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As you can see on the exam, it can be something really great, you can always turn your design into

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something interesting when a strong look, as you can see this shots, dot net drops paywall with relaunch

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publication that celebrates advertising creative and the talent behind it integrates with sister brands.

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So you can see this is like always good to speak.

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When you improve your service, you have a new web design or new service.

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This is something you can always write about.

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And there is really a nice, nice hook with this branding in the example.

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And now probably the most important to talk about is developing your hook because you need somehow to

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turn a piece of news into strong hook.

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It's also called Azango.

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This is how it is presented to news.

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So as you can see, it's this example.

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Long form content gets an average of seventy seven point two percent, which more links than short articles.

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And if you want to transform it, you just write it into very broad appeal, because if you use the

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vocabulary that online can understand your niche, it doesn't mean that the journalist will understand.

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So you need to transform the information into information that in general, every person and every journalist

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will easily understand.

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So this is the example.

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Internet users are more likely to share long form content.

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So this dry topic that only about to perone marketers and you turn it into a hook that would appeal

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to more people, as you can see.

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So you need to take your information and make it interesting it for general audience.

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And this is really important.

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And then you have much better chance that your public will accept it and you will get coverage on different

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sides, as you can see on the example.

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And basically what Ciarelli gold is to tie in with Hortefeux, in many ways, a hot and trending topic

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is the automated hook because it's in the essence of the news.

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So after all, people are already talking about the topic.

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So this is what you need.

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And this is, for example, a great example.

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Block chain technology takes center stage at Ohio House.

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Can it day on April 17.

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This done what could have been a boring Corelli's into something really interesting.

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So this is really what people are like and that might be really great for you to use the power of your

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local story, because most local blogs and news sites are starving for stuff to cover.

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And you probably don't manage to always get to some big mega brands.

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But what you need to do, you can get some kind of local coverage, as you can see, like America's

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Lee's Hygenic CIG's and this is the overview has received a lot of different local news.

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And this is really great.

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So this local targeting can help you greatly.

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And it's quite obvious because Israelis had a local angle or a local hawk for each of those cities,

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and then, of course, what you can do, you can be creative, being creative is always great.

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And you might be sitting on a press release goldmine, but you don't know it.

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You just need to decide it correctly.

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And this is a great example.

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Salvadorans citing wine labels becoming the new standard while exporters look to new technology for

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market grows.

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And this is really nice.

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This is a very original and it's very non-traditional and it's very, very cold out there.

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So if you just say we are developing wine, Labor's better inside themselves isn't the time for nontraditional

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thing that's going to bridges with customers.

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So this is really important to be cut out there.

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And now we need to talk more about the headline, because headline is probably the most important.

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And as you can see, the headline will decide mostly if even people will start reading your.

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Press release, and they will decide to continue in reading, using it and writing about you.

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So now let's have a look into this two step process to write Partitas that stand out.

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First, you need to.

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Decide about your hook.

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This is really important and we have talked about it in Chapter two and the second, you need to put

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it into your headline.

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This is really important, as you can again see on the example.

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And basically this hook is important and it's important to implement it into your title, into your

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headline necessarily.

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Nice example.

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New cloud product from Expense Wins Best of Interop 2019 Awards.

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The perfect Rollie's headline for more new thing plus Hook Plus Company.

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And here is a great example, cryptocurrency could become mainstream payment solution within the next

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decade, finds new Imperial College and Etre report.

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And this is really, really nice and you can to see your company is in the end.

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So you need to pull the denuding and the hook into the beginning.

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And your company, you put in to the end and you can see that.

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The headline doesn't start off with their company and how great they are, you should always avoid it.

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You should not write and start with your company or how great you are.

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So you need to really get some attention and then you continue on with the hook.

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So no attention, cryptocurrency hook payment solution.

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And in the end, Imperial College and report.

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And now the second most important is to talk about sub headline.

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Most press release distribution sites, let you add a sub headline to your rallies.

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And this is really important because a sub headline adds the detail and context to your headline detail

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that can push a busy journalist to read the body of your release.

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As you can see, this is a really nice example of sub headline because it's really giving a numbers

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to the research that posts longer than 1000 words significantly outperform shorter articles, according

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to analysis of nine million blog posts.