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Video optimisation, wow.

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Let's dive into it like with a blog post.

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There is more to video search engine optimization than publishing and a some piece of content and hoping

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for the best.

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You also need to optimize your video around key words that people use on YouTube and in Google.

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So how you can do it without title?

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Extremely important to think about it and to create it the way it's really super click through rate,

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read it.

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You have to go submit your video title, include your target keyboard.

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And the goal to maximize click to write CPR.

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I'll show you everything you need to know about click through Rate later in this chapter.

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But for now, let's focus on keyboard optimizing your title.

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All you need to do here is include your target keyword once in your title, a video description, we

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recommend writing 200 or more words description for each video, while longer descriptions give you

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to a deeper understanding of your videos topic.

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Here is even the example of 373 words.

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And you can see it's several hundred thousand views for very specialized video about video cell.

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And this deeper understanding helps your video shows up as a suggested video on more videos, it can

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be even from your competitors or related topics.

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YouTube video docs that's are nearly as important as they were back in the day, that YouTube still

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asks for text, so I recommend using them, we honestly don't put a ton of thought into text.

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We simply include five texts that make sense for our video.

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And we make sure that one of the techs is the target keyword, that's it.

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Say your target keyboard in each window.

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That's a very, very important.

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Remember that you two can understand what you say in your video.

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They're not perfect at it, but they are getting better, better every week.

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But in our experience, they correctly understand 90 percent of the world's, you know, given the Delta

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Blues, you can upload a transcript to make sure YouTube gets every word to write more on them next.

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And when you do, because you say you target key word in your video, it helps them to understand that

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your video is about that keyboard.

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That's why I made sure to say my keyboard once or twice by video.

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Upload a transcript, a transcript helps you to fully understand your video topic.

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In my experience, this helps your videos show up in more suggested videos.

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And now another very, very important point that we have with all titles, so it's everything you create

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for search engine optimization, optimize your video for click through rate.

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Our experiments have revealed that you to use this click through rate as a basic ranking signal, if

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lots of people search for a keyword in YouTube and click on your result, you will likely get a ranking

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boost.

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The question is, how can you optimize your video for click to rate?

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So Callick tried to boost the number one compelling title.

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Yes, you want to include your target key in your video title, but the rest of your title should be

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dedicated to attracting more clicks.

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This is absolutely the great example, my all time favorite wide cell technique.

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And then it's great.

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Fifty nine percent more organic traffic.

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That's fantastic.

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Don't use click bait titles.

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Yes, you'll get more clicks in the short term, but your audience retention numbers will make you to

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bury your video because it will go against the key algorithms.

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Next poem will say no to eye catching thumbnails for you to know that your thumbnail can make or break

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your video success, so make sure to create a custom thumbnail that stands out.

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It's great you can see the example with.

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Green color, or you can use a blue color.

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That's really great.

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Please understand that YouTube is mainly white and red, so it's important to use the colors that will

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shine out in YouTube.

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Attention grabbing description, YouTube displays the first 125 characters of your description in the

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search results.

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Your first 125 characters should compel someone to click on a result.

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OK, so you had a kickback video that's optimized for your target keyboard.

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Now it's time to dive into one of the most underrated video cell ranking signals, Chenna out already.

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I'm so glad to share this video and I'm so excited to see you in the next video.