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My dear student, welcome back.

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I think now the strategy is going to be more and more exciting, so as you can see what you can do,

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you can also easily partnership with some more institutions or websites that can provide some great

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value.

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So you can really increase your confidence and you can always give some big, big thanks to people that

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are helping you.

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And also, what's really cool, you can share the metallurgy.

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This is really this methodology.

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Sharing is cool.

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So you can explain how are you doing your research.

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And I am even thinking I will create a research for Facebook ads and decorrelation for costs.

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And so this is something great.

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And this one you can do is to use the power of visualization.

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I was also showing you how to use Google that to deal when you report Facebook ads.

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And definitely the visualization is something important.

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So creating a great graphical layouts is now very easy with stuff like Kanala and whatever.

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You can give us a picture so people can much more understanding.

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So you can see when people are, for example, reading, you know, time to first bite for Voice S or

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MedPage, then it's really hard to understand what you are telling.

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But when you show it as a picture, it's much better.

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So if you can use the data or whatever content you create and you can visualize it for people, it's

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much better for people.

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So.

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Another great point is to create a press release so you can use services like a news wire or you can

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rent or hire surveys, or you can do it yourself.

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So I am now also launching a complete section about press release marketing.

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So we will just really cover it in short, because when you create a fantastic start, press release

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can be something that can really help you to get in front of the correct people.

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And they will write about you, because normally when you just create a content or you try to push your

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like website, journalists there are not so interested.

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But when you create a research study, it is something that can really help you greatly and you can

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be really picked up by different tech focused news sites.

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And this is probably the most exciting chapter.

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This is something I love very much because we have been talking a lot about the power of engagement

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on Facebook.

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We will be also talking in social media section about the power of engagement for Facebook, for Instagram,

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but now the new LinkedIn.

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So I would really love to see the new LinkedIn because the new LinkedIn is great, the rebuild and offer

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business for a business and like for a building.

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Now, your brand is a great opportunity to jump on LinkedIn because the new LinkedIn is completely different.

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It has many new cool features like video post, active groups, dynamic profiles.

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So it's a great opportunity.

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So what you can do?

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You can use slinked in bars to promote your combo, so if you create a great condom, you can have a

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great organic range.

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Unfortunately, Facebook organic is dead, but linked in is insane right now and it's a great opportunity

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for you.

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So if you just think about it, the organic orange is something that you should really do and you should

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also do it as a person.

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You should reach out to people you share great post as a person, but you shall also create your business

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profile for your content.

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To get lots of reach.

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It needs to be super engaging.

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So if you just share your post with a link, it's probably going to get buried.

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But you need to be smart.

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So it's very, very important that you follow this four step formula for writing the linked in posts

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that get to reach and send people to your latest post or even to your video or it is something great.

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So what do you need?

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The first point.

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You always need a hook.

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So you need people to get attracted, to get interested, to be excited, to get more information.

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Then you continue with the outline, then you continue with the link and call to action.

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But in my opinion, the hook is the most important.

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So let's say to really review the example, some might deem just Analise five million Google search

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results.

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And we found super interesting stuff.

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Especially when it comes to organic click to right, and this is a great hook because you are really

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interested and you really know what is this?

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What is this five million Google search results?

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I want to know more.

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And now this is the outline.

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This will give some more information.

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Here is a summary of what we have found.

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So this is really good song.

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You gave some practical information, you share some really cool data or some cool information, some

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real value.

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And then you, like, promote more your condemned suicide.

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And the study also looked into power, words, mental description and stuff like that.

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And if you want to read the full study, you can check it out right here.

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And it's also important to note you may opt in, required just a free blog post so that people are not

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afraid to click and they are not afraid to follow because there are a lot of people they always try

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to get you attracted and to get the email from you.

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But in my opinion, if you are active on LinkedIn, you don't need to get emails from people because.

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The organic power of.

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Linked in is absolutely fantastic.

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And the second very, very important strategy, repassed blog content is linked in articles.

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So this is really important because first of all, you build your outrating with all people that you

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have connections on LinkedIn.

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Also you build your trustfulness.

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But the most important, according to statistics, 91 percent of marketing executives.

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Right.

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LinkedIn as the best place to find high quality content.

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So this is something really cool.

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So people really like to come to LinkedIn and read LinkedIn articles.

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And because it's more a professional network, you build your trustfulness and you can get more business,

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you can get more leads.

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So reposting some of your content as sending in articles is something you shall really do.

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As you can see, this is the example of linked in article.

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It got over four thousand two hundred views and this is really insane.

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And just writing this evil becklin, good allies that he should put more post on LinkedIn.

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Another great point is to really think about your profile, because even if you just create your personal

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profile, people love to get connected with you and you can be active as a person.

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This is something important.

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So you don't really need to build your company profile because people like more to connect with you

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as a person.

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So this is a great length in the strategy to build your profile, to develop your profile and to think

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about your profile, about your photo, about your descriptions.

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And like.

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As you can see, this is the example of optimise profile, and you can see I will just read it, Brian

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Deed has been called as an NCO genius.

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So it's really great openings.

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I not read it all, but it's really important to think about your profile and the moment I am creating

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this video for you.

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I am thinking that I will also more and more develop my LinkedIn profile.

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This is really important to constantly work on your LinkedIn profile and also on the skills you show

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is showing your skills and your skills and you should really use the skills because then while it's

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important, it's industry knowledge so people can give you a plus and then you get more trustful and

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you develop more your linked interest bonus and your professional authority.

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And this is great because then your profile can show up to more people, especially people, when searching

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for the topic and your business.

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Nesha, so you should really optimize your LinkedIn profile and they are linked in skills to your Nesha.

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So this is really, really important and I really love this.

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And new show really put your honest effort to your business, to business profile and to really create

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fantastic LinkedIn profile and you shall be really active.

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This is really important.

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And now what we need to talk about is also more epic on them, and this is really, really cool section

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called Chapter because.

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Creating content has no meaning, it has no meaning to create content that is authentic, that it has

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no meaning to create content that is above average.

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You need to create epic content because, in fact, according to orbit media, 47 percentage of bloggers

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that getting traffic and attracting visitors is the number one challenge.

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So epic content is the most important.

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So imagine, instead of creating 10 articles, you create one piece of epic content instead of creating

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content.

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Every two days, you create one epic content every 20 days.

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Because it's in depth, so impressive, impressive, it can't help but get attention, and so this is

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what we are going to talk about.

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What do you can also think if you have some graphic knowledge and some skills and you can create some

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content design?

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You can really create some really, really nice support in your design, as you can see.

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This is a great example of how to become the as your expert and you can see this graphic.

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This is so original.

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So people like it very much.

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So when you create some nice additional graphics and of course, video is always important.

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It's going to help you greatly.

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So you can see this eight bit design is something people really might like, you know, I was on Minecraft

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and this original design idea can help you greatly.

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The derange great success.
