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As you can see, my dearest, fantastic student, this is another great example of Ron Kopay.

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We have been a leader in the VITIT space for 57 years.

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And what does it mean for me?

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So you are leader, but I mean, what does it mean for me as a customer?

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So what's really, really important is to focus on the customer.

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And it's really, really important email campaigns that run your entire Shopify store.

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It's not the most sexy copy.

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I agree completely.

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But if you have been running a Shopify store and you need to start up like New Sutta marketing and you

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need to set up automated emails and you need to do it everything easily without any hassle.

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This is exactly what you need to read email campaigns that run your entire Shopify store.

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It's not fancy at all, but it's great because it's giving exactly the information, what people need.

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Another great example is Apple, because Apple is never telling how great we are if they're introducing

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something that always standing.

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How great is the product for you and how much you can do with the product, how you can create the best

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HDR videos with Dolby sound and how you will become a professional filmmaker.

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So what they do, they sell you iPhone 12 per mok's and they give you a feeling that if you purchase,

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especially this parole marks, you will become Stanning professional film maker, you will have aged

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yaaa and you will have Dolby sound.

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So this is what you need to do.

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Another great point, and I always thought that this is very, very important and this is very important.

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And then once stood on the road.

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Hey, Tom, you are always telling that these days this everything is seen by them.

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But honestly, everything we have in his guide is very important.

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And mastering the lead is very important because if you finally manage to create fantastic headline,

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if you manage to understand the needs of your customers, if you organize your content and if you manage

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to organize the revenues, then still you are lost without mastering the lead.

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So to master the lead.

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This sounds very important and especially everything given in this strategy.

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She is top highly important no matter if you want to be better.

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Facebook ads expert, copywriting expert or content marketing expert, everything given in this strategy

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can help you to get better results.

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And why is the lead so important?

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Because if people finally start reading, you need to stick them.

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You need to make them interested.

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You need them to really continue and get excited about the rest of the content.

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So because this is where everything is deciding, if they continue and they go on to your complete content

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or they click on the ad, they click on your title in Google Search.

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So this is really important.

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It's always good to start with a hook.

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It's like you can imagine that you are like a fisherman catching a fish and you need a hope.

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So the first sentence of your need is huge.

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And this is a great example.

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The stats are in and the results are unbelievable.

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Email is still the number one way to drive sales online.

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OK, this might be true if you create fantastic headlines, if you create fantastic books and if you

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create a killer content, then it can be true.

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But what can you start to wait?

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Does this sound familiar?

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Now you can benefit checks in two days with this solution.

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You know the feeling when you wake up and you don't know what to do with your Facebook ads and this

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very simple audience optimizing formula will help you to immediately boost your sales.

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So this who this hook is really very, very important for you.

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What people also like they like stories.

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People lost stories.

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So if you start with a short story, it can keep the people reading, but you shall not create some

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epic story.

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You shall create some very, very short story that will catch the people and get them into the topic,

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as you can see on this example.

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So this lead is based on a real exchange with prospective customer.

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So you can just read it as the example.

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And it's, again, that somebody is lost.

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This is always good because people can identify with it.

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So I could create a really strong lead when students are constantly writing how they struggle with the

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Bucklings or how they struggle with Facebook ads and how student is reaching out.

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How is he?

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Unable to reach great results and how does it continue, so I help him.

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What is also good is that you follow the headline and this is quite clear, that the headline is for

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attention and now you open more information to get people more and more interested.

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So this is clear.

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And again, you can use this a idea for more.

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And this is a great example.

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Now you can grow your online business using advanced SEO tactics and strategies.

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This is really cool.

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What's really important is to understand that you shall make it really short eight lines or less.

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So let's say this is some short introduction.

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When you make people interested, it doesn't matter if it is video or sales page, if it is Facebook

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and Instagram and email.

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And you said certainly want to make it super short.

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The core of your lead is to grab someone's attention so they keep reading.

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And once you've done that, it's time to transition into the meat of your page.

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Here is a great example.

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This is what you need, you need people to get interested and now maybe we are really diving more deeper

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and we are going to create a complete copy's.

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So no matter if you create a Facebook, that's when you need to grab attention, that you need to make

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people more interested and tell them why they should click and increase the click through rate.

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We will dive more into different examples and complete guides how to create a compelling copy's.

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So we especially have a look how to write a better blog posts, emails, social media posts, ad copy,

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sales letters.

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So this is something you shall stay.

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So if you already have a feeling that your head will explode or it's too much watching today, please

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continue to manage this video, manage this section.

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You are a fantastic student and you deserve it.

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You really deserve it.

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The first important point, right?

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Like you talk.

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This is really important, so when you create a cockpit, you shall stand down and you shall read it

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yourself, and then if you think that it's really great for listening, then you shall actually use

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the cockpit.

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So if the cockpit doesn't sound really great when you listen to it, you shall rewrite it or you shall

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update it.

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And this is something that my wife was talking with me.

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I was helping her to prepare some of the documents.

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And it's really important to use short sentences because the longer sentences you use, the more heavy

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for the brain and for the potential customer is to digest them and to really understand that because

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people there often tire people, they don't want to read people, they don't want to think.

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And they're more symbolic than what you can do.

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You can just make the copy easy for them.

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So you shall use very short sentences.

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So as you can see on this example, 12 words, short sentences, it's much better for people.

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So this must be one of the most important points.

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Use very short sentences.

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Right to one person?

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Yes, because let's imagine that you come to page and finally, you would love to really get in shape

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and you just read this general message.

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Lots of people struggle with weight loss.

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They've tried diets, they've tried exercise.

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While nothing seems to work.

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What but let's say if you're reading this, it means that you are struggling to lose weight hit while

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you try diets, you try to exercise, but nothing seems to work.

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So you are on the right place to finally get in shape.

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This is much better.

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And please, this applies also to business, to business, because especially the business, to business

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copywriters, they love creating the copies that are intending to No one but understand, even in the

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company that is sitting, that is sitting managers there is sitting CEO and these are people.

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And if you write them directly, they make the decision.

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So you shall always create specific business to business copy.

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Want to get more from your widgets than they generate widget company is for you.

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So this is great.

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Simple.

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We've helped small business owners like you increase their widget efficiency by 25 percentage.

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Another great point is active voice, and it's clear that Brian wrote a blog post.

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So this is just very easy.

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We just start with the name or it can be it has just started, but it's simply active voice.

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If you need, you can Google search the University of Wisconsin and there is a guide for it.

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But I think it's quite clear and maybe the best, such as Google for Hemingway, too.

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And this Hemingway tool will tell you immediately if you have been using the active voice.

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But I think this is really, really clear.

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And the last point, like you can use emotional words, you can really.

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Get the people into the feeling, but you shall not use heavy sentences and heavy words like demonstrates

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utilize fascinating all these heavy words that are even crazy for you to spell it, then you don't use

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it in your copy because they get heavy for reader.

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They get heavy for your potential customer.

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You want your potential customer to easily start reading and easily go to the action of purchasing your

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product or leaving you the lead or signing to your newsletter.

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So you should use very easy to use terms like use excited.

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Interesting note this psionic show.

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So I'm so happy for you.

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You are so fantastic, Saddam and I can really feel you are going to reach great success.