1
00:00:00,060 --> 00:00:08,190
So, of course, what you need is just a few specific steps and steps, so this is the point.

2
00:00:08,200 --> 00:00:11,600
You don't use the entire piece of content.

3
00:00:12,090 --> 00:00:18,440
You just take the best sections and you use it for your video or for your linked in.

4
00:00:18,870 --> 00:00:21,000
And this way you develop it.

5
00:00:22,380 --> 00:00:30,990
And this is also great because you can also use it for your newsletter, so creating one piece of content

6
00:00:31,290 --> 00:00:40,930
can help you for all social media newsletter campaigns, its creation, as well as video creation.

7
00:00:41,460 --> 00:00:43,920
This is the goal, what you need to do.

8
00:00:44,340 --> 00:00:49,350
And now we have some really fine tactics that I like.

9
00:00:49,350 --> 00:00:51,750
Really, very much so.

10
00:00:52,880 --> 00:00:54,380
This is really great.

11
00:00:54,410 --> 00:01:02,750
I didn't think about it, but I'm really happy to share this with you because you can create a great

12
00:01:02,750 --> 00:01:10,700
content for links or for social shares and like, it's really good to think.

13
00:01:11,720 --> 00:01:15,870
If you can get both, yes, you can get both.

14
00:01:15,890 --> 00:01:26,560
But this is a very, very adad because barsoum, according to analysis, more than 900 million articles,

15
00:01:27,290 --> 00:01:32,410
there is a very strong correlation between links and associations.

16
00:01:32,900 --> 00:01:38,810
And the point is that this correlation is zero.

17
00:01:39,360 --> 00:01:49,190
So what you need to do, you need to understand that it's a little bit another content to get more shares.

18
00:01:49,730 --> 00:01:54,830
And later, another content to get back links for better links.

19
00:01:55,040 --> 00:02:04,080
You need to create the content that is more research, study oriented or guide oriented.

20
00:02:04,670 --> 00:02:11,110
So, as you know, for example, this complete guide to copywriting.

21
00:02:11,510 --> 00:02:19,490
So this is more for shares because it's not really a deep research.

22
00:02:19,820 --> 00:02:23,630
It's a great piece of content that people like to share.

23
00:02:24,110 --> 00:02:32,380
And it's like a little bit of the experience itself.

24
00:02:32,630 --> 00:02:39,550
And you can see when you share a lot of your experience, you can get a lot of shares.

25
00:02:41,500 --> 00:02:49,900
But if you go more for a study, for research, you can get also a lot of a lot of links.

26
00:02:50,720 --> 00:03:00,790
Another great strategy is St. Storm and tweet storm lead to more impressions and engagement in future

27
00:03:00,940 --> 00:03:02,650
Collette's clicks.

28
00:03:02,980 --> 00:03:10,800
So it means that you repeat the Twitter treat many, many times with the same topic.

29
00:03:11,110 --> 00:03:21,910
So you basically create 10 or more tweets for one topic and then you go again, again, again and again,

30
00:03:22,120 --> 00:03:27,940
and then gets more power, more engagement and more clicks.

31
00:03:28,880 --> 00:03:35,200
There is something to this foreign map, so Ukraine, more tweets to the same topic.

32
00:03:36,080 --> 00:03:43,240
And this is really great and this is maybe the most important advice you shall keep in your heart,

33
00:03:43,580 --> 00:03:52,100
you shall keep in your mind, because if you want people to share your content on social media, if

34
00:03:52,100 --> 00:04:00,050
you want them to tweet, if you want them to give you beckoning, you need to really to outrage them

35
00:04:00,380 --> 00:04:03,040
with personalized e-mail.

36
00:04:03,500 --> 00:04:10,640
And you should really not just send a very, very general random email us so.

37
00:04:12,010 --> 00:04:16,070
This is, for example, very, very nice example.

38
00:04:16,360 --> 00:04:21,480
So if you're right someone, you should really create a personalized email.

39
00:04:22,090 --> 00:04:25,910
I will read this example for you because this is bloody.

40
00:04:25,930 --> 00:04:30,580
How important can I quote you in an article?

41
00:04:31,030 --> 00:04:32,120
Hi, Brian.

42
00:04:32,500 --> 00:04:36,370
Long time battling a friend and fellow Americans.

43
00:04:37,030 --> 00:04:43,560
I am e-mailing you because I would love to get a quick expert opinion style.

44
00:04:44,080 --> 00:04:52,090
So this is really great because you are writing the person and you are immediately creating a connection.

45
00:04:52,340 --> 00:04:53,170
I know you.

46
00:04:53,170 --> 00:04:54,340
I am your fan.

47
00:04:54,550 --> 00:05:02,550
I would love to have your expert opinion and then you develop the email the way you need.

48
00:05:02,800 --> 00:05:04,930
I need your expert opinion.

49
00:05:04,930 --> 00:05:11,030
I would love you to let people know about my article.

50
00:05:11,380 --> 00:05:20,190
Maybe this study would be something that would match to your general overview to all your links.

51
00:05:20,560 --> 00:05:23,320
So this is also cool.

52
00:05:23,830 --> 00:05:35,620
People inviting to the podcast very personal and this is really important to create personal outreach.

53
00:05:35,800 --> 00:05:45,640
So maybe some part of it can be a scrape, but you need always a lot of fields to be personalized.

54
00:05:46,060 --> 00:05:48,420
And why is it so important?

55
00:05:48,730 --> 00:05:58,630
According the analysis of 12 million outreach emails, the response rate is so much higher when it is

56
00:05:58,630 --> 00:06:02,510
datapoint and when there is a personalization.

57
00:06:02,920 --> 00:06:08,840
So this personalization, creating personal emails are really, really important.

58
00:06:09,430 --> 00:06:13,630
And another great strategy that I love very much.

59
00:06:14,560 --> 00:06:23,740
And I have been always using it for Facebook ads that I am screen recording, documenting what I am

60
00:06:23,740 --> 00:06:31,870
exactly doing for my clients and this phrase is coming for Gary Vaynerchuk.

61
00:06:32,130 --> 00:06:37,370
It's a really great person and this is really, really, really great.

62
00:06:37,720 --> 00:06:41,280
You shall document what you are doing.

63
00:06:41,590 --> 00:06:45,970
So if you are the best cook, you show a show how you are cooking.

64
00:06:46,330 --> 00:06:51,240
If you are the best fitness trainer, you should show the workout.

65
00:06:51,490 --> 00:06:52,910
So you should document.

66
00:06:52,930 --> 00:06:53,890
Don't cry.

67
00:06:54,730 --> 00:06:56,540
The idea is very easy.

68
00:06:56,560 --> 00:07:04,200
Instead of creating content from scratch, you'll simply document what you are already doing.

69
00:07:05,260 --> 00:07:11,470
And even this man, he has a full time video camera documenting his every move.

70
00:07:11,980 --> 00:07:19,540
This is a little bit extreme, but definitely when you document what you are doing, people will love

71
00:07:19,540 --> 00:07:19,830
it.

72
00:07:21,290 --> 00:07:30,650
And why is it so great, because your condom comes out way better because if you want to create a condom,

73
00:07:30,830 --> 00:07:32,090
you need to have.

74
00:07:33,990 --> 00:07:41,970
Your own experience, when you are sharing and documenting what you already know, the content will

75
00:07:42,090 --> 00:07:50,700
come up much faster, much more easy way, but it will be also much more higher quality.

76
00:07:51,300 --> 00:07:54,810
And you shall also build partnerships.

77
00:07:55,320 --> 00:08:03,540
This is really important because if you stay in everything alone, you don't use the power of partnership,

78
00:08:03,900 --> 00:08:06,120
the power of common effort.

79
00:08:06,540 --> 00:08:12,300
So what you need to do, you shall try a content partnership.

80
00:08:12,840 --> 00:08:20,490
Content partnership is one you and other businesses work together on a single piece of content.

81
00:08:21,270 --> 00:08:23,720
And this is a win win situation.

82
00:08:23,970 --> 00:08:34,710
You build more your trustfulness, but also you get more power from your partner and you give your power.

83
00:08:35,100 --> 00:08:43,020
And as you can see, you don't really need to have you don't really need to have some big audience.

84
00:08:43,650 --> 00:08:52,670
For example, Kyle Byers was able to partner up with Ken Starr and Mango's for this blog, servi.

85
00:08:53,220 --> 00:08:59,930
And as you can see, he had just five posts and just 47 email subscribers.

86
00:09:00,390 --> 00:09:06,150
So this means you can find partners even if you are starting.

87
00:09:06,690 --> 00:09:12,360
So I'm really happy I could really share this strategy with you.

88
00:09:12,570 --> 00:09:14,510
So what are you going to do?

89
00:09:14,520 --> 00:09:20,130
Please leave a comment and please let me know right question.

90
00:09:20,130 --> 00:09:25,890
Let me know in the question answers or comment to my announcement.

91
00:09:26,160 --> 00:09:26,750
Watch.

92
00:09:26,780 --> 00:09:29,640
What strategy are you going to use?

93
00:09:29,650 --> 00:09:33,960
Why are you going to create more videos for you two?

94
00:09:34,230 --> 00:09:39,640
Are you going to concentrate or a much higher quality of your content?

95
00:09:40,260 --> 00:09:43,720
So I believe you will reach great success.

96
00:09:44,040 --> 00:09:45,390
Thank you for watching.

97
00:09:45,600 --> 00:09:52,360
And please use this strategy to be magnificent because you deserve it.

98
00:09:52,650 --> 00:09:54,170
You are a great student.

99
00:09:54,420 --> 00:09:56,250
You will listen, you watch.

100
00:09:56,250 --> 00:09:59,110
You do all the best you can.

101
00:09:59,370 --> 00:10:03,900
So now it's your turn to reach great success.
