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Hi, guys, welcome back to the course.

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So last time we left off, we had our very first campaign and also linked to our Google Analytics accounts

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and set up some conversions.

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Now, what we're going to do is make sure that all of our settings and targeting are correct in order

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for our campaign to run effectively.

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So if you'd like to go ahead and log back into your ad stock, Google dot com account and pick up where

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we left off on this main home screen here on the overview tab within Google ads.

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So first of all, we're going to work our way through the left hand side panel and navigate through

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each section to talk about what we can optimize further.

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So obviously, we've created our first campaign, which is in my case, an exact campaign within.

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We have our ad group, which then holds our ads and our keywords.

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So now we're going to go ahead and double check the sentence section.

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So got a dropdown here, tab for Suttons and you can click on the campaign settings section.

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So it'll give us a breakdown of individual targeting settings for the specific campaign that I'm on.

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So the situation is a campaign and you can also do account level also.

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But we'll start with the campaign settings.

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So first of all, I would say the budget set to attempt to pay back the May set your budget to what

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you'd like to spend.

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My bid strategy is personne on maximize clicks.

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But again, we will talk through a bit strategies in more detail in another part of the course.

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We have touched on it briefly.

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It might be that you've started with a manual CBSA or maximized to get your campaign going.

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My campaign type is search.

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So this means that we're running on the search network and not include in any display delivery method

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is standard and which means that Google will try to show my ads evenly throughout the day for the budget

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I have set on the campaign.

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If you have an accelerated delivery method and this means Google would spend your budget as quickly

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as possible.

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So it might be if there's high competition and you've got a limited budget, you could have the potential

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to spend your budget by 11am a.m., for example, rather than have been staggered throughout the whole

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day.

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Next up, we've got the agitation, which is that the best performing ads and rotation ad and then campaign

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and did the start.

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It will be the day you've created the campaign.

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I haven't set an end date for this campaign because it's a it's an indefinite campaign.

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But you you can set an end date on specific campaigns if, for example, you're running an off a campaign

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that only runs for four weeks, for example, you can choose to create an end date.

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So it ultimately ends for you.

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My language is English because I'm targeting English users with English ads and my location is the United

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Kingdom.

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And we've also got a section here that mentions the ad schedule, but adjustments and devices.

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But there's a separate tab on the left hand side that will go into in more detail to optimize these.

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So if I just take a quick look at the account settings also, so most of this can just be left, as

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is checking all the targeted color buttons turned on, which is fine.

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And what kind of scan through this section checking the time zone, which would have been done when

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you originally set up the account and everything else is fine for me and should be for you also.

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OK, so if I move on to the small section, this is where we can go into more granular targeting for

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the campaign and account.

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So like I mentioned, my targeted location is the United Kingdom.

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However, if I wanted to say within here a breakdown of individual cities within the UK, I can also

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add these in and it'll start collecting data in rules for these cities also.

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So we'll do an example.

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Um, I'll select the campaign and I'm going to pop in Manchester, for example.

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The Manchester England is another location that I want to target, so I'll save that.

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Now, what we'll say here is obviously we're targeting the UK, which houses Manchester, but will be

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able to see the traffic that comes through all the UK and the traffic that comes to Manchester and,

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for example, Manchester, as we're and particularly well, we could use a bit adjustment to maybe increase

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that by 10 percent for for example, or if it's performing badly or not as well as we'd like, but still

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want to appear in the area, we could actually decrease the bit adjustment by 10 percent, for example.

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And what that means is, although it Hogan all of the UK, Manchester specifically would have a higher

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or lower bed dependent on the performance.

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So you can go ahead and add as many locations as you like for here.

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So.

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Well, I in a few more, just as an example.

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And you can also add in what's known as a religious target, so his target would be if you want to drill

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down and target specifically close to an area.

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Maybe it's the only service within 20 miles of your location.

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So you might do 20 miles within a postcode area.

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So wrapped up in a post code has just make one.

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Oh, that got buried here.

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So 20 miles within barrier would be this radius and you could apply that also.

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I'll save that and you'll see the different breakdowns of locations.

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And again, you don't you can remove locations as well as you can remove any of these that you've added

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and and change your location as you need to phone from this, those excluded locations also.

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So, again, it's the same principle that you can select your campaign and add in a location that you

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don't want to target.

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So let's say, for example, you targeted the whole of the UK, but you specifically don't want to target

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London.

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What can happen in London as a negative?

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So the whole of London would be excluded.

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So be safe that what you might say is that you've got a like a conflicting situation because you're

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excluding it and you're targeting it.

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Yeah, because about in London before.

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Uh oh no.

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Sorry.

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Excuse me.

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We didn't have London and so we're fine.

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So if I'd had London and here wouldn't say any traffic coming through for it because I added it to the

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excluded list.

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So this is just ways that you can optimize your targeting of locations, following on from your location

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targeted.

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And we have the ad schedule, which is under this section here.

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So currently there's no ad schedule in place.

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So you'll get a notification saying your ads are eligible to show all of the time, all the days of

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the week and at all times of the day.

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So as I've mentioned previously, if, for example, you would only like your ads to run between nine

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a.m. and five p.m. Monday to Friday, we can create a schedule that allows that.

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So we'll go ahead and set this up for you.

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So here you've got a breakdown of the days that you want to talk, it can get quite bespoke.

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So it might be they have specific times on a Monday, different times on a Tuesday, different times

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on a weekend, for example.

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But for this scenario, we'll just do a Monday to Friday at it.

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So I'm going to set my Monday to Friday, 9:00 to 5:00 p.m..

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I will go out and then save that, and what that means is this campaign is now only eligible to run

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between the hours of nine a.m. and five p.m. and will not run outside of that Monday, Tuesday, Wednesday,

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Thursday and Friday.

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So it will no longer run on a weekend, Saturday and Sunday, and it won't run outside the I was here.

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He can add on different layers so we can do the Saturday, for example.

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Maybe it's showtimes.

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You run from 10 p.m. to four p.m., for example, on a Saturday you can ADTRAN.

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So there we go.

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So I've just changed it to Saturday, so remember, if you're making changes in your schedule, you

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can either change that schedule completely or you can add more variations on if I wanted to include

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my weekend and my weekdays as well.

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So currently, this is what I've got.

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You have to click this, add one minute Friday and just pop in whatever time you wanted to show for,

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OK?

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Now go.

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So this is just an example of how you would update your schedule and the hours and days of work that

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you want to for.

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I'm just going to go ahead and remove that, because right now I want my campaigns to run all days of

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the week and all hours to gather the data and understand it.

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OK, great.

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Once you've started getting a little bit of data this day and our section will give you more of a breakdown

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of how your ads are performing the traffic levels and conversions that you're getting by day and by

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our phone.

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And this we have the device section.

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Now, this is where we can optimize towards our devices, whether that be computers, mobile or tablet.

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So at the moment, I'm going to leave all the adjustments blank simply because we don't have any data

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to justify applying a bit of right now.

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And it may be that once we start generating some traffic through this campaign, that mobiles work particularly

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well for us.

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And then I can then start to increase my mold over to Jesmond and so on and so forth.

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But right now we're going to leave those as bunk again.

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If you've got a specific reason for why you don't want to target a specific device, you can, of course,

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add an A minus.

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But it just means that you could do minus one hundred percent decrease by one hundred percent.

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And that would mean that it wouldn't show for computers, for example.

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Again, we're going to leave that for now.

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And then a good little note at the bottom here is how to say changes that have been made on your account.

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So at the very bottom, you've got this change history option and this will give you a breakdown of

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all the things that have been done on the account, depend on the date range that you choose.

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So this month, for example, I can say that I've had ad schedules removed, added, etc. So these are

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just the things I've been doing on this example today.

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So, yeah, if you come in here and you have any questions about the changes that are communicated,

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this will give you a full breakdown of what's been happening and maybe more insight into why something

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has happened as well.

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Specifically, when you start gathering more data from your account, it might be that there's a change

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in performance and it might have been something that's occurred on the account as a change.

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Also able to review back here and see what exactly went on.

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Thanks for listening, guys.

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Your campaign is almost ready to go.

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Just one more section, and that is doing your billing information.

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So if you hang around for the next video, we will talk through that section also.

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Thanks, guys.