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My dear student, I am really, really happy for this strategy.

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We can share this together.

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So let's say squeeze page.

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We can also call it a landing page to build your new site, the database.

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So as you can see, the goal is to build your site database.

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This is a great example of proven essy or tips straight to your inbox, get access to exclusive tips,

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strategies and case studies.

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So and basically, this page doesn't give many options.

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It's completely focused on the offers signing for the newsletter.

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And the conversion rate is 14 percent.

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This is fantastic.

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So.

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This is a great start, so you should always think when you are building your website, that the new

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site there for sign up form is not something that you just place somewhere.

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But, for example, the.

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About page or even landing page, it shall be something really important for you if you want to really

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make the strategy of newsletter something working for you.

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It's not something that will happen immediately in one day, one month, but it's a long term building

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that the base building trust building audience.

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But of course, you want to immediately reach how you use Facebook and Instagram ads.

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But for the long term, this is definitely something you shall develop.

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And even companies like developing this into the next level, as you can see, HubSpot has even 463

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differen squeeze page news sites offering free infographics templates, how to use Instagram for business.

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And like it's really a guide for user generated content.

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So there are different lead magnets they are offering.

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So now what we need to explain is what is it, a lead magnet?

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It's the lifeblood of any West building campaign.

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Why?

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Because.

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It's really hard to get someone to sign up for a newsletter or 21 day email course because people want

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to get some value straight the way they want to get something.

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So they are giving you and you said there, and it's not the time that people are really waiting to

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subscribe for newsletters.

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They're expecting that you give them something special and that you are worse to be in touch with you

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to receive the emails from you.

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Like for e-commerce, a great thing is to give a discount so they get a discount code and they can make

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like more better purchases and they can save money.

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But it can be hours, a checklist, e-book, swipe file, case study, template, access to video that

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they can find on YouTube.

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The more value you give them, the more sign ups you will get.

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So, for example, one hundred days of real food offers up a full meal by an athlete magonet, so this

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is very, very important that you give people something they can really, really benefit from.

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So the more value you give, the more you have the chance to get more sign ups and you get more bigger

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database, more faster.

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One of the greatest, greatest thing is optimizing your blog's homepage, but it's not just some blog,

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it's also about page, and it can be on the e-commerce website because some e-commerce websites that

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you really put the energy, they put enough space for people to sign up.

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They offer them discounts and they build new set the database and then they can send special offers.

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And if you have e-commerce, it is really OK if you inform people about special offers.

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But of course, if you're also Shandor, value is even better.

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And like you can see, for example, this is a normal blog, home page design.

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It's like traditional design that is used.

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And it's nothing wrong about it, it's just a blog post feed, but you want to subscribe people to your

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email list.

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So as you can see, this is the old homepage that was using back Becklin.

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And basically when he was the heat maps, he discovered that all this right side was quite ignored and

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people were really just interested to get the content and read the content.

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So as you can see that most of the biggest sites like Pinterest, Twitter, Facebook, they don't feature

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content on their home pages.

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Instead, the homepage is optimized for sign ups.

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As you can see, if you can come to Facebook.

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Com and you do not have the account or you log out and then you come to Facebook on, it's just directed

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to you to sign up and start using the applications straight away.

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And so, as you can see, this is a great example.

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So this is the new speckling homepage, free exclusive traffic tapes, so.

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And they started to convert to really well from four point six to nine or one, so you can have a look

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into it.

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And if you just now go to bed, Glynco, and I think this man is really genius, as you can see, get

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excusive as your tips.

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And I only shared it with my e-mail subscribers and you can see one here, there is a special landing

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page for a newsletter.

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So the aim is not to really push the content, but the aim is to really build the use of the database,

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even like you can see proven as your tips straight to your inbox.

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So if people want to go to the.

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Block, and he is the second so you can get that guy and if they want to go directly to the block,

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they have to go this way.

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And it's, again, very strong action for your newsletter.

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So this is a very, very important to really keep in your mind, building your use of the database when

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building your home page, when building your website.

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And then pop ups, like everybody really hates pop ups and DIMOS, what people hate is when you come

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to the page and then comes to pop up, that it's telling you to sign up for the newsletter.

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And like especially Google really dislikes it.

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Surmise that you are not even allowed or is not recommended by Google for CEO on mobile devices for

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Mobile Asiel to use the full box.

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So and as you can see, even this great man has promised himself he will never, never, never use them.

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So but sometimes the pop up can be useful.

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It's a big difference between a pop up that attacks you the second you land on the page and one that

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offers something of value as you leave.

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So it's like a really big, big, big.

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Opportunity to use the intention when people are leaving.

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So it means exit in Tampa and this means when people are going to leave the page and probably they will.

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Can they just do this motion to leave the page so it will be an exit and then pop up and then you can

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offer some very, very big value, so.

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This is a popoff that is offered when people are leaving by reading about YouTube or reading about a

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seizure like this is offered to them so they can download free guide.

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And this is why you are not really distracted from the content on the page, and this pop up is quite

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OK and it has increased like the subscription rate to seventy two point nine percentage.

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So this is something good.

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But you should really consider because people hate Popov's and you have to really give them some big,

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big, big value and something they will be happy to really use.

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Content upgrades are always great because.

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Single content upgrade can boost your conversion in just one of the blog posts, so that doesn't mean

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you simply have a page that is really doing while you have a traffic.

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People like to come to your page.

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People like to read your content and play your video.

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Stay on your page so you can optimize the page to give you more and newsletter sign ups.

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And this can really boost your conversions.

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As you can see, for example.

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Here are some pages like Outrace that a Google ranking factors and.

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Like, it's like, for example, one guy is getting eight thousand five hundred seventy eight visitors

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every month, but it's very, very long, like four thousand six hundred twenty three.

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So.

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A lot of people ask for the PDF version, as you can see, people are asking to get it.

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So what's also great is that you can create a PDF version of your guide and call it like a great content

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upgrade.

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And then what you can do, you can place it to the top of the page and you can tell people you don't

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have the time to read the whole guide right now.

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No worries.

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Let us send you a copy.

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You can read it when it's convenient for you.

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Just let us know where to send it.

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It takes less than five seconds.

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So this is good.

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So the people, they sign up for your newsletter database and they give the you give them the PDA.

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So this is really, really, really great.

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And then you send them to their email.

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So, OK, we hope this guy helped you show how to rank YouTube videos.

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And you can see the people can download it, and now this chap that I love very much email campaign

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templates, so this is really cool.

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So please stay with me, because this is something I would love to share with you.

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So we will show you a different Peruvian email templates.

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And these templates are specifically designed to help you crank out super valuable e-mail content that

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your subscribers will.

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So the quantum you said that this is, of course, the best because it provides 100 percent pure value,

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the value can be in the form of great deeds, links to useful resources or some great story.

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The exact time doesn't really matter.

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The most important, that you focus on something that you are good so you set out a very, very good

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at.

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So your audience will love them.

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So let's say you understand greatly how to create great content for Facebook, how to write great engaging

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Facebook ads, and you have some proven formulas you can share with people.

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And this is really great because you can just create a newsletter about it.

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You can share this news this us and you can share this content or you really understand how to stay

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healthy, how to stay fit, how to organize your time better, how to find 15 minutes a day to have

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some home like exercise or to get more energy.

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So you share with people some proven things.

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So this content, there is something you show really built into your strategy, because this is what

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your audience will definitely love very much.