1 00:00:00,180 --> 00:00:10,230 You are so fantastic student, I am so happy for you and I am so happy to share these very last fantastic 2 00:00:10,230 --> 00:00:11,470 strategies. 3 00:00:11,940 --> 00:00:23,100 So how can you make your testimonials much more efficient so it can boost your sales, it can boost 4 00:00:23,100 --> 00:00:25,380 your sign ups to your new. 5 00:00:27,180 --> 00:00:29,880 But how can you do it? 6 00:00:30,930 --> 00:00:40,700 Most people, they have been using very general kind of testimonials as this example. 7 00:00:41,220 --> 00:00:49,220 I bought this set of widgets three months ago and I have to say it's a great product. 8 00:00:50,100 --> 00:00:52,990 So this is something very, very general. 9 00:00:53,610 --> 00:01:02,640 And of course, it's great to have such a testimonial and it's great to have it, of course. 10 00:01:02,660 --> 00:01:09,180 But let's dive into the proven testimonial formula. 11 00:01:09,720 --> 00:01:21,060 And this is basically we talk a lot about it in Facebook marketing before and after, and then some 12 00:01:21,060 --> 00:01:22,800 final sentence. 13 00:01:22,800 --> 00:01:32,250 So let's read it together before buying this widget that I struggle to win, getting widgets to work 14 00:01:32,250 --> 00:01:33,200 in my home. 15 00:01:33,870 --> 00:01:41,290 I tried installing them myself and even looked up tutorials online. 16 00:01:41,310 --> 00:01:44,120 In the end, I was lost. 17 00:01:44,580 --> 00:01:49,950 So this is the basic feeling that a lot of people can have. 18 00:01:49,950 --> 00:01:57,810 And this is a great days before feeling this trauger feeling after. 19 00:01:58,620 --> 00:02:02,510 That's when I tried Brian Sweetback's. 20 00:02:03,060 --> 00:02:06,630 Within minutes, my widgets were up and running. 21 00:02:06,630 --> 00:02:15,090 It was as if you had been frustrated by other Richard Banks before. 22 00:02:15,450 --> 00:02:19,200 I can recommend Brian switch it back in. 23 00:02:21,060 --> 00:02:29,610 So as you can see, first you have the before he had a your customer paints a picture of what they were 24 00:02:29,610 --> 00:02:30,520 before. 25 00:02:31,050 --> 00:02:34,110 So this is this big frustration. 26 00:02:35,280 --> 00:02:44,350 As this example, when we first talked about launching our documentary, it was overwhelming and terrifying. 27 00:02:45,210 --> 00:02:51,470 Then you have after I'm thrilled to report that I can direct the link. 28 00:02:51,480 --> 00:02:54,900 Thirty seven thousand dollars in sales. 29 00:02:55,440 --> 00:02:56,180 Wow. 30 00:02:56,190 --> 00:02:56,960 Terrific. 31 00:02:56,970 --> 00:02:58,340 Fantastic. 32 00:02:59,100 --> 00:03:07,530 And finally, if you want to learn how to build an email list and launch a product, listen to him. 33 00:03:08,280 --> 00:03:16,120 So this is really cool and I would love to repeat it once more before. 34 00:03:16,590 --> 00:03:28,470 So this means that the customer shall truly share the frustration, the pain and all this that you don't 35 00:03:28,470 --> 00:03:39,420 want to have after is the feeling of solution, that everything was absolutely perfect and in the end 36 00:03:39,930 --> 00:03:47,250 is the recommendation and this is much, much better. 37 00:03:48,570 --> 00:03:50,550 And so now it's your turn. 38 00:03:50,910 --> 00:03:53,930 How did you enjoy this copywriting guy? 39 00:03:54,460 --> 00:03:57,630 Are you going to use these strategies? 40 00:03:58,140 --> 00:04:01,410 Are you going to write shorter sentences? 41 00:04:01,780 --> 00:04:06,900 Are you going to use numbers in your head lines? 42 00:04:07,230 --> 00:04:10,280 Are you going to continue in our course? 43 00:04:10,770 --> 00:04:17,610 Are you going to study content marketing blog plus blog posts, marketing in depth? 44 00:04:18,210 --> 00:04:22,080 So I'm really excited and I'm happy for you. 45 00:04:22,440 --> 00:04:30,540 You are a fantastic student, so please enjoy these strategies, continue in the course and you will 46 00:04:30,540 --> 00:04:33,420 reach magnificent success.