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You have been such a fantastic student, I am so happy for you.

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Let's dive more into this customer reviews and social proofs.

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Of course, if you are a big organization, you have a long history.

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It's quite easy to show that you have three hundred fifty thousand businesses or people that are reaching

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great success.

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We do.

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But let's dive more into more examples, especially.

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This can be really challenging.

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How to start how can you start with social process if you are a.

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Very starting business, how to do it, so you have just started a product, you have started a software

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and you don't have so many social proofs.

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So what you can do, for example, you can start a free version and you can see over 1000 people have

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signed up.

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So this is, for example, what I have started as your demo instructor because I needed to start to

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prove myself.

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So I started giving out my courses for free into Facebook groups.

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And of course, it was not a great business, but I have built some strong foundations of students revenues

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and build up a position.

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Then when people they come up to my landing page, they can see my courses, students and now reaching

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200000 thousand students growing and of course, many, many reviews.

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So this is how you can start.

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But if you have just let's say you started with 20 customers, but three of them get some amazing results.

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You can use them, you can ask them for revenue and you can build up a reputation like this way.

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So this is a great, great, great example, a very, very starting project.

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You can have some better users and some of the better users, they can get a great result.

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So the people, they will be not so much thinking if you have four million of satisfied students or

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a million of satisfied customers.

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But if you can show some of them are very, very satisfied customers, it's a very great starting point.

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This is really, really important.

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And a lot of people, they forget it.

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What is your unique selling proposition?

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This you should really think in and out.

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Why should someone buy from you?

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This is what you think.

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And that's why sometimes it's so great to think about your business ideas and your business strategy.

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Do you have the best prices?

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Free shipping has a free return policy guarantee results or your students are getting great results,

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or your products are highly, highly competitive and people are keeping them home.

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They do not return them and they they are solid.

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People can rely on them.

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What is your clear selling proposition?

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And this is something you should think also about your person if you will have to sell your services,

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no matter is it CEO copyrighting Facebook ads?

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So are you a great copywriter or do you have strong understanding for the needs of people?

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You can create great copies or you are very accurate or people can rely on you or you are very fast

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or you can understand retargeting.

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So you also want to sell yourself.

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So you shall think also in the murder of crystal clear.

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Proposition like about you, about your person, as you can see, this company, for example, is offering

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that you can try for free.

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So you are not afraid to order.

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You are not afraid to try it because you can do it for free.

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You can try it at home.

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And then you decide what you like, what you send back and what you actually like.

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Purchase, of course.

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So it's really crystal clear business strategy, big five frames to try on at home.

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It's free and I think this is really, really great.

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And at that point, people forget this sense of urgency and this is really, really important.

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For example, when we are having some big campaigns in Scandinavia, we are always using this sense

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of urgency, our sun sale and think now, last 24 hours so you can use the limited time offer.

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Only forty seven left.

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This is also great.

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For example, I was one selling bidder, Toyland and on a.

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I think it was 54 pieces were coming unstuck, so we started presale telling people that only 54 pieces

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are coming on stop and they should purchase immediately to be sure to get the bidder to tell you I saw

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this or sense of urgency is really extremely important.

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But what's really important, you should not lie, you shall tell the truth.

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So if you, for example, that people say is ending today, it must end.

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If you have just the last 25 pieces on stock, it must be true.

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Otherwise, all the community, all people purchasing from your following your ads, following your

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social media news site through your Web page, they will lose the faith into you.

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So you must always tell the truth.

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This is really, really important.

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This is a really nice example.

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I think I don't need to even read it.

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60 day Eurofound Polizei closes in a few hours.

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I think it's very clear.

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Headlines.

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Headline is Ciarelli saying for you, then you, of course, continue with the second part when you

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get people interested more, but if you don't create fantastic headline, then they will never start

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reading.

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So then everything is lost the same way.

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The video, the beginning of the video, we can call a headline.

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If people don't start watching the video, it's the end of everything.

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So the headline is really important and some of the very famous copywriters will tell.

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That 80 percent of people read the headline number that it's printed, it's digital or it's the headline

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of your video headline is the most important because it's the starting point.

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If you don't create fantastic headline, then it doesn't matter how great a copy is because the people,

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they didn't start reading.

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So what people like is if you are specific, so you shall tell people what the day will exactly get.

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So it's quite embarrassing when you just read something very Jeneda, save more time the easy way.

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OK, everybody wants to save more time, an easy way.

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But what does it mean?

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What does it really mean?

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It doesn't really catch your attraction so much like if you are really, really clear, save two hours

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per day with these seven productivity hacks.

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So you should give very, very clear offer.

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Why they start reading, why they start watching the video, why they shall click on your ad.

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And this is, for example, got this snap HRR, hire your next developer design and data scientist or

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product manager in 14 days.

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So this is a really clear xrayed your company profile, search our talent pool, start interviewing

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so immediately, you know what you get and you are attracted to get more information and to start people

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off numbers, people of exact numbers.

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And this is something that's incredible.

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There are tons of studies.

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When you give people clear numbers, it will help you greatly.

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And let's have a look into this great example, connect with the world's best designers.

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OK.

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It's quite interesting.

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It's good for me, actually.

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But get your project in front of fifty one thousand eight hundred ninety one world class designers.

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This is much more interesting for me because I would love to find a great designer for my new landing

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page about copywriting, about a CEO, about Facebook ads.

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And this is really something great that I know exactly what I can get.

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And also, there is an industry study and simply it's much more applicable.

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And this click through rate, this is everything in the marketing.

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If you're running Facebook ads, it's everything if you're running Instagram as GOOG ads and LinkedIn

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ads, but also for your CEO, if you create a fantastic title and a fantastic meta description, people

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will click more, you will get more traffic and you will empower Google rank brain.

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And as you can see, this number is doing the best thirty ways to make drinking tea more delightful.

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So using the numbers is really good for you.

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And you can see down more examples, the nine step as your strategy for 2019.

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I like this example as your case study, how I increase my organic traffic 652 percentage in seven days.

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Wow, that's insane.

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Strong emotions.

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Yes.

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Because if you can sell to the feeling, it can be a positive feeling, but also it can be a feeling

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of fear lost.

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It can be a negative feeling because if you use.

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Strong emotions, you can use different words like fast mistake, new amazing.

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It's quite cool, but you can also use Advanced Marketing Institute and you can check your emotional

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marketing value headline analyzer you just put into Google American Marketing Institute headline analyzer.

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This is quite fine.

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But what I would love to share with you, what I like is this.

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If all of this I like actually very, very much, this is what I would love to talk.

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This is especially very, very good for sales, for ads, for selling ads, especially for Facebook

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ads and Instagram ads.

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I have a really good experience.

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What is it?

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It's a fear of missing out.

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This is really, really great.

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What does that mean, because people are afraid that they would love to purchase something and then

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there is a discount and discount is ending today.

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They would love to get cheap.

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I know the Porsche introduced the very new electric car, fantastic Porsche car and what they did,

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they thought that they can produce just very, very limited amount of these cars and what happened one

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year before production.

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They have sold out the production two years ahead because people they such as the study videos, the

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concept, and they got crazy about it and they wanted it so much.

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And the possibility to purchase was very limited and it was not possible to have it.

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So it was sold out immediately.

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So this is really important, this fear, awaking fear in people.

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It's very good for your business.

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Southernmost, what people know is ending the sale last day for your great opportunity, or it can be

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hours of press sale.

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And I must say that when this press sale, I have great experience.

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Only 54 pieces are coming on stock, Harry or the now or it will be gone again and you can have it.

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This fear is great sales, marketing, power for strategy.

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So please use it and you will reach fantastic success.