1 00:00:00,210 --> 00:00:02,620 Hi, guys, welcome back to the course. 2 00:00:02,970 --> 00:00:09,510 So last time we left off, you will have set up your first Google ads account and your first campaign. 3 00:00:10,170 --> 00:00:15,870 So now we just need to make sure that all of your settings and targeted are correct. 4 00:00:15,870 --> 00:00:20,410 Ready to go for a successful campaign on this video. 5 00:00:20,430 --> 00:00:27,060 I'm going to run you through how to do link into your Google analytics account and also how to set up 6 00:00:27,060 --> 00:00:32,230 your first conversion goal with analytics and import that into your Google ads account. 7 00:00:32,910 --> 00:00:39,060 So let's dive straight in and you need to have a Google ads account open and also your analytics account. 8 00:00:39,810 --> 00:00:43,330 I'm just going to run you through firstly how to link these two together. 9 00:00:44,010 --> 00:00:49,830 So if you go into your TOS and Centonze section within Google ads and navigate to the set up and linked 10 00:00:49,830 --> 00:00:54,710 account sections, you see all these different options for areas that you can link to. 11 00:00:55,140 --> 00:01:02,100 If you click on Google Analytics details, it should show you analytics properties that are registered 12 00:01:02,100 --> 00:01:02,940 under this email. 13 00:01:03,180 --> 00:01:08,730 So we can say I've got the Freeland's to success Dakoda UK analytics property available here, which 14 00:01:08,730 --> 00:01:10,630 is this one that we're looking at now. 15 00:01:12,150 --> 00:01:17,370 And in order to link that from the Google ad site, you can just pop here and click that link section 16 00:01:17,370 --> 00:01:18,480 within the actions. 17 00:01:18,870 --> 00:01:24,030 So, yes, to all of the website data then good and important, the site metrics. 18 00:01:24,030 --> 00:01:25,470 And then you can see if that. 19 00:01:27,490 --> 00:01:32,920 So now we can say that that has been linked and there's the option to unlink at any time, if you need 20 00:01:32,920 --> 00:01:37,120 to, if you want to link your Google had to come from the analytic side. 21 00:01:37,330 --> 00:01:41,140 Just going to refresh this page, just to make sure it's synched up. 22 00:01:42,700 --> 00:01:50,560 And if you go to the admin section under this column here, product linking Google ads linking the option 23 00:01:50,560 --> 00:01:56,440 here to link from the site as well as you can see here that I have already linked to Google ads, which 24 00:01:56,440 --> 00:02:00,830 would just from the Google outside six eight one six four nine six eight one six four nine. 25 00:02:00,840 --> 00:02:01,570 So that's linked. 26 00:02:01,950 --> 00:02:06,550 I'm just going to go ahead and do a dummy link set up to another account so you can see how you do it 27 00:02:06,550 --> 00:02:08,160 from the analytic side also. 28 00:02:08,560 --> 00:02:14,420 So if you click this plus new link group, you can see here that this analytics account is already linked 29 00:02:14,710 --> 00:02:16,110 to Google ads account. 30 00:02:16,120 --> 00:02:20,920 So the one that we're in now, six eight one six, one nine and another and Google ads account. 31 00:02:21,460 --> 00:02:27,140 So the final one I've got the option to link to here is this other ones of attack here and continue. 32 00:02:27,820 --> 00:02:28,720 Just give it a name 33 00:02:32,030 --> 00:02:37,600 and then you take all website data to link and then link accounts. 34 00:02:38,470 --> 00:02:43,930 So that will link to that Google ads, Sayyad account as well as the night. 35 00:02:43,930 --> 00:02:47,420 And see within Google Analytics, I've got three linked accounts from Google. 36 00:02:47,430 --> 00:02:52,300 That's the one that I'm working on now, is the one that we need to be concerned about so them to are 37 00:02:52,300 --> 00:02:54,610 now linked to allow import of data. 38 00:02:55,930 --> 00:03:01,270 Now, obviously, when you set up your Google ad campaign, you will have had a goal in mind in terms 39 00:03:01,270 --> 00:03:04,090 of what you want to achieve from this Google ad campaign. 40 00:03:04,570 --> 00:03:08,980 And it might be that you want to, you know, increase your brand awareness or just drive a bit more 41 00:03:08,980 --> 00:03:10,250 traffic to your website. 42 00:03:10,420 --> 00:03:14,470 However, in most cases, there will be an end conversion goal that you have in mind. 43 00:03:14,620 --> 00:03:19,640 And a conversion is anything that is relevant to your business in terms of a goal. 44 00:03:19,660 --> 00:03:25,390 So, for example, it might be that you want people to pick up the phone and call your business, or 45 00:03:25,390 --> 00:03:28,600 it may be that you want people to make a sale online. 46 00:03:28,630 --> 00:03:34,630 So if you've got an e-commerce transactional website or it may just be something simple, like an online 47 00:03:34,630 --> 00:03:37,500 lead enquiry form will be your main conversion goal. 48 00:03:38,110 --> 00:03:44,920 So in order to set up a goal with an analytics, you'll just navigate to the admin section under the 49 00:03:44,920 --> 00:03:47,410 column here for Google's selection here. 50 00:03:48,100 --> 00:03:51,700 And then you can create a goal based on lots of different attributes. 51 00:03:52,210 --> 00:03:54,400 So I've set up a few here you can see already. 52 00:03:55,150 --> 00:04:00,730 And what I've done is because mine is a lead generation based website, so you fill in a form in order 53 00:04:00,730 --> 00:04:01,660 to contact me. 54 00:04:01,660 --> 00:04:07,690 And that's why I want to achieve from my PPC campaign I've created a destination, euro based goal. 55 00:04:08,350 --> 00:04:14,830 So what that means is if somebody fills in my online form and click submit, they'll be navigated to 56 00:04:14,830 --> 00:04:15,820 a thank you page. 57 00:04:16,900 --> 00:04:21,670 Which page this Google Analytics Google will fire and track as a conversion. 58 00:04:22,180 --> 00:04:28,150 So in order to set up a goal, you can click on this plus new goal option here and like say there's 59 00:04:28,150 --> 00:04:29,990 lots of different options available to you. 60 00:04:30,280 --> 00:04:33,030 I'm going to show you the custom goal using the destination. 61 00:04:33,040 --> 00:04:34,310 So if I could continue. 62 00:04:34,930 --> 00:04:38,790 So name Qualitest goal for now. 63 00:04:39,460 --> 00:04:43,410 So you've got duration, destination pages, events, etc.. 64 00:04:43,600 --> 00:04:45,290 So I'm going to show you the destination option. 65 00:04:45,940 --> 00:04:46,990 Continue with that. 66 00:04:47,230 --> 00:04:52,780 And then what you can do here is you can drop in a euro that is equivalent to a goal conversion for 67 00:04:52,780 --> 00:04:53,000 you. 68 00:04:53,320 --> 00:04:59,740 So that's just, for example, say that this pipsy trading page for me was the goal that I wanted to 69 00:04:59,740 --> 00:05:01,510 achieve when people hit my website. 70 00:05:01,960 --> 00:05:03,290 So they put that in there. 71 00:05:03,970 --> 00:05:09,280 What I can do is I can leave the value blank because there's no monetary value assigned to my goal. 72 00:05:09,520 --> 00:05:13,360 And it's a generation goal and I don't want a funnel applied to either. 73 00:05:13,600 --> 00:05:20,200 A funnel would mean that the traffic has to take a specific path towards the destination for the class 74 00:05:20,200 --> 00:05:20,830 as a conversion. 75 00:05:20,830 --> 00:05:22,190 So I'm going to leave that off as well. 76 00:05:22,870 --> 00:05:27,190 Then you have the option to verify the goal and this will tell you what you achieve on your website 77 00:05:27,200 --> 00:05:28,330 so far, if anything. 78 00:05:28,630 --> 00:05:29,520 So I click this. 79 00:05:29,540 --> 00:05:34,910 It's in currently and this goal has a four point fifty five percent conversion rate based on the data 80 00:05:34,910 --> 00:05:35,670 from the last seven days. 81 00:05:35,680 --> 00:05:42,130 So that's it to me that people who've hit my website in the last seven days and 4.5, five percent of 82 00:05:42,130 --> 00:05:44,110 them have hit this page for the conversion. 83 00:05:44,530 --> 00:05:49,270 So if I save that, that will now be a goal within my Google analytics account. 84 00:05:50,350 --> 00:05:55,240 And then what we want to be able to do with these goals is we want to be able to analyse them from a 85 00:05:55,240 --> 00:05:56,380 Google ads perspective. 86 00:05:56,390 --> 00:06:02,200 So how is the campaign performance in terms of the goals that we want to achieve so we can import these 87 00:06:02,200 --> 00:06:04,310 and analytics and Google ads? 88 00:06:04,310 --> 00:06:10,030 And in order to do that, we can never get back to our Google ads account, click on tools and settings 89 00:06:10,630 --> 00:06:14,920 and then click into the conversion section within measurement. 90 00:06:16,990 --> 00:06:20,020 Now in here, you'll see a list of any goals that have already been set up. 91 00:06:20,020 --> 00:06:24,850 If you have Ginzo, if there's nothing set up already, this will be blank and they'll be an option 92 00:06:24,850 --> 00:06:27,000 with a plus sign in the middle of the page to set. 93 00:06:27,160 --> 00:06:34,120 Your first conversion, otherwise you can click this plus option here and I'll give you different ways 94 00:06:34,120 --> 00:06:35,520 that you can track your conversion. 95 00:06:35,530 --> 00:06:40,930 So you've got website up, phone calls and import, because I've set up the conversion goal that I want 96 00:06:40,930 --> 00:06:42,510 to track within Google Analytics. 97 00:06:42,700 --> 00:06:44,470 I'm going to use the import option. 98 00:06:44,710 --> 00:06:49,690 So I click on this here and then I'll give you a little dropdown of different locations that you can 99 00:06:49,690 --> 00:06:50,120 import. 100 00:06:50,140 --> 00:06:55,070 So if you've got data from the likes of Salesforce, you could also use that in this section, too. 101 00:06:56,170 --> 00:06:58,270 So I'm going to go ahead and click the Google Analytics. 102 00:06:58,270 --> 00:07:02,860 And then because I've linked to the Google Analytics account, this will show me any goals that are 103 00:07:02,860 --> 00:07:05,470 in Google Analytics that I have the option to import. 104 00:07:06,170 --> 00:07:12,880 So I've already imported one and before we've done their screen share to do so, I've only got two goals 105 00:07:12,880 --> 00:07:13,690 left to import. 106 00:07:13,690 --> 00:07:18,880 And you'll see when we switch back to that screen that these match exactly what is within Google Analytics. 107 00:07:18,880 --> 00:07:24,020 We've got lam people say, they say and the test score that's got the test score there as well. 108 00:07:24,670 --> 00:07:29,860 So if I want to import them both and just highlight this little box important and continue and then 109 00:07:29,860 --> 00:07:33,840 that's it done then goals have now been imported into my Google ads account. 110 00:07:34,570 --> 00:07:42,310 So now whenever anybody visits my website from a Google ad campaign and keyword, I will be able to 111 00:07:42,310 --> 00:07:47,810 track back to the campaign and the specific key word that led to that conversion goal. 112 00:07:48,970 --> 00:07:53,940 You can also go into these individual conversion actions and edit the deals within them. 113 00:07:54,550 --> 00:07:59,350 So if for click into here, for example, there's a couple of different dropdown scenarios that you 114 00:07:59,350 --> 00:07:59,850 can edit. 115 00:07:59,890 --> 00:08:07,330 So you've got the the conversion names you can play around and change that if you need to category as 116 00:08:07,870 --> 00:08:10,180 you can drop down and see exactly what it is. 117 00:08:10,540 --> 00:08:15,480 So for mine, it might be submitted for you can save that or you can just leave it blank. 118 00:08:16,150 --> 00:08:22,480 The value option, like I said, mine is not a transactional based inquiry or conversion or I'm just 119 00:08:22,480 --> 00:08:22,840 going to leave. 120 00:08:22,840 --> 00:08:24,490 This is don't assign a value for it. 121 00:08:24,820 --> 00:08:31,690 But if it was, you could set aside any monetary value if it is consistently a value for that conversion 122 00:08:31,690 --> 00:08:32,380 that you've set up. 123 00:08:34,240 --> 00:08:40,060 And then the other areas you can edit is also the count of the conversions on an inquiry base. 124 00:08:40,060 --> 00:08:48,200 It's recommended that you use the one count, if transactional, be the every count, and then you have 125 00:08:48,200 --> 00:08:52,210 to click through a window, which is recommended to be the standard 30 days. 126 00:08:52,720 --> 00:08:57,010 This is just to say that, yes, we are going to track it within Google, so we want to include it within 127 00:08:57,010 --> 00:08:59,260 the conversion column and Google add to that is. 128 00:08:59,260 --> 00:09:04,710 Yes, and then the last click attribution model can be amended and it defaults to last click. 129 00:09:05,200 --> 00:09:11,590 Ideally, if you want to move more towards attribution and data driven data, you'll optimize this to 130 00:09:11,590 --> 00:09:14,770 a data driven attribution model in the future. 131 00:09:15,040 --> 00:09:19,270 But because you've got no conversions at the moment to new account, this option won't be available 132 00:09:19,270 --> 00:09:19,990 to you right now. 133 00:09:20,440 --> 00:09:25,240 So you can have its last click or you can play around with some of the other attribution models if you 134 00:09:25,240 --> 00:09:25,820 prefer to. 135 00:09:25,840 --> 00:09:32,120 So linear, position based, etc. are all different models that you can try. 136 00:09:32,170 --> 00:09:33,550 I'm going to leave my last click. 137 00:09:33,560 --> 00:09:38,800 Find out what that means is it gives all the credit of the conversion to the last click it was assigned 138 00:09:38,800 --> 00:09:39,070 to. 139 00:09:39,910 --> 00:09:43,210 OK, so we're going to save that and done. 140 00:09:46,900 --> 00:09:55,440 So we've now created our conversion goal, so we're ready to track our campaign wants to start winning. 141 00:09:55,800 --> 00:10:00,850 And we've also linked to our Google Analytics account so we can see the data within there and import 142 00:10:00,850 --> 00:10:01,500 their metrics. 143 00:10:02,560 --> 00:10:09,190 So if we carry on into optimizing the account, our next video is going to talk through some of these 144 00:10:09,790 --> 00:10:16,870 settings on the left hand side to do with your targeted and some optimization techniques ready to put 145 00:10:16,870 --> 00:10:18,950 right before your company goes life. 146 00:10:19,330 --> 00:10:20,920 So guys, continue watching.