0 1 00:00:01,210 --> 00:00:05,940 Get ready to master Facebook ads and Facebook marketing. 1 2 00:00:05,950 --> 00:00:12,750 Let's start with the essentials and let's make it fun firstly. If you don't have a Facebook business 2 3 00:00:12,750 --> 00:00:13,500 page. 3 4 00:00:13,500 --> 00:00:21,090 Go to www.facebook.com/pages/creation and get started with your business or brand 4 5 00:00:21,090 --> 00:00:22,470 page. 5 6 00:00:22,650 --> 00:00:29,190 You can set up your Facebook business page within a few minutes in an easy step by step process start 6 7 00:00:29,190 --> 00:00:31,690 with your name and category. 7 8 00:00:31,710 --> 00:00:36,100 Be sure to follow your address and contact information properly. 8 9 00:00:36,210 --> 00:00:41,940 Make sure your cover stands out with an interesting video or a stunning picture attract your future 9 10 00:00:41,940 --> 00:00:47,880 customers with a story and make sure to clearly state what your product or service is directly in your 10 11 00:00:47,880 --> 00:00:49,600 Facebook business page. 11 12 00:00:50,610 --> 00:00:56,760 Click on settings and connect your Facebook business page with your Instagram profile connecting your 12 13 00:00:56,760 --> 00:01:02,430 Facebook business page with your Instagram profile allows you to use all the powers that both platforms 13 14 00:01:02,430 --> 00:01:02,850 offer. 14 15 00:01:04,530 --> 00:01:07,740 You'll get more detailed guidance on this throughout the course. 15 16 00:01:07,740 --> 00:01:13,650 You can also jump ahead a few sections and watch the winning Facebook business page section in this 16 17 00:01:13,650 --> 00:01:14,280 section. 17 18 00:01:14,280 --> 00:01:19,220 You can watch my screen recordings while I do the full business page optimization process. 18 19 00:01:21,570 --> 00:01:28,980 Secondly set up your Facebook business manager go to business Facebook dot com and set up your Facebook 19 20 00:01:28,980 --> 00:01:36,060 business manage your account the Facebook business manager is the mother of all your business settings 20 21 00:01:36,540 --> 00:01:45,720 inside the business manager. You will set up number one ads Manager, number 2 catalog feeds, number 21 22 00:01:45,720 --> 00:01:54,040 3 Facebook pixel events, number 4 credit or debit card and number 5 a custom look alike. 22 23 00:01:54,090 --> 00:02:01,820 Audience right after this video you'll be guided through a complete explanation of the Facebook business 23 24 00:02:01,820 --> 00:02:08,480 manager settings including a detailed explanation of catalogs audiences and Facebook pixel with the 24 25 00:02:08,480 --> 00:02:16,600 event's settings tool. Thirdly you need to understand that the core essence of your success is great 25 26 00:02:16,600 --> 00:02:23,830 content combined with correct targeting and retargeting you need to know that Facebook loves engagement 26 27 00:02:24,220 --> 00:02:30,130 shares are the most important followed by comments and then likes also. 27 28 00:02:30,340 --> 00:02:35,230 Each person who gives you a life can easily be invited into your Facebook business page. 28 29 00:02:35,230 --> 00:02:40,710 This way you can easily expand the number of your followers. 29 30 00:02:40,770 --> 00:02:48,660 Why do most people fail with Facebook Messenger and Instagram ads because they either do not understand 30 31 00:02:49,080 --> 00:02:57,690 a) the importance of the three new key metrics or b) they do not follow the three steps of a customer's 31 32 00:02:57,810 --> 00:02:59,160 journey on social media. 32 33 00:03:00,330 --> 00:03:04,120 Facebook has deployed three new key metrics. 33 34 00:03:04,200 --> 00:03:07,230 Number one quality ranking. 34 35 00:03:07,230 --> 00:03:15,410 Number two engagement rate ranking and number three conversion rate ranking quality ranking measures 35 36 00:03:15,650 --> 00:03:22,580 the quality of your content compared to your competition's engagement rate ranking measures your ability 36 37 00:03:22,580 --> 00:03:29,510 to engage your audience and conversion rate ranking measures your performance compared to your competition. 37 38 00:03:29,510 --> 00:03:37,220 This simply means that engaging content with the right targeting and retargeting is an absolute must. 38 39 00:03:37,220 --> 00:03:43,040 It also means that if you want to sell your products or get leads via your website and you've already 39 40 00:03:43,100 --> 00:03:51,200 optimized for conversions that your website must be performing well and especially must be optimized 40 41 00:03:51,200 --> 00:03:53,550 for mobiles and tablets. 41 42 00:03:53,660 --> 00:03:57,440 This is how you decrease your costs and increase your profits. 42 43 00:03:58,670 --> 00:04:02,420 Why is it so important to understand the customer's journey. 43 44 00:04:03,800 --> 00:04:11,650 Well obviously you want to sell you want to make money and most importantly you want to profit. 44 45 00:04:11,660 --> 00:04:14,810 Imagine you were meeting the woman of your dreams. 45 46 00:04:14,810 --> 00:04:19,310 You want to make love to her marry her and live happily ever after. 46 47 00:04:19,310 --> 00:04:25,400 The part where you live happily ever after is the conversion because conversion is the moment you have 47 48 00:04:25,400 --> 00:04:27,350 reached your goal. 48 49 00:04:27,410 --> 00:04:32,170 If you walk up to a woman you don't know and ask her to sleep with you or marry you. 49 50 00:04:32,240 --> 00:04:34,370 She'll probably slap you in the face. 50 51 00:04:34,370 --> 00:04:37,570 She has to first number one get to know you. 51 52 00:04:37,730 --> 00:04:40,610 Number two build some trust. 52 53 00:04:40,610 --> 00:04:43,670 And number three decide if she wants you or not. 53 54 00:04:43,670 --> 00:04:46,790 It's the same with customers on social media. 54 55 00:04:46,940 --> 00:04:54,890 Your potential customer needs to know about you trust you and then he'll happily spend money with you. 55 56 00:04:54,890 --> 00:04:59,690 The customer's journey on social media is very similar to real life. 56 57 00:04:59,690 --> 00:05:03,490 It is explained in three steps number one. 57 58 00:05:03,500 --> 00:05:05,710 Awareness in the real world. 58 59 00:05:05,720 --> 00:05:09,840 It would be giving you a leaflet with an invitation into a store. 59 60 00:05:10,010 --> 00:05:14,030 Number two consideration in the real world. 60 61 00:05:14,090 --> 00:05:17,540 Would be visiting the shop and trying the product. 61 62 00:05:17,540 --> 00:05:24,890 Number three conversion in the real world it would be going to the cashier and paying for the product. 62 63 00:05:24,950 --> 00:05:29,510 The first thing you need to do on social media is to reach people. 63 64 00:05:29,570 --> 00:05:34,010 That is why you are using reach ads and brand awareness ads. 64 65 00:05:34,010 --> 00:05:41,180 These ads are specifically designed to help you reach as many people as possible for as cheap as possible. 65 66 00:05:41,210 --> 00:05:48,620 You can use videos pictures or picture gallery with good text links and contact details your targeting 66 67 00:05:48,620 --> 00:05:54,690 activities are wider you mainly target for location interest income and age. 67 68 00:05:54,920 --> 00:05:58,280 You basically just need to let people know you exist. 68 69 00:05:59,390 --> 00:06:04,900 Secondly you need to engage people and make them consider you as the best option. 69 70 00:06:06,860 --> 00:06:13,640 You have to create engaging galleries with strong call to actions create professional looking videos 70 71 00:06:13,640 --> 00:06:19,800 and start chatting with your potential customers via messenger ads for lead generation you can use special 71 72 00:06:19,850 --> 00:06:23,810 kinds of ads called Lead ads during this phase. 72 73 00:06:23,810 --> 00:06:26,200 You can also create traffic ads. 73 74 00:06:26,240 --> 00:06:32,510 This drives traffic to your Web site and gets the audience ready for retargeting via dynamic conversion 74 75 00:06:32,510 --> 00:06:35,990 ads in this course. 75 76 00:06:35,990 --> 00:06:42,620 You will learn how to drive traffic to your Web site create stunning videos and professional galleries 76 77 00:06:42,620 --> 00:06:45,500 that bring massive engagement. 77 78 00:06:45,500 --> 00:06:53,310 You will also know how to create messenger and lead generation ads with simple chat bots as a bonus. 78 79 00:06:53,440 --> 00:06:55,810 You will get a complete video creation guide. 79 80 00:06:57,250 --> 00:07:03,850 So if we go back to the woman of your dreams analogy remember she first needs to know you exist. 80 81 00:07:05,280 --> 00:07:08,470 Number one you need to start talking to her. 81 82 00:07:08,490 --> 00:07:10,770 Number two you go out with her. 82 83 00:07:10,830 --> 00:07:13,590 Have fun together watch movies together. 83 84 00:07:13,590 --> 00:07:20,220 You start texting each other Thirdly you ask her to become your wife and you marry her. 84 85 00:07:20,460 --> 00:07:24,000 This is a successful conversion you've accomplished. 85 86 00:07:24,000 --> 00:07:29,810 The third phase during the consideration phase you're targeting is more precise. 86 87 00:07:29,820 --> 00:07:37,050 You can also use the power of custom and local leg audiences custom audiences are very powerful because 87 88 00:07:37,050 --> 00:07:39,950 they can help you to retarget no one. 88 89 00:07:39,960 --> 00:07:41,700 Visitors of your Web site. 89 90 00:07:41,880 --> 00:07:47,730 Number two visitors of your Web site that have performed a desired action, for example, initiating the 90 91 00:07:47,730 --> 00:07:49,250 checkout process. 91 92 00:07:49,260 --> 00:07:57,180 Number three people engaging with your Facebook business page number for people engaging with your Instagram 92 93 00:07:57,180 --> 00:07:58,220 profile. 93 94 00:07:58,260 --> 00:08:01,680 Number five your customer list uploaded into Facebook 94 95 00:08:01,680 --> 00:08:03,940 Business manager and number six, 95 96 00:08:04,050 --> 00:08:10,170 People that have already been watching your videos you'll get much more about custom audiences throughout 96 97 00:08:10,170 --> 00:08:17,180 the course lookalike audiences give you extra superb turbo super charging power. 97 98 00:08:17,610 --> 00:08:22,610 Nobody knows more about us than our mother our wife and Facebook. 98 99 00:08:23,190 --> 00:08:27,880 So it's very easy for Facebook to create an exact lookalike audience for you. 99 100 00:08:27,930 --> 00:08:33,120 For example Facebook can create a very similar audience to people that have already been engaging with 100 101 00:08:33,120 --> 00:08:39,390 your content purchasing from you or visiting your Web site because you've chosen the best Facebook ads 101 102 00:08:39,390 --> 00:08:40,520 course on the Internet. 102 103 00:08:40,830 --> 00:08:42,980 You'll know how to use the power of Facebook 103 104 00:08:42,990 --> 00:08:49,740 Pixel events with custom audiences and lookalike audiences. You will be able to retarget people that 104 105 00:08:49,890 --> 00:08:55,950 have for example initiated the checkout process but never finished the purchase you'll easily be able 105 106 00:08:55,950 --> 00:09:00,960 to retarget them back with dynamic ads. 106 107 00:09:00,960 --> 00:09:05,140 This leads us to the most important part conversion. 107 108 00:09:05,220 --> 00:09:11,370 The third phase of the customer journey to master this phase you need to correctly set up your Facebook 108 109 00:09:11,370 --> 00:09:12,370 pixel. 109 110 00:09:12,460 --> 00:09:19,410 Most e-commerce and Web site platforms offer automated integration but most people fail to do a complete 110 111 00:09:19,410 --> 00:09:20,060 setup. 111 112 00:09:20,130 --> 00:09:26,310 They just think that copying the Facebook pixel code is enough but it's not. The most important thing 112 113 00:09:26,310 --> 00:09:31,410 for you is to use the Facebook pixel event tool on Google Chrome. 113 114 00:09:31,410 --> 00:09:34,140 You must use all the power of Facebook 114 115 00:09:34,140 --> 00:09:40,950 Pixel gives you. You need to mark customer events like clicking on the contact button searching for a 115 116 00:09:40,950 --> 00:09:48,180 product or location giving you a lead initiating checkout or adding payment information. 116 117 00:09:48,570 --> 00:09:53,070 Without this setup it's just impossible to reach the best results. 117 118 00:09:53,070 --> 00:09:59,190 That is why we'll spend 45 minutes just on correct Facebook pixel events setup. 118 119 00:09:59,280 --> 00:10:03,650 Now you are ready for the province to roll into your bank account. 119 120 00:10:03,690 --> 00:10:08,400 You can use the highest power of conversion as conversion. 120 121 00:10:08,400 --> 00:10:15,060 Ads are special kinds of ads where Facebook Messenger and Instagram are trying their best to drive audiences 121 122 00:10:15,060 --> 00:10:20,750 to your Web site that are more likely to buy your products or give you a lead for these ads. 122 123 00:10:20,750 --> 00:10:27,290 You often have to retarget with custom and lookalike audiences. You mainly reach target your Web site 123 124 00:10:27,320 --> 00:10:33,080 visitors and already engaged people from your Facebook business page and Instagram profile as every 124 125 00:10:33,080 --> 00:10:34,420 business is different. 125 126 00:10:34,430 --> 00:10:40,000 You can also test standard targeting based on age interests location and income. 126 127 00:10:41,150 --> 00:10:46,190 With conversion rate ranking you truly need your Web site to be performing well. 127 128 00:10:46,220 --> 00:10:51,770 That is why we're showing you in this course how to create an outstanding website on WordPress without 128 129 00:10:51,830 --> 00:10:52,550 any coding. 129 130 00:10:54,860 --> 00:11:01,730 The crown jewel of Facebook ads is dynamic ads also called catalog sales. 130 131 00:11:01,730 --> 00:11:08,090 Dynamic ads by the most powerful retargeting tool that can transform all your biggest battles into great 131 132 00:11:08,090 --> 00:11:16,130 victories they require automated synchronization with e-commerce platforms like Shopify and correct 132 133 00:11:16,140 --> 00:11:19,530 pixel setup as well as catalog fees for standard websites. 133 134 00:11:20,910 --> 00:11:28,420 They're available for e-commerce travel industry automotive and real estate businesses they help you 134 135 00:11:28,420 --> 00:11:33,510 to retarget your Web site visitors dynamically according to content they've been looking at. 135 136 00:11:33,730 --> 00:11:37,150 It can be a product offer or even a property. 136 137 00:11:37,150 --> 00:11:43,930 They also help you to reach target people who have initiated but never finish the checkout payment process. 137 138 00:11:43,930 --> 00:11:50,290 It looks like thousands of salesmen running to all your potential customers with personalized offers 138 139 00:11:50,800 --> 00:11:57,540 every second every minute every hour every day 365 days a year. 139 140 00:11:57,640 --> 00:12:00,270 And once you set them up you win. 140 141 00:12:00,490 --> 00:12:03,540 They work for you day and night non-stop. 141 142 00:12:03,550 --> 00:12:11,150 That's why we created a special section just about dynamic ads and catalogs we also give you a detailed 142 143 00:12:11,150 --> 00:12:14,840 step by step to do list to help you set them up correctly. 143 144 00:12:15,770 --> 00:12:18,960 So what else can help you succeed with Facebook ads. 144 145 00:12:19,160 --> 00:12:25,940 While you need to understand the structure of Facebook ad creation the usage of budget optimization 145 146 00:12:26,300 --> 00:12:31,690 and the power of automated placements budget optimization is key. 146 147 00:12:31,700 --> 00:12:38,510 It allows you to create more ads and ads that within a campaign Facebook ads are well-structured and 147 148 00:12:38,600 --> 00:12:39,560 easy to follow. 148 149 00:12:40,300 --> 00:12:44,130 You always set up your campaign in three simple steps. 149 150 00:12:44,150 --> 00:12:49,580 Number one a campaign objective helps you define your goal and budget. 150 151 00:12:49,580 --> 00:12:55,970 We always recommend setting up a small budget of two to five dollars a day until your campaign is performing 151 152 00:12:55,970 --> 00:12:57,220 well. 152 153 00:12:57,260 --> 00:13:02,990 Number two ad set helps you to set up your targeting and retargeting options as well as placement of 153 154 00:13:02,990 --> 00:13:04,040 your ads. 154 155 00:13:04,040 --> 00:13:10,460 This way you can use all the powers of Facebook Messenger and Instagram you can push your ads on all 155 156 00:13:10,460 --> 00:13:12,740 platforms simultaneously. 156 157 00:13:12,770 --> 00:13:16,340 You can also use the power of automated placements. 157 158 00:13:16,340 --> 00:13:23,750 Nowadays Facebook is publicly promising to deliver the best results with automated placements ad creation 158 159 00:13:23,750 --> 00:13:30,530 is the moment you can show all your creative skills you can create a picture a carousel or a video with 159 160 00:13:30,530 --> 00:13:33,760 compelling text and a link with a strong call to action. 160 161 00:13:35,170 --> 00:13:41,950 When you create more ads inside one ads that within one campaign Facebook can test these ads for you 161 162 00:13:42,190 --> 00:13:45,610 and help you in finding the one that is the best performing. 162 163 00:13:45,610 --> 00:13:48,510 This will greatly increase your efficiency. 163 164 00:13:48,520 --> 00:13:51,700 This is called budget optimization. 164 165 00:13:51,700 --> 00:13:58,240 Facebook will choose for you the best performing ad to help you to increase your profits and decrease 165 166 00:13:58,240 --> 00:14:00,610 your costs. 166 167 00:14:00,610 --> 00:14:03,140 So this was the introduction. 167 168 00:14:03,160 --> 00:14:09,240 Are you ready to master Facebook marketing and Facebook ads then you are in the right course. 168 169 00:14:09,250 --> 00:14:13,510 Let's start directly with complete Facebook business manager and Facebook. 169 170 00:14:13,510 --> 00:14:18,490 Pixel events setup please be our hero. 170 171 00:14:18,640 --> 00:14:22,720 If you enjoyed this course please support it and leave an honest review. 171 172 00:14:22,720 --> 00:14:28,050 We put our heart and soul into everything we give you and we always value our customers appreciation.