Big Sur and you connect.
258

259
00:28:15,920 --> 00:28:29,870
And I want to name this  digital marketing courses and I want to copy paste and this as an example.
259

260
00:28:30,710 --> 00:28:34,910
OK, so I just copy paste.
260

261
00:28:36,530 --> 00:28:38,560
And I would like to continue.
261

262
00:28:41,450 --> 00:28:51,800
And now normally you can install code manually, so if you click here, you know, you just copy paste
262

263
00:28:51,800 --> 00:28:54,500
the code, you just copy code.
263

264
00:28:55,370 --> 00:29:03,320
And if you go to the like set up of website, you just copy paste, OK?
264

265
00:29:03,330 --> 00:29:05,750
You just put it here.
265

266
00:29:06,260 --> 00:29:14,790
But this is the setup that it's quite OK that you can do OK.
266

267
00:29:15,140 --> 00:29:26,100
And then of course you can go and continue to turn on advance matching and continue.
267

268
00:29:26,420 --> 00:29:30,320
OK, but let's go back.
268

269
00:29:31,350 --> 00:29:42,510
Why, this is some basic setup, you can do the most easy for this, you used to call, but you are
269

270
00:29:42,960 --> 00:29:44,130
very smart.
270

271
00:29:44,140 --> 00:29:47,140
So this is not what you are going to do.
271

272
00:29:47,670 --> 00:29:55,280
This is something you just know you can do it, that you copy paste the code, that you can do it.
272

273
00:29:55,410 --> 00:29:58,080
But let's be smart.
273

274
00:29:58,530 --> 00:30:02,100
Let's get ready for new updates.
274

275
00:30:02,310 --> 00:30:04,400
Let's be more powerful.
275

276
00:30:04,560 --> 00:30:14,280
Let's part more clever, more smart so you can use a partner, OK?
276

277
00:30:15,510 --> 00:30:24,570
And then you can see if you have Shopify or you like Google Tech Manager, KGB, Magento, there are
277

278
00:30:24,570 --> 00:30:26,430
so many solutions.
278

279
00:30:27,620 --> 00:30:37,180
And now what I will do, I will go for a WordPress, I predict that you have WordPress or my Shopify,
279

280
00:30:37,640 --> 00:30:43,370
so I just click WordPress and so I want to be smart.
280

281
00:30:44,880 --> 00:30:52,300
I want to go advance matching and I want to go great measure more.
281

282
00:30:52,590 --> 00:30:56,640
OK, so this is what I would love to do.
282

283
00:30:57,480 --> 00:31:00,900
This is a very, very important to.
283

284
00:31:03,730 --> 00:31:11,020
Do this, so right now I must click here.
284

285
00:31:11,650 --> 00:31:12,980
As you can see.
285

286
00:31:15,930 --> 00:31:19,950
And I must have set up.
286

287
00:31:21,300 --> 00:31:21,990
The.
287

288
00:31:23,310 --> 00:31:25,030
E-mail associated.
288

289
00:31:25,800 --> 00:31:29,560
So this might also happen to you.
289

290
00:31:30,600 --> 00:31:33,420
So I must write the e-mail.
290

291
00:31:34,770 --> 00:31:46,100
So as you can see, it has been completely challenging sometimes for all of us.
291

292
00:31:46,110 --> 00:31:55,650
So when you are preceding this, it can be even challenging for you and even for me.
292

293
00:31:56,400 --> 00:31:58,530
So this is really important.
293

294
00:31:58,560 --> 00:32:01,290
So let's do it once more.
294

295
00:32:01,800 --> 00:32:02,670
I will just.
295

296
00:32:02,680 --> 00:32:03,450
Renault.
296

297
00:32:05,820 --> 00:32:13,440
And continual basis set up, so we go for Facebook, pixel Connect.
297

298
00:32:15,030 --> 00:32:16,260
Use partner.
298

299
00:32:17,810 --> 00:32:18,830
WordPress.
299

300
00:32:20,890 --> 00:32:28,810
And now we are allowed to create access token, so as you can see this.
300

301
00:32:29,990 --> 00:32:40,820
Business setting was not complete, so this is really important that when you set up the business information,
301

302
00:32:41,090 --> 00:32:44,140
you also fail the business information.
302

303
00:32:44,750 --> 00:32:53,840
So this doesn't have it and you must feel it and you must feel the email, as you can see, to use all
303

304
00:32:53,840 --> 00:32:56,510
the powers of businessmen.
304

305
00:32:57,350 --> 00:33:05,090
So one more important point is to feel business info and put your email.
305

306
00:33:06,290 --> 00:33:08,530
Right now we can go back.
306

307
00:33:08,870 --> 00:33:12,650
So we have the advance matching.
307

308
00:33:13,190 --> 00:33:24,830
We have measure more of your customers and we can click to create access token necessarily really important.
308

309
00:33:24,830 --> 00:33:28,920
This token to use a smart API.
309

310
00:33:29,540 --> 00:33:40,680
So what I will do now, I watch, just copy and I will just open Trent's site and I will just pasted
310

311
00:33:40,750 --> 00:33:41,140
here.
311

312
00:33:43,340 --> 00:33:50,620
And now, as you can see, we have been talking this is really important.
312

313
00:33:52,790 --> 00:33:56,700
And now you go to download the plugin.
313

314
00:33:57,560 --> 00:34:00,380
OK, so it's very, very easy.
314

315
00:34:00,410 --> 00:34:10,700
So what we do now, we will have to go to Dashboard Click plugins and select at new and continue.
315

316
00:34:13,400 --> 00:34:18,700
Choose file that I will now download continue.
316

317
00:34:20,410 --> 00:34:22,510
And I will have to activate it.
317

318
00:34:23,580 --> 00:34:24,930
As you can see.
318

319
00:34:26,920 --> 00:34:32,920
And I will have to stall and the idea so I will also save this.
319

320
00:34:38,700 --> 00:34:43,460
And we will have just to enable this and continue.
320

321
00:34:45,910 --> 00:34:52,810
And so basically now what we should do, we should double check that we have downloaded it.
321

322
00:34:54,320 --> 00:34:59,210
And this might be a little bit challenge because.
322

323
00:35:02,650 --> 00:35:05,690
We need to download a small.
323

324
00:35:18,270 --> 00:35:28,680
So what we need to do right now is to download this, as you can see, I must click and download the
324

325
00:35:28,680 --> 00:35:29,490
file.
325

326
00:35:30,300 --> 00:35:33,360
OK, so this is really important.
326

327
00:35:33,630 --> 00:35:42,240
I was thinking it downloads automatically, so I'm honestly sorry, but we have to click to download
327

328
00:35:42,240 --> 00:35:46,230
the file knowing click to continue.
328

329
00:35:47,520 --> 00:35:57,450
And we just continue and this is basically what we are going to do right now, so we are going to the
329

330
00:35:57,630 --> 00:36:00,020
plug in section, OK?
330

331
00:36:01,180 --> 00:36:05,530
You leave the page and we just go to.
331

332
00:36:07,190 --> 00:36:07,890
Do you?
332

333
00:36:10,600 --> 00:36:11,680
Upload.
333

334
00:36:12,800 --> 00:36:14,030
Choose File.
334

335
00:36:15,290 --> 00:36:17,660
And now, as you can see.
335

336
00:36:19,160 --> 00:36:21,130
We have here.
336

337
00:36:25,150 --> 00:36:34,560
Downloaded the plug plugin, I cannot see it on official Facebook pixel.
337

338
00:36:35,350 --> 00:36:39,100
So what I need to do now and has automatically.
338

339
00:36:40,500 --> 00:36:50,790
OK, so this just last issue, if this happens to your official Facebook picture, you need to
339

340
00:36:50,790 --> 00:36:55,260
compress it back because the has the.
340

341
00:36:56,580 --> 00:36:57,880
Automated.
341

342
00:36:59,240 --> 00:37:08,780
Unzip, so I need to do it this way, it must be ready as official Facebook picks up and now this will
342

343
00:37:08,780 --> 00:37:09,730
be correct.
343

344
00:37:09,740 --> 00:37:17,420
So you need to zip it back if you are using map and now you just install it.
344

345
00:37:19,040 --> 00:37:26,450
So this is really important to download it, and then if you have been using the Mac, you'll need to
345

346
00:37:26,450 --> 00:37:31,340
zip it and then you just first seen this installation.
346

347
00:37:32,610 --> 00:37:41,060
I know it's more easy, just copy paste, I understand, but really do this, please do it.
347

348
00:37:41,370 --> 00:37:42,960
Please be smart.
348

349
00:37:42,970 --> 00:37:51,270
So you first see this activate, plug in and know what we are going to do.
349

350
00:37:52,800 --> 00:37:55,470
We are going to the settings.
350

351
00:37:56,860 --> 00:38:08,140
Official Facebook pixel and now what I would love to do, I double check my pixel, so it's two to six
351

352
00:38:08,140 --> 00:38:09,040
in the end.
352

353
00:38:09,350 --> 00:38:10,570
This is correct.
353

354
00:38:11,410 --> 00:38:14,710
And I copy paste this token.
354

355
00:38:17,680 --> 00:38:22,720
This is what I would love to do to use the API power.
355

356
00:38:23,800 --> 00:38:27,000
This will be really, really important.
356

357
00:38:28,160 --> 00:38:32,780
And now it's saved and now, of course, we are.
357

358
00:38:33,910 --> 00:38:43,410
OK, well, this I don't know how fast this will happen, I can go to the website, I can maybe they
358

359
00:38:43,420 --> 00:38:46,150
need cash, but.
359

360
00:38:47,760 --> 00:38:49,920
I think it shall be OK.
360

361
00:38:51,780 --> 00:38:52,470
So.
361

362
00:38:56,840 --> 00:38:59,060
It was sent to test traffic.
362

363
00:39:03,630 --> 00:39:05,200
And now it shall be.
363

364
00:39:05,220 --> 00:39:13,890
Sometimes it takes a few minutes, sometimes it can take a little bit time, but now you can see it
364

365
00:39:13,890 --> 00:39:25,890
has been active and we have this API connection and this is so important that we have the API connection.
365

366
00:39:27,430 --> 00:39:39,040
Events this I am spending a lot of time, nearly two hours to explain all the events and all the events,
366

367
00:39:39,040 --> 00:39:42,130
conversions and custom conversions.
367

368
00:39:42,460 --> 00:39:51,690
So this I have explained in depth, but this is basically what I wanted to show you.
368

369
00:39:52,420 --> 00:39:57,780
And this also we will test a lot from but not right now.
369

370
00:39:58,030 --> 00:40:01,180
It will be just duplicated content for you.
370

371
00:40:01,930 --> 00:40:12,040
So this was what was the most important for me to show you how to use a full partner integration and
371

372
00:40:12,040 --> 00:40:15,190
how to use the power of API.
372

373
00:40:16,600 --> 00:40:22,260
So this is what we wanted to do, and I'm really happy to show it to you.
373

374
00:40:23,970 --> 00:40:30,210
So just once more, if you go to the plug ins and to the settings.
374

375
00:40:36,590 --> 00:40:37,910
As you can see.
375

376
00:40:39,910 --> 00:40:48,070
So this is the most important part is the token, and this is basically what I wanted to share with
376

377
00:40:48,070 --> 00:40:53,770
you, then I will talk more about all the events or the set ups.
377

378
00:40:54,670 --> 00:41:02,230
You understand this mega menu that you can always expand and check everything you need.
378

379
00:41:02,800 --> 00:41:10,840
And you understand that when you go to add account settings, you need to.
379

380
00:41:11,990 --> 00:41:21,910
Set up your payment, as you can see, you need to set up your payment, but if you go to the business
380

381
00:41:21,930 --> 00:41:30,650
settings, you need to set up your Compline business people that are connected to your business.
381

382
00:41:31,840 --> 00:41:39,560
Your pages or your page, your account, your Instagram account.
382

383
00:41:40,090 --> 00:41:45,220
And also we will talk more about Catalog's.
383

384
00:41:45,220 --> 00:41:54,370
And of course, you can also set up payments here, but here you can edit.
384

385
00:41:55,180 --> 00:41:58,540
But this is also possible.
385

386
00:41:58,870 --> 00:42:04,040
But still, you need to have it also at the account.
386

387
00:42:04,930 --> 00:42:12,140
This is the best solution that you set up the payments here and also in the account.
387

388
00:42:12,430 --> 00:42:23,500
OK, and the last is really important that you feel all the information about your business or the information
388

389
00:42:24,100 --> 00:42:32,350
about your e-mail and so Facebook can really trust you saw.
389

390
00:42:32,360 --> 00:42:34,820
I hope you have enjoyed this window.
390

391
00:42:35,350 --> 00:42:44,030
I'm honestly sorry I did struggle a little bit because I was showing everything or not so much developed
391

392
00:42:44,030 --> 00:42:45,880
a business account.
392

393
00:42:45,880 --> 00:42:55,780
But I think this was a really, really good because in the end, you can much better understand how
393

394
00:42:55,780 --> 00:43:06,040
you can use the ad account and business manager and what challenges might come to you.
394

395
00:43:07,720 --> 00:43:13,390
Right now, what we will be doing is still mainly using the Atzmon.
395

396
00:43:14,800 --> 00:43:22,660
This is what we will be doing and this is basically a process of creating the ads
396

397
00:43:24,700 --> 00:43:36,900
And basically, this is just creating the ad is quite OK, our explain everything about all these objectives.
397

398
00:43:37,930 --> 00:43:45,490
Of course, engagement is hard being thing for customer lookalike audiences.
398

399
00:43:46,000 --> 00:43:53,290
Conversion is heart beating for e-commerce to make really money and sales.
399

400
00:43:55,000 --> 00:44:05,740
But right now, I am not going to really talk a lot about it because I'm showing the admiration really
400

401
00:44:05,740 --> 00:44:06,700
in depth.
401

402
00:44:08,080 --> 00:44:16,180
The only point I would love to mention is that you shall always use the campaign budget optimisation
402

403
00:44:16,180 --> 00:44:21,820
if possible, and you can basically use this.
403

404
00:44:23,180 --> 00:44:31,490
And you can just ride if you want to create some custom audience or what you can do.
404

405
00:44:31,940 --> 00:44:34,430
You can always like.
405

406
00:44:36,090 --> 00:44:47,370
Added this option, so as now in some countries, this is challenging, I am explaining along the custom
406

407
00:44:47,370 --> 00:44:58,440
and look alike audiences, sometimes it's very useful if you edit so you can also activate this.
407

408
00:44:59,520 --> 00:45:10,440
My experience is that you can do this and in 50, 60 percent, it can bring the benefit, but not really
408

409
00:45:10,440 --> 00:45:11,320
always.
409

410
00:45:11,820 --> 00:45:22,860
So I would really tested and create campaigns with this extra feature or without what you can also do.
410

411
00:45:22,870 --> 00:45:26,100
You can of course, edit in locations.
411

412
00:45:26,580 --> 00:45:28,220
That's very easy.
412

413
00:45:29,280 --> 00:45:32,340
Let's say you would love to go for Perak.
413

414
00:45:33,830 --> 00:45:44,470
It's quite easy to do to decide about locations, but you can also edit age, but it's not possible
414

415
00:45:45,070 --> 00:45:48,670
in all countries, in all businesses.
415

416
00:45:49,480 --> 00:45:55,210
And let's say you can also just ride, let's say, a real luxury.
416

417
00:45:57,270 --> 00:46:09,120
So you can see immediately I can get some luxury real estate and I can click to suggestions to get more.
417

418
00:46:10,180 --> 00:46:20,490
Like possibility's and I can see what is more money, we spend a lot of time in targeting retargeting.
418

419
00:46:20,530 --> 00:46:24,930
So this is just the introduction that it's really easy.
419

420
00:46:25,570 --> 00:46:27,760
The most easy is just right.
420

421
00:46:28,030 --> 00:46:30,910
And then to see some suggestions.
421

422
00:46:31,570 --> 00:46:38,680
But this all needs a lot of testing and I'm showing how to proceed at this thing in.
422

423
00:46:39,820 --> 00:46:50,200
Lik e commerce section, traffic section, so I will leave this right now because we dive really deep
423

424
00:46:50,200 --> 00:46:52,300
into all these questions.
424

425
00:46:54,350 --> 00:47:08,420
Last I would love to really talk about is that you can, of course, delete the campaign and you can
425

426
00:47:08,420 --> 00:47:17,600
also one you can also do you can duplicate, you can duplicate on the level of campaign.
426

427
00:47:18,530 --> 00:47:25,810
You can duplicate on the level of ad set or on the level of it.
427

428
00:47:26,600 --> 00:47:36,680
So if you are creating more or more ads in the campaign budget optimisation, the duplication becomes
428

429
00:47:36,680 --> 00:47:43,470
really handy because then you create the ad and you can duplicate it easily.
429

430
00:47:43,940 --> 00:47:47,420
But this everything I am explaining.
430

431
00:47:47,420 --> 00:47:56,150
So right now I will not go deep because I never explain it in depth later on.
431

432
00:47:57,760 --> 00:48:00,010
The last is.
432

433
00:48:01,040 --> 00:48:11,030
To really show you what the audience sees, this is really important because this audience is something
433

434
00:48:11,450 --> 00:48:21,890
you need to understand, because what you are going to do with me is to create custom audiences and
434

435
00:48:21,890 --> 00:48:24,160
look alike audiences.
435

436
00:48:25,040 --> 00:48:29,070
I am explaining it in depth in the course.
436

437
00:48:29,900 --> 00:48:35,340
So now I will just show it, because you can work with the website.
437

438
00:48:35,900 --> 00:48:38,240
You can use customer list.
438

439
00:48:38,810 --> 00:48:48,830
You can use video views, instant experience attractions or different shopping reactions.
439

440
00:48:49,460 --> 00:48:51,710
Reactions to Facebook page.
440

441
00:48:53,020 --> 00:49:00,130
And this female, for example, use a lot, what is it you just click next?
441

442
00:49:01,080 --> 00:49:04,760
And you simply say you need to.
442

443
00:49:07,570 --> 00:49:18,490
Create custom audience and you say to Facebook, I want to create an audience that is engaging with
443

444
00:49:18,490 --> 00:49:30,970
my post, with my content, with all my ads, and I want to go deep, let's say three, six, five or
444

445
00:49:31,450 --> 00:49:36,250
14 days, 30 days, whatever.
445

446
00:49:36,820 --> 00:49:46,590
Let's say like example, I will just call this Facebook three six five two thousand twenty one.
446

447
00:49:48,280 --> 00:49:57,910
So I will create a custom audience so I can target all people that I can engage.
447

448
00:49:58,630 --> 00:50:06,290
So this is the starting point to activate the intelligence of Facebook.
448

449
00:50:06,970 --> 00:50:10,000
So this is what I am talking about.
449

450
00:50:10,600 --> 00:50:21,550
When you have this special set up, you can engage people, you create fascinating galleries, you can
450

451
00:50:21,550 --> 00:50:28,410
create something that is called custom audience from engagement.
451

452
00:50:29,530 --> 00:50:35,410
And basically this is something we want to use and created.
452

453
00:50:37,150 --> 00:50:48,160
So this will allow us to target people that are engaging with our Facebook business page and our content
453

454
00:50:48,160 --> 00:50:53,880
and ads, but we want to create a local like audience.
454

455
00:50:54,520 --> 00:51:05,260
So you want to tell Facebook, please find the most lookalike audience, the most potential customers,
455

456
00:51:05,740 --> 00:51:08,620
because you know what?
456

457
00:51:08,620 --> 00:51:16,630
People are interacting with my eyes, with my content, with my Galleries.
457

458
00:51:16,870 --> 00:51:25,680
So please create the most predictable look audience and created in the Czech Republic.
458

459
00:51:26,290 --> 00:51:33,090
But I can also tell Facebook I want to expand to, let's say, to Austria.
459

460
00:51:33,100 --> 00:51:35,750
So I just choose another country.
460

461
00:51:36,280 --> 00:51:38,130
This is easily possible.
461

462
00:51:38,770 --> 00:51:44,070
And I just say xrayed the most predictable lookalike audience.
462

463
00:51:44,200 --> 00:51:54,490
I can reach out new people and on Facebook every day, 24 hours a day, update this lookalike audience
463

464
00:51:54,490 --> 00:52:02,890
and they discuss them audience and they'll be finding for us the most predictable people to give us
464

465
00:52:02,890 --> 00:52:05,250
a lead to poor chase.
465

466
00:52:05,680 --> 00:52:14,860
So that's why you'll need to start with the engagement with fascinating guy to use discovery to fascinate
466

467
00:52:14,860 --> 00:52:21,190
people at least one week, two weeks, three weeks to get likes to get engagement.
467

468
00:52:21,520 --> 00:52:31,390
And then you can switch to custom audiences and local like audiences and you just create the audience
468

469
00:52:32,470 --> 00:52:37,990
and this river dive deep into audiences, into everything.
469

470
00:52:38,320 --> 00:52:48,430
So right now, this is what I wanted to explain, because this was a very in-depth introduction and
470

471
00:52:48,430 --> 00:52:51,880
I believe this is what we are going to do.
471

472
00:52:52,750 --> 00:53:02,140
So in this way, you are much more closer to really, really get leads to really realize how to use
472

473
00:53:02,140 --> 00:53:11,290
the power of events manager, a business manager, to know how to use everything correctly, how to
473

474
00:53:11,300 --> 00:53:24,460
use all the features, 2021 22, how to use API to get more ready for updates and to sell more
474

475
00:53:24,460 --> 00:53:26,060
to get more leads.
475

476
00:53:26,620 --> 00:53:28,280
So I'm really happy for you.
476

477
00:53:28,600 --> 00:53:30,080
Thank you for watching.
477

478
00:53:30,460 --> 00:53:32,410
Please use these.
478

479
00:53:32,680 --> 00:53:34,420
Please continue with me.
479

480
00:53:34,660 --> 00:53:43,960
And I am so happy because you are so fantastic student and you will reach magnificent success.