1 00:00:00,210 --> 00:00:04,230 OK, so first of all, we're going to navigate to Google ads. 2 00:00:07,770 --> 00:00:09,180 And sign in as normal. 3 00:00:18,810 --> 00:00:25,050 So within Google ads, you have the key word planner, which is under twos and set and planning and 4 00:00:25,050 --> 00:00:25,800 keyword planner. 5 00:00:30,090 --> 00:00:35,370 So in order to do your negative keyword research, you can do this alongside doing your normal keyword 6 00:00:35,370 --> 00:00:37,170 research while building out your account. 7 00:00:38,100 --> 00:00:41,250 And you can go through the option of discovering new keywords. 8 00:00:41,280 --> 00:00:48,060 So the best way to do this is just to gather four or five keywords that are relevant to your business 9 00:00:48,060 --> 00:00:54,420 that you would like to actively bid on and add these into this box here to discover new keywords. 10 00:00:54,460 --> 00:00:55,950 So I'm going to go ahead and type mine in. 11 00:01:06,120 --> 00:01:09,990 There we go, and then you just going to go ahead and click the get results option. 12 00:01:14,340 --> 00:01:19,200 Once the data has loaded, you'll see that there's multiple options at the top of the screen here to 13 00:01:19,200 --> 00:01:23,100 adjust how your data is presented and where areas it is looking at. 14 00:01:23,550 --> 00:01:29,660 So, for example, the locations here at the moment are preset for me and target in the United Kingdom, 15 00:01:29,880 --> 00:01:32,190 English language, Google Search Network. 16 00:01:32,190 --> 00:01:36,140 And in the last 12 months worth of data, that's absolutely fine. 17 00:01:36,150 --> 00:01:39,660 That's exactly what I want to be looking at for my particular account. 18 00:01:39,960 --> 00:01:44,940 However, these can be adjusted in line for specific settings that you want to target different languages 19 00:01:44,940 --> 00:01:46,590 and different times scales. 20 00:01:48,460 --> 00:01:56,110 Once it is uploaded, so once the data is available, you'll see that you'll have the original keywords 21 00:01:56,110 --> 00:01:59,130 that you entered into the keyword tool at the top. 22 00:01:59,140 --> 00:02:03,480 So mine was Attwood's trained and Google and train and learn PDA and PC training. 23 00:02:03,970 --> 00:02:08,450 They'll give you various different columns with some information about those specific keywords. 24 00:02:08,800 --> 00:02:10,960 So we've got the abridgment researchers. 25 00:02:11,440 --> 00:02:15,180 Some of them are between 100 and 1000, some of them between just 10 and 100. 26 00:02:15,550 --> 00:02:17,830 And I'll give you the competition around those cases as well. 27 00:02:17,860 --> 00:02:21,850 So medium is medium competition, high is high competition. 28 00:02:22,360 --> 00:02:26,230 And Google also gives you suggested bid ranges. 29 00:02:26,950 --> 00:02:32,440 See here you'll see the top of page range and the lowest range in the highest rate. 30 00:02:32,450 --> 00:02:37,540 And so it's basically saying, you know, that these keywords could vary from anywhere from five per 31 00:02:37,540 --> 00:02:39,360 97 all the way through 10 data. 32 00:02:39,760 --> 00:02:45,700 And of course, this can even be higher or lower when it comes to actually actively bidding on these 33 00:02:45,700 --> 00:02:47,420 keywords in your specific count. 34 00:02:48,550 --> 00:02:53,290 There's also an account status section at the site which will tell you whether or not these keywords 35 00:02:53,290 --> 00:02:57,590 are already in your account that you're using to do the keyword research. 36 00:02:59,170 --> 00:03:02,240 OK, so underneath is where the keyword ideas are. 37 00:03:02,440 --> 00:03:09,040 So these are a list of keywords that Google deems relevant to what you have heard and believes that 38 00:03:09,040 --> 00:03:11,590 you would like to also add into the account. 39 00:03:12,280 --> 00:03:17,380 So you can use this obviously for expanding your keywords, but also really great for identifying keywords 40 00:03:17,380 --> 00:03:19,090 that you don't want to be paying for. 41 00:03:19,840 --> 00:03:22,720 So we're just going to go ahead and download these keyword ideas. 42 00:03:30,190 --> 00:03:36,090 And this just opened up in an Excel format, so once you've got this, you can tied it up a little so 43 00:03:36,090 --> 00:03:44,400 it's easier to read and you probably just get rid of all these columns and from gee onwards. 44 00:03:46,400 --> 00:03:49,840 And here we have your data so you can open up the columns. 45 00:03:49,870 --> 00:03:51,300 You can see exactly what you're looking at. 46 00:03:52,320 --> 00:03:58,190 Again, the top couple will be the exact words that you actively entered into the key to. 47 00:03:58,920 --> 00:04:01,630 Well, I'm going to do is I'm going to go ahead and filter this data. 48 00:04:02,640 --> 00:04:11,820 So basically, Google will download it in a format of relevance of the keywords rather than by search 49 00:04:11,820 --> 00:04:12,280 volume. 50 00:04:13,110 --> 00:04:17,010 So as you can say here, there's an average monthly search volume column on the right hand side. 51 00:04:21,850 --> 00:04:28,210 So as you can see here, there's a search volume called On the right hand side and Google will. 52 00:04:31,100 --> 00:04:37,040 Give an estimation of what the search volume is for these specifically with in the location and language 53 00:04:37,040 --> 00:04:40,010 over the time period that you entered into the planning to. 54 00:04:42,110 --> 00:04:47,150 So all we got to do now is we're going to go ahead and work our way through these key with suggestions 55 00:04:47,330 --> 00:04:50,650 and just highlight any that we feel are irrelevant to our account. 56 00:04:50,780 --> 00:04:54,830 So anything that we don't want to for when somebody types that into Google. 57 00:04:55,610 --> 00:04:57,760 So I'm just going to scan through this. 58 00:04:57,770 --> 00:05:02,830 Obviously, you can take your time with this, and that can be a high volume of keywords. 59 00:05:02,840 --> 00:05:08,600 I've been quite lucky here in that there's only one hundred and seventy two in this case, but often 60 00:05:08,600 --> 00:05:13,610 you'll get thousands depending on the industry and the list of keywords that you end into the keyword 61 00:05:13,610 --> 00:05:14,250 planning into. 62 00:05:14,690 --> 00:05:17,600 So it can take a bit of time, but it's definitely worth it for you. 63 00:05:18,680 --> 00:05:24,410 So, for example, I'm going to go ahead and highlight this Amazon piece, of course, because I don't 64 00:05:24,410 --> 00:05:26,810 want to appear for this specific keyword. 65 00:05:26,810 --> 00:05:28,640 It's not relevant for my business. 66 00:05:29,330 --> 00:05:33,530 You might also want to get rid of any 20, 19 times because we're now in 2020. 67 00:05:33,740 --> 00:05:38,750 Or it might just be that you want to be twenty times because people have accidentally typed in the wrong. 68 00:05:38,860 --> 00:05:46,850 It's completely up to you and your SEO and PPC courses or I don't cover ASU, so I wouldn't have that 69 00:05:46,850 --> 00:05:48,350 keyword in my account. 70 00:05:49,270 --> 00:05:55,460 I've got free Google arts training and a lot of businesses will actually kind of be in two minds about 71 00:05:55,460 --> 00:05:58,370 using the option for free and within keywords. 72 00:05:58,910 --> 00:06:01,670 It is a good way to potentially get customers in. 73 00:06:01,670 --> 00:06:06,320 But if you aren't willing to offer anything for free and there's no point in business, you just going 74 00:06:06,320 --> 00:06:09,280 to be spending a lot of money and not getting any conversion from that. 75 00:06:09,710 --> 00:06:14,420 And I do offer taste training courses, so I could potentially have that in my account. 76 00:06:14,420 --> 00:06:17,630 But for this case, I'm going to exclude that also. 77 00:06:19,220 --> 00:06:23,030 And then you've got more rapid mentions of Amazon. 78 00:06:23,270 --> 00:06:29,700 So once you've highlighted a word that you feel is irrelevant, if it's not the whole phrase. 79 00:06:29,720 --> 00:06:31,140 So Amazon pipsy calls. 80 00:06:31,220 --> 00:06:36,100 So for my example here, it's just the word Amazon that is relevant to my business. 81 00:06:36,350 --> 00:06:38,630 So any other mentions of Amazon within this list? 82 00:06:38,630 --> 00:06:43,520 I can just ignore because all I'm going to do is add the term Amazon as a negative rather than this 83 00:06:43,520 --> 00:06:44,210 whole phrase. 84 00:06:45,860 --> 00:06:48,780 And again, you've got search ads, 362 in here. 85 00:06:48,830 --> 00:06:50,570 No, that's not what we're offering. 86 00:06:50,960 --> 00:06:53,310 And so on and so forth. 87 00:06:53,330 --> 00:06:57,830 So you just go through this list, like I mentioned, highlighting all the things that are relevant 88 00:06:57,890 --> 00:06:58,760 to your business. 89 00:06:59,510 --> 00:07:06,050 And then at the end, once you're done, you can just fill this out by the salka so yellow and then 90 00:07:06,050 --> 00:07:08,390 you've got your new list of negative keywords. 91 00:07:10,160 --> 00:07:15,050 Now, what I usually do with this is once I have my negative key witnesses, I start to tweak them to 92 00:07:15,050 --> 00:07:15,900 exactly what I want. 93 00:07:15,920 --> 00:07:19,790 So in this case, I'm going to get rid of the 50 calls and just have Amazon. 94 00:07:20,420 --> 00:07:21,440 I'm going to leave. 95 00:07:21,620 --> 00:07:25,460 Actually, I'm going to get rid of the keywords related at the front of that and just have the twenty 96 00:07:25,470 --> 00:07:26,120 nineteen. 97 00:07:26,600 --> 00:07:33,950 I'm going to get rid of the rest of this and just have Essere and I'm going to leave the free Google 98 00:07:33,950 --> 00:07:37,160 AdWords training as an example, because we can have that as an exact match. 99 00:07:37,580 --> 00:07:38,840 And the search at 360. 100 00:07:39,220 --> 00:07:41,240 And again, I might just have. 101 00:07:43,600 --> 00:07:50,200 Search ads 360 and get rid of the trade and say anything to do with 360, anything that dimethyl, anything 102 00:07:50,200 --> 00:07:54,970 to do with Amazon, anything to do with 19 will all be excluded from my account. 103 00:07:55,120 --> 00:08:00,400 And then the exact search phrase for you, Google AdWords trend is going to be added in as a negative 104 00:08:00,400 --> 00:08:00,870 exact. 105 00:08:02,680 --> 00:08:10,060 So the next phase is to manipulate these keywords in a format ready to upload into Google ads. 106 00:08:10,060 --> 00:08:15,160 Edita and into your account, I can just pop these onto another page so you can read. 107 00:08:15,370 --> 00:08:18,980 All you do is write your match type also. 108 00:08:19,420 --> 00:08:24,500 So I'm going to have a negative phrase for all of these and an exact language. 109 00:08:24,520 --> 00:08:25,510 I'm all for this one. 110 00:08:26,500 --> 00:08:31,720 Now, all this means is, like I mentioned, if someone was to now type into Google, I want to learn 111 00:08:32,060 --> 00:08:39,970 Amazon, maybe say I will not show for that phrase because I've added Amazon, which is within this 112 00:08:39,970 --> 00:08:42,400 phrase as a negative phrase in my account. 113 00:08:43,000 --> 00:08:51,880 However, if someone was to take free Google training, I could potentially show for this because I've 114 00:08:51,880 --> 00:08:57,520 added free Google AdWords tradin is a negative exact, which means only the specific areas will be excluded 115 00:08:57,700 --> 00:09:01,810 from my account, whereas variations of it will not be so. 116 00:09:01,810 --> 00:09:07,450 If I wanted to add the word free and get excluded from any potential search that included that I'd have 117 00:09:07,450 --> 00:09:10,350 to also add free as a negative phrase to the account. 118 00:09:12,410 --> 00:09:17,170 OK, so let me go ahead and show you how to upload this into your account.