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My dearest student, I am so happy for you.

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You are doing such a great progress.

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So first of all, this digital marketing tools for a new cyber.

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The goal is not to show you the winner and to show just some of the great options you can choose from.

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And, you know, if you're going to do the email marketing, so you should decide yourself, you should

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go to the websites of different solutions and decide what is the best for you.

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For example, what is also go to think about is that you will be Step-By-Step building your database.

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And then it's also depends if you can proceed one year payment or monthly payment that you can save

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money.

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But let's say that you can proceed mainly mudslide payments as your business is running.

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So it's always good to double check how much you will be paying.

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Let's say you build up to five thousand, then the marketing shall produce the revenue for you.

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And then when you like, compare it and you compare different plans, you can see that it's quite reasonable

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to be safe up to ten thousand sixty nine dollars.

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And also it's gotten like every on these.

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Companies are producing guides are producing different support, you know, about improving the campaign,

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so.

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It's also good to double check what support they are providing and they give you some templates and

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they give you some videos and they give you some great video library, or this can simply help you to

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get some more support and more success.

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But overall, you can't really make a wrong decision with these fines.

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We will be presenting to you.

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So first of all, MailChimp, I was using Melching then.

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It's very easy to use and it's very easy to send a simple newsletter or for marketing automation.

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I was using it to send someone in real emails to give educational content, to open up people, to build

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the confidence.

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And you can even dive deep for e-commerce to have some behavior based messages.

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And of course, Card A meant e-mails.

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This is all possible.

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What is good is that you can start with some limits for 2000 subscribers for free.

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So this is quite a good option then.

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This time, I think is either.

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On the other hand, if you check like this is like you always buy.

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So this is maybe not so happy, but also this company is allowing you we will also be double checking

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convert Kate.

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People like it a lot.

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You can start up to 500 for free.

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But this is all just about to start, and sooner or later, the newsletter and email marketing shall

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also produce to you, but this might be a really good option to start with two thousand subscribers

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for free.

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And it's really a very good option.

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Very good starting option to use it for MailChimp dot com.

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Constant contact, I have never you on a state bond, drag and drop design and especially e-commerce

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platform integration.

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So this is something that might be really good when you go for e-commerce, because it's not really

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so much for bloggers, but it's mainly for e-commerce.

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But if you really want to push your e-commerce and have different qualities for e-commerce, this is

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something you should really have a look into.

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This one people love more and more and they convert.

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Kate, what is God?

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You can just go to the.

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Homepage.

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And you can just run this short video and you can create free account, what I like about is that you

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get some good resources articles and also video trainings.

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And this is basically meant for creators.

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So definitely, if you are a person that there are laws to create the content.

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This might be something you shall use and you should enjoy it just so you can get twenty six guides.

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So this is quite good.

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So as you can see, you can also sign up to get more and more the article and case studies.

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So basically it's the most it is used by bloggers and this music shows.

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So this content creators and one score that you can have, 14 day trial.

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That's also good.

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Get the response, like includes the features you would expect from ESPN, like autoresponder, responder's

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and marketing automation, and this is something you might like if you would like to dive deep into

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outer responder's marketing automation.

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But like in my honest opinion, the most important is to be able to create great content and be able

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to send your suttas itself.

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And then the automation is something you can really do if you master the point one, selling great newsletters,

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sending great content and really being able to master this.

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And this is a big, big, big challenge.

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It's so.

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I must say that a neighbor or a neighbor, what I like about this, the pricing is very reasonable and

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also they have some automation, but it's quite basic.

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But what is really good, it's a nice reporting and what's.

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I like that it's very easy to use, so if you are searching for something that's very easy to use,

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you have nice report overviews and you have autoresponder.

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This is really good for you.

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And they have also 30 day free trial.

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So this is quite good that you can start 30 days free.

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So if you have a log, so this pricing, if your project will be growing, then this is really Berghain

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price one hundred forty nine, up to twenty five thousand subscribers.

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This is really good.

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And you also get the grade guides this school and you also get the videos, so Maddis you get from Audy,

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too, so they all give your support.

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And if you want to, like, combat it a little bit.

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That's mainly MailChimp, of course, who have --, an email designs, knowledge base, live chat,

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like stuff like that.

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And it's a very, very, very common that all these.

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Tools, they have some extra and something is less expensive, something is a little bit more expensive,

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but I would definitely think about this controvert kid if you are a creator and it seems to be really

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easy to use and like if you really like something easy to use and also a good knowledge base and also

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very, very reasonable pricing, this a VEBER might be a really good option.

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And now the automation, so it's really big, big, big.

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People think that this is the biggest solution.

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But honestly, you can really start with automation when you have master creating the new set of data

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database, cleaning out the of the database and sending the correct messages using the correct time,

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thus using the correct content and just creating the best performing new site that campaigns can take

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you years to really become a master.

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Marlette's explain automation because it's something we need to understand.

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And you might get to the interview and people will be asking about it if you understand.

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So people think it's a really big thing.

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It can be a big thing, but you need to really know how to use it and you need to use it.

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Right.

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And as I told you before, this is much better to build very strong basics and fundamentals, to be

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able to just send a great new set of people to receive from you.

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But let's dive into it.

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So what does it mean, are you some autoresponder sequences like it's like marketing, automation,

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training wheels.

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So if you're new to automation.

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Really?

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And getting your feet wet with the semper autoresponder sequence, that may be really, really good

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because just setting up the older responder or a few educationist e-mails in at all is very, very good.

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Start even Becklin Kois is sending one email every seven days.

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He is just having the welcoming message and he's growing greater.

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Let's have a structure, you always have the welcome.

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This is very important to welcome people.

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You continue with some engagement and then you give value, you give a gain value, and then let's say

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you give prelaunch.

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So it means that you are preparing a bake sale.

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Then you have the beach.

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So you like Correlli, get people excited about this sale and then you send them.

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This is very involved in some frequently asked questions so they might think they are not sure or they

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have questions.

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So this is the assurance that they can really be sure to proceed, purchase and then you close it.

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So it means it's definer you have one last day to proceed purchase.

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And like, once you get the hang of creating a basic autoresponder, you can try using differen autoresponder

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for different people.

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Let's say you run as a US company that helps people make doctors appointments and you have two types

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of people that visit your side, doctors and patients.

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But it can be, of course, like different groups.

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And the point is.

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You want to create different autoresponder for each group, so it means that.

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You create the Dr. Autoresponder and you create a patient autoresponder, but still the structure and

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the logic is the same.

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You're welcome people.

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You engage people, you give them value at least two times or three times.

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You give them prelaunch.

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So they are excited what is coming.

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You give them offer.

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You are them most frequently asked questions and answers and then you close the deal.

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You give them last day or last two days.

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And basically this is like the same autoresponder or the same customer journey.

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But you create different content for doctor and different content for a patient.

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So basically, even the structure and the flow of the out, the responder is the same.

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The content in the emails will be optimized once for the doctor and once for the patient.

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And basically, you might be wondering, how do I know who is signing up?

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And this is a really good point, so you need to really during a sign up process to let people let you

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know if they are doctors or patients, and then, of course, you can create different all responses.

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But it's completely the same system for any business.

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You need to understand who is receiving your email and then you are sending this to specific group of

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people.

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Segmentation, this is really, really big, and it's another easy way to get started with marketing

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automation, and it means instead of putting people on different autoresponder as you use this segment

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back, so it's like you have tags, for example, when you set up Facebook ads and you use the tags

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for Google Analytics so they can market more easily.

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It's the same.

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And you use segmented tag subscribers based on how they are behaving.

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And this is great because then you can send like super targeted content.

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So there is a great example from back lingo.

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When he was introducing a new YouTube training for speech videos, he announced to the entire back Linko

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email list, as you can see here, that he is really excited.

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He is introducing first page videos and he was thinking YouTube marketing is blowing up right now.

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Anyone that's interested in ACA will probably want to grow YouTube channel, but it was not this way.

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So not all subscribers were really interested in YouTube.

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So the next time he was introducing the cause, he decided to use the segmentation.

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So he was only sending the email to people that cared about you marketing.

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So he sent the entire list an invitation to new training.

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Serious about YouTube CEO, as you can see.

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But the point was that to get access to these serious subscribers and to raise their hand and say,

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I am interested, hey, I was shocked, surprised.

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Here is the full story.

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I send out a welcome surprise to everyone that enrolls in one of my courses.

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And one day a while back, I grabbed a cup of Starbucks, sat down and read to the results.

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Something I've never seen in a while comes your way before.

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You seen what made you decide to sign up?

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So this is a really nice new setup, and the goal is to simply from your complete list, find out,

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Charles, the people that are interested in something that was YouTube CEO and YouTube marketing.

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And now here is the catch.

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I'm only going to send this serious to people interested in you to marketing.

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So if you want to get access to this new training series, let me know by clicking this link.

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Click here to get access to the new YouTube as your training, Sirius.

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And this was really interesting because we send messages to people that wanted to receive them.

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We had a sudden conversion rate for that, Loung.

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So this is really good to understand your segments and to target people that are interested in the content.

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And it's also connected to your website.

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If, for example, somebody is signing up on the page about iPhones, so it means that you shall send

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them more information about iPhones.

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If they sign up on the page where you compare Samsung mobiles, you shall send them more information

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about Samsung mobiles.

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So this is the understanding of segmentation.

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It's very comparable to Facebook ads, audiences.

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You want to target the correct message to the correct audience.

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And when you segment people, it means when you take the correct people and you send them the correct

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message, the results will be much, much better.

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What you can also do is to test for marketing automation campaigns.

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And of course, it has a ton of potential, but it can get really, really complicated and very quickly.

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So you need to have behaved this is Grainco now you really start with the basics, and if you really

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feel that you are strong in your Neustadter campaigns, you can start building your automation.

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So the first you shall really build your list and sending a content.

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And once you have handed on that, you can set up out the responder.

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What this great.

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And if you have managed that, you can start using text to segment your analysis into two to three different

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groups, and just this can take you not months, but years to make your master, because this is a big

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training to create the database, to create correct autoresponder and then even to use the tags for

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different groups of your subscribers.

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But if you feel like you have completely mastered tagging, try for on email automation.

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This means that you create hyper targeted messages based on all Bern's clicks pages, visit the passport,

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Chase's demographic's time on site and lots of more.

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This, of course, like time on site depends on the registration of the user, for example, in your

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e-commerce store.

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Let's say you run an e-commerce site that sells grain free dog food.

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And when a new subscriber sign up the day Chaus Dashan from your what breed of dog do you own question

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grain free dog food.

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And this is really great.

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So you really get the information.

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What breed of dog do you own?

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And if you decide that that person put a bag of dog food into their car, then they close the page so

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they don't purchase well, when marketing automation, you could go beyond the generic.

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You forgot something in your cart.

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You can create something really special.

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You can send them a new customer discount for 20 percent.

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And you can mention the fact that these dogs love the product they had in their car.

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So this is really, really great because you can ride marketing.

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Automation allows you to use customize a bond and card messages so you can send out a message.

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Your dash cam is really hungry and our.

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Other customers, they're really happy with the food you have just chosen and because you really love

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to welcome your you really want to give you Birch's discount, 20 percent percentage.

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So this is the basics.

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And I hope you have really, really enjoyed this.

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So we will dive a little bit more into the automation.

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And I'm so happy you are so close to them and you are doing so great progress.