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Some people really love stories, so let's say you create a great new set about creating great content,

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but what you can also do, you can start with a story because story can really take you into the action

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and really interested.

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So let's say this is a really great beginning.

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Hey, is she really going to burn a twenty dollar bill right now and it immediately catches your attention,

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so.

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Create great content.

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And what about burning 20 bill right now?

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And so this is something that's taking you into the action.

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Like then, of course, Brian is explaining about the story of the professor, but you start reading

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and this is really great.

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So one of the greatest strategies you can do, you can start a really strong story, compelling short

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story that people will get interested.

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What is going on?

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What does that mean?

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She's going to burn 20 dollars bail.

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Oh, my God.

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You start reading.

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You get interested.

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And then, of course, you continue with different copywriting tapes and, you know, then people really

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like it because they like that you are original.

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So you always think how you are the original, what you can give to people, you can just not create

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a newsletter and send it.

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You sure.

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Writing how you can make it the more interesting how you can start the how you can put a story into

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it.

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But here is the continuing sort template, so you always have some subject line.

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So this should really catch people.

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As Alexander saw this happen, so it can be anything, great copywriting tapes, great content, sometimes

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something very, very short, people just small our look alike to click on it.

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So it's very short.

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And then it chassy great content.

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What is it?

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I want to read it.

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Then you have some bored opening, you know.

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Hey everyone, an interesting thing happened when I went to Starbucks this morning and the people.

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What what is this?

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You know what what happened?

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And then you shared the content.

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They pointed to the pre and then call to action.

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Which are you going to try first?

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So in the end, you ask people what they like, what they are going to use and what is the best value

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for them.

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And this is like really great.

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I like it.

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And this subject line uses a subject line that will make someone curious about what's inside your message.

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So, for example, this is how I got forty five point five percentage more traffic in seven days.

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So everybody wants to get more traffic in seven days.

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So people got really interested.

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And so the email got thirty two point three percent, which opened.

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Right.

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So people love to really get some special information.

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They want to get something that will give them benefit.

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And the most important is the opening.

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So the subject line, because everybody is getting tons of e-mails and they really shall click and start

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reading the first you need to do create a stunning subject line and then both opening.

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So you need your newsletter to start with something super compelling that where you hope your reader

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right off the bat.

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And so, for example, Becklin is using ministry, I'll never forget my first freelance writing assignment,

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I was searching for writing checks on inlands and I saw a job listing that stood out.

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Freelance writer wanted for 50 short house articles.

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They sounded perfect, so I submitted a bid and the client accepted my proposal.

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I was bound.

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That is until I saw the project details.

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As it turns out, these house articles were on the topic, how to get rid of man boobs.

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Yes, you read that right.

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And so this is really funny starting story and this funny stories to get people into the reading there

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are great.

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But then what's coming this next, this is important, so you also share something great and that is

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strategy, improving your sights, click through rate in Google.

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And this is something that you shared great value, so you start with three people start reading and

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then you give them a value and this story shall be connected to the content and to the value you are

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sharing with them or what you can also do.

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You can adjust straight away, give the values.

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So you just say, hey, today I'm going to show you the same Pohang that I used to boost my organic

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traffic by forty five point five percentage.

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So this is also great that you leave this story and you go directly to the action.

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And I personally like this more that you really directly give them the value and you share the advices.

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So this is also great.

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And what's the most important is the value.

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So it's very important to deliver the goods.

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So if you are not sure what to write here.

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It's good to create a list of three to five actionable steps that people can use that day.

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So.

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This is really, really great of.

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Like, you can also teach your subscribers about important lessons in the form of a story, as you can

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see in the end.

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Looking back on this experience, two things stand now.

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I actually wrote 50 articles about men boobs.

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Second point, CEO and content marketing has changed a lot since then.

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Especially what defines great content and you continue.

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So what you can do is you can create links to content that will help your reader achieve a specific

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outcome, like this newsletter from Romney study how to pick a lock with paper clips, Gmail keyboard

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shortcuts, how to say I love you in 10 different languages.

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Then thanks for taking back the iPhone photos.

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How to chop an onion without crying.

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How to ask for a raise so you can share different articles that you really like or you have created

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yourself.

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Call to action.

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This is very, very important.

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And in the end, it has a great value.

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You should never skip your call to action how you can use call to action when you share a value.

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So, for example, let's say you just send out a list of powerful breakfast recipes, so your call to

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action could be to try one of these Recife's this week.

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So the type of call to action is not so important, but important is that you always include a call

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to action.

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So, for example, advise people how to clean up windows and then you share 10 different advices and

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then you ask what the people will be using will be using this software, or will you be using this strategy

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or this practice?

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What suits you the best?

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What you will do right now?

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And this is really, really important.

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Second time blind dates are like very much, and this year especially use for ecommerce, or if you

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are selling courses online, simply if you need a sound, you need to sell, sell, sell.

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And especially if you have e-commerce, you can sometimes check value, but people will be expecting

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from your marketing or offer.

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The marketing of her is just like it sounds.

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It's an email that pushes your subscribers to make a purchase.

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So this is a very, very important, especially for e-commerce and usually it's a limited time sale.

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This is really important that you have are ending on this sale.

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So let's say today is.

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25Th of April, and you're sending said and you tell people you have last two days to use for the percentage

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sale you have the last two days, the sale is ending this Sunday.

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So you really it's a closing deal.

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So you really need to stress that it's a very special sale and it's ending.

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So the marketing offer, you need to go straight away with subject line twenty five percentage of hey

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everyone, for the first time ever, we are offering 25 percent of our entire catalog.

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But it can be a special product chores and it can be special category.

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Then you give some details and a call to action, very, very strong by now and then be us.

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Be us is very important because people, they often just skim, skim, skim and they don't read the

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entire marketing offer.

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So the piece is especially extremely important in your sales offer, in your e-commerce offer.

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So the buy now shall be really clear.

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They should really click on it and you shall go for one call to action.

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So it means you'll say this Fernbach special sale.

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This category is special sale, complete catalog, special sale and big by now.

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Check the products really big, big, big call to action and really keep in mind that business is very

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important, but the most important is very clear subject line.

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No need to be super creative.

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It's your lucky day, 20 percent off site wide, just to let people know about your offer, you just

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directly tell them to purchase for a special price.

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This is the aim.

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And then you need to start your email with a line or two that describes your offer.

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So this is my first ever Black Friday deal.

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Why do you can save up to eighty three percentage on social triggers, flagship courses?

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So it's just really, really very, very strong, immediate action to tell people they can save money

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they can purchase.

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Details, you you just outline your offer now it's time to get more deep start and end dates, this

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is involved and the ending dates, key benefits story behind the promo conditions, limitations.

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So you can see to the family, enjoyed them percentage of your next order, use this code and check

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out expires and the exact expired date.

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This is very important.

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So it's time limited.

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This is also good to welcome email.

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If people sign up for your e-commerce, so you'll give them a discount, you'll give them walcher and

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it's time limited.

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This is so very important that you create this time attention.

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I would really, really recommend it because, for example, I am now consulting this project that I

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love very much and I'm really grateful I can help with Facebook ads.

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And basically, there is always like import them that they have one day, ten minutes, no, 10 minutes.

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Like two minutes.

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Yeah, like ten hours, two minutes and 41 seconds.

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And then they can get some special discounts.

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So it's like e-commerce projects.

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You can push for a.

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You said that.

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And as you can see, so for example, Yemenites, Danish, it doesn't matter so much, the most important

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is to explain that you have this.

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But what's also important is always to push for the lifetime limits.

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So this is very, very important.

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So, again, seeing that, you always tell people that's life time limit, I think I have just offered,

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but I really want to show you.

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So.

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I will now just now want you to give me a minute, so.

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I will show it before closing so you can see this is good.

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So this is with the translation.

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So the campaign is ending in one day, 10 hours, one minute.

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And this is very important that you stress it out in the newsletter.

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So then you show people that different people are buying like different products that they can get to

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the newsletter.

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But this time, stressing ending the sale is very, very important.

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And I would highlight advice to use it.

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So you should really, really push it and you should really do your best to.

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So the way that you stress your people and there is this time limit and the same, you shall do it if

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you are using.

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You said that this time limit is very, very important, you know, and you can see it's giving distressing

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feeling that it's the last day I can use this sale.

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And what's also good that people are now buying it.

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So I should really join.

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So this is really, really important and I would highlight device to use it.

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And let's get it back.

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So this is this stress management with special limited time offer.

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What's also important if Ukraine is your center, is that you don't want to, like, overwhelm them

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with too many details, you need to drive them to the e-commerce website.

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It's impossible to close the deal inside your email.

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So you need your email to be very clear.

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Very sure.

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And have just a very strong call to action.

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And this call to action is what they what they shall do next.

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And this is, of course, shock.

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Now, this is a great, great, great example.

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Cleaning system by free for nine point ninety nine shop now.

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So it's a limited time offer.

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You get free pieces just for ten dollars.

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And the beer, as this is very, very important, because this is a labor tactic that can easily double

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your conversions, why?

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Because lots of people will scam your message, but they always stop and read B.S. That's we really

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recommend using B.S. in almost all marketing of your emails.

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And you need to do here is summarize your offer and include another call to action.

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So this is very important.

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You need to really show the best of your newsletter and give a game call to action.

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So it is a great example.

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You can save up to 80 for a percentage on a social triggers flagship courses.

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I never did anything like this before.

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It's only available until Cyber Monday.

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Here is the link.

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So it's very important that you summarize everything into Pierres and you'll give the link a game of.

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And the announcement this is very, very interesting, even if you might not use it so many times,

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sort of an announcement like is something very big in your life, very big in your project?

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I really like, you know, the most best ever announcement I received was from a burner.

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And this is really great instructor on Udemy and I received the email from him was right on the biggest

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announcement of my lifetime.

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And I was like, Oh my God, what is this?

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And then he has shown that he has Chass the twins.

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So he got the two babies from his wife and they also had happy family photo of a Slive, him and two

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babies, an Indian.

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Thank you for all the support.

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Please check my courses if you.

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Purchase my policies, you support this beautiful family, and it was so heartbreaking and I am sure

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it has brought him great sales.

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So with the announcement, you are not pitching for 10 percent of sale.

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Instead, you want to save this template for something really big, brand new product or service, leave

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even a new version of popular product, limited time product release, important features added to an

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existing product.

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Sore subject line is introducing or announcing my email marketing course great, or my brand new super

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product, my brand new spatial improvement of the product and then some compelling need, we are excited

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to announce the release of the big reveal.

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Here is what is new clear call to action laramore.

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So this is really great that you really announce something special is happening.

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So subject line introducing or announcing, you want to make it clear that your announcement is a big

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deal.

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After all, you will probably only send one or two announcement emails every year.

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So don't be afraid to use terms like introducing for the first time in your subject line.

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So let's say if I create a big, big update, I just can write introducing great this content of my

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lifetime.

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I can write.

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And it should be subject line introducing or announcing you really want to make it clear that your announcement

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is a big deal.

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So don't be afraid to really push it hard.

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So this is a great example of subject line.

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As your dad works, free point all is now open, a very clear announcement and compelling to leave.

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This is very, very important.

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You have different options here.

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What do you can do?

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You can jump right into your product announcement.

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Hey, today is the day.

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I am very excited to announce.

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I am very excited to announce this is really great for race, so I'm so happy to share this with you

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and we will dive more into the templates in the next video.