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So this was just a very short introduction, please open your.

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Demo account, M.V., New Artist, whatever you like.

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And basically, I will give you some.

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Short introduction into Google Analytics, but you probably know it when you just come home, you have

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some basic overview, how how many users you have?

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What's your revenue?

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What's your conversion rate?

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And basically, this is just a standing overview.

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You also have this country overview and Derris overview that's quite useful to know how much you need

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to put the energy into responsive optimisation, into mobile.

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And now I want to show it to you also on some recent projects, because I believe that this is more

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important to you to see some real examples.

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So this is, for example, start and I will be now showing our just go home.

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And you can see this is just starting with Tcheng that you have some users revenue conversion rate sessions.

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Here is some like advice from Google Analytics from Google.

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This is some growth of the users.

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This is when the most people like when we had the most traffic and this is, for example, important

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to me that I know that the most people are coming on mobile.

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So I know that this website needs to be currently running responsive.

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So it basically means that it's easy to use on mobile.

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And I know that it must be extremely easy to get a middle seat on mobile.

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So this is important to get there needs to be as easy as possible on mobile.

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Then we can see some engagement, smart goes, this is fine, you can use it, it's a great that I would

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recommend to take some in-depth Google Analytics course.

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And you can always see revenue if I go back to the account, you can see that we have like more calls,

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like using the calculator, reading the page and click on the consultation.

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And if you don't mind, you can keep open this.

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Will count.

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You can use it, you can click one, I am clicking and I will be just giving you some guy.

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If you can now, you can also use the customization.

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That you can create your personal dashboards, that's quite fine, but I would love to go much deeper

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connected to social media.

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So for social media, what's important to us is to start understanding the audience.

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This is very important for Facebook, Mark, I think Facebook and Instagram, it's on the targeting

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and everything, so we can see that we have some overview.

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About deeper we have we know this is mainly Czech Republic.

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But I can show you, for example, if we now go to the demo accounts in this demo account, you can

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see it's mainly English.

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And you like.

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US.

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So it means knowing this is the majority for you and basically you have some starting over.

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Well, I always like to see what's going on from the first day on.

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So this is important to me to have some more deep insights and to see what's going on.

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And basically, number of users, new users, you can see we should work more on marketing we're targeting.

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And in keeping people more alive on the website.

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What's important to us, connected to Facebook ads and social media demographics, so we can see that

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we like have less male and more female.

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This is quite important point for our targeting.

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And then also what's interesting in this account, this is an account that's like offering the mortgage

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service, is that you have domain age from 25 to 34.

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So it means young people or middle aged people wishing to stand and living.

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So this is the first point that's quite important for us to know what your.

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Aiming for and to understand our audience that we have some demographics overview.

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And we'll have more in the age overview.

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And what's more important to us is to go deeper, because as we are using also the e-commerce that I

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highly recommend, you can see that even when you get more traffic from people 25 to 34, they get more

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leads from people.

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Thirty five to forty four.

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And you can see that this is a much better conversion rate.

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And the reason is that.

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Like the young people, they wish to have the mortgage, but they don't really have enough solid.

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Financial power for it, but people like that, the five to forty four, they are much more financially

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powerful and they can also refinance the mortgage and then if you go more for the gender.

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You can understand that female is much more asking for the consultation.

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So this is this is quite interesting to really have a better understanding about this demographics and

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age and gender, because now you're going to see when I set up the ad, I should go more for females,

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I should go more for ladies, and I should target more for the age 35 to 44.

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Even I get less nginx, less clicks and so much more giving the conversion.

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And these people are much more asking for the needs.