1
00:00:00,660 --> 00:00:09,280
Now we will look at function that I love very much, and this is my new tool acquisition.

2
00:00:10,050 --> 00:00:11,630
So this is great.

3
00:00:11,640 --> 00:00:12,480
You have some.

4
00:00:13,700 --> 00:00:16,970
All traffic and you can go for Chamas.

5
00:00:18,550 --> 00:00:29,590
That I love very much, because when you, like, meet a client and he is spending the same money for.

6
00:00:31,070 --> 00:00:33,550
Paid search for people like.

7
00:00:34,800 --> 00:00:42,210
And he is spending the same money for social media.

8
00:00:43,600 --> 00:00:55,780
It is absolutely fantastic that I can prove him that the acquisition from comparing Charness in all

9
00:00:55,780 --> 00:01:07,210
traffic, I can show him that Assoc. has given him twice more traffic and has given him twice more leads.

10
00:01:08,740 --> 00:01:19,000
So this is BIRX find that, you know, when you as I was showing your many times, when you optimize

11
00:01:19,000 --> 00:01:29,410
the picture, when you optimize call to action, and when you play a little bit with targeting the Facebook

12
00:01:29,410 --> 00:01:37,180
ads, they can definitely boost traffic and they can boost the leads.

13
00:01:38,650 --> 00:01:44,020
So you can also compare it to Kalayaan like that.

14
00:01:44,020 --> 00:01:54,310
You can see that the Facebook comparing to Google is giving much more traffic, much more needs.

15
00:01:55,860 --> 00:01:59,530
And this is very useful function.

16
00:02:00,150 --> 00:02:09,600
The other what I like is when you go to the overview of Sochua and you can see that the social value,

17
00:02:09,600 --> 00:02:12,390
if you can show this to your client.

18
00:02:13,370 --> 00:02:14,270
You have some.

19
00:02:15,300 --> 00:02:20,760
We can say fulfilling the goals, we have quite many goals.

20
00:02:22,050 --> 00:02:31,960
And you have some great last interaction contributed to social conversions and conversion itself, and

21
00:02:31,960 --> 00:02:39,730
then you can show the client and the Facebook is really extremely powerful.

22
00:02:41,950 --> 00:02:53,890
And that's basically great that this Sochua it's showing real power and you can say that this is fantastic

23
00:02:54,050 --> 00:03:01,200
to showing clients or proving yourself that the Facebook ads are working.

24
00:03:02,050 --> 00:03:04,720
So then you can see.

25
00:03:05,600 --> 00:03:10,250
And what how pages are working for us the best.

26
00:03:11,230 --> 00:03:20,320
And of course, this is a landing page we believe is the best it's alive, but we can see also the front

27
00:03:20,320 --> 00:03:20,860
page.

28
00:03:20,860 --> 00:03:27,400
We might consider getting people directly to front page.

29
00:03:29,160 --> 00:03:40,710
And this is fantastic that you have this overview directly from Google Analytics and you can show it

30
00:03:40,710 --> 00:03:43,140
to your clients.

31
00:03:44,660 --> 00:03:54,110
And basically, you can also work more white goals overview than you need some depth.

32
00:03:55,260 --> 00:04:06,090
Google Analytics course you can work with with this visualizations, that's quite nice, you know,

33
00:04:06,630 --> 00:04:07,740
and follow.

34
00:04:08,770 --> 00:04:20,620
And there has been many great foundations, but our goal is to have the basic insights to know how does

35
00:04:20,680 --> 00:04:22,820
work the acquisition.

36
00:04:22,840 --> 00:04:34,030
This is important for us very much to show that our social media campaigns are driving traffic and driving

37
00:04:34,030 --> 00:04:44,410
sales or driving needs, and then basically the understanding of the audience itself, because we are

38
00:04:44,410 --> 00:04:45,340
getting our.

39
00:04:47,640 --> 00:04:54,660
The audience from Google by Berkovic from search engine optimization.

40
00:04:56,100 --> 00:05:05,670
So I believe this is something very useful, giving us great understanding what demographics or reveal

41
00:05:06,210 --> 00:05:06,930
age.

42
00:05:10,920 --> 00:05:19,290
And of course, here we have discovered that we shall aim for a little bit older people and we shall

43
00:05:19,770 --> 00:05:21,840
go more for women.

44
00:05:22,110 --> 00:05:24,480
That's quite a great discovery.

45
00:05:25,740 --> 00:05:31,680
And I would love to show you also the power of.

46
00:05:33,560 --> 00:05:35,230
Social media more.

47
00:05:35,840 --> 00:05:41,510
That was the project that I was building two years.

48
00:05:42,510 --> 00:05:55,710
And like historically, if you go for this project when you can have much more data and you can much

49
00:05:55,710 --> 00:05:59,460
more imagine what's going on in this project.

50
00:06:01,960 --> 00:06:09,940
It will be later been loading, so please stay with me and basically you can see.

51
00:06:11,500 --> 00:06:17,710
How much this project can create a.

52
00:06:19,750 --> 00:06:22,040
Evaluate the data itself.

53
00:06:23,490 --> 00:06:31,200
And you can see, for example, that you have a little bit more female interested in.

54
00:06:33,900 --> 00:06:41,490
Building a house, you can see that it's quite a good conversion rate and now you can, for example,

55
00:06:41,490 --> 00:06:42,960
go for the H.

56
00:06:45,690 --> 00:06:52,980
And you can have some long term evaluation, and it's very interesting.

57
00:06:53,860 --> 00:06:55,000
To see this.

58
00:06:57,590 --> 00:07:06,290
And now basically what's most interesting is that if you are meeting a client.

59
00:07:07,200 --> 00:07:18,450
And you are showing him the social overview so he can really see the power of social media and the power

60
00:07:18,450 --> 00:07:24,030
of Facebook, so you can see there has been the value of leads.

61
00:07:24,060 --> 00:07:26,170
It's absolutely incredible.

62
00:07:26,730 --> 00:07:36,710
You can see fifteen thousand conversions and you can see contributed to social conversions, nurse interactions.

63
00:07:37,650 --> 00:07:40,560
So it's basically incredible.

64
00:07:40,560 --> 00:07:45,160
And the power of Facebook is incredible.

65
00:07:45,160 --> 00:07:54,880
You know, great traffic driving and you can see great value of needs.

66
00:07:56,670 --> 00:08:10,260
So if you don't have Google Analytics, please use this demo account this of you and you can just click

67
00:08:10,260 --> 00:08:11,090
through it.

68
00:08:11,100 --> 00:08:19,450
You can also test it and you can all learn that, study it and try to yourself.

69
00:08:20,460 --> 00:08:26,660
And this is definitely something worth discovering and was using.

70
00:08:27,390 --> 00:08:31,890
So I wish you all the very best with Google Analytics made.

71
00:08:31,890 --> 00:08:39,890
This helps you greatly to improve your Facebook ads and complete the social media.

72
00:08:40,350 --> 00:08:46,080
And I believe that this short but very.

73
00:08:47,160 --> 00:08:57,090
Wow, AIBA information will bring you great benefit and great help, and may you reach great success

74
00:08:57,090 --> 00:09:03,980
in all your efforts, curation, optimization and evaluation.