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My dear student, welcome to this exciting section, I mean, you might not use it, but you might come

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to the job interview and the people might ask you if you know anything about writing and distributing

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a press release.

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So let's dive into it, because it's maybe a topic you can completely skip.

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And this is OK.

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So if you want to skip it and you want to skip this section, it's fine.

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But you might like to understand what it even is press release and how you can create it.

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So it might be something really interesting for you.

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So first of all, we have to dive into some basics, understanding how to write the press release,

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how to create the correct look, how to create headline leaked copy, and how to also have a look into

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final reading and especially into distribution that is so important.

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Of course, there is always a possibility that you hire a person on paper.

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But our this we will also discuss.

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But right now, let's dive into some basics.

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Some press release is something that a company writes to let people know about the new stuff.

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And what we want to understand is how to do it the way that you are not lost in another thousands,

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thousands of press releases, but how you get a covered, how you get some really nice coverage.

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So indigenized will be attracted to your press release and how you can get some more customers or more

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better branding.

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So, of course, you need to drive traffic.

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You need to get into Google News.

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It can have a positive impact on Google rankings, but not if the press release is just retaken.

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But it's a source for a completely new blog, completely new post, so that we will also talk about

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we will probably not give you the advice how to go for Forbess or Fast Company, but it's good to understand

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the basics.

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So if you want to create a press release, here is a very, very nice template, as you can see.

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So the most important is to understand that you want to give the journalists something they are really

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happy to read, share and you.

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So something newsworthy, something that's really good and you need to create a press release that it

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will simply change the attention.

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So as you can see, you need to think about the look, why people shall be interested in your press

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release.

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So first of all, what you need is to think about the topic and then create attention grabbing headline.

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And then you need to create the very, very strong lead.

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As you can see, the press release is written very, very universal without some supercharging vocabulary

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or stuff like that.

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But as you can see on the example, it's a very, very universal.

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So this you need to remember, and it's always good to use quotes and to add some multimedia.

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It can be some nice video picture.

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So I could include some nice video about my courses and also quotes.

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So, for example, if I want to create a quote about my Facebook at Schaus, I would use some of the

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quotes of my students and then it's very important to include the contact information and especially

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to write that the chinoise can always reach around the.

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And right, you call you and then some more information, general information about your company or

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about your project, and the most important first step is to come up with something that bloggers and

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journalists will want to cover, something that's really great.

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And so how to do it?

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It means that it might be a challenge, but it can be, for example, a local event or in designing

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your website or in my case, launching a new course, it can be hiring a new person.

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As you can see, this is a great example.

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For example, you'll find out some interesting information.

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I would, for example, discover that people are not really using the Facebook business manager for

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Facebook ads, for Instagram ads.

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So I would create a story around it.

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But maybe the more symbolic than I would now tell the story about my new Facebook ad.

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Skouris best of Facebook ads.

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And basically there are four kinds of topics that you can push for that you can create.

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So the first one is new industry study.

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And of course, people really like it's something really good because the Julys can use some of the

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data and they really like to use researches.

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So as you can see, people like, of course, some breaking news, emotional stories, but the models

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they like exclusive research is so as we come up in the content strategy, if you can partner with a

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company in your business, Nesha, and you can create exclusive research, this is something that can

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also help you for public relations and for creating your first.

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Press release and for distribution, you can see even such a big companies, they like to use it because

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this is something what a journalist like to take.

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And this study brings something new to the table, something that's backed up with the real life data

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sitcom, unlike most boring press releases, your study is about something interesting and this is very,

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very important.

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And here you can see another example.

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And what's really, really important is how you create that.

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As you can see, TV sharing this Internet users more likely to share long form content.

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New study by bus, Samel and Becklin finds.

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So you can see it's a very, very univers.

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It's this boring language that you need to use.

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Both longer than 1000 words significantly outperform short articles, according to analysis of 900 million

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blog posts.

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So you can see it's very, very boring language.

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But this is what journalists really like.

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So you shall not use great words, power, words, emotional words.

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You shall use this very clean language.

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And as you can see, this can bring some traffic from the journalists itself, but what's also good,

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you can get to the news sites and this is what you want.

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You want people to read about you.

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You want people to know about you, and they want to get in front of your people and your potential

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customers and you want to really build your branding.

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Even though you probably get no follow links, it doesn't matter so much because there even are no follow

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link is a link, but the most important people can still click on the link and people can read about

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you.

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And this is something important and probably a great opportunity for you will be some product language,

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if you will be or are you working in some developing company or you are starting up your project.

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This is something good because if you are launching a new product or service, a press release can help

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spread the information.

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As you can see, this is a great example.

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BitTorrent's international to Loung trading platform.

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BitTorrent's International will combine streamline token approval process with bitter ex cutting edge

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trading technology for international customers.

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So the language of press release is very boring and you need to understand that you always write it

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this way.

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Another great tool is the event because this can be especially good for your local business and you

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can reach out even personally via email, different local journalists and different local news, because

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especially if it is connected to Karita or stuff like that, that you don't need something, this can

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help you.

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Great.

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And basically, this is like the introduction and I'm really happy to share with you.

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What you can also do is if you have a new web design or a new branding, new logo, this is also worth

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the information.

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And if you are building like a website project, online service, this is something you can also share.

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So I'm happy to share this with you.

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And I'm sure if we accomplish this section, you will be ready to reach great success.