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Video marketing.

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Do you find you're creating great content, but still not getting the audience you want?

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If so, it's highly likely you're not creating the right sort of content as the way people consume content

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and the type of content they consume is changing rapidly.

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To survive, you must evolve your own content creation strategy to make sure you're using the right

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tools and using them correctly and in all the right places.

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The average person is not looking for your content, so you need to hunt them out and find them even

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once you found them.

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You still need to win their attention and their trust, which can be difficult with all the competition

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that's out there in the digital marketplace.

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The goal is to win the loyalty, then get them to purchase, and one of the most effective ways you

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can do this is through video content.

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People are lazy, and it's easy for them to watch a video than it is to get them to read a long article

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that covers all the same points.

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Market research backed up with evidence 79 percent of consumers state they would rather find out about

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a product by watching a video as opposed to reading an article or text based ad.

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Try and make it as easy as possible for your intended audience to consume your content as video is so

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in demand, it's a lot easier to make people engage with content produced in this format than it is

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any other type of content, particularly text based copy.

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Think of your video content like a visual blog article or written at just one small video showcasing

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the tasty dishes your restaurant sets up will attract many more customers than the best written text

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content that has thousands of words.

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It's a great idea to base much of your digital marketing strategy on video content, as this will only

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serve you well in the long term for Facebook and Instagram, short videos in a mobile format will get

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you the media attention you need for YouTube.

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You need to put out longer, more informative videos in a standard film format, give people value step

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by step guides and tutorials.

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But most of all, make your content fun and enjoyable to watch.

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Video content is so powerful, just one stand out video can completely turn around your brand and your

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profits.

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This is because people are hungry for video.

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They love being on social media.

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And Google rates it highly to Google loves to show video high up in search results, usually in the

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first position.

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One single video, Capezio SEO in social media and help you sell your products or services by the bucket

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load.

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In this course, you'll discover how to create epic videos using just your smartphone these days, smartphone

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hardware is of such high quality.

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You really don't need any extra special equipment.

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Smartphones are so good.

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Now, we even shot several segments of this course on an iPhone seven.

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A step by step guides will quickly show you how to create professional looking short videos for Facebook

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and Instagram using just your smartphone or online editing software.

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If you're still not convinced, you should make the switch to video.

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Here's a few facts that might help you change your mind.

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By 2021, 80 percent of all global Internet consumption is becoming video content, according to YouTube,

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mobile video consumption has risen by at least 100 percent over the past year.

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Businesses using video grow their digital marketing revenue 49 percent faster year on year compared

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to organizations who don't use this medium to market.

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Seventy nine percent of consumers prefer watching video over reading text to learn about a product.

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Video increases your chance of a front page Google result by 53 percent.

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Eighty percent of users can recall a video ad they viewed in the past 30 days.

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Including video on your landing page can increase your conversion rate by 80 percent.

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91 percent of the market is considered video, a crucial part of their marketing strategy.

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People spend over double the amount of time on pages with video, then on pages without because of this

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video.

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Massively increases the dwell time of your page, which has an extremely positive effect on the Google

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brain algorithm.

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Adding video to your social feeds means your audience is 10 times more likely to engage and share your

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posts.

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Video is said, twelve hundred percent more on social media than any other content type.

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Seventy percent of marketers say video is the most effective medium for driving their sales and leads.

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Ninety three percent of businesses say they've gained new customers thanks to social media video marketing.

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84 percent of market is ranked education skills as critically important when getting hired for a new

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marketing position.

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With our digital marketing course, you'll be able to follow step by step blueprint that will teach

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you how to create and magnificent videos using just your smartphone.

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You don't have to be famous movie director to be able to shoot high quality video content in this course

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will show you just how easy and cheap it can be to shoot top quality video.

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We'll prove that with just a couple of basic pieces of equipment and some fundamental computer skills,

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you can easily and quickly create professional looking content that has a massive reach potential.

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As well as this, you'll learn effective ways to communicate your message and promote your brand without

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coming across like a cheesy sales commercial.

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It's important to bear in mind that people don't go on Instagram or YouTube to watch ads.

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They are there to consume engaging content that appeals to their specific interests.

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So you don't need to be a natural salesman to appeal to them.

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All you need to do is produce great value, attractive content, and then you need to ensure you apply

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the appropriate digital marketing strategy so it gets around.