1 00:00:00,180 --> 00:00:05,400 In my opinion, the most powerful is to create automated guide. 2 00:00:06,540 --> 00:00:15,930 But it's also the most demanding and it's the biggest challenge it can be ultimate guide for using the 3 00:00:15,930 --> 00:00:26,430 Adobe premiere so it can be also in combination with the video, can be also great guy to have better 4 00:00:26,430 --> 00:00:30,800 life or better house and lifestyle. 5 00:00:31,620 --> 00:00:33,480 But it's really challenging. 6 00:00:33,840 --> 00:00:37,320 But this, I believe, can attract Dilling's. 7 00:00:37,590 --> 00:00:42,070 And when you reach out people, they will be happy to link to you. 8 00:00:42,900 --> 00:00:43,900 So what is it? 9 00:00:44,130 --> 00:00:47,730 It's a complete resource that covers everything. 10 00:00:47,730 --> 00:00:52,800 So that's why it is so demanding to create it. 11 00:00:53,340 --> 00:01:02,340 And that's why you really need to consider a topic to be ever going to be something people are using 12 00:01:02,340 --> 00:01:03,330 every day. 13 00:01:03,600 --> 00:01:13,890 And you can predict it will drive traffic to your blog post every day for many, many months or even 14 00:01:13,890 --> 00:01:14,520 years. 15 00:01:16,480 --> 00:01:27,820 Saw the tighter you tie, the people search for this is very important, so and you need also to use 16 00:01:27,820 --> 00:01:32,320 high definition guide or guide complete guide. 17 00:01:33,010 --> 00:01:35,430 This is very, very important for you. 18 00:01:35,830 --> 00:01:40,830 And then you can also create a video so they can play the video. 19 00:01:41,290 --> 00:01:48,690 But you always end on the first page to get them into the excitement. 20 00:01:48,700 --> 00:01:58,060 So the introduction is really important and you should really let people know that they just landed 21 00:01:58,060 --> 00:02:01,510 on a comprehensive in-depth guide. 22 00:02:02,670 --> 00:02:04,350 Topic is important. 23 00:02:04,370 --> 00:02:12,840 So it's very important, for example, if you write about how it's a lifestyle, why is it important 24 00:02:12,840 --> 00:02:16,560 and why your guide will help them the most? 25 00:02:18,190 --> 00:02:26,710 And now it's very important to show people that your guide can help them to master the topic, so you 26 00:02:26,740 --> 00:02:29,780 need to go step by step. 27 00:02:30,220 --> 00:02:35,020 What's very important is also for you to introduce yourself. 28 00:02:35,620 --> 00:02:39,700 You need to build your expertize out, right. 29 00:02:40,390 --> 00:02:42,430 So let your readers know. 30 00:02:42,430 --> 00:02:45,550 What compelled you to write this guide. 31 00:02:46,360 --> 00:02:50,070 Briefly outline why people should listen to you. 32 00:02:50,380 --> 00:02:57,420 So you should really build your trustfulness and people shall really know they can trust you. 33 00:02:57,880 --> 00:03:06,570 And what's our goal is to highlight the types of people that your guide is designed to help models. 34 00:03:07,240 --> 00:03:08,400 As you can see on your. 35 00:03:08,830 --> 00:03:10,800 There is always the section. 36 00:03:11,290 --> 00:03:15,310 What is the targeted student? 37 00:03:15,350 --> 00:03:17,560 So who is it for? 38 00:03:17,980 --> 00:03:28,720 So it can be, for example, anyone who needs to get Bendall lifestyle but is extremely busy and doesn't 39 00:03:28,720 --> 00:03:31,870 have more than 15 to 30 minutes a day. 40 00:03:32,410 --> 00:03:35,950 If you talk about the house, a lifestyle. 41 00:03:37,250 --> 00:03:47,690 And you should start each chapter with big why, so I give your readers some context to why this chapter 42 00:03:47,690 --> 00:03:49,590 subtopic is important. 43 00:03:50,030 --> 00:03:58,400 So they need to understand, for example, if I would be teaching Facebook ads and creating the ultimate 44 00:03:58,400 --> 00:04:07,480 guide for Facebook ads, I would probably start explaining understanding the customer journey. 45 00:04:07,790 --> 00:04:12,040 And why is it important to understand the customer journey? 46 00:04:12,410 --> 00:04:23,330 It's like in daily life, you get every child you are engaged and then you proceed finally debauches. 47 00:04:23,930 --> 00:04:32,480 Or I would explain why is it so important to use the business manager that it's very important because 48 00:04:32,480 --> 00:04:35,990 you have more functions, more possibilities. 49 00:04:35,990 --> 00:04:44,900 Catalog's paratus today are more options for dynamic and dynamic retargeting. 50 00:04:45,900 --> 00:04:55,350 And it's always good to share some tips like Mineralised Boss, give your reader a handful of actionable 51 00:04:55,350 --> 00:04:56,500 strategies. 52 00:04:57,120 --> 00:04:59,020 So this is really, really good. 53 00:04:59,040 --> 00:05:09,210 So if I would be creating the guide for Facebook ads and I would share some advice about business Malatia, 54 00:05:09,600 --> 00:05:11,010 I would explain. 55 00:05:11,340 --> 00:05:19,180 Please be sure that you double check that you also have Instagram page a day, that you have payment, 56 00:05:19,290 --> 00:05:27,600 a idea that if you have the catalog, you have uploaded the catalog and I would just double check these 57 00:05:27,600 --> 00:05:29,100 important tapes. 58 00:05:29,430 --> 00:05:35,810 And then it's always good for each chapter to put short summarisation. 59 00:05:36,420 --> 00:05:43,440 And then you always need somehow to connect this subtopic to what they are going to learn in the next 60 00:05:43,440 --> 00:05:44,050 chapter. 61 00:05:44,490 --> 00:05:52,520 So it means if I would explain the Facebook business manager, I would use the breach and tell the people. 62 00:05:52,920 --> 00:05:59,270 But nowadays in 2020, you can also use decorator's to deal. 63 00:05:59,790 --> 00:06:08,250 It is something like creating the content and post on your Facebook business page, but more professional 64 00:06:08,670 --> 00:06:19,200 because you get all the insights on one place and you can get more in-depth information about your Videocon 65 00:06:19,200 --> 00:06:20,250 than success. 66 00:06:20,520 --> 00:06:31,560 And you can also get more better support, like using free music, free sounds you can download and 67 00:06:31,560 --> 00:06:33,360 use for your videos. 68 00:06:34,850 --> 00:06:42,350 And then you need to always summarize everything, so I want them to summarize the way to really push 69 00:06:42,350 --> 00:06:51,300 a law that they need to understand the customer journey and using the business manager and using retargeting 70 00:06:51,320 --> 00:07:00,830 and look custom audiences and always thinking about the content and testing different content ideas 71 00:07:01,430 --> 00:07:08,030 in the Facebook ads where the different custom and look alike audiences. 72 00:07:08,950 --> 00:07:17,620 And then when you ask in the call to action, I would probably ask, so now are you going to finally 73 00:07:17,620 --> 00:07:20,210 use the business manager? 74 00:07:20,650 --> 00:07:23,790 Are you going to use Krater studio? 75 00:07:24,340 --> 00:07:26,020 Please leave a comment. 76 00:07:26,440 --> 00:07:30,730 So this is really good that you, like, give her complete guide. 77 00:07:31,150 --> 00:07:34,100 Of course, it's very challenging to do. 78 00:07:34,120 --> 00:07:38,200 And you need to put honest effort, honest time. 79 00:07:38,530 --> 00:07:47,610 And it's not something you can create in one hour, but it's your biggest chance when you reach out 80 00:07:47,610 --> 00:07:56,890 to websites in your niche or social media profiles in your niche, or use a newsletter that is the best 81 00:07:56,890 --> 00:08:03,730 chance that you will get links, you will get mentions, you will get shares and people will be happy 82 00:08:03,730 --> 00:08:04,840 to link to you. 83 00:08:05,080 --> 00:08:14,590 And people will be happy to inform about your ultimate guide on their social media profiles. 84 00:08:15,530 --> 00:08:22,940 Because your guide gives someone everything they need to know about the topic in one place, so it's 85 00:08:22,940 --> 00:08:33,170 also great for Google Arang brain, so people, they don't need to search for more pages and read on 86 00:08:33,170 --> 00:08:38,950 different places because you can give them everything in one place. 87 00:08:40,400 --> 00:08:46,790 And then even like a big bloggers, they will be happy to link to your guy, but of course, you need 88 00:08:46,790 --> 00:08:48,050 to reach them out. 89 00:08:48,470 --> 00:08:58,850 So this is a very important we will like talk about this process of reaching out people later on in 90 00:08:58,850 --> 00:09:00,090 this section. 91 00:09:00,110 --> 00:09:05,410 So just now, you know, and this is, for example, a great example. 92 00:09:05,420 --> 00:09:10,640 Again, Link building is something that we also cover in this discourse. 93 00:09:11,030 --> 00:09:18,020 And it's something people all the time are searching for because it's all the time questioned how to 94 00:09:18,020 --> 00:09:19,910 get great Bucklings. 95 00:09:20,210 --> 00:09:28,700 But honestly, now this guy, whenever you know how to create a fantastic blog post, in the second 96 00:09:28,700 --> 00:09:33,140 part, we also cover the promotion of your blog post. 97 00:09:33,740 --> 00:09:40,700 This, I believe, is the best goldmine for getting high quality Bucklings. 98 00:09:42,620 --> 00:09:51,260 And as you can see, if you create a great guide, people are happy to give you a link, but also to 99 00:09:51,260 --> 00:09:57,900 put a link on their social media profiles, it can be Twitter, Facebook. 100 00:09:58,370 --> 00:10:01,050 So this like linked in. 101 00:10:01,070 --> 00:10:02,630 So this is really good. 102 00:10:05,090 --> 00:10:14,060 What people are like and what they are searching for is the complete list, a complete list is like 103 00:10:14,060 --> 00:10:17,430 the ultimate guide in list form. 104 00:10:18,140 --> 00:10:25,230 So you put together a red tape item to techniques, strategy, exam example, case study. 105 00:10:25,850 --> 00:10:33,260 So let's say you would love to create some composite, a list of Recife's. 106 00:10:33,890 --> 00:10:39,230 You can see this 99 in brackets, 99 resides. 107 00:10:39,530 --> 00:10:45,730 This is really important and this can greatly increase the click through rate. 108 00:10:46,340 --> 00:10:50,340 So the title is really always important. 109 00:10:50,340 --> 00:10:57,750 And then if you complete this is really great and the number can really help you a lot. 110 00:10:58,070 --> 00:11:06,920 So please always try your best to use the numbers, the promise that's always you need to people get 111 00:11:06,920 --> 00:11:10,820 excited to go and continue reading. 112 00:11:10,830 --> 00:11:12,030 They need to be sure. 113 00:11:12,860 --> 00:11:15,410 I have found one I am searching for. 114 00:11:15,860 --> 00:11:22,540 I continue reading and now you can see why this list exists. 115 00:11:22,910 --> 00:11:30,710 So as you probably know, it's really hard to find palaeo desserts that actually taste good. 116 00:11:31,770 --> 00:11:41,610 Most of them I've tried, I would not qualify as dessert, and that sounds familiar to you, I've got 117 00:11:41,610 --> 00:11:42,440 you covered. 118 00:11:43,050 --> 00:11:48,210 This is a complete list of paleo diet desserts, recipes. 119 00:11:48,870 --> 00:11:55,080 So if you want to whip up tasty housesit desserts, you will love this comprehensive list. 120 00:11:55,650 --> 00:11:57,450 And this is really cool, you know. 121 00:11:58,500 --> 00:12:06,370 You really need to think as the person you are writing for, and then one of the greatest challenges 122 00:12:06,370 --> 00:12:13,500 is if you are on the diet, you don't know how to create food that will be always delicious. 123 00:12:14,010 --> 00:12:18,670 And especially you don't know how to create really delicious desserts. 124 00:12:19,080 --> 00:12:24,600 So now, for example, dark chocolate or brauneis. 125 00:12:25,320 --> 00:12:29,510 So, GARNSEY, you don't need any background. 126 00:12:29,700 --> 00:12:37,710 Just jump right into the tape and you shall be very brief, because, for example, if you are sharing 127 00:12:37,950 --> 00:12:45,610 999 or a Sipes, so you only have 30 to 50 words to describe each item. 128 00:12:45,630 --> 00:12:50,250 Or maybe it can be 100, but then it's really, really long. 129 00:12:50,340 --> 00:13:02,030 And so you might consider placing Manuell between like after the section with enthral conclusion. 130 00:13:02,640 --> 00:13:06,860 So you should remind people how is your kindness? 131 00:13:07,320 --> 00:13:08,610 This is really great. 132 00:13:08,610 --> 00:13:15,240 If you would tell your buddy, if you have created the best for them and they can be really happy, 133 00:13:15,720 --> 00:13:18,500 and then you can ask, did you miss anything? 134 00:13:18,720 --> 00:13:20,740 What are you going to cook? 135 00:13:20,770 --> 00:13:23,550 What are you going to enjoy yourself? 136 00:13:24,180 --> 00:13:31,260 So I think this is also fantastic, but it's very, very demanding to credit. 137 00:13:33,540 --> 00:13:43,410 One of the greatest points is that complete list have a wow factor, so second, you are creating scattered 138 00:13:43,410 --> 00:13:45,840 information on a single page. 139 00:13:46,440 --> 00:13:48,210 So this is a great example. 140 00:13:48,450 --> 00:13:54,560 And I was really amazed because, for example, you can get cell to complain less. 141 00:13:55,260 --> 00:13:57,020 I am sharing this with you. 142 00:13:57,300 --> 00:14:03,640 It's now one hundred eighty eight ACOR 2s and it's really cool. 143 00:14:03,660 --> 00:14:06,930 So this is really, really good. 144 00:14:07,200 --> 00:14:10,800 And you can see it got a lot of lot of visits. 145 00:14:11,310 --> 00:14:20,790 So when you create something people really get over, you get value, then you can easily get the links, 146 00:14:21,090 --> 00:14:27,540 you can easily get Sochua mentions and you can easily get traffic. 147 00:14:28,080 --> 00:14:35,970 But it's like to challenge challenges, to create the content and then to reach out to people, to link 148 00:14:35,970 --> 00:14:42,300 to you and to write about your content on social media headline. 149 00:14:43,620 --> 00:14:51,420 It's really, really important because everything starts with headline and with tither, because if 150 00:14:51,420 --> 00:14:55,560 you don't of the headline, people are not Khaliq. 151 00:14:56,600 --> 00:15:05,630 Or in a group of people will not get attracted to your blog posts and people will not really be attracted 152 00:15:05,630 --> 00:15:07,170 to start reading. 153 00:15:07,730 --> 00:15:13,040 So this is something that's deciding everything. 154 00:15:14,560 --> 00:15:25,780 And basically, we know go more scientifically on this topic so you can see that this like is a real 155 00:15:25,990 --> 00:15:34,960 study, so you can see 100 million headlines from last summer and you can see like. 156 00:15:36,730 --> 00:15:45,890 These raise issues shall really yours, so let's say 25 reasons why you should use Facebook. 157 00:15:45,910 --> 00:15:57,580 Business managers 21 thinks you should really remember when creating Facebook dynamic as this is what 158 00:15:57,580 --> 00:16:03,850 I have learned when creating controversial ads for a new startup. 159 00:16:04,390 --> 00:16:08,400 So these are the phrases you shall use. 160 00:16:08,770 --> 00:16:16,380 This is the most comprehensive guide for Facebook ads, two thousand one, The Complete Guide. 161 00:16:17,140 --> 00:16:18,220 And you can see. 162 00:16:19,430 --> 00:16:28,150 When you use this, you have a much better chance that people will be happy to share it for social media 163 00:16:28,700 --> 00:16:33,860 and you can see these are average Facebook engagements. 164 00:16:34,310 --> 00:16:37,940 So you can see the top is. 165 00:16:38,910 --> 00:16:43,880 One hundred reasons why you should use Facebook business manager. 166 00:16:44,840 --> 00:16:53,630 Twenty one things you shall really remember before creating any Facebook, and this is very important 167 00:16:53,630 --> 00:17:02,500 to keep this even you can print screen this, just stop the video, but in screen this and really using. 168 00:17:04,500 --> 00:17:12,060 So, again, see, this is another great example and then what's the second very important, you show 169 00:17:12,060 --> 00:17:14,730 yours 12 to 18 words. 170 00:17:16,290 --> 00:17:24,570 But some more study, they discovered that the sweet spot for headline length is between 12 to 18 months, 171 00:17:25,200 --> 00:17:28,150 at least when it comes to social shadows. 172 00:17:28,810 --> 00:17:34,510 So again, see, 12, 13, 14, 15 is the optimum. 173 00:17:35,190 --> 00:17:46,710 And now what's really good at brackets and parenthesis, this is very, very good because this can credibly 174 00:17:46,710 --> 00:17:48,940 increase your click through rate. 175 00:17:49,500 --> 00:17:52,440 I was honestly very shocked about this. 176 00:17:52,740 --> 00:18:01,440 And since I read it, just when I am creating anything for YouTube or I'm creating a new title for a 177 00:18:01,440 --> 00:18:05,010 CEO, I am always using brackets. 178 00:18:05,340 --> 00:18:12,480 And I believe this is something that shall be your code title using brackets. 179 00:18:13,640 --> 00:18:16,130 As you can see on the exam.