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My dear student, welcome to this great strategy, I believe this strategy is really fantastic, and

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I am so happy to share this with you and I am so grateful to use this great strategy.

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Share it with you from Becklin.

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Call.

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I think it's a great source and you shall always use the blog to get more news in digital marketing.

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And so that is very, very famous quote from Bill Gates.

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Content is the king.

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And yes, content is basically touching everything.

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So if you want to create Facebook and if you want to create video, if you want to create a website,

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if you want to go for social media marketing, you need how to create great content because.

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This is like the heart of everything, it's connected to our digital marketing, social media or what

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we need to do.

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And basically it's not so difficult to create content because there has been thousands.

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Thousands.

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Content creating every single minute.

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The point is you need to know what content to create, how to succeed with your content, how to promote

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your content.

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And of course, we have a newsletter to build it.

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We have Facebook ads, Instagram ads.

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We have YouTube.

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We have your website about how to really connect it all together, especially in this guide.

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We have a look also in the linked in marketing that is very, very important for these seniors.

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So.

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What we need to do, first of all, we dive deep again into video, so this will be more summery, but

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of course, it's really important and we have short summary, but really great for email.

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And what is really great is to also talk about the strategy that's called being the source.

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This is something really fantastic.

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And of course, engagement is the heart of social media.

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So we dive deep also in the next sections into social media and especially Facebook.

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Instagram linked in is all the same.

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It's about engagement.

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And then, of course, we need to more go for topics how to really decide what topic you go for and

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what kind of content to create and how you can use the content for different platforms, for blog,

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for video, for social media.

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And so basically we dive more into different strategies and offers that I am really asking you all the

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time is to put your energy into video content.

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So in this course, you get a complete guide, how to create videos with smartphone, how to cat videos

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in Adobe Premiere, how to create the very short videos with online Orfeo.

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That's really great to.

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So like the most important is to understand that people like to come to our website and to watch video

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and, you know, even 72 percent percentage and it's growing every day.

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People prefer videos.

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So when they come to your website or they come to social media, they really love to watch video.

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It's much better.

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And.

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Much more confortable, so it doesn't really matter if you now put more energy into YouTube linked in

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Twitter, of course YouTube is great because it can give you views in long term and bring great benefit

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in long term.

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But what's really great is to understand that the intro is everything.

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It is in the written content, but also in the video.

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And imagine that intro is something like Turei.

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So it's something like really epic Ukraine.

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You use your first 15 seconds or 30 seconds to really make people excited.

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So because.

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Especially when you go for social media, people are deciding really fast and on whether it's Facebook

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or YouTube.

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People really need to be sure that your video is something they want to watch.

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So you need to make them excited in the beginning and you need to create some epic intro.

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And you can see since 2000.

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Eleven.

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It's incredible.

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So it's really.

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Already decades, so YouTube is really asking people the first 15 seconds ever notice how many of your

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favorite shows start with a great two minutes turn, followed by the opening credits instead of the

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other way around.

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How often has a great movie trailer caught your attention and made you want to go see the movie right

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away on opening night?

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With so many entertainment choices, all types of creators know how important it is to capture the attention

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of audiences.

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So this is really important.

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And even YouTube with Google is asking for this for many, many years.

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So the intro is the most important part of your video.

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It's the most important of everything so that people should really get information.

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What do you give them?

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Why they should really watch your video or why they should follow you, why they should trust you and

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they should really be excited about the content.

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And so this is really important and it's very important to understand that you create for Facebook,

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for Instagram, very short videos.

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It's a short video and the format is def differen.

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So it's nine to 16.

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But it's really good for you to focus on YouTube.

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That's why I was pushing so much in the beginning of this course to really go for YouTube, for smartphone

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video creation, because as you can see, of course, Google is the king, but YouTube is the queen.

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So you can see that YouTube is simply the master of video.

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And of course, Facebook is all the time trying any way possible to compete.

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But still, YouTube is the winner right now.