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Hi, guys, welcome back to the course.

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Today, we're going to be talking through how to do some keyword research using Google ads keyword too.

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So if you'd like to navigate back to ads, dot Google dot com and the account you'd like to work on.

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And today I'm going to be working on my land.

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A freelance freelancer success.

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Dakoda, UK, your account where I'm looking to expand out and reach people who want to learn about

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PPC training.

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So in order to carry out some keyword research first, first going to navigator to the Tools and Settings

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section and to Google's plan and key word planner section.

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Now, once this is what we're going to do is we can get past this and discover new keywords, so we're

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going to type in some key words that we want to target.

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And then Google will come up with some additional keywords that it believes are relevant to our business.

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And this is the style of keyword research.

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Some, if I may, I'm going to type in, say, training Google and train and then say maybe a teacher.

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So these are just some ideas around business keywords that I think would attract the right audience

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to me.

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So if you go ahead and type in the key words that are most relevant and closely related to your business,

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to start with, they can do up to about 10 in here.

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So pop in as many as you can think of.

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I'm going to go ahead with these four.

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You can also actually use your Yooralla as well.

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So if you have your website Yooralla, you can pop that into this into the domain to use as a filter.

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And all you can all time is start with the website you're about to be.

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Click this section here.

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You can pop any URL and basically Google will try to read the website and use the keyword on that page

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to get the results.

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But for now, we're going to start with the keywords that I'm added in.

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So if you click on this get results button, you'll see some updated information.

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So firstly, what you need to know is at the top is your filtering.

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So for me personally, I'm targeting the United Kingdom.

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So that's correct for me.

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And if, for example, I only wanted to target, let's say, Leeds, I could adjust this and add that

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in and remove the UK and that will update the data that's within the dashboard behind you.

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So if I save this these figures when I worked it, but I'm going to edit it back to the whole of the

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UK because that is relevant for my business personally.

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So you can go ahead and update your location if necessary.

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Your language again is going to be English.

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And I'm looking to target the social network Google.

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And the data that I want to display is going to be the last 12 months.

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But again, you can play around with these if you want to refine your data in any way.

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Now, in the dashboard below, you'll have the key words that you provided initially.

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So we've got the first four here.

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So it's key with Provided and it will give an overview of the average monthly searches that these keywords

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receive, the estimate of competitions or how competitive they are in the search space, and then some

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kind of estimate a bit.

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So what you'd need to be putting in is your maximum S.P.C.A. in order for your keyword to be eligible

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to show then underneath is Google's keyword ideas.

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So it's got a list of different ideas that it deems relevant to what I said.

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So in order to review these thoroughly, I'm going to click on the download keyword ideas and this will

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download into a CSFI in exile for me so we can open this up.

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And basically the way you go into a keyword research is you are just going to work your way through

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Google's suggested keywords and identify whether or not these are relevant to your business.

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So the best for I know that I want.

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So I'm going to highlight those in green and then I'm literally just going to work my way through the

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sheet and highlight.

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Yes, I know.

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As I go.

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So.

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Yep, yep.

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Then when you find something that is irrelevant.

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So for this debate 360 training, I don't want to appear in this, so I'm going to mark this as red.

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So when you're doing the keyword research, it's important to understand that it is the goal to expand

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your keyboard reach and adding keyboards to the account.

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The keyboard research is also a crucial part of helping you identify negative keywords that you don't

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want to repeat for.

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So things that people will type in the Google search engine that might be slightly related to business,

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but not necessarily a service or product that you sell.

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So we'll add this as a negative.

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So I'm just going to go through and highlight a few more, for the example and.

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Anything with dates and you can either add in or you can remove the date or you can update it to the

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current year.

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I'm going to just ignore this one as well.

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You don't always have to have a yes or no answer.

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It might be that you're unsure about the specific keyword right now.

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So you just don't want to add it or excluded at the moment.

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So I'm just going to skip past that one.

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OK, so I'm not going to go through the whole list on this demonstration because we'll be here quite

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a while, but if you continue to go through these keywords that you've downloaded and highlight everything,

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yes or no, I'm just going to try and pick out a few more negatives just to give you an example.

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OK, so once we've got everything sorted, we can filter our data.

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I'm going to sort it by color.

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OK, and then the red ones, like I mentioned, are going to be my negatives, so I'm going to move

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this onto a different table together.

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This copy those over here, so can you read and you don't actually need any of the other data that came

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with that, you can just get rid of it and then we'll come back to the original sheet.

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So for now, I'm just going to delete everything that I haven't highlighted is green because I don't

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need it at the moment.

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And but hopefully on your list, you'll just have a full sheet of red and green that you can tidy up.

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OK, so I'm left with the key words that I want for the business.

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So now I'm going to do is I'm going to put this into a format ready for upload into the Google account.

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So firstly, we can get rid of this information here.

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However, I would just take into consideration the of red and yellow range on the page, but wait for

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your high range.

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I just have a highlight of the both columns and check out what the averages.

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So it's in 740 is the average across all of these keywords.

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So I'm going to put my bit in at 740 for all keywords to try and make sure that my cable is going to

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be eligible to show up.

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If you don't want to pay as high a bid, you are free to put in lower bids and with what's in line with

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your target in your business.

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So I'm just going to get rid of everything at the minute except for Mickey, my cousin Jamie Filter,

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and I'm going to build the columns that we need for upload.

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So once we build this, I'm going to show you how to upload it using Google ads editor.

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And it's really straightforward and really correct to do so.

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It's a good feature to be able to have.

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So you've got your cable column and then in order for your keywords to turn you, they need to sit within

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an AI group.

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And our group sits within the campaign.

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Like Nike will also need some additional attributes, such as the Mac CPC vote, which you just talked

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about.

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I'm going to put mine in at seven.

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And then we also want the match type, which is the type, the match that we want to have for our keyboard.

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So this format shapes available in Google ads.

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You've got exact phrase broad and broad match modifier.

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In this case, we're going to be built an exact match keyword campaign.

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So I'm going to put that in as exact.

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These two columns can just be dragged down.

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Yeah, just be mindful and excel that sometimes, if it's a number, will increase at one by one.

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OK, and then I'm going to start building out my campaign and our groups.

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So at the moment within Google ads and I have one campaign run and so we just have a look at that.

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So we've got this picture, an exact campaign.

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Now, the research that I've done has been for that, so it can still fall into the same campaign.

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So I'm going to call this Zatarain and exact.

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So all this means is I'm not creating a new campaign.

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It's going to go into an existing campaign, but I am going to create new ad groups in line with the

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keywords.

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So the best way to create your outgroups is to basically name them in a way that is relevant to all

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the keywords it will house.

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Ideally, if you can, you'll have as little number of keywords in the same group, a group as possible.

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A lot of people, managers fight for Skags, which is called Single Key, but our group.

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So you have one key word for a group, but if there is something that's tightly related, you can include

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multiple keywords within that group.

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So I'm just going to go ahead and start naming my groups.

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So for me personally, I know that AdWords is the same as Google ads.

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So I'm just going to call this first one Google ads course.

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And then, of course, on fundamentals, I think is a key difference in terms of the keywords.

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I'm going to name it differently.

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And make sure that I'm to a segment out.

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Bassekou, glad cause and obviously it's kind of subjective, so the word best I do want hopeful for

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a keyword, but I probably won't include it as an ad headline, so I'll just put this into Google ads

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cost.

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Cement the monolith and just work your way through until you've completed all that.

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So another key thing to think about when creating your groups is your group will direct and your headlines

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for your ads.

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So if somebody was searching for the word Google ads training, I want my group to be Google ads training.

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And I want my headline want to see Google ads train.

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And so the first thing that somebody sees about my business in the ad is the thing that they've searched

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for.

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So remember, when you group many keywords into ad groups, you need to keep them tightly themed so

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that they're always relevant to the ad when somebody searches.

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So I'm going to go ahead and finish this off.

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OK, so we'll skip past the individual, kind of the rest of them for now.

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And if you go ahead and complete everything until you are finished and you have a full list ready to

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applaud, until then, we're going to move on to the negative section.

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So this is the thing that were popped in earlier.

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So she was or just reading that now two negatives.

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And here this is where you're going to highlight the areas that you don't want your business to appear

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for.

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So, again, for this section, for the board, you'll need a key word column.

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But the only other column that you'll need is a much type.

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And you can have your broad phrase are exact match keywords for negative.

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So in order to upload your negative keywords, the match type is really crucial here because it determines

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what you don't apply for.

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So if I was to apply this as an exact, this means that I just wouldn't apply if someone was to type

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in this this exactly where DB 360 training.

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However, I know that I don't want to pay for anything that includes the word DB 360, so I'm actually

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just going to drop the training section and change this to a phrase.

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And what that means is any sentence that includes this word will not be eligible to show.

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And that's relevant again for the word Amazon and the word 360, AC 360.

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So I'm just going to put all these in as phrase for my option.

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OK, so next up, we need to do an upload into Google ads, Ed, so if you want to join us back on the

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next.