1 00:00:00,180 --> 00:00:08,430 So this is more a summary for us, as you can see, this is a traditional block and what we need to 2 00:00:08,430 --> 00:00:19,260 understand that, of course, you can use this kind of user experience, as you can see, but it's not 3 00:00:19,260 --> 00:00:29,790 really so much optimized to build your database of emails newsletter because people they often miss 4 00:00:29,790 --> 00:00:37,950 this even it's on the right side and they start directly focusing on your content and then they they 5 00:00:37,950 --> 00:00:40,900 start direct reading your content. 6 00:00:41,280 --> 00:00:47,850 So as you can see, it's still quite, really great, like. 7 00:00:50,380 --> 00:00:58,900 This conversion rate is still very good, but as you can see, if people just come to your website and 8 00:00:58,900 --> 00:01:05,760 they are directly prompted to proceed to action, it can be also Virginny with their purchase. 9 00:01:06,220 --> 00:01:15,340 But if you like, really want to create content, so they come and you push them to sign up for our 10 00:01:15,340 --> 00:01:16,120 newsletter. 11 00:01:16,420 --> 00:01:26,560 You can see it's a great, great, great advantage for you and like plus 60 percent increase of conversion 12 00:01:26,560 --> 00:01:27,020 rates. 13 00:01:27,310 --> 00:01:33,920 So it means that out of 100 or even 16 people can give you email. 14 00:01:33,970 --> 00:01:35,140 This is great. 15 00:01:36,260 --> 00:01:45,710 Also, as we have told you, if you use very easy news, set the template without a lot of media, this 16 00:01:45,710 --> 00:01:49,200 can help you greatly because it's very personal. 17 00:01:49,530 --> 00:01:55,290 Also, it's important to remember that always a person is sending the email. 18 00:01:55,700 --> 00:01:57,360 So this is very, very easy. 19 00:01:57,380 --> 00:02:08,270 E-mail is something very natural for people to open and read because the hack is in the situation that 20 00:02:08,570 --> 00:02:18,220 when an email is looking like standard email, it's more natural for people to read it and to open it. 21 00:02:18,710 --> 00:02:26,570 If you create the very fancy email, first of all, you are not sure how it will always open to all 22 00:02:26,570 --> 00:02:31,610 people in different kinds of. 23 00:02:32,440 --> 00:02:41,200 Like boxes, even you can optimize for Gmail, but there are many kinds of inboxes, and so you can 24 00:02:41,200 --> 00:02:43,820 be sure that you really reach with the message. 25 00:02:44,230 --> 00:02:52,330 And second, for people, it's very natural to read just a natural e-mail and you can see the click 26 00:02:52,330 --> 00:02:57,070 through rate can, like, really, really grow greater. 27 00:02:57,550 --> 00:03:00,780 And this is just a very, very short summary. 28 00:03:01,210 --> 00:03:04,630 So subject of blog posts back then. 29 00:03:04,640 --> 00:03:11,560 You always need to look people, so you need to tell them what you are going to give them so they get 30 00:03:11,560 --> 00:03:15,130 excited to continue in reading your newsletter. 31 00:03:15,640 --> 00:03:21,290 Then, of course, you go for some privacy or some benefits. 32 00:03:21,300 --> 00:03:23,370 So this is important to give them. 33 00:03:23,710 --> 00:03:25,630 And then, of course, link. 34 00:03:25,660 --> 00:03:34,810 So they click on the link and then call to action, leave a comment or purchase now or use your promo 35 00:03:34,810 --> 00:03:35,910 code, whatever. 36 00:03:36,850 --> 00:03:44,680 And this is a real time example, as you can see, since it's very easy news out there with the great 37 00:03:44,680 --> 00:03:48,060 open trade and great click through rate. 38 00:03:48,370 --> 00:03:58,300 So it would be fantastic if our people could open like right in this because 42 percent open. 39 00:03:58,300 --> 00:03:58,700 Right. 40 00:03:58,720 --> 00:03:59,650 It's a lot. 41 00:04:00,220 --> 00:04:09,760 And the click through rate is insane when I get for Facebook and it's like five percent larger than 42 00:04:09,760 --> 00:04:11,160 I am really happy. 43 00:04:11,770 --> 00:04:19,450 And when I get like nine percent, this is really insane success and this is just for retargeting. 44 00:04:19,780 --> 00:04:26,250 So going over 10 percent of click through rate is a lifetime success. 45 00:04:26,920 --> 00:04:32,930 And so you're going to see this is really easy e-mail content strategy. 46 00:04:33,580 --> 00:04:43,330 This is also good for you because there are different kinds of malware checks and different kinds of 47 00:04:43,330 --> 00:04:44,520 spam checks. 48 00:04:44,830 --> 00:04:52,450 So if you create a topic very easy, you have more chances that all your emails will be delivered. 49 00:04:53,370 --> 00:05:02,760 And the you can read in, hey, today I'm going to show you my exact content strategy and then like 50 00:05:02,760 --> 00:05:09,030 a social proof, that's very important, the number of visitors and then, of course. 51 00:05:10,490 --> 00:05:18,710 If you want to get more traffic from your account, then go to this post and then a link, so it's very 52 00:05:18,710 --> 00:05:19,840 easy for people. 53 00:05:20,360 --> 00:05:23,150 So what, they get social proof? 54 00:05:25,000 --> 00:05:26,920 Link and click here. 55 00:05:27,070 --> 00:05:28,860 So this is really good. 56 00:05:30,290 --> 00:05:38,210 And content upgrades are still a great way to build your emails, but it's quite, really hard, you 57 00:05:38,210 --> 00:05:39,940 know, all the time. 58 00:05:39,950 --> 00:05:42,970 For example, update each PDA. 59 00:05:43,610 --> 00:05:52,820 So it means content upgrade means that you create the content and then you offer a PDF version. 60 00:05:53,240 --> 00:06:02,450 But the point is that if you create a more PDF, it's really demanding to update everything because 61 00:06:02,450 --> 00:06:07,770 you need your content to stay fresh and stay updated, as you can see. 62 00:06:08,000 --> 00:06:08,570 Yes. 63 00:06:08,930 --> 00:06:12,450 Give me my PDA for e-commerce as CEO. 64 00:06:13,070 --> 00:06:15,910 So this is really, really hard, you know. 65 00:06:16,220 --> 00:06:21,010 So what do you can do when you create a lot of content? 66 00:06:21,290 --> 00:06:27,750 You can create some universal universal topic update. 67 00:06:28,160 --> 00:06:35,950 So it means I'd say people are reading about keywords, research or about SEO tools. 68 00:06:36,320 --> 00:06:38,470 So they are reading about some topic. 69 00:06:38,870 --> 00:06:42,920 So you offered them some free universal guide. 70 00:06:43,340 --> 00:06:47,040 And this way you can greatly build your newsletter. 71 00:06:47,480 --> 00:06:56,900 So you'll have one PDF that is offering some very United Universo information through your Nishan to 72 00:06:56,900 --> 00:07:05,010 your business, and then you offer them a free guide in exchange for a newsletter sign up. 73 00:07:05,720 --> 00:07:07,100 And this is really good. 74 00:07:07,130 --> 00:07:09,210 So this can help you greatly. 75 00:07:10,460 --> 00:07:12,860 And of course, we have talked about this. 76 00:07:13,130 --> 00:07:20,960 So you shall always send exclusive content, because if you want people to stay on your e-mail list, 77 00:07:21,170 --> 00:07:26,930 you can just send them links to your latest blog posts and podcast episodes. 78 00:07:27,380 --> 00:07:31,550 You want to really give them the best out of the best. 79 00:07:32,000 --> 00:07:40,250 You need them to really be excited and you need them to give meaning that your newsletter is giving 80 00:07:40,250 --> 00:07:41,180 them value. 81 00:07:41,660 --> 00:07:45,370 The same for e-commerce, if you will be just spamming them. 82 00:07:45,770 --> 00:07:54,170 It's not really a victory, but if you give them different offers, special offers that are just quite 83 00:07:54,500 --> 00:07:59,330 rare and you also shared the value, this is much better. 84 00:08:00,140 --> 00:08:09,560 As you can see, when you give them something very, very special, they are really open it and they 85 00:08:09,560 --> 00:08:14,830 really, really click through it to read it and follow through your blog. 86 00:08:15,590 --> 00:08:25,810 And they also often answer to you, and this is this is the strategy that we didn't really talked about. 87 00:08:26,090 --> 00:08:27,950 And it's really, really good. 88 00:08:28,340 --> 00:08:31,490 But it's very demanding to create credit. 89 00:08:31,820 --> 00:08:40,430 But if you manage to create it at least once upon a year or at least to two times a year, it's great. 90 00:08:40,790 --> 00:08:44,510 So what does it mean to be the source boss? 91 00:08:45,950 --> 00:08:59,990 It means that you create a content that is such a great statistically and also it is giving great value. 92 00:09:00,470 --> 00:09:06,530 So if people are searching for information, they will be quote you. 93 00:09:07,040 --> 00:09:11,180 They will use your data, they will use your statistics. 94 00:09:11,510 --> 00:09:19,910 They will use your advice as they will be happy to quote you and to link to you, because as Best Buy 95 00:09:19,910 --> 00:09:29,750 some more reports, 74 percentage of people that have published original research content stated it, 96 00:09:29,750 --> 00:09:31,800 how them to get more traffic. 97 00:09:32,360 --> 00:09:36,920 So and also you are more recognized as the outrating. 98 00:09:37,340 --> 00:09:41,200 You are more recognized as someone trustful. 99 00:09:41,690 --> 00:09:48,740 So creating research is creating big data is something people really like. 100 00:09:48,770 --> 00:09:55,100 So what's important is to focus on new topics and trends. 101 00:09:55,460 --> 00:09:56,870 So this is really great. 102 00:09:57,140 --> 00:10:07,250 So, for example, if I would love to create some great topic about Facebook ads, it would be very, 103 00:10:07,250 --> 00:10:08,720 very hard for me. 104 00:10:09,110 --> 00:10:20,180 But what is so great, great misunderstanding is the creation of Instagram ads because the power of 105 00:10:20,180 --> 00:10:29,780 Instagram is also in Facebook business manager and the most powerful Instagram ads you can incorporate 106 00:10:29,780 --> 00:10:32,090 in Facebook business manager. 107 00:10:32,420 --> 00:10:39,190 And you can use all the power that business manager is giving you also for Instagram. 108 00:10:39,650 --> 00:10:49,340 So it would be really great to create a new topic about Instagram ads and the usage of business manager. 109 00:10:49,880 --> 00:11:00,500 So and now, for example, here here is the example, like high quality industries today about voice 110 00:11:00,500 --> 00:11:06,690 search because voice search is really extremely important. 111 00:11:07,040 --> 00:11:13,800 We spend a complete section on Bowdich and so it's a great example. 112 00:11:14,120 --> 00:11:21,890 So in 2008, it was really great courage to create industry study about this topic. 113 00:11:22,370 --> 00:11:27,170 And you can see it started to be really shared on social media. 114 00:11:27,410 --> 00:11:37,030 It started to get tweets and people really like to inform about it, as you can see in these great examples. 115 00:11:37,640 --> 00:11:45,640 But what's the most thing about them is that it can bring you great back links, because if you create 116 00:11:45,640 --> 00:11:51,020 the past, that is resource for others. 117 00:11:51,350 --> 00:11:55,520 That's having some great value and great statistics. 118 00:11:55,820 --> 00:11:57,590 And it's a great research. 119 00:11:57,920 --> 00:12:05,720 People like to link to it because they often too, and they often use your statistics. 120 00:12:05,990 --> 00:12:14,490 So they have to create a link for you because they are using you as the source and this is the nature. 121 00:12:14,810 --> 00:12:23,120 So if somebody is telling that is using from your desk that he is quoting you and when he is quoting 122 00:12:23,120 --> 00:12:25,750 you, he has to link to you. 123 00:12:26,060 --> 00:12:29,150 So it's a great way of link building. 124 00:12:30,440 --> 00:12:38,570 And, of course, the validity necessarily involved and you can't just create a compound and provide 125 00:12:38,570 --> 00:12:49,710 some research statistics or find out without proper value and proper validity. 126 00:12:49,970 --> 00:12:56,470 So you should be 100 percent sure that all data you are providing are really valid. 127 00:12:57,020 --> 00:12:58,790 And this is really important. 128 00:12:58,790 --> 00:13:07,310 If you create the content that you really, really double check that all that you are providing to people 129 00:13:07,610 --> 00:13:12,140 are accurate, are correct and dissuade.