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My dearest to them, I'm really happy for you.

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You're doing fantastic progress and you can keep up with me.

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That's great.

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So to continue in the topic, this is, of course, great.

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If you ask people to reply to you, you'll get fantastic content, ideas, and also it helps you to

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build relationships.

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And this is really, really important.

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And you can see that people, they can even offer you cooperation.

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They like to be in touch with you and they even offer you to be a case study.

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So this is something great.

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And remember this new print subscribers, so you don't want to sell.

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This is important in the first part of new asset, the marketing strategy you are building relationship,

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very similar study that's coming that people are ready to proceed, purchase like after someone's email

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between segments and times email.

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And even there is a standard if you're in a long term build relationship, the people will buy from

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you the latest in two years.

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But it's always good to keep this in mind that it's never good to push for purchase immediately.

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It's also for building the relationship and building the trust.

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But definitely if you have e-commerce project, you can, like, really welcome people to tell them

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what they can expect and you can give them give them a voucher for a discount with limited time.

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It's so very important that it's a limited time for this Walcher.

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And this is important, this 80 to 20, this is very important strategy.

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What does that mean?

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Percent of your e-mails should provide value.

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I mean, if you have an e-commerce project, even the value is that you share some advices, what to

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do, what not to do, or you give them different manuals or how to do.

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But you should always provide value.

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And also the value can be seen that you give a discount or sale.

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But it's always good that you.

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Share the values, especially if you're having a blog post than 80 percent of your emails should provide

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value and 20 percent should be products and services.

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So this is very, very important.

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You can see that you always give value, give value, so give value, give value, give value, sell.

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So this is a very, very important.

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So you are not just selling, selling, selling, even.

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I must say that when it comes to the.

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Online projects in e-commerce.

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You can also do the way that you don't send out so many e-mails and if you really do not have time to

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share some value, you do not have time to build content, create the blog because you are happy to

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create Facebook ads or Google ads and you are happy to update your e-commerce website with new products.

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Take care of SEO for time.

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Does count on income tax.

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Then you can just sell, sell, sell, but you shall not do it like every day or every week.

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You should do it like.

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Every two to three weeks, it depends what products are you're selling, but this is also possible that

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you always introduce a campaign.

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But if it is possible, it's very good to share the value.

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If it is not possible, then you shall sell.

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This is the most important when you have e-commerce, but it should not go into this surveillance.

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It's really not good because then you'll get a lot of into spam email and this is not really good for

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you, so you should really try your best to avoid it.

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So.

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The second point is.

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Even this outlaw is sending 10 pure volume message for every sales e-mail.

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So this is the best suspension if you build a block and if you are like creating content for people,

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the more trust you build, the more value you share, the better.

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And you don't want to burn out your list, so this is very, very important that your audience, your

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subscribers, they know that you are sending something worth opening.

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And this is also great, real secret into increasing open rates.

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It doesn't mean that the value has to be in like form of content.

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So if you, for example, from e-commerce site that sells Pallay or protein bars, 20 percent, 25 percent

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off sale for your new line or barrass is of big value for people who likes them.

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But still, it's not a bad idea for e-commerce sites to send the value packed newsletters, for example,

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keep your baby safe.

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Be aware of the baby's presence, carefully prepared to bet only place baby on his hair back in dock,

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do not and bedding under the dog.

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Keep cords and strings away from baby.

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Never leave baby alone in and out of bed.

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Never use components on deck separately.

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So you can see you can always share something meaningful even if you have just pure e-commerce and you

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just want to sell, sell, sell.

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And of course I understand you want to sell, sell, sell.

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Then you can introduce different weeks, different products in a special sale or different categories

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in special sale.

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Still, if you will show some of the value, people will appreciate it.

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And in my opinion, this is very important and this is something that people underestimate a lot and

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it is worth this thing worse, sending your e-mail and of course, it's like a emails previa, but it's

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also people are using.

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Different tools, but she may provide us very important then probably ninety nine point nine percent,

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you are safe also with Meg Borg and Microsoft Outlook.

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So you really want to be sure that the subject line the sender and the message forever is interesting

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for people and you should really be tested and even set that testing chainmail and send it to your testing

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team male.

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Because a lot of people, they forget this and this is killing open rates, especially people can think

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about descender, they think a lot about this subject line, but people always do not check this message.

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Premio And this is very, very important because the message premio is like a second subject line.

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As you can see your show really.

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Check this, because you'll probably optimize a lot for your subject line in the sand, but you'll need

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also the intro and you'll need to double check sending your newsletter to your testing g mail to show

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what is it showing because you really want to optimize the first few lines of your message in.

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Looks super exciting.

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As you can see, this is really good as an example.

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So this is the person this is also very good.

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We will get more into it, but it's always much better.

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Even if you have like e-commerce business, corporate business or big company, it's always better than

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some real person is.

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Descender is giving you the information then this is, of course, the subject line and this is, of

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course, the private message.

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So this is very important, especially here.

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This is what I like.

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It's go time.

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I'm just getting ready to jump on today's Advanced List Building webinar so you can really see that

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there is something important.

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The webinar is starting, so it's really good.

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So this is something I would really recommend to check it.

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And that's why you can see that people like Becklin and many others, they're sending just this easy

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emails without any graphics.

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And this is another reason that.

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This is it is very good for it, but we will dive deeper into it.

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We have a special chapter about it.

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And this is really important because this is maybe the most underestimated point that can help you the

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most and of course, people.

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Everybody doesn't want to think about it.

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And, of course, most marketers would rather spend time building their e-mails or coming up with catchy

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subject lines, but the ability to deliver the email is the most important part of e-mail marketing.

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And there is one point, of course, you can get a great software, a great online tool, but it's also

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got to understand strategies that will help you to deliver the emails more safely.

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And you will get more openings and you can be sure that people really get your e-mails and they read

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them.

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So, yes, this is very important and very underestimated, even honestly, I was very, very shocked.

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How much is this important?

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This is the hardest decision to make.

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This is very, very hard, you know, but if you are building your data base, you always want to build

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your data base to be as big as possible and you want to have as many people as possible.

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But why you want to have people that they never open your emails.

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Why so?

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This has a very negative impact on your complete statistics, but also your ability to deliver the emails

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saw the opener.

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It's going to start dropping down and even the ability to deliver emails can start dropping down, as

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you can see.

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And then what can happen if you have a lot of a lot of people, they never open your emails, you can

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get to the spam because the people, they never open your emails, they have already marked you as spam

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and they are automatically putting you into the spam.

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And this is very, very bad for you.

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This is not good for you because then it can happen that to all your subscribers and hours of people.

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That are interested in your content.

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They never receive the email from you and it will automatically go to spam because if a lot of people

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in g mail or in outtalk or of course, in the Apple software, they might marked your s out to delete.

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It can have very negative results for all the people in your database.

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So then you can have and get this feedback from people and all the emails you sent are going to my SpinVox.

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And this is really, really bad.

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This is so bad for you, not good at all.

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And this is called least hygiene.

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So delete all people that are not opening your emails.

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In the last three or four months, because they have probably already marked you as not opening out

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or they need spam and this is very, very bad for you.

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So.

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So you can see, for example, this great man and this, I understand, could be really painful because

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you have the email list size seventy eight thousand and you go to fifty thousand nine hundred and one.

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So it's really painful and it's really hard thing, but on the other hand, you have two great advantages.

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So if you go to this pricing and you just try, so it's a much better price, you know, if you pay

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for eighty five or eighty thousand or if you pay for fifty five.

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So that's also good because it has no meaning paying for people who are not reading your e-mails.

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They are increasing your budget and they are automatically helping the spam in Chines Tomarchio spam

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and adding more fuel to all other subscribers that are interested in your content.

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So basically, when you delete all people that are not opening your emails, you can help greatly,

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even in this very painful but is cleaning out.

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It's also good when you have a CEO to sometimes go to your website, check your titles, clean out your

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comp and, uh, check the play locations.

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It's the same everywhere.

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So it's always good if you're running projects to proceed time by time, clean out.

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So a few weeks later, the open trade showed up like a rocket ship.

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But the most important, the ability to deliver emails got much better because the email was not going

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to all the people that they already marked you as spam or as not opening or as al-Duleimi.

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So this spamming Chines and altered anything in Chinese, they automatically calculated this e-mail

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as trustful.

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So this is very, very important.

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They need people that are not reading your email.

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And as you can see, this great man is deleting people every four months.

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And this way, you can really greatly improve your ability to deliver emails.

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The second point that's very, very important, and it's also close to be cleaning out your database

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as well as.

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I like to take at it, simply try to avoid to becoming a spam.

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This is really important because she may on Yahoo!

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Talk, they really, really take this very seriously.

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And so they should do it.

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So if and lots of people are marking your emails as spam.

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It sends a clear message that people don't want to read your emails.

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So how can you lower the spam complains?

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And, of course, like you have some great e-mails, but he already knew this.

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So basically.

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This is great, you send one hundred fifteen thousand e-mails, you have very low bounces, and you

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should also clean your bounces, that every system is showing your bounces and you should also delete

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them and you should have very low complaints.

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So one of the greatest mistake is to hide the unsubscribe, because what people really hate a lot is

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still searching for the unsubscribe.

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This is very important because if they do not have very big button or big link and they can't answer

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unsubscribe easily, they just click.

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To the spam filter, and then you are automatically marked as spam.

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So it's very important to allow people to unsubscribe easily.

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That's very important and very useful.

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You should really make it super big, super obvious.

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So second, you shall not send Bazilian emails.

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Because.

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If you really send too many emails, you crave this frustration, people, they feel always again and

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they just hate spam.

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So especially if they have just sign up for your newsletter, Ukraine, something great while coming,

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but you should not really feed them too much.

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Otherwise they just hate the spam button.

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And that's not go.

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So if you send more than one email, Badme, consider condensing that content into single weekly e-mail.

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Of course, there are exceptions.

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For example, you may want to send five emails in five days for big promotion or limited time for that

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lounge.

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Just don't make daily emails a habit unless that's what people sign up for.

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Of course, if you create a special email, CNRS and you promise that 21 days every day the people will

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receive one e-mail with 15 minutes video to get better and better get more better house a lifestyle,

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then you can do it.

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But otherwise, sending one email a week, one e-mail a week is enough.

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Then what's really, really great point is I was quite shocked about this thing called subject lines

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and sat there with super short subject lines, get the best Open writes.

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So this is something I was really shocked and I must keep it in mind.

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And police also keep it in your mind, and this is a simple fact that short subject lines get more opens

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and then long subject lines.

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But.

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It also helps the ability to deliver because spam filters flag messages that contain certain words and

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phrases, and they put lots of emphasis on the subject line.

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So the more words you use in your subject, the more likely one of them will get flagged.

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As you can see, long subject lines can result in.

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Poor ability to deliver emails, so it's much better to create short subject lines.

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When you use short subject lines, you are much less likely to get caught in the Pilbara.

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And again, this is just a story and we do not have any proof, but it's very, very logic and it's

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something you should definitely try.

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And the last we are going is to talk about using double opt in.

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So what does that mean?

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In Europe, it mainly started when is GDP and data protection.

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And it's not something you must do even with GDP.

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And it's something that's recommended and seen by a single opt in means that people just and email to

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your forum, they click that they agree to conditions in Europe.

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They shall have this article and they just sign up for our newsletter.

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But double opt in means that they like fill the form, they click, they sign for you on your site,

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but they also get email and, you know, certain.

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Oh, this is fantastic.

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Thank you very much for joining.

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I I'm so happy I have shared with you this content so shall really create some very good impression.

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And please click here to.

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I confirm your subscription.

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So it means that they get the email, they open the email, they click and get the subscription.

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And so, of course, this is something very, very hard to accept because you want to build the database.

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But it's much better to build a database of people that are interested to really get your emails, to

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really read your emails and to be excited about your emails, because it if you just get people that

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they mark your spam, they just they did they field into your database, but they are not sure about

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it.

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It's very bad for you.

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It's very bad for the ability to deliver emails.

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And it's also not good because if you're starting a project and then you like pay twenty five dollars

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for one thousand people and then you add two to three thousand people, it's much better to pay fifty

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dollars for people that are really interested to read your emails because why you should pay seventy

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nine dollars if you have two thousand people that they don't want to read your emails, you just want

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to pay for the people that are happy to read your emails and you want to send the newsletter to people,

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they really want to read your emails and get content from you.

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And of course, get newsletters from you, get special sales offers from you.

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So I hope you have really enjoyed this section.

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And the next we are going to log email marketing software.

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So you will compare to five digital marketing services for a new site, the marketing.

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And basically there is not sign that this or that is better.

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But you have some overview.

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You can go to the websites and you can decide for yourself what you like the most.

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So you're a great student.

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I'm so happy to continue with you.