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Hi, guys, welcome back to the calls.

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Today, we're going to be talking through some easy add formulas in exile to help you out when creating

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your expanded text ads within Google ads.

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So, yeah, we've got just a breakdown of the requirements, Karradah length, etc., that you'll need

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when created your ads moving forward.

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So you've got headline one, which has a character length of 30 is required.

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And it basically is where this is going to be, where you most likely to get noticed.

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So you want to consider including ways that people might have entered into the Google search engine

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to help you boost your relevance within your ad.

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And you also want to consider your call to action, etc. Then you have that.

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And so you've got three headlines, one, two and three.

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The role that your characters in length each and headline one or two is required both headline three

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is optional, but I would recommend using have been three at all times when possible.

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Next up, we've got our descriptions.

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The two descriptions within your Google ads expand the text us and they both have a character length

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of 90 each.

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So just bear that in mind when right in your descriptions about your business.

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So this is where you're going to hide out as much information as possible about your specific service

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or product that you supply.

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And again, you want to try to include a call to action here in USPSTF to help ensure that the customers

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click on your ad.

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Next up, we've got paths.

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So there's two paths available to be applied on expanded text, and these are both optional.

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However, if possible, I would recommend using these.

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And it's basically just how your display you're always going to be shown.

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So, for example, I might have a pass that says maybe say planning, and then that would show as ABC

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Learning from my past one and to carry the AR 15 each.

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And then you finally Eurorail make sure that that is in place and this is where you're going to be directing

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your customers to when they click on an ad.

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So just to give you some easy formulas to help in terms of quickness when career in your ads in the

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future Excel.

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And we've got a couple of things down here.

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So we've got character length phoneys, which is equal length.

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And so, for example, this is my headline.

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The formula in use is nineteen.

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So if a double click here, you can say this is my headline is exactly nineteen characters.

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So we know the headlines like 30, so we're going to add some additional information and here I am.

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So this is my headline and say it is twenty seven.

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That's probably about right for a headline.

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So anywhere up to thirty four a headline.

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This is just to show the formulas in use.

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Next up you've got the training formula and this is useful to remove space at the beginning or ends

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of words.

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So you might have copied some text from a website and they might have copied with and a space at the

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front or the end.

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But when using the character formula for Length's and it will count a space so far outer space to the

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end here you say that goes up to twenty.

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So it might just be giving you an incorrect number there.

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So this basically just trims out anything that's either side of the words and removes before you leave

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in it as it should be.

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Uppercase, as you would imagine, makes everything OK.

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So if this is your son and I want everything OK, here's the formula will make it look like this.

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However, I'll just note when creating ads, you will never have your ads in full of a case because

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it will be disapproved.

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Lowercase makes everything Laura.

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So I want everything.

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Lowercase is the sentence and the form that makes it look like this.

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And then to be a useful one is going to be the proper formula, which is equal is proper.

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And how that works is it makes each capital letter at each so each word a capital at the beginning.

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So I want each word have a capital turns into how it looks here.

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I want each word.

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I have a capital letter.

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And then the final use formula will be how many words are in a specific sentence.

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And so here is quite a complicated formula that you could just copy this.

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And this basically calculates the number of words in a sentence.

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So here you can say there is six in the sentence.

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One, two, three, four, five, six in the formula calculates that year for you.

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These are just really some basic formulas and some information that will help you in creating your Google

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ads, expand the text.

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I hope that helps guys and continue learning.