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Chaib.

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YouTube is a vital tool for your brand, as over 80 percent of all shared online content is now in the

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video format.

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One of the best things you can do to optimize your YouTube use is to customize your video thumbnail.

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According to YouTube's own statistics, nine out of 10 of the most viewed videos on YouTube use a bespoke

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thumbnail.

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Thumbnails are big, but not just any thumbnails for maximum results.

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You bogy thumbnails made up of four colors blue, orange, green and yellow.

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This is because YouTube is mainly red, black and white.

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So if you use these colors, you'll just blend in using a bogey thumbnail comprised of 80 percent blue,

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green, orange or yellow who guarantee you stand out and attract more people to view videos.

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Another key area you must pay attention to on YouTube is your video description.

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Three steps to optimizing your video description to base your YouTube views and rankings.

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One, use a strong intro, it should be two to three sentences and should use your target keywords in

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the first one to two sentences.

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This is because YouTube places more emphasis on keywords, use higher up in the description.

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The first few lines to be compelling as they show up as a snippet in YouTube search.

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People often read descriptions after clicking on your thumbnail and will then decide whether to view

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or not.

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No, to make you outline compelling after your intro comes your outline, and here's where you'll tell

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people in more detail what they'll learn if they watch your video.

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Don't shy away from going into detail in this part and make sure that you write at least one hundred

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and fifty words, ensure you include the key words you want your video to rank for, so YouTube can

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properly understand and score your video content.

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Number three include length, don't forget to include links in your description that direct people towards

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your website and the social channels you are most active on.

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If you want to not subscribe subscribers over to a link, make sure to include a short call to action

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encouraging people to sign up.

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Don't forget your title, this is an important part of your YouTube marketing approach and according

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to YouTube themselves, can be the crucial difference between people clicking through to view or scrolling

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past.

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And take your title and add extra punch with a number instead of just saying Handey rust removal techniques,

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say five top rust removal tips instead.

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Add brackets in parentheses, like new checklist or top tips for 2020 to the end of your title as a

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study by HubSpot found that doing so increase clicks by 33 percent.

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Finally, use titles that are between 40 to 50 characters for maximum success.

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Market research has demonstrated titles with less than 50 characters ranked best in YouTube's search.