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Hi, everyone, welcome back.

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Today, we are going to talk through how to build your first campaign and Google ads.

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So we left off last time after creating the Google ads account.

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So today, if you navigate back into your Google account through ads, Google Dotcom and log in and

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you should come back to your interface as shown on the screen here.

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And if you think campaigns on the left hand side, you will see this screen where we left off.

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Now, to get started, we're going to either click this button here.

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All this plus new campaign down here.

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So let's go ahead and click the new campaign.

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So, again, Google will give us the options of a goal that we would like to create for this specific

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campaign, again, you've got your sales target goal leads Target or maybe you just want to build some

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brand awareness.

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You can pick a goal depending on what this campaign is designed to do, or you can go ahead without

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creating a campaign goal with this option here.

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So we're going to go ahead and create a goal for leads, because that's what I want to target for this

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specific account.

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And then today's campaign tape, we are going to be doing a search campaign.

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So this is going to be a campaign designed to generate traffic and leads from my Web site via text or

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Collard's, as it describes here.

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So I click through onto there.

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And then again, you have some further options so you can select the way you like your to reach your

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goal.

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And so through the Web site, the two phone calls to shop, visits to lead submissions, etc., and

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if you hover over anywhere on Google ads, a lot of times it will have a little question mark which

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will give you further information about why you need to select the step.

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So he tells us and that this helps to customize your campaign instead of focus on settings and features

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that can help you get the customer actions that matter most to your business.

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So I'm going to leave this section blank, actually, because you don't have to choose an option here,

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and I'm also going to skip through the conversion truck and sit in at this moment and just go ahead

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with the campaign build so I could continue.

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So next up, you have your campaign them, so make sure you create a name that is easy to understand

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both for yourself and if someone was going to potentially take over your account in the future.

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So it's important a campaign level to have a good structure.

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And we will go into this in more detail on another video.

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But just as a basic introduction, some best practices include things like mirror in your website or

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at least mirin the goal of the overall business.

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So, for example, I am going to do a campaign designed to generate leads for and people are looking

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to learn about PPC.

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So I'm going to call this campaign PPC training, and then I'm also going to put the match type of the

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keywords that would be included in this campaign.

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So there is three different match types available within Google ads.

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You have exact match phrase match and broad match and broad match is divided into two.

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There's broad and there's a broad match modifier.

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Initially, we're going to build our campaigns to exact match and there will be further tutorials on

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this course, which we'll talk through the match types in.

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So for now, I'm going to add a dash and exact to show that this campaign is holding purely exact keywords.

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Yeah, we have our networks options and to start with, we are only going to appear on the search network.

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Display network is another way of expanding your reach through Google, but it's not going to be relevant

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for the specific campaign.

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So we will take this section.

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And there's also option here to include what's known as Google Search Partners.

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And these are partner sites to Google and where you can also show your ads.

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I am open to either including search partners or not.

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It depends.

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You know, if you have any experience of using search partners, I always recommend when starting the

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day to test.

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So if you include search partners, just give it a few weeks and then just review the platform itself

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and see if it is profitable for the business.

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And sometimes you can gain some good quality leads.

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I myself achieve a cost of sale and then you can do on the social network.

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Other times it doesn't work as well.

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But do be mindful that the search partner network can't be optimized.

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It's simply just an opt in or an opt out feature.

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So moving forward for this campaign, I'm personally not going to include Google search partners at

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this time.

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So I'm going to take that as well.

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Yes.

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Give you a loan of efficiency that most advanced advertisers do actually include on their ads.

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And so do feel free to test this network.

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Then you've got the show, more Centonze options here.

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So if you could do that, you've got things like you started and did campaign your options and dynamic

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search ads and this should all be fine.

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You can leave this as it is.

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You do have the option to create and this is going to be for companies that do actually have an end

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date.

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Most people will just run a campaign and pause it when they see fit, if they need to.

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But do feel free to add and end it.

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If it is necessary for your campaign business, then you've got and small kind of granular targeting.

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And this needs to be correct because this has to do with who you're targeting and your audiences the

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way you want your ads to appear.

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So first things first.

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You've got your locations.

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You can target all countries and territories, which usually isn't a good option unless there's a specific

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reason that you're building a campaign around that I am going to be targeted the U.K. and because my

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campaign is designed to attract people in the UK, bacon and other locations.

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And so, for example, if you want to just target London in the UK, you can do that.

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And if you want to target multiple locations, you could just start in each one and add them in.

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And you'll see you'll start seeing how many locations are being targeted and your potential, which

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are on the right hand side.

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So if you have over here again, this is just Google's estimate of how many people are not interested

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in location that you have selected.

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I'm going to go back and just choose my, you know, your kingdom option as well.

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You can change your location options down here.

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There's three different options.

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And to target the recommended option is the one I suggest to use and again, for excluding people languages.

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In my case, personally, I'm going to be targeted in the.

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English language, I would recommend that you target the language in which your ads, in key words,

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will be written in order to keep the relevance.

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If you are doing multiple different languages, it's best to have multiple campaigns for that and ads

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to go with it.

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The section had to select your audiences and we could just leave this blank.

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At the moment, we don't have any specific audiences, both from a marketing perspective through JE

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or anything as of yet.

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And so we're going to leave this area blank and there will be another tutorial in this course to talk

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in more detail about how to build audience lists and how to apply them to your campaigns.

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Then we have your budget and bedin section, so here we are going to decide how much you want to spend

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on your new campaign and Google ads so you can put something as little as one pound if you want to,

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all the way up to, you know, as much as you want to spend.

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And remember that this is a daily budget, not an overall.

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So maybe calculate how much you want to spend per month or for the campaign duration and rate that I

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would pay you.

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So I'm just going to put ten pound in half an hour and then move forward.

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And here we have our bidding options.

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So, yeah, again, if you have a rule, if I give you a bit more information about what to focus on

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Hasso, this is the metrics that you'd like to focus on.

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So would you like to be driving clicks?

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Would you like to drive more impressions?

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Share so clicks.

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Are people clicking on your ads and impressions share is the percentage impressions the ads receive

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compared to what's available in the actual market.

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And then there is an option.

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I'm going to leave this here as clicks and there is an option to set a maximum speed limit here.

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So it's given us a notification just here saying that this campaign will use the maximize clicks bid

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strategy to help you get the most clicks.

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So it is a bit of an automated strategy from Google's part, but the maximum CPC limit gives you some

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control over how much you will be paid.

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And so I'm just going to put in one pound fifty here as an example of how much I want to pay for each

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time somebody clicks on my ad, this blue link here, if you click on and says it gives you other options,

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you can click the USB port first strategy.

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Creating your portfolio strategy is something we will do and another training session throughout this

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course.

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So just ignore the section for now and proceed.

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It can click the back to sended strategy option here and it will go back to where you were.

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And if you drop down again with more Suttons, we have convergence as gurdian agitation, agitation

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is best left as is optimize the best performing ads and so Google will or your best ads all the time.

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Your ad schedule at the moment is going to be set to all day.

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But again, this is a feature that can be optimized.

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And basically how this works is you can show your ads for specific times of the day and specific days

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of the week.

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So if, for example, you want you want your ads to run between call business hours, nine a.m. to five

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p.m. and Friday, you can create an ad schedule that will allow this.

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But again, this will all be explained in individual tutorial sessions.

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Throughout this course, conversions are key to make sure that your account is achieving what you want

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to achieve from a conversion level, from leads to sales or whatever that might be.

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And so we will do another course to show you how to set up conversion tracking.

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But for now, you can leave the section as it is while we set up our first campaign.

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And again here at Extension's is something that will help improve the overall performance of your ad.

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So it is what it says and the text is an extension of your ad copy.

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And this will also be left blank at this moment as we create the company and child.

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And we will come to sell ad extensions in more detail, further in the course so we can just click,

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save and continue.

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It's going to take us to the next set on set up section, which is going to be our ad group.

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Now, it's important, again, to name your ad group and in line with what it is, Horden.

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And what I mean by that is so you have your structure is Glads account, followed by campaign, which

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then holds ad groups, which holds your keywords and your ads.

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So within this ad group, sometimes what I would suggest to do is start creating the keywords that you

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want to apply for first before naming the ad group.

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So I'm going to put in some keywords that will fall in line with what I want to apply for when people

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search.

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So I want to keep for the keyword PPC training and also a variation of that keyword, which is pay per

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click training.

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And I also put a different version in.

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That is also means training, but a different way of saying it's all in PDA.

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And and I'm just going to use these three keywords as an example to start.

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I'm going to name this output Deepsea Trade-In.

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I don't need to put the match type segmentation on here like I did with campaign.

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So when we wrote Exact previously, because this ad group is going to sit within the campaign that is

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already named exact.

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So I know that these keywords are going to be exact, but in order to ensure that they are exact, they

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need some parameters.

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So basically Google has ways to identify the match type.

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So if they were left, as is, this would be classed as a broad match keyword.

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And in order to make an exact match keyword, you need to add the square brackets to the beginning and

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the end, just like this.

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And if you wanted to make your keywords phrase, you'd replace the square brackets with a speech mark.

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So it would look like this.

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And if you wanted to make a broad match modifier, it would look like this.

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And abroad, just again, is like this, so you'll see at the bottom here, it's got so much type breakdown

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actually from Google that you come with ODU, which tells you a keyword without anything around.

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It is a broad match.

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Key word with the speech marks is a great match and key word with the square brackets is an exact match.

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It doesn't actually give you the definition of broad match modifier, which is this one.

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And this is using the plus signs.

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And just to tell you quickly, Broadmarsh modifier basically means that anybody who's searching on Google

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search engine when the types and again, if the keyword in our company and has a plus x rayed, it means

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that this needs to appear in the sentence somewhere in the search.

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So, for example, if someone was to type, I want to learn, say we would be able to pick up the sentence

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through the fact that there's the word learn in the word people say in here.

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It would also get picked up from the phrase to than people say, because this phrase that people say

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is also in this overall search.

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But again, we will go into this in more detail in the future.

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So for now, I'm going to remove that and continue with my build with exact match keywords here so we

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can pick the up and continue here at the bottom.

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And now we have the option to create our ads.

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So here we are going to do what's known as an expanded text out into the new text, that format used

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by Google.

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So you'll have some different options here that you need to fill in.

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And on the right hand side, it will give you how the ad will potentially look when somebody searches

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for it in real life.

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So here I'm going to add in my Ururoa and I'll give you a quick tip for building.

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And so if we navigate to the website where the ad is going to be sent, this is the best way to understand

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the messaging behind the website.

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So if you are building a campaign for yourself and your own business, you probably got a really strong

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indication of what you want your kids to see and how you want to promote your business.

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And that will usually correlate with what's actually being said on your website.

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And if you are building for a client, it is a really good idea to refer to the website and try to understand

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the tone of voice that's being used on the website.

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So how does the brand come across as a specific words that you use within that?

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You know, the text on the website.

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Have you spoken to your client about, you know, specific key messages that they feel is important

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to their potential customers and try to include what's known as USP?

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And that's your unique selling point.

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So what makes you different to other businesses?

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Because remember, the ads are basically in a competition with other advertisers who do exactly what

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you do.

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So you need a reason to potentially stand out your customers and give them reason to click your ad.

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So coupled with that, you need to consider what's known as Kjus, and that's your call to actions.

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So what is it that you want someone to do when they click on your ad?

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Do you want them to buy your product online?

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Do you want them to fill in a form online?

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What is it that you want the customer to do when they interact with your business?

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So, yeah, I've got my website breakdown of, you know, what privacy is and how you should be learning,

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etc. Then there's an online enquiry form.

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I can just fill in your basic information, send a message and you can start chatting about how you

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could start learning with my business reference to success today.

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And so this is where I would want to direct traffic to as a business based on the company that I'm setting

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up, the papacy training.

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So I'm going to copy the CRL and just paste it straight into the final euro section.

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Now, it's given us a notification here and this is to do with the section.

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So if you change that to s, the notification should go.

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Yeah, I just copy that URL and check it.

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It should, it's going to give us a notification.

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See, my connection is not private, so that is personally an issue with my own site.

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So just make sure you check your website as well to make sure you don't have this issue.

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And but I have checked it and it will still it will still run.

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So we're good to go now.

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Headline one So this is important when you create in your ads.

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So you've got three different headline, Telemann two and three, and then you've got two descriptions

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and two paths.

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Now, it is important that you try to utilize as much of this as possible.

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Ideally, you want to be filling in all you have.

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Lanes and all your descriptions and utilizing the paths and why you want to do this is because you will

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dominate the space and take up as much room as possible, give the customer as much information as possible

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in your ad so you can hear see on the right hand side that this is your character limits per line.

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So they gets 30 as the two and three paths get 15 and your descriptions got 90.

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So quite a lot of room there for your text and you want to try and get as much as possible in there.

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So Headline one ideally needs to tie up with the main search that the potential user has typed into

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the search engine.

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So if someone has typed into Lin paperwork.

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Yep.

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Oh Lin people they are purposely training, I might have my headline as high quality.

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People say training.

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Yeah, it's in the right hand side, it starts showing me what the ad's going to look like now that's

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only twenty five carat.

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So I could actually try to think of an extension of the headline, but for now, I'm going to leave

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it as it is.

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And then I'm going to refer back to the website and see what it is that I am seeing.

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So this is a good strapline, potentially one to use.

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So I'm going to use that as my second headline and hope it fits.

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It doesn't.

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So often you will come across this issue, not you get you know, you think of something really amazing

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that you could be seeing ad and you one or two characters over and it breaks your heart.

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I've done it a million times, so we need to play around with what we can do with this.

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So I know that this doesn't fit, so I'm going to get rid of that and change it to.

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Start learning today and create a line that doesn't fit either.

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So I'm just going to leave it as stop learning today, yet it's only 21 characters, but I'm happy with

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that message.

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So high quality people straight and start learning today.

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And then I'm going to have a quick look here and probably use this success is just a click away stop

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that I have for the business.

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Pop that in as well.

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Now, one thing you might have noticed is I am consistently using a capital letter at the beginning

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of each word in my headlines and its personal preference, if you want to use it on words like is and

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a, I always do what you can refer to the right hand side here and say how you prologues.

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Some people like to just do it as you would when you write a normal sentence

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with lowercase and just a couple at the start.

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But I feel that it just doesn't look quite as tidy in ads.

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So this is personal preference and please do test this.

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You can try doing it all couplers at the beginning of each word, or you can try doing it in lowercase

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case as you would normally write it.

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So whatever go.

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We've got my first couple of headlines.

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I haven't done as much as I could with the second headline.

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There's only 20 characters and I could maybe write this sounds a little bit cheesy in is probably not

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going to go ahead with that and just stick with what I had before.

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But you can say the idea that you can just play around with it until you get exactly what you want.

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And remember, this is just one add the whole point of creating ads is that you're going to test them

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and just some best practice in regards to ad testing.

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You will ensure that you've got approximately three to five ads pay ad group.

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So we'll continue building this pathway and path to is basically just going to be how your display,

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your shows, it doesn't actually affect where your traffic is being sent to and but it just gives the

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user some extra information.

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So here you'll say this is what it's going to look like, say, slash training, and then you description's

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should be as much information as possible about what the customer is going to gain from visiting your

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website and going with you as a business so it can be through kind of some sections on your website.

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And what I would just steal some ClipArt snippets from here to use in the ads as an example.

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And so I'm just going to make this boot, which is still, as I say, training programs have something

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for everyone.

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So I'm just going to put.

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And.

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I'm going to leave it case for now, I would normally capitalize all this quickly as well, but just

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full speed based on the tutorial.

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I don't want you getting bored.

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We're just going to leave that as it is.

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And and then I'm just going to put this message again here.

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But normally we would take the time to write out a full ad message that would fill in the 90 character

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descriptions for both Adam.

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And like I mentioned, they is going to be another training session within this course, which breaks

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down how to do ad copy.

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And it will all be guided in terms of how to do, you know, the best message and how to make sure you

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hit me hard limits.

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And it will be doing that use in exile as well as you'll get some Excel skills in there as well.

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So please do join us on that course.

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OK, so we're happy with that and we will even continue to the next section.

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So you can say that we've got one add and congratulations.

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Your campaign is ready to go.

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So if I click continue to campaign, we will now see on the left hand side, you have your in your actual

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campaign has the capability.

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And if you click that's option.

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You at the very top says all campaigns, it will take you back to the overview section of your account.

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So when you first log in and this is where you will come to in the future and then you can click on

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campaigns and there before it's a new campaign, you now have your very first brand new shiny PC campaign.

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OK, so this is the section where you'll start to see performance as your campaign begins to run.

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So things like impressions, clicks and conversions, et cetera, which we will talk about and analyze

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in another training session throughout this course.

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Now, just to give you a little bit of a quick overview into what you can now see.

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And if you click on this campaign here, you can say there's a lot more tabs available on the left hand

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side compared to what the was previously.

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So this is where it starts to get a little bit more technical.

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And we, of course, will be guiding you through every step of the way.

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So you know how to use each and every one of these sections.

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And so what's happened here is you've come into your outgroups section that you are in within the campaign.

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You click on here, you now go through your keyboard section and you can see the individual keywords.

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And to the right, obviously, there's no data as of yet because we haven't actually run anything in

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the campaign yet.

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But this is where your data will show in the future and you can just kind of drop down here for different

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date ranges that you'd want to look at.

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So if you were to set this campaign live and active today, you would start analyzing it from tomorrow

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to see whether it done anything today and tomorrow moving forward.

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And just as a note, this campaign, although it is set to enabled so it's in green here, it won't

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actually run at the moment because I haven't heard any billing information.

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And you potentially haven't either.

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So we will do a Quick Step-By-Step guide on how to enable that information to get that set up and going.

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Also, guys, ideally, we have just done a basic set up of the campaign, so I wouldn't recommend activating

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your campaign as of yet because there's so many more factors targeted that you need to be aware of and

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should be utilized in order to get the best success from your campaign.

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So if you could hold off a little longer and join us again for our next tutorial, which we'll talk

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through some of the additional talking to methods available for your campaigns, then we will have emails

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and campaign ready for you to run very soon.

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Thanks again for joining.

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And keep learning.