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My dear student, welcome to this email marketing guide.

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I believe that you will love this guy because I love it very much so.

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The aim of this lesson is to completely cover.

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Email marketing or a newsletter marketing, so we will cover the most important topics like building

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your email list, writing amazing newsletters, and then, of course, the most important, turning

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your subscribers into customers.

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We will also have a look into different online software you can use.

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But first of all, we will cover the fundamentals building your e-mail list.

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This I love very much is the campaign templates.

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And then, of course, what's so very, very important, how to get high open writes.

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One of the most underestimated is the ability to reach out and your email to be delivered, so this

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so you need to have a look into it and then we will have a look into some of the best marketing tools

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and we go more advanced about automation and, of course, some more strategies.

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But the most important is to really master the essentials and understand the starting point.

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So.

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First of all, email marketing is digital marketing practice of communicating with leads and customers

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with email.

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So it can be news that their promotional campaigns even announcement and of course, according to many

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studies, the revenue on option is great.

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So and of course, this is important to understand because.

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Now, days like if you go to every page this that has some specialization, they tell you the best is

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to create Facebook at their best, revenue is on search engine optimization.

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And then, of course, the email marketing people will tell you that the best revenue is the newsletter

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marketing.

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So, of course.

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If you know how to do correctly, Facebook ads, how to use all the power of lookalike audiences, then

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of course you can also have great revenue.

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This is why we really go deep in this course with Facebook, Instagram.

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It's the same if you know how to correctly perceive as CEO, including more than as CEO, then you can

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have great results.

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And the same in this newsletter.

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And the more simple than about email marketing is that it gives you a direct line to your audience.

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So this is like Carelli now, everything is expanding, you have a new linked in and people love to

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talk.

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So I am also showing tick talk in this chorus.

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So is it something for you?

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And according to some of these studies that even claiming that average value of an email subscriber

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is reaching nearly thirty eight dollars.

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And this, of course, depends on your business.

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This depends on the different business mindshare you are running.

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But definitely if you are able to build a great list of subscribers, it is a great value.

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And according to some of the studies, the revenue on option is fantastic, but this is, of course,

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a game you need how to do it, correct.

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So now what we will be mainly doing is to help you to build correctly your list, to send the correct

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messages, to know how to really reach out people the way that you build confidence and then you sell

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it the way that they like it.

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So and as you can see, 86 percent of marketers consider e-mail as important or even very important.

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So definitely email marketing can be a great digital marketing strategy, but we need to do it, correct?

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What is important that with email marketing, you own the distribution, so you have the direct line

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to that person's inbox.

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And of course, with Facebook or Instagram, you don't have it directly, but if you are clever and

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you are using my CARUS, you can create the exact custom audiences for your.

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Let's say a website visits, but also for all the engagement via video or Facebook business page.

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So social media are also giving your great, great, great advantages that email marketing is really

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great, that it can give you a direct line to that person's inbox.

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And basically.

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One of the most.

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Painful issues with Facebook or Gammick is dropping down all the time, so that's why we don't spend

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so much time on the organic, but we spend a lot of time how to set up correctly Facebook and Instagram

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ads and, of course, dynamic targeting.

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And basically, of course, like if you compare the organic range, then unfortunately you can succeed

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with Facebook and then it's much better to use Facebook and of course, Instagram ads and email marketing,

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because with email marketing, if you do it correctly, you can get a great engagement rate.

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So.

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Let's have a look into it that even people, they find social media annoying.

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That's why I am always showing you how to use the frequency to show the frequency and to be sure that

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you show the ad maximum once or twice, but.

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Like a lot of people, they expect to receive value in the inbox, they expect to get special offers

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to get announcements.

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So the most what people really dislike is TV commercials.

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But as you can see, if you combine this extremely positive or negative, then definitely email marketing

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is doing the best linked in marketing.

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It means linked in sponsored ads and then, of course, Facebook ads.

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So you can see the Facebook ads are still quite OK.

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Of course, what people really, really dislike is direct mail, and so you shall never do it.

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This is much better to create correct Facebook ads, correct Instagram ads, and it's much, much better

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if you build your place and you proceed the email marketing correctly.

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What's really great is about emails that they really convert to.

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Great point.

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So what does it mean if you build the correct way, your new site database, you can get really very,

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very good results.

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And of course, like if you're pushing with Facebook or organic, you can't do anything, so you always

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need to use Facebook ads and dynamic retargeting.

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But as you can see, if you do email marketing correctly, you can extremely push your results.

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So it's definitely a strategy you shall keep in mind and you shall develop in your complete digital

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marketing structure.

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And as you can see, one third of subscribers to retail newsletters make a purchase, so this is great.

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So when you build the e-commerce project, you can, of course, share value advices.

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But if people subscribe to your e-commerce or retail, they expect to get special sales to get special

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announcements, to get special offers.

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And you had the chance that 30 or even 40 percent will purchase from you.

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So this is great if they are subscribing for e-commerce.

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And this statistics are telling one thing we can ignore email marketing, we can skip email marketing

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because it's a great tool and we need to do it really correctly.

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So how do we get started with email marketing?

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And this is a really good question, because you can very easily annoy people and you can also very

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easily make your audience very happy and you can greatly increase your revenue.

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So this is what we need.

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So when we want to get started, we want to develop email marketing strategy.

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We want to sign up for email marketing software.

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We will get more deep into this, like we will be consulting five email marketing software.

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So I have just prepared for you what I was always using is MailChimp.

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So that's probably something, you know, and it's very easy to watch tutorial.

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There are hundreds tutorials on YouTube.

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And the reason is that you can start with 2000 like 2000 newsletter members for free.

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So this is quite good, but I would always advise to double check because you can expect that you double

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check the calculation of the price.

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So this I would always advise, you know, how much you will be paying for, let's say, 10000, because

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this is something you can definitely build up to fifteen thousand.

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And then what I really like is converting it.

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We will discuss more in depth, but right now I just want to show you and the reason I like it because

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it's somehow built very easy to use.

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And I like the way they create these resources.

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So they have really very nice guys.

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And also, they have this video training, so you can always go for a live session every week, so it

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means that they just educate you with video trainings every seven days and you can get a direct training

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and also ask any question you have.

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But the most what I like is that they you can also start for free.

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And they have just a complete solution.

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So it's a little bad with another solution that, OK, I have standdown, but do I need to stand down

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or I have to go for professionals?

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So they had just a complete solution.

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And then, like, if you go to ten thousand and you pay like, yea, it's it's.

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It's the pricing is on this company's nearly the same as you can see, it's always good to double check,

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like if you will be growing how much you will be paying.

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So it's always good to double check, you know, the monthly fee.

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And, of course, you get some better price if you go for annual.

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But I personally will choose this corner to get even.

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I was using the MailChimp and I was quite like it.

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And I was also using the like educational step by step seven emails Enduro.

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I just somehow have a really good feeling for this too.

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So but we will consider this more and we will talk more about it.

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Then of course what's very, very involved and is building your email list.

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And of course these stores now offer it like that.

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They can use Google contacts or they can even like sock your G mail so you can reach out people in your

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Gmail or the and like to really get more subscribers.

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You probably know you need some report.

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Ebow lead magonet webinars to share some value, to offer some value for the email.

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But if you have a e-commerce project, people will be also happy just to know when you have sales,

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when you have special elections.

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So they will just they will just really be happy.

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Even you will sell them special discount.

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This autoresponder is really great, especially this welcome messages, so this we will be talking a

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lot and then, of course it's all the time like when you are creating Facebook and Instagram as you

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need all the time, improve yourself.

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How can you get better open AIDS?

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How can you get better click through rates, conversions and how to get the feedback from your subscribers.

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So this is like all the time process.

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No matter if you are creating email marketing campaigns or another Facebook ad campaigns, you always

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need to track and improve.

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So this is like the most important essence of digital marketing activities.

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Try yourself to always be better, to always improve.

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So the most important thing about building your e-mail is so you can see there are many, many strategies

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and many advisors, many gurus.

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But we will give you the very, very strategic points that are working right now.

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You can really trust them.

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So.

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One of the greatest points is and people miss is your about page, and this means that if you have any

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website, I'm showing how to create fantastic websites on Avodart.

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Your about page is very important because most people, they always go and check your about page.

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And these people are usually of people like you.

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So they really are primed to subscribe.

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So you recommend putting at least one email sign up form on your about page.

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So, for example, James Clyburn has more than five hundred thousand subscribers and is always placing

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about page in the bottom of four.

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As you can see, my address is get a date.

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And as you can see, even people are using two forms, one in the top and one in the bottom, because

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this page is very, very long.

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So it's even possible, but at least you should have one form and let people subscribe and get in touch

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with you.

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And now we will also talk about squeeze pages, because squeeze pages are very, very important to really

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inspire people to sign up for your newsletter.

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And I was so excited to share this with you in the next video.