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Tick tock, marketing, tick tock.

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Users typically spend around 52 minutes per day on the app, which boasts an average engagement rate

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of 29 percent.

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Tick tock is solely video focus, and the platform allows users to post short clips, edit them, then

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post them to their followers.

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Originally, the site started out in China as music to our WI, but after it rebranded to Taketo, it

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quickly gained traction in the United States and Australia.

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And now it's popular with people all around the globe with more than 90 percent of users logging in

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multiple times a day and sky high user engagement levels.

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Tick Tock is rapidly becoming a platform that marketers need to target.

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Take Talk's main audience is a 16 to 24 demographic, and this age group makes up 41 percent of the

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total user base there.

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The social network hasn't officially released much other demographic info.

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It's like the 24th.

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That market makes up another large segment of its audience.

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Because of this top is an ideal platform for marketing, if you have a younger target audience, take

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talk only recently introduced paid ads and these can be a good way to promote your content on the platform.

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Taketo ads have a discreet sponsored note that appears on the bottom corner of each ad and say you're

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paid for content blends in better than it will on other platforms.

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Create ad content that will attract the users you're trying to target by spending time analyzing what

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type of content they watch before launching your campaign.

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With tick tock ads, the aim should be to catch your audience's attention early on, preferably in the

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first three to five seconds after that, you can get into your core message or pitch, but make sure

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to keep the tone light and your content engaging.

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Of course, you still need to test different ad campaigns out, as well as track, monitor and analyze,

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just as you would on any other platform.

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Free ways to promote on talk.

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There are two other ways you can promote your content on Twitter without having to pay out for the ads

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on the network, influencer marketing and creating and promoting your own original content.

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There are pros and cons to both ads to get an influencer to feature your brand in that video.

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You have to give them an incentive.

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This could be payment or it might be free product, depending on how valuable those products are and

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how popular the influencer is.

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Some influencers have millions of subscribers allowing you to tap into a huge audience without ever

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having to create any content.

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The other advantage of ticktock is that there are so many categories you can find a niche for nearly

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everything from cosmetics to singing, sports and baking, some of the most popular genres include lip

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synching, funny or cringe videos and quick cooking or make up how to guide.

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By targeting and implement a new nesh, you'll be able to market directly to an audience already interested

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in your products.

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Influences also have a lot of social trust.

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And studies have shown one out of three consumers trust and influence his opinion over what a brand

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says.

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If you can get a tick to influence it, to feature your products, you can use the trust they have built

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up with their audience to the advantage of your brand.

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If you want to create and promote your own content on Tick-Tock, there are some key things to remember.

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Your content needs to be so lighthearted and entertaining, preferably with viral potential, originality

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is key to make sure you create engaging content that stands out and is totally unique.

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The trick to take up marketing is to create a short video under 60 seconds that includes all these factors

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that also promote your brand.

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It's a great way for your brand to share its story, set video challenges and contests and show the

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personalities behind your business.

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The platform allows users to like, comment and share your content, as well as follow you content posted

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to Tick-Tock generalises much higher engagement rates than content posted to other social media platforms.

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It's important to make sure you tag your tick content properly, using relevant hashtags people will

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look for and will be interested in.

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A great feature of Tick-Tock is the four year feed, which shows uses a feed of posts from people they

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don't already follow.

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Tick Tock selects what will appear in this personalized feed from other post users have interacted with

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to try and stay more content users will enjoy.

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This feed plays automatically as soon as you open the app, so it's a great way to get your content

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seen, especially if you're new to the platform.

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For this reason, you should always use the 4U tag in addition to the other hashtags you employ.

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Tick Tock was the third most downloaded app in twenty nineteen and has held the number one spot in over

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40 countries app stores at various points in time.

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Many companies are not yet taking advantage of the platform.

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So it's a great idea to get in on the action now to capture a piece of the market before all your competitors.