1
00:00:00,550 --> 00:00:10,900
So you can also see on this great example, it's just five videos in six months, more than 200000 videos.

2
00:00:11,490 --> 00:00:19,530
So this is really great because if you manage to create some great videos with great descriptions,

3
00:00:19,860 --> 00:00:23,460
you can really get a long term benefit.

4
00:00:23,970 --> 00:00:33,720
And you can see even there is an example of video from 2016 and it's still getting twenty one thousand

5
00:00:34,530 --> 00:00:36,110
views every month.

6
00:00:36,120 --> 00:00:38,170
So this is really, really cool.

7
00:00:38,730 --> 00:00:45,660
What do you need to understand that the most important for you is not to the search?

8
00:00:45,660 --> 00:00:46,760
This is the second.

9
00:00:47,100 --> 00:00:54,720
The first is the you suggested the video suggests that video means that the YouTube videos show your

10
00:00:54,720 --> 00:00:56,840
video to new people.

11
00:00:57,120 --> 00:01:00,080
So YouTube will be pushing your video.

12
00:01:00,420 --> 00:01:07,380
And this is really, really great, as you can see on this great statistics, nearly one hundred fifty

13
00:01:07,380 --> 00:01:08,660
thousand people.

14
00:01:09,300 --> 00:01:10,880
And so how to do it?

15
00:01:11,730 --> 00:01:21,480
It simply means, as you can see on the right side, YouTube is offering video to another new people

16
00:01:21,810 --> 00:01:23,780
that might like your video.

17
00:01:24,060 --> 00:01:27,670
And, of course, you need to have a great watch time.

18
00:01:28,170 --> 00:01:32,740
So this means that you need people to watch your videos.

19
00:01:33,160 --> 00:01:35,670
That's why your video sharing.

20
00:01:35,700 --> 00:01:44,100
I have a great introduction and then you follow up with the content they like to watch because it's

21
00:01:44,100 --> 00:01:52,530
impossible to become a suggested video if people do not watch your videos, if they start watching and

22
00:01:52,530 --> 00:01:53,310
they leave.

23
00:01:53,700 --> 00:02:01,380
So you need to put a lot of focus on creating content that people like to watch from the beginning to

24
00:02:01,380 --> 00:02:02,040
the end.

25
00:02:02,280 --> 00:02:04,530
This is very important for YouTube.

26
00:02:05,010 --> 00:02:10,500
And of course, one point is the optimisation for SEO.

27
00:02:11,530 --> 00:02:19,600
As you can see, so of course, YouTube search is really important, you description, you name your

28
00:02:19,600 --> 00:02:22,900
file before uploading the video.

29
00:02:23,350 --> 00:02:24,600
This is really good.

30
00:02:24,820 --> 00:02:34,510
So like to show you reason the just created the video with my wife and what I really wanted to do,

31
00:02:34,900 --> 00:02:39,850
I wanted to name the video, the video file, Perak.

32
00:02:40,180 --> 00:02:48,340
And you can see the video has just started, but it has really respectable position because this is

33
00:02:48,340 --> 00:02:50,260
like a Peracha walks.

34
00:02:50,710 --> 00:02:54,820
You can see we have just started one hundred sixty nine videos.

35
00:02:55,240 --> 00:03:05,890
So and one of the great things you can do when you want to boost your video and you want to really create

36
00:03:05,890 --> 00:03:12,610
fantastic video is to start a great way to let people just watch it.

37
00:03:12,970 --> 00:03:16,090
And you can see this is great, that it's so very relaxed.

38
00:03:16,330 --> 00:03:24,190
And the people, they are just watching the Praag, they are going through Prak and they can just stay

39
00:03:24,370 --> 00:03:26,280
and continue and watch it.

40
00:03:26,680 --> 00:03:31,110
And this is very, very important for the YouTube algorithm.

41
00:03:31,630 --> 00:03:38,200
The second, what we did when we uploaded the file, the name of the file was Prak.

42
00:03:38,560 --> 00:03:44,200
And then, of course, you have this like talk for place.

43
00:03:44,500 --> 00:03:47,620
So this is important to have the place.

44
00:03:47,860 --> 00:03:53,500
And then the first word is Perak and then some more descriptions.

45
00:03:53,920 --> 00:03:57,900
And even you can see this description is very, very short.

46
00:03:58,330 --> 00:03:58,960
So.

47
00:04:00,040 --> 00:04:06,670
What's really important is that you create the video, people stay and watch, and for example, this

48
00:04:06,670 --> 00:04:08,920
video is very, very relaxed.

49
00:04:09,190 --> 00:04:15,370
So the people are just watching back and you can see it has eight eleven likes.

50
00:04:15,640 --> 00:04:18,550
One is mine and it is just natural.

51
00:04:19,030 --> 00:04:26,800
So this is very, very important that you let people watch the video and these people, they start watching

52
00:04:26,800 --> 00:04:29,310
the video and they continue watching.

53
00:04:29,680 --> 00:04:32,860
That's why it has such a good position.

54
00:04:33,100 --> 00:04:39,080
When you go to Perak keyboard you on this keyboard is very, very competitive.

55
00:04:39,550 --> 00:04:47,620
So this is a really, really important that I was of the optimisation for CEO and for a suggested video

56
00:04:48,070 --> 00:04:50,950
is connected to your watch time.

57
00:04:51,280 --> 00:04:55,440
And you should keep in mind that the watch time is very important.

58
00:04:55,810 --> 00:05:05,080
So you need like, for example, you create this guy, this guy to be created on iPhone.

59
00:05:05,380 --> 00:05:09,480
So you can see it's just easily moving by hand.

60
00:05:09,490 --> 00:05:14,410
So you are just showing Perak to people and then you just put it together.

61
00:05:14,680 --> 00:05:15,880
We put the music.

62
00:05:16,150 --> 00:05:17,590
She has my wife.

63
00:05:17,590 --> 00:05:20,840
She has even created this in a always.

64
00:05:20,840 --> 00:05:25,500
So it was very easy to create and everyone can use a movie.

65
00:05:25,780 --> 00:05:33,070
So if the Adobe premiere approach is too hard for you, you can just use the movie that's very, very

66
00:05:33,070 --> 00:05:43,690
easy to use and people simply and laugh as it is very relaxed to watch it and to stay on the video and

67
00:05:43,690 --> 00:05:44,970
to stay with the video.

68
00:05:45,250 --> 00:05:53,890
And this is the most important for YouTube algorithm to really get a position for SEO you to search

69
00:05:54,280 --> 00:05:59,350
and also to get step by step into such as that the videos.

70
00:06:00,310 --> 00:06:03,120
And so this is just an example for you.

71
00:06:03,310 --> 00:06:10,150
So if you don't know what to grade, you can always grade such a guy that's very easy to follow.

72
00:06:10,480 --> 00:06:18,910
And you just you can see I'm just easily moving my smartphone, so I'm just moving it from down to up

73
00:06:18,910 --> 00:06:27,790
and from left to right, or I am little bit walking and there is nothing really special and everyone

74
00:06:27,790 --> 00:06:28,750
can do this.

75
00:06:29,140 --> 00:06:37,390
And this is a really good example how you can get wherever into Google search and into YouTube search

76
00:06:37,570 --> 00:06:40,620
and you can get up very, very easily.

77
00:06:41,080 --> 00:06:46,870
And this algorithm that people watch your video is very, very important.

78
00:06:47,040 --> 00:06:52,050
So and now when we go back, suggested videos.

79
00:06:52,420 --> 00:06:56,580
So this is my second very, very important point.

80
00:06:56,830 --> 00:07:05,560
And again, when you create video, people continue watching you more easily, get into suggested videos

81
00:07:05,950 --> 00:07:10,900
so people start watching, continue watching and watch till the end.

82
00:07:11,500 --> 00:07:14,700
And so this is really important also.

83
00:07:15,370 --> 00:07:25,060
And of course, your korei, the description so tied the description, you put your tax.

84
00:07:25,060 --> 00:07:28,330
So like in our case, it's Prak.

85
00:07:28,660 --> 00:07:36,940
So Google knows that if people are interested in Perak or watching videos about Praag so he can put

86
00:07:36,940 --> 00:07:46,300
the video into suggested the videos you description and title, and of course, you also name the file

87
00:07:46,300 --> 00:07:48,720
when you are uploading to your keyword.

88
00:07:49,180 --> 00:07:55,780
So this is really, really important to keep this like tocks.

89
00:07:55,780 --> 00:08:01,960
You have the topics, you have the description and you get into such as the videos.

90
00:08:02,290 --> 00:08:04,210
But there is one more condition.

91
00:08:04,660 --> 00:08:07,990
People must continue watching your videos.

92
00:08:08,320 --> 00:08:11,910
Your watch time shall be very high.

93
00:08:12,340 --> 00:08:19,740
This is a very important condition and this is a great example of what you can do no matter where are

94
00:08:19,750 --> 00:08:20,410
you living.

95
00:08:20,590 --> 00:08:24,880
Everyone can create such a video and you can stop.

96
00:08:26,410 --> 00:08:29,560
So basically scraped.

97
00:08:30,830 --> 00:08:38,390
Yes, if you are like creating a face to face video, you are creating explanation, it can be very,

98
00:08:38,390 --> 00:08:46,770
very hard for you to really talk to camera and it's really a great challenge for you.

99
00:08:47,030 --> 00:08:54,740
So what you can do, you can write a script for you and you can, of course, read your script and you

100
00:08:54,740 --> 00:08:56,710
can memorize your script.

101
00:08:57,080 --> 00:09:07,040
But also when you try, try, try more and more, you will start being fluent and you will be able to

102
00:09:07,040 --> 00:09:09,320
speak into camera.

103
00:09:10,700 --> 00:09:19,830
I honestly remember it was 2016, and I was really, really craving my very first video.

104
00:09:20,180 --> 00:09:30,150
My life was shooting me on a camera and what I wanted, I wanted to escape very far away.

105
00:09:30,170 --> 00:09:33,010
I wanted to throw away the smartphone.

106
00:09:33,380 --> 00:09:37,090
So I wanted to cry and know, to be honest.

107
00:09:37,100 --> 00:09:46,250
So what you really need is to try and try and try some, because when you try more and more to talk

108
00:09:46,250 --> 00:09:48,980
into camera, it will get the very nature.

109
00:09:49,340 --> 00:09:52,900
And then you transform it and you start liking it.

110
00:09:53,360 --> 00:10:01,370
And if a script will help you and you will write a script for you or at least the topics and the most

111
00:10:01,370 --> 00:10:06,260
involved, then you want to talk about, then it's a great help.

112
00:10:06,860 --> 00:10:16,340
But also my very, very big advice is to train, because after many, many hundreds, hundreds, hundreds

113
00:10:16,340 --> 00:10:21,650
of videos, it is very natural for me to go in front of a camera.

114
00:10:21,890 --> 00:10:24,680
And I like going in front of a camera.

115
00:10:24,890 --> 00:10:27,290
I like talking to my student.

116
00:10:27,590 --> 00:10:34,670
I love engaging my students, and I love creating personal contact with my students.

117
00:10:34,940 --> 00:10:41,060
And it's something I love looking into smartphone camera and creating videos.

118
00:10:41,330 --> 00:10:42,820
And it's very natural.

119
00:10:43,190 --> 00:10:51,800
So it's important that when you try try your best, you can get much better results by training.

120
00:10:52,340 --> 00:10:58,970
But of course, if you have a script and you write a script for you, it's even better.

121
00:10:59,570 --> 00:11:06,790
But honestly, not everyone is so diligent in writing the script.

122
00:11:07,070 --> 00:11:12,230
But of course, if you create a script, you have great advantage.

123
00:11:12,590 --> 00:11:17,570
And if this is something that works for you and it is how Bingu.

124
00:11:17,750 --> 00:11:23,300
So please write the scripts and this is really, really important.

125
00:11:23,660 --> 00:11:32,210
And we have spent a complete section about news, said the marketing, about the promotion via email.

126
00:11:32,210 --> 00:11:41,690
I saw this email is really, really important to do because I like to be honest, for example, this

127
00:11:41,690 --> 00:11:50,510
video, the only promotion we did, I have sent a few of my students, hey, look, this is Praag.

128
00:11:50,840 --> 00:11:52,640
We have created videos.

129
00:11:52,940 --> 00:11:56,090
Now is this covid situation?

130
00:11:56,450 --> 00:11:58,160
So the prak is Sandy.

131
00:11:58,160 --> 00:12:02,500
So you can watch this video and of course, your student.

132
00:12:03,480 --> 00:12:06,120
Has come and, you know.

133
00:12:07,030 --> 00:12:16,220
A few students have seen the video, and this has helped greatly to start the algorithm for YouTube.

134
00:12:16,240 --> 00:12:26,560
So then it's really good to spend some time inside the marketing to build personal connections, because

135
00:12:26,560 --> 00:12:36,670
this newsletter, and especially for video content and content, can help your greatly, because a lot

136
00:12:36,670 --> 00:12:43,250
of marketers can really tell you that new satellite can be the most effective.

137
00:12:43,870 --> 00:12:48,290
And I am not sure about this for e-commerce.

138
00:12:48,880 --> 00:12:57,010
I have a better experience for e-commerce with conversion ads for Facebook and Instagram.

139
00:12:57,850 --> 00:13:08,410
But I am sure that for content creation, it's fantastic because you give people value and they are

140
00:13:08,410 --> 00:13:17,320
happy that you give them something in the email that is not just offer that is not just special sale,

141
00:13:17,620 --> 00:13:19,030
but it's a value.

142
00:13:19,030 --> 00:13:20,060
It's a video.

143
00:13:20,290 --> 00:13:30,750
So definitely email marketing for content promotion for content support is fantastic.
